Bill Young

Come learn about Xsolla's strategies to improve your mobile games revenue.

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Horrible news today about layoffs at Traega Entertainment, with 19 employees being laid off. Game Director Tony Mann shared their details here, if you are in the market for some amazing talent: https://lnkd.in/eJDgas_5 To those affected, please find a comprehensive list of resources, below: 🥇First, Discipline Games Jobs Resources: Over the past weeks I have created 8 (at time of writing) Games Jobs Resources to find jobs in a wide range of disciplines: 🎨 Art, Animation, VFX and UI: This resource contains around 1,200 jobs worldwide across all links. Link: https://lnkd.in/eu2bjadW ⚙ Engineering and Programming This resource lists just over 1,800 jobs worldwide across all links. It also talks about interview tips and questions to practice. Link: https://lnkd.in/eYdxANFM 🕹 Quality Assurance: This resource lists over 450 QA jobs worldwide. This post also talks about the craft of QA and contains tips and interview practice. Link: https://lnkd.in/dwwVjZuc 📑 Game Production: This resource lists around 400 jobs worldwide. It also contains info about game production as a whole and GDC talks. Link: https://lnkd.in/gxDvFM-Z 📢 Marketing & Community: This resource lists around 400 jobs worldwide. It also gives an intro into game marketing and community management. Link: https://lnkd.in/e5MuViug 🎶 Audio and Sound Design: This resource lists around 190 jobs worldwide. Link: https://lnkd.in/eSkPSsWf 📠 Studio Support, HR, Recruitment and BizDev: This resource lists around 290 jobs worldwide. Link: https://lnkd.in/ePG57_7v ⚙ IT, Helpdesk and DevOps: This resource lists around 140 jobs worldwide. Link: https://lnkd.in/e8ZsuiZh 🥈 Second, the Ultimate list of Video Games Career Resources: This should be your one-stop shop for all information. My dear friend Amir Satvat maintains these documents, he is a legend for doing this - please check them out: https://amirsatvat.com/ 🥉 Third, If you have worked in publishing, please message me. I am looking for quite a few roles right now! ⬅ 🎖 Finally, do not give up. Ever. No matter how dark things may look right now, I KNOW you will get through this, you have got this! 👊 Remember you are not alone. If you need help, advice, or even an ear to listen, we're here for you. Always! ➡ A request to my community, please can I ask you to repost this post to your colleagues and friends, so that we can get as many into jobs as possible! And please comment if you or your studio are currently hiring - let's help each other! Much love ❤️ #layoffs #gamesindustry #jobsingames #traega

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At YouTube, we're thrilled about the possibilities AI is unlocking for creators! We're committed to ensuring our creators and partners thrive in this new landscape, which is why we're building tools that safeguard their creative expression and give them more control. Imagine: - Protecting your unique voice: Our synthetic-singing identification technology will let you easily manage AI-generated content that uses your singing voice. - Controlling your image: We're developing tech to help you detect and manage AI-generated content that features your face. - Choosing your collaborations: We're exploring new ways to give you more choice in how third parties use your content to develop AI tools. We're passionate about empowering creators to embrace AI while maintaining control over their work. With these new tools, we're building a future where AI and human creativity go hand-in-hand on YouTube! See below for more information 👇

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During my time at Zynga from 2011-13, cross-promotion on Facebook was a key competitive advantage that basically ensured the successful launch of new games. However, as players shifted to mobile, that advantage significantly diminished. Squad Busters’ impressive 8.8M downloads and $1.1M in revenue on launch day—Supercell’s highest-ever—make me wonder if cross-promotion is back. Despite post-launch retention challenges, Squad Busters attracted 40 million sign-ups in just five weeks. Join us for a Growth Marketing roundtable discussion on Squad Busters’ launch success and hear expert insights from industry leaders Jen Donahoe and Gavin Leung as we explore Supercell’s strategies. Key topics include: • The impact of big-budget ad campaigns • The successful preregistration drive • Launch day results Date: Thursday, September 5th, 2024 (tomorrow) Time: 9 - 10 AM PST Type: Open to anyone Sign-Up Here: https://lnkd.in/gg9Y9CGu

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Feeling nostalgic today as I reflect on one of the very first brand partnerships I ever did! 🎮✨ Back in the day, while working for Pax Prime/Reedpop, I had the incredible opportunity to help put together a memorable partnership with a few ReedPoppers Kyle Marsden-Kish Larry Settembrini, Lance Fensterman, Lauren DeMaio and Ryan Hartman between Microsoft, Doritos, and Mountain Dew. Our goal was to add value to the Pax Fan, and we did just that with an exciting live scavenger hunt at PAX Prime. Participants collected points for the chance to win several Xbox Ones at a live auction. Specially marked Mountain Dew and Doritos packages contained codes, and attendees scanned hidden QR codes throughout the convention center. The excitement was palpable as fans competed to gather as many points as possible for the live auction held on Sunday night. It was a brilliant blend of digital engagement and physical activity, creating an unforgettable experience for the gaming community. This partnership highlighted the power of collaboration and innovative marketing strategies to drive engagement and brand loyalty. Looking back, this experience taught me so much about the potential of creative marketing and the impact of seamless collaboration. As I continue to explore new avenues in brand partnerships, I often reflect on this iconic moment that brought us together and pushed the boundaries of what’s possible. Here’s to more creative and impactful collaborations in the future! 🚀🙌 Today, I'm leveraging those early lessons in exciting new ways with brands on Roblox. Imagine sports fans signing up for rewards from their favorite sports teams by participating in virtual events and challenges. Or album releases transformed into immersive worlds where artists can measure Roblox integrations through API integrations with DSPs like Spotify, allowing fans to earn tickets to real-life concerts and exclusive merch. One of my favorite recent projects is the Zenni Optical integration in Watermelon GO on Roblox. Players can unlock custom in-game Zenni skins and exclusive items, merging digital fun with real-world rewards. Another groundbreaking initiative is Ikea's "Careers Done Different" campaign on Roblox. Ikea is revolutionizing recruitment marketing by creating a virtual store and inviting players to apply for real positions. These innovative strategies are reshaping the way we think about brand engagement. How are you leveraging digital platforms to innovate your strategy? Let’s connect and share ideas! 🚀🎮 #TBT #Nostalgia #BrandPartnerships #Gaming #MarketingInnovation #Microsoft #Doritos #MountainDew #XboxOne #PAXPrime #ReedPOP #GamingCommunity #Roblox #DigitalInnovation #FutureOfMarketing #Ikea #ZenniOptical https://lnkd.in/epcUh5nu

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So digital can have real world outcomes. Behaviour change can stretch across commercial and social needs.

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Meta Horizon now has SIT ACTIONS and VR PLAYER ROTATION! My Flight Sim is about to level up. New avatars next?! 🥹💜 #meta #metahorizon #metaverse #gaming

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TRACKING RELEASES & TRANSFERS # 1 LIST OF SEPTEMBER, 2024 Hi Mobile Gaming Fanatics! 🤩📲 Today I bring you another edition of our… 💫 Tracking Releases & Transfers 💫 September's first list brings releases and transfers to big publisher accounts between Aug 16 and Sep 21. I've found 157 titles. 💪🔎 I highlight 4️⃣ titles of them. ✅ “Eternal Hero” by Supersonic from Unity A big Israeli publisher 🇮🇱 has released a stunning, high-quality action RPG. ✨ “Eternal Hero” has two standout elements: game art and the deep gameplay. Its highly polished game art, with delightful details such as the excellent jump animation and the battles' SFX. ⚔️ The game’s depth is also a highlight, with a character with dozens of features. Despite this depth, “Eternal” retains the easy gameplay of Hypercasual, with mechanics similar to Idle Arcade, combats that don't kill the player quickly, short dialogs, and an arrow tutorial that remains throughout the game. 👍 There are still some changes to be made, but there's no doubt that “Eternal Hero” is a promising Hybridcasual. 📈 Since August the game has amassed almost US$150k in IAP revenue with 220k downloads. Developed by Rivvy Games, "Eternal Hero" was transferred to Supersonic's account on September 16th. 🗓️ ✅ “Unscrew Pin Jam: Nuts & Bolts” by Supersonic from Unity This thought-provoking puzzle mixes “Screw Jam” by Rollic 🔩 with “Tap Away” by Popcore. ↗️ Developed by EOgames, "Unscrew Pin Jam" was transferred to Supersonic's account on August 29th. 🗓️ 👆 In my opinion, the Hypercasual giant is accelerating in the Hybridcasual race with these two games. 👆 ✅ “HexaCoin Harmony - Merge Tiles” by Voodoo “HexaCoin” is another attempt by the big French publisher 🇫🇷 to launch its version of “Hexa Sort”. With few changes in mechanics, the game's key differential is the AMSR coin sound. 🪙 Developed by Cympl Studios, "HexaCoin Harmony" was transferred to Voodoo's account on August 30th. 🗓️ ✅ “Blossom master: Tile matching” by Lihuhu Games The big Singapore publisher 🇸🇬 (and a Cost Center partner 🥰) released another game in its specialty: Match Tile. “Blossom Master” is a typical Matching tile with a flower theme. 🌺 In addition to its usual visual appeal, the flower theme provides powerful collection features. "Blossom master" was launched by Lihuhu on August 16th. 🗓️ All data from AppMagic. 💯 👇 Swipe through the slides below to see releases & transfers by Zynga, Azur Games , Dmobin Global (Dmobin Studio), SayGames, Vgames Studio, Rollic, Supercent, CrazyLabs, Lion Studios, FreePlay, KAYAC Inc., Kwalee, TapNation, YSO Corp, OVIVO Games, and much more. 👇 - X - Cost Center 🔜 GamesCom Asia offers a BI platform that helps scale up mobile games across UA, Creatives, and Gameplay. 💪 Its portfolio includes amazing clients such as Amanotes and Lihuhu. 🏆 I highly recommend it! 😍 Call my friend Yi Ting Ho. She'll show you a demo. 😉 #innovation #gaming #gamedevelopment #HypercasualByCarlosPereira

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