Andy Weiss

Discover valuable insights from Gravity Global experts and INFUSE demand strategists in our ABM activation webinar! Watch now to discover effective ABM launch strategies, common implementation pitfalls to avoid, and the best ways to align your organization for ABM success. https://lnkd.in/diPnwXvT #ABM #DemandGeneration #B2Bmarketing

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62% of agencies report that they're actively honing their GTM approach. But what does that look like in practice? Here's what five agency leaders had to say. Liz Walker from Distinctly states, “Diversifying our agency’s offerings and expanding into new industries has helped to future-proof the business. This approach mitigates risks and opens new avenues for growth.” Tom Perry at Sherpa marketing focuses on productization: “It’s really started to pay off. We’re seeing new clients come in specifically for these offerings, and it’s creating a more stable revenue base.” Will King, co-founder of Epix Media, shares, “We decided to focus on a handful of key clients and really invest in those relationships. The result has been bigger projects and more stable revenue.” Tom Etherington at Evolved emphasizes the shift to automotive: “We’re going after automotive, where our experience lies. We’re just leaning into our strength.” For Vicki Young at Nalla, taking a niche approach to her workload has helped with both cementing work for her team, and making sure the agency’s portfolio is well-rounded. “We’ve become more selective in the work we take on, and it’s allowed us to build deeper, more meaningful relationships with clients.” Deepening relationships with specific target audiences or expanding your offerings to include landing pages, email campaigns, and other digital assets can help you scale effectively. Whether you choose to niche down or diversify, understanding your strengths and market demands is essential. Explore the full Agency Hackers x Wix Studio Agency Forecast report: 👉 https://lnkd.in/dvmFjyJN

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To show ABM ROI to your clients you'll want to present comprehensive, transparent reporting that helps showcase the gains and provides actionable insights that can dictate future direction. Help your client understand the ABM wins with a performance report! Need help deciding what insights to share and how to frame them? Propensity created this helpful resource that shares our thoughts on: What essential metrics to include in your reports Establishing a Reporting Cadence Tailoring Your Reports Based on the Audience The three types of reports you should utilize (Engagement, ABM Scorecard, and ABM Performance Report) As a platform that works with B2B marketing agencies often, this guide is a culmination of best practices and will help you craft your own internal documents that you can then share with your ABM customers. https://ow.ly/Mxpg50T368E #ABM #Propensity #ClientReporting #MarketingAgency #ActionableInsights

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To run a successful ABM campaign you need to focus on 5 essential strategies: ➡️ Creating a good audience ➡️ Personalizing content ➡️ Going omnichannel ➡️ Focusing on lead distribution ➡️ Leveraging social selling Find out why these strategies are essential to ABM success and how you can integrate them into your overall Propensity ABM approach here: https://ow.ly/5uGu50QIJAC #Propensity #ABM #socialselling #leadsdistribution #audiencecreation #valueaddedcontent #omnichannel

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Nailing your content syndication campaign set ups but not quite seeing the results you'd hoped for? It might be time to revamp your nurture stream strategy. We've put together some best practices for you to keep in mind so that your lead's journey through your funnel is smooth as butter. Whether you're planning your first ever campaign and are in need of some helpful tips, or just completed your 100th and want a refresh your approach, our latest article has got you covered. Check it out and see how you could optimise your campaign performance. https://lnkd.in/eqpVMfBJ

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Is your ABM tech stack pulling its weight? We’ve partnered with top ABM leaders—Act-On Software, Bombora, NetLine, New Breed, and Webflow—to show you how to turn your MarTech into a true growth engine. Our new guide on Operationalizing Account-Based Experiences is your roadmap to building a high-performing ABM tech stack. 💡 Here’s what’s inside: -How to align your tech stack with ABM goals for seamless #data flow -Tips to automate personalized, scalable outreach -Strategies to fully leverage intent data and maximize impact -Practical advice on selecting tools that integrate smoothly Ready to turn your tech stack into a #revenue machine? 📥 Download the guide now and start building a smarter, more efficient ABM stack. 🔗 https://lnkd.in/d8ZBZWYc #ABM #TechStack #B2BMarketing #MarTech #B2BMarketing #Accountbasedmarketing

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Marketing Ops & Marketers: Trust Issues with B2B Tech Vendors? Ever feel like your B2B tech vendor is promising the moon & delivering...well, less? Mike Pastore's article dives DEEP into the trust gap between marketers and tech vendors. Learn how to: 💡Spot red flags before you sign on the dotted line 💡Ask the RIGHT questions to uncover hidden costs ️‍ 💡Build a strong foundation for a successful partnership Stop the frustration & start building trust! Click the link & let's chat in the comments #MarketingOps #B2BMarketing #MarTech #TrustIssues https://lnkd.in/eeNDHkPf

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Nearly half of all Martech capabilities are not used. Not only do their learning curve sometimes slow down processes, but often the provider doesn't support you once you're up and running. It's hard to know what marketing technology providers are saying is true. And with the cost of Martech, a lot rides on making the right choice. When deciding to go with a new provider, or even if you're looking at staying with your current provider, getting a Martech Review can make you sure of your decision. Discover more about saving money on your Martech with a Martech Review here: https://lnkd.in/exxvaru8 #Martech #CDP #DataDrivenMarketing #DataDriven

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Is anyone else tired of the "10x growth" hype in marketing? Let's get real for a moment. In today's hyper-competitive tech landscape, we've seen countless B2B companies struggle to cut through the noise. The truth? Sustainable growth isn't about flashy metrics – it's about truly understanding and communicating your unique value. As a marketing agency who's worked with diverse tech clients, we've learned that effective ABM is about building genuine partnerships and offering fresh perspectives. It's about helping clients navigate market saturation and growing customer skepticism. We've just published a blog on this topic: "Understanding Your Value Proposition: How Agencies Can Truly Serve B2B Tech Clients." You can read it here https://lnkd.in/er8sYyg9 What's your experience with ABM in the current market? Let's discuss! #DetoxingABM #B2BMarketing #ABM #ValueProposition

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🚀 Dive into the future of performance marketing with our latest blog! Discover key insights from 800+ marketers on the trends that are shaping 2024. Learn how technological advancements and regulatory changes are redefining strategies and what it means for your marketing efforts. Perfect for staying ahead in a dynamic field! Read Blog- https://hubs.la/Q02v_FVy0 #performancemarketing #stateofperformancemarketing #stateoftheindustry #industrytrends #marketingstrategy2024 📈

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The Rethink Marketing Podcast with Colin Jeffries and Paul Frodge dives into the evolving world of digital marketing. They discuss aligning strategies with business goals, bridging the marketing-sales gap, and tackling CMO turnover in a fast-changing industry. https://lnkd.in/e6AWKmr5 #marketing #nsights #strategy

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In this article, Jim Kraus, President of Buyer Persona Institute, shares his insights on rethinking buyer personas for modern marketing success. 🌟 Jim gets into the limitations of traditional, demographic-based buyer personas and reveals the power of decision-based personas that focus on understanding the actual buying decisions of your target audience. 🎯 He breaks down the five key components of decision-based buyer personas:  1️⃣ Priority initiatives  2️⃣ Success factors  3️⃣ Perceived barriers  4️⃣ Decision criteria  5️⃣ Buyer's journey Jim also shares practical advice on gathering insights for modern buyer personas. 🗣️ Check out the full article and start rethinking your approach to buyer personas today! https://lnkd.in/eXkZpiMp #BuyerPersonas #ModernMarketing #MarketingInsights #CMO #MarketingStrategy

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Feeling like you need a translator just to navigate your marketing tech stack? Kim Davis interviews Michelle Tackabery about her marketing journey in the latest "Spotlight on the Expert." Learn how the future of digital asset management (#DAM) and #genAI converge. Read the full interview here: https://lnkd.in/eN8e9iMh #marketingoperations #martech #marketingtechnology #marketingstrategy

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