From the course: CIPP/US Cert Prep: 2 Private Sector Privacy

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HIPAA and online tracking

HIPAA and online tracking

From the course: CIPP/US Cert Prep: 2 Private Sector Privacy

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HIPAA and online tracking

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- [Instructor] Many organizations use Online Tracking Technologies to help improve the website experiences of their users. These technologies include Cookies, Scripts, and Pixels used on websites and mobile applications to gather information about a broad range of user activities. HIPAA covered entities and business associates must be careful about using these technologies, because they may involve the use of protected health information. In 2022, the Department of Health and Human Services released a guidance document called the Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates. This guidance clarifies how HIPAA regulated entities may use online tracking technologies. While this data can be beneficial for user experience and service provision, it also prevents significant privacy and security risks, particularly in the healthcare sector where protected health information is involved.…

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