From the course: Advanced Content Marketing
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Choosing thought leadership topics
From the course: Advanced Content Marketing
Choosing thought leadership topics
- Imagine this. Your customers view your company as a trusted advisor. They turn to you for advice, guidance, and even inspiration and they do it often. Sounds pretty great, right? But how the heck can you, as a content marketer, get customers to view your company as that trusted advisor? The answer is thought leadership. Thought leadership is content that offers useful expertise, insights, or even training about topics your customers care about and is your specialty. Here's how to leverage it in your content marketing endeavors. To start creating thought leadership content, you need to figure out what topics you should cover. It's important to find the sweet spot between topics your customers care about and the topics your company has expertise, data, or insights to advise. For example, my company is a performance marketing agency for the staffing industry, and we create content about the unique innovations in the…
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