LinkedIn Learning Certificate of Completion

Have you ever found yourself in a stall with one of your sales prospects? You had sales momentum, and then it abruptly ends. Skillfully building and executing a strategy that intentionally addresses potential stalls and stops will result in greater success and higher contract win rates.

In this course, B2B sales strategy expert Lisa Magnuson shares guidance and actionable techniques to help you build a strong strategy that will lead to many big contract wins. Learn how to identify common sales missteps, map your prospect’s experience through a complex buying journey, and ask strong qualifying questions. Practice analyzing the decision-making process and forming a collaborative partnership with your prospects. Plus, explore ways to differentiate your solution from the competition.