Vasiliy Shevchenko

How to increase your opt-in conversion rate: Instead of pushing more volume, try converting more for what you have. This way, investing in traffic will have a high rate of return. Learn how:

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We decreased CPL by 53%, improved lead conversion by 55%, and increased ROAS by 92% YoY for Yardzen. …and it got featured on Meta’s showcase. Here’s how: We implemented a conversions API solution for leads going to their website. That’s because initially, they were focused on generating leads. However, a bunch of leads don’t mean anything without conversions. So we wanted to shift towards focusing on actual qualified leads. They were getting a bunch of users in the door… But it was clear from the data that these weren’t leads that had a chance at buying. So to improve on this quality per lead, the #1 focus was pushing all of their data back to Meta that it wasn’t aware of. That way every time a user would schedule an appointment with them, and convert… Meta could take that data (which it didn’t have access to) and send it back to the campaign. Once that occurs, it uses that data to get smarter, going out and finding more people like that user who just converted. So every conversion we drove for them on Meta was powering the algorithm to find the next user that would convert. All that in mind, we were able to decrease CPL YoY by 53%. But more interesting than that… Their lead conversion went up by 55%, and that directly led to a 92% increase in ROAS YoY. NOT a 92% increase in return on leads. Return on ad spend. On cold hard revenue. And that’s all because we were able to tie things back to actual business outcomes and leverage data for more than just lead gen.

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Testing a new product/service: $300 comprehensive SEO audit & demand generation action plan. What you’ll get: 1. Tailored Demand Generation Roadmap - A campaign guide specifically designed for your business. 2. Detailed SEO Audit Report - Covering technical, on-page, and off-page SEO best practices. 3. Opportunity Discovery - Identifying key growth areas for both short and long-term conversion-oriented objectives. 4. People-first Content Strategy & Opportunity Modeling - Planning and guidance for creating and optimizing content through clustering, intent matching, and UX. 5. Link Building & Digital PR Strategy - Includes outreach templates, prospect lists, and angles for acquisition and amplification. Best for: 1. Startups and small/medium-sized businesses looking for direction in developing internal processes for organic digital campaigns but don’t know where to start. Or perhaps, business owners who are still on the fence about investing in organic channels (ie: SEO, content marketing, digital PR). 2. Large organizations with in-house teams looking for fresh eyes to look for potential gaps and opps they might have overlooked. FAQs: 1. How is this audit different from your standard service included in full-scale SEO campaigns? Mainly the time spent on research, analysis, and documentation. This one will mostly be done in just a few sessions. While it is quicker, it maintains the same focus on identifying key areas of optimization that will have the most impact on the site’s business objectives (ie: driving more ideal customers to the site, leveraging assets for brand building and conversions). 2. Why charge $300, when you did this for free a while ago? Investing in the audit ensures skin in the game. Clients who pay for the service are more likely to implement the strategies, benefiting both parties - as I can also use the results as a reference for future case studies. Note: some providers charge between $2K - $8K for this type of auditing service. 3. Will the pricing change in the future? Yes. Testing this now to fine tune the overall audit process before officially launching the product’s landing page. And honestly, to get more documentation done where I can re-use specific sections/modules of the reports for future campaigns that might be dealing with the same issues. Plus, we also get to build a robust portfolio of successful case studies and testimonials along the process. 4. When can I get the reports? Within 15 days. 5. What support is available after I receive the audit report? You can email me or book a call to discuss any inquiries you may have regarding the audit’s findings. Please note that implementation support is not included in this service. Know someone interested in trying this out? Feel free to send a message or email me at [email protected].

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App Store Optimization has come a long way since first getting into the industry almost 10 years ago. What started as simple keyword optimization has evolved into a complex, multi-faceted strategy.

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Here are 8 CRO tactics I use for clients to maximize their eCom brand’s conversion rates: Problem-Focused Testing 1️⃣ Start by identifying the exact pain points on your site. 2️⃣ Look into where users drop off with tools like Google Analytics and heatmap.com to visualize the customer journey. 3️⃣ For example: if you see users abandoning the cart over and over again, dig into the factors contributing to that decision. - Are there hidden fees? - Confusing layout? - Or is there simply too much friction? Result-Focused Hypotheses 1️⃣ Every test should start with a clear goal. 2️⃣ Define what “a win” looks like by hypothesizing outcomes like increasing AOV or reducing bounce rates. 3️⃣ Make sure each experiment has a measurable impact on conversion metrics. Situational Testing 1️⃣ To understand your customers, create situational tests that mimic real-life scenarios. - How do users behave when they search for products? - How do they navigate through categories? 2️⃣ Understanding these different paths can help you optimize for the way people actually shop on your site. 3️⃣ No two people follow the same linear path. Some may search, others may browse. 4️⃣ Creating different scenarios to reflect these behaviors will help you design a site for a wider range of user needs. Data 1️⃣ Instead of guessing what might be wrong, dig into your analytics to identify the most impactful areas for improvement 2️⃣ Focus on high-priority areas where you’re likely to see faster and bigger results. 3️⃣ If data shows a high exit rate on the checkout page, prioritize testing on that page before looking at less impactful areas like product detail pages. Curiosity-Inducing CRO 1️⃣ Not every test needs to address a problem. 2️⃣ Sometimes, you’re testing to spark interest or catch your user’s attention. 3️⃣ This could be experimenting with: - Unusual layouts - Button placements - Copy styles to see what resonates. 4️⃣ Test things that make people stop and look. Persona-Specific Optimization 1️⃣ What works for one demographic might not work for another, so optimize: - Layouts - Copy - Imagery for different user groups. 2️⃣Consider testing a few different layouts or visuals for your brand’s top personas to see which one has the highest engagement or conversion. Trend-Based Strategies 1️⃣ If your target audience is part of a trending movement or cultural moment, lean into it. 2️⃣ Experiment with pages and offers related to the trend to see if they drive more traffic/conversions. 3️⃣ Example: If sustainable shopping is trending, show eco-friendly products or add eco-badges to items to create an immediate connection with trend-aware shoppers. Ask any questions you have in the comments below 👇🏻

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Broad targeting works Interests work Lookalike works Advantage+ works CBO works Cost Cap works Bid Cap works Image ads work UGC works Low fi works High prod works No exclusions work Full exclusions work Once you understand that strategy is evergreen, but tools change ⬆️ everything becomes easier.

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Struggling to get the most out of your Google Ads campaigns? Here’s how we do it: ➡ Targeted Ads: Reach the right audience at the right time. ➡ Optimized Budgets: Maximize every dollar spent. ➡ Data-Driven Insights: Continuous improvement for better results. At SEM by Nerds, we specialize in strategic Google Ads campaigns that drive relevant traffic and boost conversions. Don’t let your ad spend go to waste. Partner with SEM by Nerds to see real, measurable growth. 📈 #GoogleAds #SEM #SEO #SmallBusiness #DigitalMarketing #ROI

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🎯 Struggling with abandoned carts? Boost conversions with the PST Method! 🛒💰 1️⃣ Pre-frame: Build intent before checkout. 2️⃣ Simplify: Make it stupid simple—clear steps, clear actions. 3️⃣ Trust: Use badges, testimonials, and proof to ease concerns. Ready to amplify your profits to 7 figures and beyond? 🚀 Follow us on YouTube for more game-changing strategies: https://buff.ly/417rrhw #EcommerceTips #AmplifyYourProfits #BusinessGrowth

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Facebook Ad Clicks ≠ Sales: What Every E-commerce Owner Needs to Know Understanding the relationship between ad clicks and sales is crucial for e-commerce business owners. Many modern marketers struggle with this concept. The Problem with Attribution Models is that they can track correlation but not causation. Here’s what you need to know: - Cause and effect often occur together and in sequence. - The cause happens before the effect. When Facebook and Google Analytics see a click followed by a purchase, they assume the ad caused the sale. However, anyone running ads on multiple platforms knows this isn’t always accurate. Consider this example: - Customer sees facebook ad - Then goes to a news site and sees an ad but doesnt click. - They then go for dinner and forget all about your product. - A week later, they see an ad on TV and then google it What you see in the background is: - Google claims $150K in sales - Facebook claims $120K - Total monthly sales are only $200K There’s always an overlap. Just because someone clicked on an ad and then made a purchase, it doesn’t mean the ad caused the purchase. Relying too heavily on attribution reports can be misleading. Tools like Hyros and Triple Whale claim to solve multitouch attribution, but without incrementality testing (excluding a portion of your audience from seeing certain ads and comparing the results), you’re just guessing based on correlation. My psychology lecturer, Dr Olivia Hurley taught me Correlation ≠ Causation! For instance, the correlation between CTR and Purchase Intent is less than 1%. This metric, although commonly tracked, by PPC managers and social ad buyers alike, doesn’t provide a clear understanding of what drives sales. Even a philosopher who lived centuries before the first Facebook ad could tell you that tracking bad metrics won’t help. I got the correlation graphic from a Facebook Ads rep. What other ineffective metrics have you noticed people tracking?

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🔴 Zero data in the Google search console! FYI, search marketers, and CMOs! You might get zero data showing on GSC on all properties. It seems to be a real-time data update on the Google search console, ****So, DON'T PANIC! ***** (I seriously had a heart attack 🤣 ) Link to the article in the first comment. #seo #googlsearchconsole #seodata

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eCommerce brands—here's a rundown on how to use ChatGPT to optimize your product feeds: 1️⃣ Product Feed Optimization Basics: ↳ Involves creating keyword-rich titles, descriptions, categorizing products properly, and running A/B tests. 2️⃣ Keyword Research: ↪ Use Google Ads search terms, Semrush, and Ahrefs to find high-performing keywords. ↪ Think from your target audience’s perspective. 3️⃣ ChatGPT for Optimization: ↳ Use ChatGPT to refine product titles and descriptions. ↳ Plugins like Google Sheets + ChatGPT streamline the process. 4️⃣ Sample Query: ↪ “Write a Google Shopping optimized title using [title], [description], [category], [color], [size], and [gender].” 5️⃣ Setup: ↳ ChatGPT + Google Sheet integration takes just 15-30 minutes, adding automation for best practices. ⬇ For more such value-loaded Content Follow Josh Lothman

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SEO agencies should have a productised loss leader service priced between $1000 - $5000. A competitively priced service that has a simple inputs, short lead time, and small project scope. Some kind of money back guarantee is ideal too. Run all marketing and ads to this offer to get new business. This makes selling, and buying easy. Ideas: - 10 revenue focused blog posts - 1 Digital PR campaign - 5 Links - 1 SEO audit - 1 Consultation Do an excellent job, gain trust and set up longterm 12-18 month retainers on the back end.

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You're sabotaging conversions with ONE product listing page mistake. Our latest A/B test exposed this conversion killer: We removed the hero section from targeted PLPs. Hypothesis: Eliminating scrolling friction would increase ARPU. Reality: A 6.3% ARPU drop... Here's what we learned: 1️⃣ Shoppers want context They don't just want to be bombarded with products. Hero sections help guide their shopping experience. 2️⃣ Exploration beats tunnel vision PLPs should encourage browsing, not just finding one specific item as fast as possible. 3️⃣ Branding sparks desire Lifestyle images communicate value in a way that product grids just can't. The numbers don't lie: Context and branding make a big difference in how much people spend. Removing that instrumental element actively detracts from perceived value. To plug those revenue leaks, you need a PLP strategy that inspires: ➡️ Use hero sections to set the vibe and spark desire ➡️ Guide an engaging branded journey, not just a product list ➡️ Balance quick access with immersive storytelling But optimizing your PLPs is just one part of the equation... I've got 20 more revenue-driving tactics used to generate exactly €3,940,600.23 in revenue for our clients. Comment and repost "Tests Please" and I'll send 20 test results to your DMs.

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How we 3X'd this traffic in six months. 𝗢𝗻-𝗣𝗮𝗴𝗲 𝗦𝗘𝗢 1 Invented new mini-cluster strategy 2 Migrated old content into fresh pieces 3 New Editorial Content 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹  1 Speed load optimization 2 Fixed Schema  3 Deployed new schema 𝗕𝗮𝗰𝗸𝗹𝗶𝗻𝗸𝘀 PR-based ----- Did you like this post? 👍 Join my newsletter for more SEO tips: ➡️ rankandcash .com #seo #backlinks #seotips

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How to lower your CPA on Facebook in 2024: - Create better creatives - Optimize landing pages - Clearly differentiate your product from competitors - Increase AOV to make your current CPA more viable - Consolidate your ad account - Use broad targeting

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