Sully Tyler

This success was achieved in the competitive Pennsylvania market🤗 From $30 CPL to $5 CPL—A Transformation Story!🥳🥳🥳 When we kicked off this campaign, the cost per lead (CPL) was sitting at a steep $30. But with some smart optimization, we successfully reduced it to just $5! 🟢Added 17 pre-qualification filters 🔎 🟢72 leads captured through a custom-built funnel 🎯 🟢100% TCPA compliance ensured ✅ 🟢25% of leads scheduled their own appointments 📅 #marketing #digitalmarketing #sales #solar #business #strategy #management

1

This success was achieved in the competitive Pennsylvania market🤗 From $30 CPL to $5 CPL—A Transformation Story!🥳🥳🥳 When we kicked off this campaign, the cost per lead (CPL) was sitting at a steep $30. But with some smart optimization, we successfully reduced it to just $5! 🟢Added 17 pre-qualification filters 🔎 🟢72 leads captured through a custom-built funnel 🎯 🟢100% TCPA compliance ensured ✅ 🟢25% of leads scheduled their own appointments 📅 #marketing #digitalmarketing #sales #solar #business #strategy #management

4

In the world of modern business, standing out is the name of the game. One killer way to make your brand unforgettable? Branded merchandise. Whether you're a scrappy startup building your name or a seasoned player deepening customer loyalty, personalized merch is your ticket to the big leagues. Here’s why you should be all in on branded merch: Unique Brand Identity: Branded merchandise lets you craft a unique brand identity that blows the competition out of the water. Slap your logo, colors, and messaging on anything from apparel to accessories, and you’ll boost brand recognition while leaving a memorable mark on your audience. Increased Brand Visibility: Think of merch as your own mobile billboard. When folks use or wear your branded merch out in the world, they’re basically your brand ambassadors, spreading the word and pulling in potential customers like a magnet. Enhanced Customer Engagement: Giving out branded merchandise creates a personal connection with your customers. A thoughtful, personalized gift makes them feel valued and appreciated, turning them into loyal repeat customers faster than you can say “branded mug.” Cost-Effective Marketing: Compared to traditional advertising, branded merchandise is a bang-for-your-buck way to promote your brand. Hand out promo products at events or toss them into customer orders, and the long-term brand exposure more than pays off the initial cost. Brand Loyalty and Advocacy: Branded merch builds brand loyalty. When customers feel that warm fuzzy connection to your brand, they’re more likely to become your biggest cheerleaders, recommending your products or services to everyone they know. Versatile Branding Opportunities: The sky’s the limit with branded merchandise. From unique product designs to creative packaging, you can tailor your merch to reflect your brand’s quirky personality and core values. Memorable Brand Experiences: Branded merchandise isn’t just stuff - it’s a way to create memorable brand experiences. Whether it’s a special gift or a fun promotional campaign, these moments stick with customers and deepen their loyalty. Branded merchandise is a powerhouse for elevating your brand and standing out from the crowd. Invest in personalized products that scream your brand's story and values, and you'll forge meaningful connections, boost visibility, and drive serious business growth. #Branding #BrandedMerchandise #MarketingStrategy #BrandAwareness #BusinessGrowth #BrandedMerch

1

Why we should all take a lead from the Geico Gecko If I were starting a brand today the one thing I would seriously consider is creating a brand character If that seems like some throw back to 1980's cereal brands then the data would back you up as incidents of brand characters in award winning IPA entries has tumbled dramatically from around 40% to 15% over that time. They really aren't that fashionable today. But you ignore them at your peril because they are one of the most powerful advertising tools out there Orlando Wood who describes them in his incredible book Look Out as "character fluent devices" has shown that they have a profound impact on business results get a copy you won't regret it!) Take the 2024 Super Bowl for example. Had you used a celebrity like most advertisers then the average Star score (emotional response) was exactly the same as those without one. However had you used a branded character then on average you would have seen a massive 1 Star advantage over non characters & celebrities. Add to the fact that they don't charge the same fees as a celebrity and its the Advertising effectiveness bargain of the century! In the latest episode of Uncensored CMO I caught up with the very clever Michelle Moscone (she/her) who is in charge of brand and creative at Geico about the importance of their famous Gecko which is 30 years old now She puts it in a beautifully simply way that the Gecko enables the audience to have a really fast connection with the brand in a lovable way creating a short cut for your brand and message. It's well worth reading Jenni Romaniuk's brilliant book called Distinctive Brand Assets which covers a lot of research on types of assets and how they work. Link to the episode in the comments section below Jon Lombardo Peter Weinberg Vanessa Chin Andrew Tindall Kerry Collinge

144

32 Comments

We are seeking successful, dynamic female founders who have scaled either one or more sizable $20mm+ brand or a $5mm+ agency to speak at our September summit in Nashville. This summit is for 100 brand and agency founders and CEOs who want to learn about scaling through acquisitions. Share your recommendations in comments below. www.DealConLive.com. #FemaleFounders #FemaleEntrepreneurs #agencyowners #brandfounders

16

4 Comments

You can (and should) run effective digital marketing to support retail... We have the ability to understand how digital marketing can impact retail store traffic, coupon redemptions and item velocity AT RETAIL. #digitalmarketing #facebookads #googleads #retail

2

Thanks for having me on, Cam! Fun conversation. Give it a listen. Many who have been following me just these last few years have asked about the bigger story of starting the company, growing it, etc., and this episode really covers the journey from the start to now!

1

🔴 Are you attending DeviceTalks Boston!? I would love the opportunity to connect with you! At The Aebli Group, we understand the unique challenges and opportunities facing the medical device sector. Our team specializes in crafting tailored marketing strategies that drive growth, enhance brand visibility, and maximize ROI. Whether you're a startup looking to make a splash in the market or an established player aiming to reach new heights, we're here to help! From digital marketing and branding to lead generation and content creation, we offer a comprehensive suite of services designed to propel your business forward. 🗓 If you're attending Device Talks Boston and would like to learn more about how The TAG Team can help you achieve your marketing goals, we'd love to meet with you! Let's schedule a time to connect and discuss your specific needs and objectives. #devicetalks #devicetalksboston #devicetalks2024 #medtech #medical #technoloby #innovation #marketing #marketingagency #ceo #cmo #coo #surgery #roboticsurgery #digitalhealth #wearables #medtechnews  #DTBoston2024 #startup #productdevelopment #lifesciences #engineering #clinical #medicaldevice #healthcare #womenshealth #neurotech #digital #medicalinnovation #ai

8

🔍 Choosing the right eCommerce platform is critical for your business's success. With so many options available, it's essential to evaluate them based on your unique needs. 🛒 Our latest blog post outlines key factors to consider when picking the best eCommerce platform, from customization options to scalability and customer support. If you're in the process of making this decision, this guide will help you navigate the complexity and make an informed choice. https://lnkd.in/gKjamWJf

1

1 Comment

It's that time of year when many merchants selling on Target+ feel frustrated. I just received the Target+ partner email detailing the new attribute requirements. I pasted the text below as 👇 📩 "These new requirements must be added in your next merchandise type attribute submission by August 9, 2024. If you update other merchandise type attributes for an item and the item is missing a newly required attribute, the item will be systematically rejected but not removed from Target.com." #omnichannel #marketplace #ecommerce #brands #consultant #expert #EDI #retail

3

"The study suggests treating some ad costs as investments in brand assets, not just expenses." Hit the nail on the head. Great insight Scarlett. 👍 Many businesses treat their entire marketing budget as an "expense" and not an "investment". Some businesses only place value in actual sales from their ads instead of including the brand/community building into the ROI. As a brand identity agency, we strongly encourage our clients to include brand/community building as part of their overall marketing plan. #unh #brandstrategy #advertising #marketingbudget #marketingreasearch #cpg #cpgfounders #adcampaign UNH Peter T. Paul College of Business and Economics Aaron Sanborn

1

Marketing and sales are like a synchronized swim—when they move together seamlessly, the results are incredible! One of the best ways to align these efforts is by integrating your lead generation directly into your sales process. Imagine this: your Meta leads funneling straight into your lead tracker, making it easier than ever to follow up, nurture, and convert with precision. It’s a game-changer for efficiency and maximizes your sales potential. In our upcoming workshop with Tim Tullis from Studio Scale, we’ll explore how to make the most of Meta advertising and turn those leads into loyal members. With your Meta integration on Walla, every lead captured is one step closer to conversion. Don’t miss out—join us next Thursday to learn: 🔹 Meta ad best practices 🔹 How to streamline your lead tracking 🔹 Tips on boosting conversion rates through Walla When marketing and sales flow together, you convert like crazy! 🚀 #SalesAndMarketing #LeadGeneration #MetaAds #WallaSoftware #FitnessStudios #BusinessGrowth

6

Today’s the day—don’t miss out on this webinar! Marketing and sales can be like a perfectly synchronized swim—when they flow together seamlessly, the results are incredible! Imagine this: your Meta leads funneling directly into your lead tracker, making it effortless to follow up, nurture, and convert with precision. This integration is a game-changer for efficiency and maximizes your sales potential. Join us today for our workshop with Tim Tullis from Studio Scale, where we’ll dive into how to make the most of Meta advertising and turn those leads into loyal members. With Meta integration on Walla, every lead captured is one step closer to conversion. Don’t miss out—join us today to learn: 🔹 Meta ad best practices 🔹 How to streamline your lead tracking 🔹 Tips on boosting conversion rates through Walla When marketing and sales flow together, you convert like crazy! 🚀

6

🚀 Ready to elevate your dental practice and dominate local search rankings? 🦷💪 Local SEO isn't just a trend; it's essential for increasing your visibility and attracting new patients! Here are some must-know strategies to get ahead: 1️⃣ Claim your Google My Business profile and make it shine! 2️⃣ Integrate local keywords to guide clients right to you. 3️⃣ Build high-quality local backlinks for a powerful online presence. 4️⃣ Create geo-tagged content to establish your relevancy in the community. 5️⃣ Manage customer reviews like a pro – they’re your best advertisement! Don't miss out on the opportunity to transform your online presence and watch your practice flourish! 🌟 Click below to dive deeper into these cutting-edge strategies and unleash your practice's full potential with expert guidance! 👇 🔗 [Unlock the secrets to Local SEO success!](https://lnkd.in/grYY5HV7) #LocalSEO #DentalMarketing #GoogleMyBusiness #PatientAcquisition #SEOstrategy #SithMarketing Check out the full post here: https://lnkd.in/gE_3KjcW

1

1 Comment

Target - the ongoing saga of mismanagement. Was at a Target store in Riverhead, Long Island. Saw trail mix on sale for $7.99 instead of the regular price of $8.79. Since I basically have to scan for price everything I buy at Target I ran the product under the scanner. It came up $8.79 so I had to have the price adjusted when checking out. Several days later I was at another Target store in Medford on Long Island and checked the price just for the heck of it. Same problem. Think about how many people buy products at Target thinking they are paying a listed price and not realizing it is priced wrong. This is an ongoing problem.

4

Why are most eligible service-based businesses NOT using Google Local Service Ads (LSAs)? You only pay for LSAs when someone genuinely interested in your services contacts you. 📲 And you decide how much you are willing to pay per lead. 💵 If it’s a lack of awareness or concern with the technical barrier, this article might help… ⚓ https://lnkd.in/ebeXwR9W

6

🎯 Pro tip for businesses: Focus on client retention as much as new client acquisition. Retaining customers costs up to 5x less than acquiring new ones and can increase profits by 25-95%. At B2BGrowthToday, we specialize in creating retention-focused marketing strategies that build long-lasting customer relationships. 💼 Ready to boost your retention? Head to b2bgrowthtodayllc.com to learn more. #CustomerRetention #GrowthHacks #B2BGrowthToday #DigitalMarketing #SEO #WebsiteDesign #LeadGeneration #PPC #Advertising #GoogleAds #FacebookAds #InstagramAds #YouTubeAds #RevenueGrowth #ProfitGrowth

3