From the course: Brand Strategy: Management of Your Brand Reputation

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Building your brand reputation as a thought leader

Building your brand reputation as a thought leader

From the course: Brand Strategy: Management of Your Brand Reputation

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Building your brand reputation as a thought leader

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- Real people are the key to authentic relationships and consumers want to learn more about the people behind their favorite brands. If you're a coach, consultant, speaker, artist, entrepreneur, employee, freelancer, intern, or student, your presence as a thought leader could catapult your community growth, reputation and position you for more opportunities. So here are several ways to establish your thought leadership. First, sharpen your skillset and expertise. Become the person that everyone turns to because of your deep understanding and knowledge in your space. And you'll become an indispensable asset to any corporation, client, team and community. Take the initiative to sharpen your skillset with an online course, certification program, seminar or industry conference to give you that edge amongst the competition and boost or credibility as a thought leader. The public respect and recognition of your expertise is…

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