As dozens of executives who clashed with GM CEO Mary Barra well know, it’s her way or the highway. Half of the company’s Buick dealers opted for the highway -- in their gas engine vehicles no less.
Given the choice to invest in training, tools, and special equipment for the EV transition or get paid to fold their businesses, 50% of Buick’s franchise dealers opted to take the money. Buick doesn’t yet offer any EVs -- a good thing since it likely couldn't sell them.
It's not clear how many jobs will be lost. Car dealerships are major local advertisers and support community initiatives.
The buybacks have so far cost GM some $1 billion. Notably, Buick offers higher MPG for its base trim vehicles than Cadillac in 4 out of 5 comparisons.
"What this is enabling us to do that is triple the throughput of the remaining dealers," Duncan Aldred, global head of GM's Buick and GMC brands, told CNBC. "I think it's fair to say that I'm really pleased that we achieved it."
GMC trucks, among GM’s most profitable vehicles, are typically sold at Buick dealerships, which are critical these days to buyers of the 2024 Sierra pickup. GM has already issued four service bulletins on the vehicle for various issues including roofs that are splitting apart, an unusual “shudder and shake” issue that happens at light throttle or steady speed, tailgates randomly opening, and possibly incorrect values printed on the trailering label, potentially providing owners with misleading information about maximum hauling capacity.
GM’s 2024 Chevy Silverado reportedly has the same issues as the Sierra.
A judge earlier this year certified a lawsuit involving 39 plaintiffs across 26 states that alleges GM for years knowingly sold cars and trucks with faulty transmissions.
“General Motors knowingly sold over 800,000 eight-speed transmission vehicles, which they knew to be defective for years, and yet made the business decision not to tell its customers before purchase," said Ted Leopold, lead counsel for the class action suit, told the Detroit Free Press. "Dealers were directed to tell the customers that harsh shifts were ‘normal' or ‘characteristic.’ Such decision making is both highly irresponsible and emblematic of what GM believes it can get away with."
Barra, who received $29 million in compensation last year, has gotten away with a lot more than allegedly knowingly selling faulty transmissions. Her EV transition has been a disaster and GM’s autonomous Cruise taxi business continued operating despite internal concerns its vehicles weren’t safe. Cruise has paused its operations and fired 25% of its staff, just after Barra told employees she was committed to them and the business.
Buick dealers who opted for buyouts to their cue from Barra, who recently authorized a $10 billion share buyback to boost GM's depressed stock, a signal that she can't provide investors with material returns with her EV strategy.
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