From the course: Championing the Customer in Everything You Do
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Customers first
From the course: Championing the Customer in Everything You Do
Customers first
- We're all customers of many different organizations, banks, insurance, the stores we shop, local government and others. So think of an organization that makes you feel valued. Just one that comes immediately to mind. Now think of one that makes you feel not so great. Your picturing two examples, very different examples of customer experience, and what's the difference? Well, probably many things, but the degree to which every employee focuses on customers, champions customers, is key. Let's dive into a principle that's at the heart of this course, being centered on the customer. The word centered signifies something that's focused or placed at the core. It's a powerful metaphor for how we should view and treat customers. And here it's also a roadmap, an acronym representing simple steps that are proven to help you champion the customer in everything you do. You'll have it memorized in the minutes it takes to go through the course, and you can use it for the rest of your career. The…
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