Tom Hull

What does a content strategist do? Why is this role in high demand right now? What skills do you need to become a content strategist? And how can you launch a content strategist career? Get answers to all these questions in this post.

3

Steven Levy was director of brand leadership for a midsize #advertising agency. Steven was recruited from a leadership role at one fast-paced advertising agency to another only to realize that he had reached a point in his career where he wanted to slow down and pivot out of advertising altogether. “I was looking at LinkedIn, Glassdoor, Indeed… and I just became overwhelmed by the thought of a career transition. I realized that if I wanted to leave advertising, I would have to do something bold in my job search.” So, Steven began looking for professional career change help. In an online search he came across #TheBarrettGroup (TBG). “I didn’t know what I wanted to do, so the #ClarityProgram was particularly attractive. said Steven. “I absolutely loved Clarity and working with Laura (Leaton) Roberts! Figuring out who I am professionally and how to make that jive with who I am privately was so valuable.” In the next step, Steven worked with career consultant, David Black, on the practical aspects of job searching. With David’s coaching, Steven began reaching out to his network, building relationships, and using LinkedIn to identify people at companies of interest that might help him explore opportunities. “It was hard work, but I had made an investment in TBG, which was an investment in myself, and I was determined to see it through.” Most appealing to Steven was the small, privately-owned #Ecommerce business of outdoor apparel that was looking for someone to help expand the company’s marketing reach. When he saw the job posting, Steven noticed that he was loosely acquainted with the president of the company through other personal affiliations. The advertised role was just manager-level, but Steven took the liberty to email the president directly to discuss the larger goals of the company. “We had a really good conversation, and I think I impressed him. He liked me and my people skills. We discussed what they were trying to do, and I felt very confident I could help them achieve their goals. He ended up elevating the role to a director of marketing position. I was lucky! They wanted the person, and they made the role fit the person. It was one of those “stars-aligned” kind of things!” “There were so many valuable pieces to TBG Program. If I hadn’t gone through it, I would still be stuck in the advertising industry. Ad agencies were still trying to recruit me and if I had been unsuccessful in transitioning into marketing, I would have succumbed and gone back to it. I needed TBG’s help to break out of that cycle." More https://lnkd.in/dTfchwe4 If you like to change your industry, let's talk. #careerchange #jobsearch #executivesearch

18

2 Comments

Despite the hazy distinctions between rebrands, refreshes, repositionings and redesigns, marketers are still committed to a strategy that can help brands emerge stronger as the pendulum swings back from years of performance marketing to brand building fundamentals. #BrandBuilding #PerformanceMarketing #Rebrand

4

With Amazon Prime Days, I’ve been influenced by who I follow on social media and have made several purchases the last few days because they influenced me to buy now. 🛍️✨ Brands are leveraging the power of influencers and celebrities to reach audiences, engage consumers and convert to sales. #InfluencerMarketing #Sponsorships #Advertisement #SocialMedia #Influencers #AmazonPrimeDay

8

You don’t need a crystal ball to understand your customers. 🔮✨ With cookies fading away, it's time to rethink your approach. From flexible data tools to privacy-first strategies, LiveRamp has you covered. Ready to see the future clearly? Read the 5 key insights for addressable marketing success.

5

As the digital landscape evolves, so does the approach to SEO. Mary Baum, Cella's Director of Digital Marketing, dives deep into the future of search engine optimization and exploring cutting-edge strategies beyond traditional methods: -Social Media SEO: Understand how your social media presence can boost your search rankings. -Voice Search Optimization: Learn how to tailor your content for the rise of voice-activated searches. Whether you're a marketer, SEO specialist or business owner, these insights are crucial for staying competitive in a rapidly changing environment. Read more about these transformative SEO strategies today! #SEO #DigitalMarketing #Cella #RandstadDigital

1

Adrianne Pasquarelli of AdAge just published this piece with advice from veteran CMOs to rookies https://lnkd.in/e7-X_hAS This is exactly why Marisa Mulvihill and I created this quick guide for new CMOs, including What to Ask, What do Do, and Where to Look (might be time to update resources!): https://lnkd.in/er-dEYh9

7

Marketers make exceptional Co-Founders because we inherently understand that there isn’t just one “right” answer. Instead, we recognize that success often lies in testing multiple approaches, learning from data, and refining strategies along the way. Our ability to A/B test ideas, adapt to feedback, and iterate quickly means we can identify the most effective solutions for each unique situation. This mindset—rooted in experimentation, optimization, and a willingness to pivot—enables us to navigate the complexities of business growth and innovation with agility and precision. It’s not about finding the answer, but about uncovering the best answer for the moment. #marketing #entrepeneurship

4

1 Comment

A recent article from the AMA highlights a critical insight: many U.S. consumers feel ignored by advertising. In a digital landscape that is overflowing with content, personalization and genuine connection are key. As marketers, it's time to rethink our strategies! Understanding your audience and engaging them authentically can transform your marketing efforts. Let's focus on creating experiences that resonate and make consumers feel seen and valued. One size fits all doesn't work anymore. At shyft digital we talk lot about adapting your approach to connect authentically with your audience. I’d love to hear your thoughts on your approach!💡✨ Read the article here:

3

2 Comments

Looking to get more from every visitor? Our experts show how to spot conversion blockers on eCommerce sites—like unclear CTAs and clunky mobile experiences—and share tips to improve user journeys, from A/B testing to better product pages. #ecommerce 

2

Honest to Goodness

5

Our data shows privacy concerns and lack of AI experience are the main barriers to AI adoption reported by creative and marketing leaders. Creative Circle’s 2024 Client Pulse Report sheds light on the pivotal role AI plays for marketing and creative teams today, with data-driven insights directly from the leaders navigating the ever-evolving landscape that is the age of AI. Download the report and get the insights you need to overcome the challenges and seize the opportunities of AI adoption with confidence.

3

1 Comment

MarTech Trends 2024+ ⚡ ➡ New Influencer Marketing Platforms Enter The Marketplace ➡ Chatbots Continue to See Growth ➡ Demand for Social Media Scheduling Tools ➡ Podcast Tech Takes Off ➡ New Software Makes Video More Accessible ➡ Email Marketing Software Makes a Comeback ➡ Ad Campaign Automation Become the Norm ➡ Brands Double Down on Personalization ➡ Demand For SEO Software Continues to Grow ➡ SMS Marketing Goes Mainstream ➡ More Single Feature MarTech Products Launch https://lnkd.in/ed7nJjgE #martech #techtrends #techsearchfirms

7