Articles by Chris
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Google’s BeyondCorp Initiative is Right on Track
Google’s BeyondCorp Initiative is Right on Track
By Chris Webber
Contributions
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How can you differentiate your brand voice and tone from your competitors?
Seems like overthinking here... The person at the dinner party who arrives with planned topics, frets over every word, and starts every sentence with "I" is awkward, unpleasant, and not that fun to engage with. Writing is not much different. Try to write as though the reader asked a question. Often the best way to answer is with clear, natural language. Many of my smartest colleagues literally talk into whichever voice to text tools they are comfortable with, and then edit from there. Comfort is key, and trying to hard just comes off as trying to hard... or hard to read. (And now please read the above, and judge how poorly I did at following my own guidelines! So meta...)
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How can you write copy that is natural and avoid keyword stuffing?
In my experience, keywords stuffing only occurs when content is written by folks who aren't subject matter experts. Without truly understand the story, all we are left with is words, and we can't blame copywriters or content jockeys for leaning on keywords and jargon if they don't yet understand what they're trying to convey. Whenever possible, it's just so much easier to have a 10 minute conversation with an SME, start with a simple outline of "problem, solution, benefit" and then work the keywords into the headings after the fact as needed, to ensure that the copy really does meet the reader intent.
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What are the most common SEM ad copywriting mistakes?
In my B2B experience testing is indeed critical, but too often testing is left to third party SEM experts who **aren't provided enough context to make reasonable decisions**. Ads suffer when teams only focusing on high-volume search keywords and general trends. Without more specific guidance, leads to "Testing" adjacent long-tail keyword groups that stray too far from the actual product value being advertised. High-performing copy and keywords can end up being generic, irrelevant, or flat-out incorrect—but can still perform if the level landing pages or other conversion points are too high-level. This leads to confused users conversions that don't drive meaningful pipeline, and wasted time and ad spend.
Activity
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Here are the last things that stood out to me the most during #KubeConNA2024! <> Open Policy Gatekeeper Updates Agent by Styra <> The State of…
Here are the last things that stood out to me the most during #KubeConNA2024! <> Open Policy Gatekeeper Updates Agent by Styra <> The State of…
Liked by Chris Webber
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OPA v0.70.0 is out! If you're using OPA in an environment where PEPs demand ultra low-latency decisions, this release is going to be interesting for…
OPA v0.70.0 is out! If you're using OPA in an environment where PEPs demand ultra low-latency decisions, this release is going to be interesting for…
Liked by Chris Webber
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OPA is going to be in Salt Lake City this week for #KubeCon NA 2024! We have the kiosk in the Project Pavilion every day. The maintainer track talk…
OPA is going to be in Salt Lake City this week for #KubeCon NA 2024! We have the kiosk in the Project Pavilion every day. The maintainer track talk…
Liked by Chris Webber
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Always great to see #OPA on the big screen at #KubeCon. Thanks James Spurin for making our project shine with your video awesome editing -…
Always great to see #OPA on the big screen at #KubeCon. Thanks James Spurin for making our project shine with your video awesome editing -…
Liked by Chris Webber
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Day 2 @ #KubeCon! Later I'll be giving an update on #OPA 1.0 in the maintainer track, come listen and ask…
Day 2 @ #KubeCon! Later I'll be giving an update on #OPA 1.0 in the maintainer track, come listen and ask…
Liked by Chris Webber
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Humbled and honored to present our research on detecting evasive threats using LLMs at BlackHat MEA. Excited to share insights with the global…
Humbled and honored to present our research on detecting evasive threats using LLMs at BlackHat MEA. Excited to share insights with the global…
Liked by Chris Webber
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Excited to share that Inception Cyber CTO, Abhishek Singh, will be speaking at Black Hat MEA! He’ll dive into how applying first principles with LLMs…
Excited to share that Inception Cyber CTO, Abhishek Singh, will be speaking at Black Hat MEA! He’ll dive into how applying first principles with LLMs…
Liked by Chris Webber
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Using highlight.js is a great way to embed nice looking code snippets in blogs and web pages. But up until now, syntax highlighting for Rego hasn't…
Using highlight.js is a great way to embed nice looking code snippets in blogs and web pages. But up until now, syntax highlighting for Rego hasn't…
Liked by Chris Webber
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Thanks Mason Mooney ⚡️At Inception Cyber we built a new generation of platforms to stop Evasive Attacks to counter threat actors that are leveraging…
Thanks Mason Mooney ⚡️At Inception Cyber we built a new generation of platforms to stop Evasive Attacks to counter threat actors that are leveraging…
Liked by Chris Webber
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Inception Cyber is doing some interesting things with detection around advanced, malicious emails through thier Neural Analysis and Correlation…
Inception Cyber is doing some interesting things with detection around advanced, malicious emails through thier Neural Analysis and Correlation…
Liked by Chris Webber
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Generative AI is enabling sophisticated malware evasion that bypasses traditional detection methods. Our core technology, the Neural Analysis and…
Generative AI is enabling sophisticated malware evasion that bypasses traditional detection methods. Our core technology, the Neural Analysis and…
Liked by Chris Webber
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I'm at #KubeCon! 👋 I'll be presenting the #OPA lightning talk later today if you're about early: https://lnkd.in/eeNpWhER (2:36MST, Level 4 |…
I'm at #KubeCon! 👋 I'll be presenting the #OPA lightning talk later today if you're about early: https://lnkd.in/eeNpWhER (2:36MST, Level 4 |…
Liked by Chris Webber
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Today's Resume Tip: Let's Rethink Skill Bars 🟦 🟦 🟦 🟦 ⬜️ We've all seen resume templates with those horizontal bars or circles showing levels of…
Today's Resume Tip: Let's Rethink Skill Bars 🟦 🟦 🟦 🟦 ⬜️ We've all seen resume templates with those horizontal bars or circles showing levels of…
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