Trey Keeler

I love this… I’ve always felt like people are most innovative before they know the rules. And that ideas unencumbered by the implications, strings attached, or historical precedence are the most disruptive. To be fair, Its natural to see the same things over and over and eventually get in line with the way it’s always been. I believe this is why: 1. Kids are so fun to hang out with. 2. You should listen extra carefully to the new person (and kids) with whacky ideas. 3. Hire folks new to the problems you typically solve.

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The 456 Growth Team (456 Growth Media, 456 Growth Talent, and 25th Hour Social) crushed this month's Prime Day! 📈 Early numbers are showing a 4x-5x+ return on ad spend, with longtail attribution continuing to elevate those numbers. 📊 Our team has recognized the shift back into Amazon Influencer Programming, and we are doubling down and laser-focused on helping brands generate the maximum amount of value from the channel. 💥 Amazon Prime Day promotional periods are the new Black Friday on steroids! Preparation takes months to execute, from creator partnership procurement and contracting to the deployment of posts. A massive congrats to the entire team that made it happen. Each year, we continue to refine our strategy, identify problems, and make adjustments. 📅 Looking forward to sharing more information and case studies on our PRIME DAY programs and preparation for October. Did anyone else see success during Prime Days #1 this year? #AmazonPrimeDay #PerformanceMarketing #InfluencerMarketing

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With seven companies reporting their Q3 earnings this week, we'll get a fresh pulse of Streamonomics: - Tuesday 10/29: YouTube's parent Alphabet - Wednesday 10/30: Facebook and Instagram parent Meta (with a larger ad revenue base than YouTube, primarily non-video), and Roku - Thursday 10/31: Amazon (Prime Video); Fox (Tubi); Comcast (Peacock); and Universal Music Group (largest music label) Stay tuned for the latest updates! 📊 #Earnings #Q3 #Financials #Streamonomics

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To celebrate the halfway point for Gnara’s Kickstarter campaign and passing the $50K milestone for legging pre-orders featuring our GoFly Technology, we threw a launch party in Colorado last week. Sometimes, the planning, travel, and shlepping of stuff feels like too much for a tiny team, on top of running the day to day business, fundraising, and establishing brand new revenue streams, like licensing. While events might not always result in ROI from a dollar standpoint, there’s a really important reason we will always keep showing up in person for our customers: community. It’s the reason we started this company — to make it easier to enter, find, and build communities in the outdoors. To help everyone explore exactly as they are — safely, comfortably, and confidently. Everything we do, from deciding which product to launch next to our Friday Amplify newsletters — is driven and sourced by our customer and larger community of those working to make the outdoors a more accessible, more inclusive space — at work and at play. And as a founder of a scaling start-up, it’s often the thing I’m pressured to delegate and detach from soonest: outsource customer service, contract social media interactions out, send another team member to the trade show, have a 3PL fulfill all the orders, no more handwritten notes. But it’s also the thing that fuels me the most — meeting and connecting with the real people we’re solving real problems for reminds me why I made the leap to do this in the first place, and motivates me to keep going. It helps me keep a pulse on the industry in a much more meaningful way than reading the latest dispatch from whatever corporate communication. I’ve spent the past week mulling over my favorite stories our community shared with me last week. To name a few: - A trans customer shared how we’ve completely transformed their experience in the outdoors from something they dreaded at all costs to a point of pride — shouting about pee pants from the summit tops and showing our functional zipper technology to every person they pass on trail. - A photographer shared how her positive experience working with Gnara has impacted the way she’s approached client relationships since, as well as her apparel choice for shoot days. :) - People from all over the world — an Australian visiting the states for a 10-year reunion, a couple of van lifers exploring the West — rerouted their trips just to make it to this party and try on and buy product in person because it's their favorite outdoor apparel on the market, period. It’s easy to feel like you’re building something in a silo. It's easy to not see the ripples your work is making in a saturated sea of an industry. A big piece of advice to my younger founder self: There’s a time and a place for heads down grinding, but the time for building out in public, with the people you’re building for, is always. 🔗: https://lnkd.in/gy9xh7Gc

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Hey Bay Area! In 2010, the Warriors started on a journey to transform from a basketball team into a larger sports media and entertainment company. Learn how the organization is reshaping its IT and data operations as well as redefining how it delivers digital experiences for its fans. #GoogleCloud #FanExperiences #genAI

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Google's decision to keep third-party cookies in Chrome surprised some, but we've seen bigger changes. Read more in our latest ADWEEK article. #CookielessFuture

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YouTube just dropped some HUGE news for podcasters. They're hinting at rolling out a suite of features specifically designed to make YouTube THE platform for podcasts. 🎙️ Here's why this is a BIG DEAL: - Dedicated listening experiences 🎧: No more getting lost in a sea of videos. YouTube is creating a space specifically for podcasts, making it easier for listeners to find and enjoy your content. - Seamless listening across devices 📱💻: Start listening on your phone, continue on your desktop, pick up where you left off on your tablet. YouTube is making it seamless to listen to your favorite podcasts wherever you are. I think we'll start seeing some Youtube Premium features trickle down to free accounts. - AI-powered tools FOR creators, not replacing them 🤖: From simplifying content creation to making your podcasts more visually engaging, YouTube already is testing out voice dubbing into different languages, and I hope to see more of this leveraging AI to give creators the tools they need to succeed. (Any path that isn't two AI's babbling about a Gartner report is good in my books 🤦‍♂️) This all points to one thing: YouTube is serious about podcasting. And they're betting big on creators to lead the charge. 🚀 If you're a thought leader looking to expand your reach and impact, getting on YouTube with your podcast is no longer an option - it's a necessity. I hope to see more of this coming soon. This reiterates what I've been saying for a while - YouTube is the biggest provider of podcasts, the second biggest search engine, and the only one taking steps to curb 100% AI-generated content. The team that cracks discovery first will be the one that wins long term in podcasting. #podcasting #thoughtleadership #youtube #contentstrategy #futureofaudio #AI

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Step by Step, Move by Move – We’re Building for the Long Game Every innovation is like a piece on a game board. Each plays a role, every move intentional, every step toward a bigger vision. At Zynedra, we understand that growth isn’t a sprint, it’s a series of well-calculated, strategic moves. We don’t just focus on the here and now – we’re setting up the future, anticipating opportunities, and thinking several moves ahead. Our journey is about more than just the next product launch or the latest feature. It’s about building a platform that connects businesses and people, one that solves the immediate needs of today while paving the way for the possibilities of tomorrow. With each deliberate step, we’re setting the stage for long-term success. We know where we’re going – and we’re playing for the future, not just the present. Because in this game, it’s not about rushing; it’s about making sure every move counts.

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Flat Fee vs. Commission – What’s best for creators? 🤔 In the latest Creator Conversations, I spoke with Tony Tran, Co-Founder of Lumanu, about how influencer payments are shifting. The old flat fee model is being replaced by base pay + commission. 💡 Are you adapting to this new way of partnering with creators? Link to the full convo in the link in bio! 🎙️ #InfluencerMarketing #CreatorEconomy #SalesModel #Partnerships #Ecommerce #456Growth

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A week of explosive acquisitions, partnerships, and announcements 🤯 National Basketball Association (NBA) finalizes massive $76B rights deal. Live sports is the tipping point for convergent TV and streaming 🏀 Skydance merges with Paramount Global. Another sign that Silicon Valley tech and money are all in on media💰 Live Joe Rogan comedy special is coming to Netflix. Streamers are expanding live events beyond just sports to differentiate and capture more viewers 🎙️ Lowe's Companies, Inc. ONE platforms expands to in-store audio. There’s no digital channel that RMNs can’t touch 🎧 Well done John Storms RMNs get a boost with Criteo & Microsoft Advertising partnership. Using data and commerce media to unify a fragmented RMN space. BlueConic acquires Jebbit. CDPs manage 1PD and now are looking to also create it💡 Never a dull moment 🎢

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🚀 Unlock Growth Opportunities with Adjust & AppLovin's Gaming App Insights Report Despite a challenging year for mobile games, installs grew 7% YoY in Q4, with several subverticals like racing and arcade seeing major gains. Hybrid casual games also saw a standout 800% increase in ARPU over hyper casual games 📈. #Gaminginsights #AppLovin #Adjust

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Roblox, Paramount, & Walmart have teamed up to give exclusive Spongebob items to players that buy Robux gift cards — here's why it's a win-win-win: 🛍️ Roblox: boosts holidays sales + avoids ~30% app-store tax 🛒 Walmart: drives foot traffic to stores → extra purchases 🧽 Paramount: platform level integration = platform level reach So many brands come to Roblox enticed by the 79.5 million DAU. Few structure deals in a way that actually reach all of it, and it's no coincidence Walmart & Paramount have not just by investing money — but finding ways to augment and support the ecosystem.

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Billion-dollar PE buyouts are ramping, just see today's Squarespace news. Investors in media x agency deals should pay attention... Global deal activity is up 24% for 2024 YTD, with a total deal volume of $726B. Could be the beginning of a cyclical M&A rally, since deal volume was super depressed over the past couple years... ...and investors need to put money to work! Below are some recent public-to-private highlights, including a large media co deal where I did a deep analysis 👇 May 13 • Permira buying website builder Squarespace • Went public in 2021, closed 1st trading day at $5.9B valuation • $6.6 billion May 6 • EQT Group buying US digital consultancy Perficient • EQT also backs UTA, which has grown through M&A • $3 billion April 2 • Silver Lake buying diversified media co Endeavor • WME / UFC parent co TKO Global will stay public • $13 billion April 1 • Advent International buying payments processor Nuvei • Nuvie backed by celeb Ryan Reynolds • $6.3 billion Similarities across these recent deals include... - founder / CEOs staying on post deal - belief that targets are undervalued in public mkts - desire for more flexibility to grow, do M&A, and drive ent value for new owners That last point is key, as I think there's a strong desire to grow through M&A in a market where there are many sellers who can get picked up at good/fair prices VS the crazyness of 2020/2021. This is timely because... Last month I wrote about public-to-private deal dynamics in my Silver Lake / Endeavor analysis, check it out here --> https://lnkd.in/gtprBx7U I'm also working on an active client deal with similar characteristics, and it's important to know where capital is flowing, and why. Are you all seeing a similar trend?? -- I'm the founder of RockWater Industries. We do M&A and strategy advisory for media, agencies, and creator economy. My DMs are open. #media #agency #creatoreconomy

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Below are 3 deal insights on Node App's $13M sale to DULCEDO Management. This is critical info for any creator x media biz owner. 📈 GROWING INFLUENCER M&A There's been many influencer marketing M&A deals in last couple years, ranging from Publicis Groupe buying Influential to Stagwell buying Movers+Shakers. Through these deals, we've observed a premium for platforms that can bring together thousands of brands and thousands of creators, and do campaigns at scale. 🤝 DULCEDO'S 5TH ACQUISITION This is Dulcedo's 5th acquisition over past 6 to 7 years. They've acquired different talent representation, PR, and digital agencies like Sundae Creative Agency and Influence + All Management. There's been no press about Dulcedo having PE-backing, so they're likely doing these deals off their balance sheet and getting creative in deal structuring. 📊 ESTIMATED 31X EBITDA MULTIPLE I estimate run-rate revenue around $1.2M, and EBITDA around $420k. At $13M purchase price, that's a 31X EBITDA multiple. Assuming my math is directionally right, this is significantly higher than other deals like Influential, which I estimated was sold to Publicis for around 11x forward EBITDA. You can read more about the deal on my blog: https://lnkd.in/gsCaH6eM — I’m the founder of RockWater Industries. We do M&A and strategy advisory for media, agencies, and creator economy. My DMs are open.

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NBA INKS MASSIVE MEDIA DEALS - NBA signs 11-year media rights deal with Disney, NBC, and Amazon Prime Video, rejecting Warner Bros. Discovery's $1.8 billion per year offer. - The deals, approved by the NBA’s Board of Governors, will bring the league about $76 billion over 11 years. - Warner Bros. Discovery's offer deemed not a match; TNT's nearly four-decade run with the NBA ends after the 2024-25 season. - Amazon Prime Video to carry exclusive NBA games and take over NBA League Pass, aiming to reach a global audience. - NBC, carrying NBA games from 1990-2002, will broadcast up to 100 regular-season games and the All-Star Game, marking its comeback as a major partner. 📖 Article : https://lnkd.in/gHAtgr-b 🌎To learn more join the AdTechGod Slack Community: https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gm85yuaf

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The California Endowment's Media plan has made an impact for California, including: *the lowest vaping rate in the United States, * 42% decrease in lung cancer and * $500 billion saved in healthcare cost! Their media plan wisely included key #OOH placements surrounding key sports/concert venues like Golden 1 Center, near the #CaliforniaStateCapitol; thereby reaching the perfect target demo attending concerts and National Basketball Association (NBA) games, as well as, all #Legislators at the Capitol. The right place at the right time. End Tobacco damage Now...UNDO. Delta Media, Sutter Health, Kaiser Permanente, Western Health Advantage, Dignity Health, California Department of Public Health, California Department of Health Care Services

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The National Football League (NFL) is receiving <7.5 BILLION impressions per day organically on Roblox. The NFL recently partnered with a Roblox game, resulting in a fully rebranded game with NFL branding. "𝗡𝗙𝗟 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗲 𝗙𝗼𝗼𝘁𝗯𝗮𝗹𝗹" The key point is that this game is successfully appearing on the Discovery page. In addition to achieving deep engagement within the game, it currently has : • 800k visits per day • 14min Avg Playtime = 𝟭𝟴𝟲𝗸 𝗛𝗢𝗨𝗥𝗦 of engagement per day --- 𝟳.𝟱 𝗕𝗜𝗟𝗟𝗜𝗢𝗡 𝗜𝗠𝗣𝗥𝗘𝗦𝗦𝗜𝗢𝗡𝗦 --- The point is that the game is also showing up on the Discovery page ("Charts"). According to Roblox, "Discovery" serves over 7.5 billion impressions per day, so it's clear that the NFL is gaining billions of additional organic impressions daily (Brand Awareness). --- 𝗥𝗼𝗯𝗹𝗼𝘅 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 --- Want to learn more about brands on Roblox ? 🔔 Sign up for my weekly insights : https://lnkd.in/eES9qfmS (Coming) --- Made for Marketers 𝙎𝙞𝙢𝙥𝙡𝙚, 𝙛𝙖𝙨𝙩 & 𝙚𝙛𝙛𝙞𝙘𝙞𝙚𝙣𝙩 ⚡

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