Russ Allen

Bonus SEO Tips: When Land Clearing in Texas Meets SEO 😂🌳 Some SEO nerd humor. I got a chuckle of this when I came across this page: https://lnkd.in/eexmcQVV In case you haven't noticed: check the "Bonus SEO Tips:" at the end? #SEOHumor #SEO

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Has your SEO tanked after a relaunch? Here's 4 good tips from Search Engine Land to remember to mitigate issues with Google in the process. I always harp about 301 redirects. But, they are important. https://lnkd.in/e-CyYQ3y

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You know you need SEO, but who’s the right person to do it? Here are a few of my top tips for choosing an SEO professional from the SBN Marketing blog! https://lnkd.in/eDSGvNkF

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Oooh, it must be Fall (hard to tell when you live in Florida)...the 2025 trends lists are coming out already! SEO Top Trends for 2025 1) Search alternatives and Google’s antitrust trial. 2) AI as a powerful (or terrible) assistant. 3) E-E-A-T and the push for originality. 4) The user versus the keywords. 5) Technical SEO will matter more than ever. #seostrategist #contentstrategist #SEOcontentwriter #SEOtrends #copywriter

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Interesting article for all my e-commerce friends out there, especially in light of the recent algo update where Helpful Content became part of the core algorithm. Informational content can be key for securing backlinks, and with a strong internal linking strategy, those will support your important product pages and ranking for commercial keywords. #seo #ecommercestrategy

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Worried about negative SEO? 🤔 Google’s Gary Illyes answered a question about negative #SEO provides useful insights into the technical details of how Google prevents low quality spam links from affecting normal websites. https://lnkd.in/e8bWt5Rx

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Why Wordy Content Destroys SEO. A few years ago I sat down with an inexperienced writer to mentor them. I reviewed their latest article. It was mostly waffle. When I asked why it was so much waffle, they told me it was down to the SEO agency. They had dictated that the page needed 6000 words. When I asked how they had come to such a figure, they told me, it was double what was already ranking. This tactic causes 2 issues. The first is that writers have to hit word count, as such they add words and sentences that are not needed. The second is that the page becomes hard to read by both humans and machines. 1000 words can easily contain 10x more information that 6000 words. This situation is not uncommon. In recent years, many SEO agencies and freelancers turned to AI. They sold content at scale, for a higher average retainer rate and at higher profit. Scaled content abuse happened. Google took action. So, you have 2 core issues. Agencies churned out wordy content and web pages. Either through humans or machines. But, we now have a huge opportunity. Amongst the SERPs is a huge opportunity to create information rich pages. To create pages packed with information, not words. This takes more effort than you think. And it's challenging for agencies to deliver. Most writers are not trained to write this way. Most SEOs do not think this way. It's why SEOs need to understand content design, information science and machine learning. There is huge opportunity in search at the moment. But only for those that can spot the patterns of opportunity.

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If you are in SEO and you aren't using ChatGPT or starting or incorporate it more into your day to day processes, you need to. Not only will GPT obviously help you with research (and many other things) but it can also be a teaching tool when it comes to coding. More specifically for SEOers, Regex or xpath functions for ScreamingFrog or Search Console. You can have a 1:1 discussion looking at if something else would work that you might normally use and GPT will tell you the exact differences (see example below). HIGHLY recommending digging deeper into GPT if you haven't already.

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The chances that your local service based business has really grabbed more than enough basic citations on easy-to-get local search ecosystem sites is basically nill. There's really not a downside to getting your company a proper profile of local citations.

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SEO Strategy Spotlight: Maximizing Blog Post Impact Recent data reveals a powerful truth: blogs appear 23% of the time in the top 5 Google Search positions, excluding home pages. With 69% to 74% of organic clicks going to these top spots, the importance of strategic blogging can't be overstated. However, not all blog posts are created equal. Here's how to craft posts that climb the rankings: ✅ Audience Understanding: Deeply comprehend your readers' needs and pain points. ✅ Strategic Topics: Choose subjects at the intersection of your expertise and audience interests. ✅ Keyword Mapping: Target realistic, often long-tail keywords for qualified traffic. ✅ Value-Added Research: Find unique angles and insights beyond existing content. ✅ Structured Writing: Use compelling intros, clear headings, and scannable formats. ✅ Technical SEO: Apply strong heading tags, craft good title tags, and write enticing meta descriptions. These behind-the-scenes elements help your blogs rank higher and faster. ✅ The AI Factor: While AI can assist, human creativity and expertise are crucial for brand voice and trust-building. Remember, "The future is not just AI – it's AI and human symbiosis," says BrightEdge's Jim Yu. At KickstartSEO, we've seen strategic blogging transform website performance. It's about creating valuable resources that serve audience and business goals while ensuring solid technical foundations. How are you balancing content quality with technical optimization in your blogging strategy? Share your experiences or challenges below. #ContentMarketing | #SEO | #Blogging | #DigitalStrategy | #OrganicTraffic

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Went ahead and recorded this 7 minutes loom analyzing the SEO for Linq Kind Attn: Elliott Potter and Patrick Sullivan If I was in-charge of SEO, I'd fix these things immediately: 1. Publish content more regularly (last published 2 months ago) 2. Fix broken backlinks and 404 pages 3. Fix broken internal links 4. Create content around low-difficulty informative keywords 5. Fix all technical issues There is huge potential in the keywords that the site is currently ranking on Pages 2-5. What do you think Elliott Potter? Watch here:

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🚀 Ready to dominate the search engines in 2024? Dive into Kimberlee Leonard's latest blog, "SEO Marketing In 2024: The Ultimate Guide." 📈 Stay ahead of the curve with cutting-edge strategies, expert insights, and practical tips to enhance your SEO game. Whether you're a seasoned marketer or just starting, this comprehensive guide covers everything you need to know to boost your online visibility and drive organic traffic. 🌐✨ Don't miss out on the trends and techniques that will define SEO success in the coming year. Read the blog now and prepare to take your digital marketing to the next level! #SEO #DigitalMarketing #SEO2024 #MarketingStrategies #Forbes #Blog

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Great tool tip for SEO from Search Engine Land https://lnkd.in/eG6afRT8

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