From the course: Business Development Foundations: Researching Market and Customer Needs
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Speak like a leader
From the course: Business Development Foundations: Researching Market and Customer Needs
Speak like a leader
- Have you ever heard someone say, we're on the same wavelength? It's not just a feeling. That connection arises when you share similar brainwaves with the person you're talking to. It's called brain coupling. In Princeton University, neuroscientist Uri Hasson, studies just that. He found that when people are communicating well, like picking up on social cues, using the same level of vocabulary, and focused on the same goals, their brains start to mirror each other. And after they start mirroring each other, they start to feel a single emotion that's actually shared by their two brains. That's what leads someone to say, we just clicked. So how can we generate that feeling of clicking in customer conversations? When you're having a customer conversation with a leader, you wanna speak like a leader, and this can be put into three buckets. First, language. The words you're using. Mirroring the language of your customer generates a feeling of familiarity. This doesn't mean you say the…
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