Vasilis Philip Voulgaris

“Under pressure to report on marketing performance?” = Subject line with one of our highest open rates “Iron Horse Insights: Everything you could ever want to know about RevOps” = Older subject line that did *not* get a lot of opens What’s the difference? ✔️ Short vs long ✔️ To the point vs wordy ✔️ Relatable vs broad We recently held a Coffee Break on mastering sales emails and haven’t stopped thinking about subject lines since. These examples are marketing subject lines, but honestly a lot of the recommendations carry over: 1) Take personalization out of the subject line (triggers mental spam filters) 2) Keep it short and simple → “Retention issue?” 3) Focus on clarity over grabbing attention What have your great or not so great subject lines looked like?

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GONG HACK ALERT 🫡 Take this tip from Gong Director of Strategy, Sunny Huang. “Steal this - ‘Summarize the key findings in 3 exec-facing headlines, and provide supporting quotes & examples for each one. Total words should be under 180’ ^Fool-proof prompt to build the perfect exec summary. They're most important part of any deck, ...but also the most time-consuming to build. This prompt = the ultimate procrastination killer Especially effective for... Reps, on discovery & end-of-pilot calls Strategy & Ops folks, on internal interviews Give it a try.” Boom.

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Can Ai replace sales executives? Salesdep.ai's founder Olena Kleiner 🇺🇦 shared her perspective on this. In this episode, Olena also shares her inspiring journey, from co-founding innovative ventures like Salesdep.ai to leading Angels for Ukraine. Her story is a testament to determination and impactful leadership. Check out the full episode here: [https://lnkd.in/dnhShpJW] hashtag #Entrepreneurship hashtag #Resilience hashtag #StartupJourney hashtag #FoundersKahani hashtag #Leadership

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🚀 CEOs, here's a crucial reminder: your CMO holds untapped power to drive growth and alignment across your GTM team. CMOs don’t just market—they understand the market. From buyer behavior insights to deep market analytics, CMOs have a pulse on what your customers truly need, how competitors position themselves, and where untapped opportunities lie. Too often, CEOs defer to leaders in product, sales, or finance, but your CMO's view is pivotal. They’re not just driving brand awareness; they’re driving alignment across functions, enabling your team to hit growth goals and navigate market challenges with precision. Leverage your CMO's insights as a strategic asset. Invite them into key discussions, especially when evaluating market trends and crafting customer-centric strategies. It’s time to ensure marketing isn't an afterthought—it’s a growth catalyst. Tune into the full conversation with Corey Livingston on Growth Driver on your go-to podcast platform to dive deeper into how your CMO is a go-to resource in your growth journey. #EfficientGrowth #CMOinsights #GrowthMindset #B2Bmarketing #GTM #GrowthDriver John Common Intelligent Demand

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Skip the discovery call, and get straight to the product. 🚀 Join Ben Davis at RevGenius GTM Demo Day. In a 10 minute demo, Ben is going to show you how Coefficient can help drive growth. See you on June 26th 11AM ET Register here  https://lnkd.in/ggSGncMX #RevOps #RevenueOperations #GTM #DemoDay #Analytics #DataConnectors

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How's your 2024 sales productivity? Looking for a boost in sales execution, rigor and discipline? Interested in quickly refreshing and reinforcing best practices in MEDDICC? Look no further. See SalesHood's MEDDICC AI in action. You're a click away from getting instant access to SalesHood's MEDDICC trial including: ✅ MEDDICC “Champion” video lessons ✅ Coaching guides for managers ✅ AI for deal coaching and call recaps https://lnkd.in/gppwN-JB

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In the second episode of beyond the pipeline podcast - Tom Keefe and I discuss about how bad quality data derails almost every aspect of your GTM Motion. If you are someone who'd like to understand how to clean up the mess in your CRM - listening to this episode would be a good starting point. Link in comments.

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INTRODUCING AI-POWERED SALES EXCELLENCE Meet Gong’s three *new* AI capabilities— Designed to bridge the gap between strategy and execution. ✨ Assessment Tools for AI Smart Trackers  ✨ AI Methodology Playbooks  ✨ AI Scorecard Suggestions Now you’ll have access to trustworthy insights you need to know: Who’s adopting. What’s landing. Where growth is possible. Learn more here: https://lnkd.in/gJWUTP8D

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It's {{current year}} -- are you still using single data providers? There's a lot that goes into a world-class GTM motion (the offer, the messaging, nurturing relationships, etc.) but it all starts with the data you have on your leads With accurate, live CRM data enrichment, you can: 1) Segment leads into the right buckets 2) Craft personalized messaging that resonates 3) Effectively nurture relationships along the sales pipeline "Garbage in, garbage out" -- With bad, sparse data, even the best teams are starting with one hand tied behind their back... more maybe both. Your best data provider simply can't be better than: Your best data provider + Multiple other providers from laid on top of it, at variable cost + AI web scraping that can fetch live data Teams often buy access to additional providers to tape together solutions that exceed 6 figs annually across 5-10 platforms. That's immense amounts of time and money spent on just getting the right emails and phone numbers... 👀 This is your sign -- it's time to {{call to action}} at clay.com

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As an agency leader, you know scaling sales within your organization is no easy task... 🥵 Thats why we've pulled together resources to help guide founders and agency leaders in the right direction to scale beyond founder-led sales methods and on to a repeatable GTM strategy with RevOps as the secret weapon. Check out the full blog post and access the guide via the link in the comments 👇

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Today's mission for day 4️⃣ of Intent Week is to reveal the positive impact intent data can have on your pipeline. In this exclusive video, Christine Li, VP of Global Partnerships at G2, explains how G2 leverages intent data to hit and surpass their pipeline goals. 📈 🎬 Watch now and head to our Intent Data Toolkit to learn more about how you can get started today: 👉 https://bit.ly/3JXaGMg #SecretsOfIntent #IntentData

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In one of the webinars, Szymon shares tips on how to leverage AI for better sales outcomes… 1. Account Prioritization is a Major Pain Point   For AEs, deciding where to focus among hundreds of potential accounts can feel like shooting in the dark. Leveraging AI tools can help cut through the noise.  2. AI Turns Data into Actionable Insights   Tools like EvaBot scan sources like 10-Ks, earnings reports, and news to match prospects' needs with your value proposition. This reduces guesswork and ensures more targeted outreach.  3. Stack-Rank Accounts for Smarter Focus   AI can rank your entire territory by priority, allowing you to focus on high-value, high-urgency accounts. Real-time research at your fingertips means you spend more time selling and less time researching. Pro Tip: Don't waste time chasing low-priority leads—let AI tell you where to focus and close deals faster! 🎯

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What are the best practices for working with ABM leads? Should BDR or AE teams handle them? Listen to the full conversation "Small Budgets, Big Ambitions. Starting ABM from the Trenches" here ➡️ https://ow.ly/SQvR50RjOwO

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ABM isn’t just a method; it’s a mindset. True success requires investing equally in capabilities and cultural shifts. At Iron Horse, we’ve seen this cultural change lead to remarkable results. No more arguments about numbers. Invites to sales planning meetings. Reduced BDR churn. That’s the power of alignment. Find out how to get there on our blog: https://bit.ly/3RGVyXH

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I'm all for protecting consumers but the 19 different global privacy regulations are unnecessarily crushing B2B GTM. I've seen these regs bring entire revenue teams to a grinding halt. I've witnessed some bitter battles between business leaders and legal leaders dismantle entire GTM playbooks. It doesn't need to be this way. Revenue teams AND legal AND data subjects can ALL get what they need. It boils down to knowing EACH privacy regulation, having a specific plan to source and transfer data and having a vendor partnered with you who can do it above board without bullshitting you or legal. To help, we've created a framework. The framework is gonna show you 3 things: 1️⃣ Region by region, country by country what does each privacy regulation require? Public sourcing, passive opt-out or explicit opt-in? 2️⃣ If you're evaluating data vendors to use in those regions, what should each of those vendors be doing to compliantly source & transfer data to you? 3️⃣ It's going to arm you with the knowledge you need to present a bullet proof case to legal to get the approval you need to execute outbound plays in these countries. If you want the framework, click the link in comments...DM LeadGenius or Zeb Couch 🤜🤛 to chat about how we can help. 🥳

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❌ No, the SDR role isn’t going away. ❌ While SDRs and AEs are here to stay, their roles are shifting in response to evolving buyer demographics and changing preferences. At LeadIQ, we’re helping SaaS sales and GTM teams stay ahead of the curve and learn how to thrive in today’s evolving sales landscape. Deep dive into the webinar: “The evolving role of AEs and SDRs in building sales pipeline” for tips and tricks on how to best utilize the AE and SDR relationship for Q4 and into 2025 🤝 Thank you to our webinar panelists: Jessica Nelson, Global Vice President of Sales at Stream Sam Lau, Senior Director of Global GTM Enablement at Anomali Ronald Halbert, Global SVP of Sales Development, Sales Enablement, SMB Sales at Sirion Watch now 🎥: https://lnkd.in/gx7dMRuK volving-role-of-aes-and-sdrs-in-building-sales-pipeline #sales #salestips #SDR #AE #leadiq

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New episode 🎙🔥 Tune in to episode GTM 105 of The GTM Podcast to get insight directly from Sam Blond on: -Why investing early in sales ops and rev ops is critical for scaling revenue. -How to generate demand through creative campaigns and a "concentric circles" approach. -The risks of scaling sales teams too quickly based on flawed hiring models. -What VCs look for in a compelling founder pitch, beyond just business metrics. -Why focusing on generating pipeline is often better than optimizing conversions. -How to leverage customer marketing and "raving fans" as an early acquisition channel. + more Available wherever you get your podcasts, including the links in the comments👇

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Are your BDR outbound efforts falling flat? Marketing and sales teams waste time and resources on generic, one-size-fits-all outreach that fails to resonate with busy B2B buyers. These buyers are craving personalized experiences that speak directly to their unique challenges and goals. But what if you could create an integrated campaign that surrounds your target accounts with consistent, personalized messaging? By incorporating links to personalized landing pages into your BDR sequences and email campaigns, you can drive higher engagement and accelerate the buying process. And when your BDRs follow up to discuss the tailored content, you create a seamless, high-impact experience that cuts through the noise. This coordinated approach harnesses the power of both inbound and outbound personalization to deliver relevant and consistent messaging to prospects at your target accounts. Ready to refresh your ABM program with some new tactics that are working right now? We've got you covered 👇 https://bit.ly/3R8S4wT

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Solution selling doesn't cut it anymore. The bottom line matters more than ever, and if your offering doesn’t hit on a top strategic initiative, it’s getting deprioritized. More teams are investing in selling methodologies like MEDDPICC, Force Management, and Challenger so their sellers focus on value over features. But are these investments paying off? Join for for a Masterclass on value selling and measuring the impact of your sales framework. We've partnered with revenue leaders from Xactly Corp, MongoDB, and Freshworks to share their approach to how to create a culture around value-based sales, quantify its impact, and more. Link in comments to register + get the recording after. You don't want to miss this one!

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