Tracy Repchuk Live Your Legacy, Not Just Leave It

After 30 years as an entrepreneur breaking barriers for women all over the world, Tracy Repchuk is featured as a Powerful Woman of Influence and tells you her journey and how you can step up and play your biggest game.

Forbes asks Tracy Repchuk Want To Capture Gen Z? Try These Eight Marketing Tips

Creative Onboarding Strategies To Set Your New Hire Up For Success
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In mid-October, American Express announced the retirement of its CEO, Kenneth Chenault, who has served in his role for the last 16 of his nearly 37 years at the company. Although the financial services giant has been grooming its incoming CEO, vice chairman Stephen Squeri, for the last two years, this will undoubtedly be a time of great change for all American Express employees.

In the wake of high-profile leadership transitions like this, many senior executives are reminded that they… Show more

In mid-October, American Express announced the retirement of its CEO, Kenneth Chenault, who has served in his role for the last 16 of his nearly 37 years at the company. Although the financial services giant has been grooming its incoming CEO, vice chairman Stephen Squeri, for the last two years, this will undoubtedly be a time of great change for all American Express employees.

In the wake of high-profile leadership transitions like this, many senior executives are reminded that they, too, must eventually step aside for their successor – and it's always better to be prepared well before the torch needs to be passed. Whether you're a C-suite member approaching retirement or the next in line for an executive position, it's important to be thinking about what the transition will look like, and how best to handle it for the good of the company and its people.

This is the response to that Show less

Taking a sabbatical offers more than a chance to mentally recharge or develop personal skills. Time away also helps a company identify stress points and build skills. Organizations can potentially reduce expenses, as well as gain a chance to test aspiring leaders before they move up.

So how do you convince your supervisor that a sabbatical is a good idea?

Middle managers often get the short end of the stick. They have smaller roles with large amounts of responsibility, and sometimes, they don't seem to get the full credit they deserve. Your middle managers may feel neglected by your company if they are never really appreciated for all the work that they do for your business.

According to Insead, middle management importance will grow in the future, as these positions are often the glue that holds the day-to-day operations of the business… Show more

Middle managers often get the short end of the stick. They have smaller roles with large amounts of responsibility, and sometimes, they don't seem to get the full credit they deserve. Your middle managers may feel neglected by your company if they are never really appreciated for all the work that they do for your business.

According to Insead, middle management importance will grow in the future, as these positions are often the glue that holds the day-to-day operations of the business together. These positions are also where a lot of the blame is pinpointed when things go wrong. But, businesses can shift this neglect and focus more on the value that these positions bring to their operations.

Fifteen members of Forbes Coaches Council discuss the most common ways your organization may be neglecting your middle managers and what you can do to turn this around. Show less

With 87% of users trusting LinkedIn as a source of information, according to a report by the professional social media platform, publishing on the site is a must if you want to maintain a strong online presence and become an authority in your niche. Mastering the site can be more of a challenge, as you look to engage with customers, as well as your business networking members.

LinkedIn is the preferred social media platform to reach professionals and customers in a more succinct and… Show more

With 87% of users trusting LinkedIn as a source of information, according to a report by the professional social media platform, publishing on the site is a must if you want to maintain a strong online presence and become an authority in your niche. Mastering the site can be more of a challenge, as you look to engage with customers, as well as your business networking members.

LinkedIn is the preferred social media platform to reach professionals and customers in a more succinct and straightforward way. Offering leadership content on the site needs to address the demands of your client base and, according to LinkedIn, you need to be relevant, topical, and efficient in your delivery. Show less

Being shy isn't the end of the world, but being shy and in charge of a team can be tricky. You know you need a moment before you step into a room full of people, and you may not be as confident as you'd like when you have to handle potential conflict.

You also know that you were put in charge for a reason: You know your stuff, and you know how the work needs to get done. Now you just need to handle the rest of the duties.

So what works? How can you be the most effective when… Show more

Being shy isn't the end of the world, but being shy and in charge of a team can be tricky. You know you need a moment before you step into a room full of people, and you may not be as confident as you'd like when you have to handle potential conflict.

You also know that you were put in charge for a reason: You know your stuff, and you know how the work needs to get done. Now you just need to handle the rest of the duties.

So what works? How can you be the most effective when handling your reports, and how can you leverage your own approach to the world to your best advantage? Show less

There are a lot of different learning styles out there; not everyone is suited to listening to a lecture, then going off to perform a task or follow a procedure. Employee training is needed not only to establish expectations on tasks but to impart company goals and culture.

One way to get everyone up to speed is trough experiential learning, a process where students or employees get their hands dirty while practicing a new task, then reflecting on what happened. The process has a number… Show more

There are a lot of different learning styles out there; not everyone is suited to listening to a lecture, then going off to perform a task or follow a procedure. Employee training is needed not only to establish expectations on tasks but to impart company goals and culture.

One way to get everyone up to speed is trough experiential learning, a process where students or employees get their hands dirty while practicing a new task, then reflecting on what happened. The process has a number of advantages, including employing multiple senses and emotional connections when training, in order to create stronger memories. Show less

As you look over your hiring budget, you notice that a number of staff members are staying on for two years then heading off to other opportunities. Is this a sign of a general change in attitude, or an issue with your company's culture or leadership? Or, is there some other factor at play that's causing the problem?

The life of entrepreneurship includes a great deal of hurry up and wait: periods of nearly overwhelming activity followed by gulfs of quiet, where you can catch up on paperwork and plan your next move. Sometimes, though, those periods of quiet last a touch long, and boredom sets in, leaving your mind to wander.

Yes, there is always something you could be doing, but that something may not be feasible in the time you have available. Strangely, these moments of boredom are not terrible… Show more

The life of entrepreneurship includes a great deal of hurry up and wait: periods of nearly overwhelming activity followed by gulfs of quiet, where you can catch up on paperwork and plan your next move. Sometimes, though, those periods of quiet last a touch long, and boredom sets in, leaving your mind to wander.

Yes, there is always something you could be doing, but that something may not be feasible in the time you have available. Strangely, these moments of boredom are not terrible things: They offer a chance to reflect, strategize and create. They can help you catch your breath and discover new and interesting paths right in front of you. Show less

Knowing when to stay the course and when to evolve is key to your business's relevance in the current market. However, it's not always clear if something is working, and even if it's not working now, what's to say it won't work next week, month or quarter?

Developing your personal brand through thought leadership takes more than just getting your name to show up in a Google search. Know your purpose for being a thought leader — and make sure it's specific so that you can best align your efforts with the outcome you wish to achieve. And remember, sharing content doesn't have to be a one-time thing.

Still, it's easy to take a wrong turn and actually achieve the opposite effect.

CEOs juggle more than most people realize, but the most successful ones make time for planning.

However, any CEO can attest to the difficulty in pulling oneself out from the day to day. Strategic planning requires a keen understanding of both details and the big picture — a vision that cannot be conceived on the fly, if one wants to escape error.

Turn up the Heat with Facebook LIVE

Are Your Sites Mobile Marketing Ready?

ulture has a significant influence on the decision-making process in any organization. When ethical responsibility becomes part of the culture, companies see huge benefits — a stronger reputation, higher employee retention, more interest from investors, and general trustworthiness.

But what can a company do to excel ethically, to best communicate its corporate values to employees so that they act in accordance with its values?

It's easy to be general about your background in a job interview. It's also easy to focus on selling yourself — and fail to develop rapport in the process. You want to make yourself look good, of course, but if you took high school English, you probably heard "show, don't tell." It applies to the interview, too. Whether you follow this advice can make the difference between landing a job or not.

Are you still Hiding from Google?

You may have heard of impactful communication. This new approach to communication fosters successful and productive business outcomes.

Most people only retain a fraction of what is said to them, but with impactful communication, you're more likely to have an effect on those you're speaking with. Furthermore, impactful communication encourages you to be aware of your own communication deliveries and responses.

As more and more companies realize the benefits of hiring a coach, they also realize the benefits of incorporating a coaching methodology into the management style of their leaders. After all, there's a difference between simply telling employees what to do and working with them on professional development.

Blab is taking the social media and marketing industry by storm. Whether you are an individual, personal brand or company, it’s a great tool for quick, scheduled or informal video chats. Imagine combining the power of a conference call with the interest of a webinar and the interaction of a radio interview: that's Blab.

Is Facebook your Social Media Marketing Savior?

I wrote my first book at the age of 12. It was my dream to be a bestselling author. I imagined I would write the book, then it would sell, and I would be a famous professional writer. The perfect ending to a perfect life.

After my first rejection occurred, and I came to the conclusion I wouldn’t be the youngest published writer, writing a book went on the back burner to make way for real life.

It's Time to Raise Your Periscope

Empower Business Everywhere is a movement, a book, education and enlightenment on how you can be make an impact in everything you do. It's a holistic approach to how businesses thrive today. By addressing How to Change the World with Your Why, you can create a purpose-driven path to the integration of your mission and how you make money. With the evolution of technologies which are accelerating the reach you have, making an difference on a global scale is now possible and easier than ever to… Show more

Empower Business Everywhere is a movement, a book, education and enlightenment on how you can be make an impact in everything you do. It's a holistic approach to how businesses thrive today. By addressing How to Change the World with Your Why, you can create a purpose-driven path to the integration of your mission and how you make money. With the evolution of technologies which are accelerating the reach you have, making an difference on a global scale is now possible and easier than ever to do. So with the world's stage wide open to you, what are you doing with it? Get ready to discover the secrets to living life your way while empowering others to thrive and create that freedom, wealth, health, balance, harmony and impact you have always dreamed of. Show less

Business Management

Success Strategies

How to Reach Millions with Your Message and Make the Money You Desire.
Start Right Marketing is the breakthrough combination of all the strategies, tips and steps you need for the success of your business.
Today's market is dynamic, online centric, Google dependent and social media savvy and if you can leverage and understand what to do and where to turn, you can surround yourself with collaboration partners that can help you navigate and dominate. Included in this book is your personal… Show more

How to Reach Millions with Your Message and Make the Money You Desire.
Start Right Marketing is the breakthrough combination of all the strategies, tips and steps you need for the success of your business.
Today's market is dynamic, online centric, Google dependent and social media savvy and if you can leverage and understand what to do and where to turn, you can surround yourself with collaboration partners that can help you navigate and dominate. Included in this book is your personal connection to 12 of the best people in their fields that will take you through topics such as Internet Marketing, Social Media, Digital Publishing, Networking, Event Planning, Speaking and even Mindset.
Get ready to Catapult Your Results with Start Right Marketing. Show less

The Business of Speaking

Your Book as a Business Card

The Science of Social Media

Keep your kids safe and protected and get the knowledge you need with Tracy's BE SAFE formula for kids and social media.

Internet Marketing from A-Z
How to properly use internet marketing and social media for your business - step by step
Bestseller with over 160 positive reviews on Amazon

Helps you navigate Facebook and how to use it to get your message out and attract more leads, get more clients and make more sales.

ISBN: 9789670484303.

"Success Principles" is a re-work of "Ultimate Life Lessons" for the Asian market. Advantage Quest Q.A. Publications of Malaysia are the Publishers.

The Pitfalls Of Plunging Into Marketing

“Most entrepreneurs start too late on the chain,” says international speaker and entrepreneur Tracy Repchuk.

“They jump onto planning a social media strategy, and identifying platforms, schedules and broadcast content - without making sure the overall message thread and unique selling proposition of the brand, has been established.”

The Unique Selling Proposition, a concept developed by Roesser Reeves in the 1950s, draws us back to… Show more

The Pitfalls Of Plunging Into Marketing

“Most entrepreneurs start too late on the chain,” says international speaker and entrepreneur Tracy Repchuk.

“They jump onto planning a social media strategy, and identifying platforms, schedules and broadcast content - without making sure the overall message thread and unique selling proposition of the brand, has been established.”

The Unique Selling Proposition, a concept developed by Roesser Reeves in the 1950s, draws us back to the target market. It cannot be written without identifying and understanding the desired customer.

Among other things, the USP gives this customer a reason to buy the product....

Show less