Tom Goodwin

Congratulations Miriam! I'm leading marketing at an #AI #Healthcare startup and couldn't agree with you more that everyone owes it to themselves and their companies to learn and apply AI. We saw CMO's who didn't keep up with digital and where are they now? Here's to #AlwaysLearning and having a #GrowthMindset

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You already know that as CMOs, we're not just storytellers anymore. We're data analysts, tech gurus, and strategic masterminds. To stay ahead, we need to be lifelong learners. From formal courses to industry conferences and even diving deep into competitor strategies, the pursuit of knowledge is essential. The best CMOs aren't know-it-alls, they're curious explorers. For all my lifelong learners, look at CMO Alliance's Storytelling Masters Certification. You'll get more than what you came for 👇 https://lnkd.in/epeA_DYQ #cmo #storytelling

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How CMOs can keep all the plates in the air while hitting goals Balancing multiple responsibilities is the reality for every CMO. Here are strategies to help you keep everything on track: -) Prioritize Ruthlessly Focus on tasks that align with your core objectives. Delegate or eliminate less critical tasks. -) Leverage Data Use analytics to make informed decisions. Regularly review KPIs to stay aligned with goals. -) Build a Strong Team Hire skilled professionals who can handle diverse tasks. Empower your team with the autonomy to innovate and execute. -) Maintain Consistent Communication Keep all stakeholders informed with regular updates. Foster open channels for feedback and collaboration. -) Stay Agile Be prepared to pivot strategies as market conditions change. Encourage your team to adapt and innovate quickly. How do you manage the grind and keep your team on track?

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AI is everywhere. But is it making things better? There are a lot of different POVs on this. But this survey from Chief Martec has an interesting angle, looking at things from a sentiment and expectation perspective (especially vis-a-vis sales!) We have several months experience now with AI in everything (don't get me started about how pushy it is in apps where I wasn't even looking for it) and the consensus that AI is "mid" seems to be settling in. That is to say, it does an alright job at synthesis but it doesn't excel at actual ideation and generation. But this is just one survey and one POV. What do you expect? https://lnkd.in/gFwjEfwW

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Everyone is looking for data-driven decisions yet it’s rare that anyone asks if the data is valid. In this episode, we dig into this and explore how evidence can ironically lead to more intuitive and creative decisions. Links below. Guest Bio Prof. dr. Koen Pauwels Distinguished Professor of Marketing & Vice Dean of Research at Northeastern University Adjunct Professor @ Norwegian Business School  Consultant to companies in multiple industries like Amazon, Microso ft, Unilever, Sony, Old Navy etc  Author of 4 books and over 70 papers  Awarded Best Paper for significant, long-term contribution to marketing in the Journal of Marketing Research Listen Here Youtube: https://lnkd.in/gUkuGR5V Apple Podcasts: https://lnkd.in/gSbRk_9N  Spotify: https://lnkd.in/g6U57xw9 Timestamps 0:47 - Introduction to Prof. Pauwels 2:55 - How Prof. Pauwels got into marketing effectiveness 3:52 - The model + the manager is better than either individually 5:20 - The difference between marketers in the US vs Europe 7:22 - Marketing Effectiveness vs. Effeciency 9:20 - ROI is limiting if you’re a mid to large size company 11:54 - ROI is NOT an effectiveness metric 14:50 - Improving marketing ROI is a team sport 16:05 - Looking for evidence where the light shines 17:37 - When Facebook Likes isn’t an objective 22:22 - Reach is a proxy metric 25:19 - The two big mistakes marketers consistently make  30:45 - Marketing theory: what still matters and what doesnt  35:43 - How does advertising actually work 38:30 - The common response to how sales volume respond to discount  41:27 - A checklist to quickly increase sales 45:40 - Reference pricing 48:30 - How do we get from here to there?  54:29 - Find out more about Prof. Pauwels 56:30 - Post-pod with Vassilis and Marc References available in the comments below

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ChatGPT vs. Bard: Unveiling the Future of Conversational AI 🤖 This article delves into the dynamic world of conversational AI, comparing two of the leading models: ChatGPT and Bard. It highlights their unique features, strengths, and potential applications across various industries. As AI continues to evolve, understanding these advancements is crucial for leveraging their capabilities to enhance user experiences and drive innovation. These are the exact skills I excel in, ensuring that projects are designed, managed, and delivered with precision and effectiveness. As I am currently seeking a new position, I am eager to bring my expertise in AI and project management to a new team. Let's connect if you’re looking for someone who can drive your team’s success through expert knowledge in AI and project management! #JobSeeking #OpenToWork #LookingForWork #ConversationalAI #AI #ChatGPT #Bard #Innovation #Technology #CareerGrowth #ProjectManagement #ProfessionalSkills https://lnkd.in/gaHrDgUf

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Brands building in health tech often run the risk of over-indexing on clinical positioning… Of course the offering needs to be clinically sound… And the brilliant science and tech built in needs to be well represented. But basing a brand around that alone can make it hard for users to connect. Brands that are bold enough to build beyond the clinical side of their service can create great impact… That’s how we felt working with Fig - Food Is Good. Their appetite to be bold in the branding allowed us to find levity in the identity. FIG was built to give people with dietary restrictions a new lens on life to see all the foods they can eat. It helps them easily find foods they can eat online or in-store. The research showed that people felt isolated and lonely in their quest to find food they can eat. And the levity and playfulness we built into the brand helped create that feeling of inclusion… That you’re not alone on that journey. And it really landed in the market too… 250k active users within 2 months of launch. Clients with a great product giving you freedom to be bold? Not much more you can ask for as an agency.

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Healthcare data is one of the most fascinating innovations in medical marketing. I’ve been with ŌURA for two years now and it blows my mind what consumers can track and how underutilized this data is in our healthcare practices and treatment. Communications built on data that can target treatment for patients is now possible and that makes this an incredible time to be straddling medical data and marketing. Now if only our tech, operational teams, and carriers can figure out how to do the work to execute ethical healthcare driven by patient data. #healthcare #data #medicalmarketing

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This year's Society for the Advancement of Patient Blood Management, Inc. (SABM) theme for Patient Blood Management (#PBM) stakeholders is much needed and very encouraging. However, when it comes to marketing directly to the #public, the take-off time for awareness is much different. The public is not as patient as the medical field. Easy and quick access to content is crucial in the digital environment. The patient experience doesn't begin in the hospital; it starts with the search for the right blood management often local hospital program. While the needs for PBM are rising, this may not be fast enough for the public, who need to reach higher information altitudes quickly. Our upcoming app is the only direct-to-public PBM take-off point. Get ready; we are about to launch! #iPatientpbm

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Medical decisions often hinge on complex data, protocols, and nuanced patient needs. But what if HOW we communicate could make these decisions more intuitive and impactful? The latest insights from MIT Sloan Management Review delve into how storytelling enhances problem-solving. BE-COMMS taps into the power of narrative to reframe information, making complex data accessible and impactful. In healthcare, BE-COMMS is transformative. It enables clinicians, patients, and stakeholders to cut through information overload and make informed, empathetic choices.

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Pitches - that fun time when an agency has pull out all the stops to come up with a dazzling idea, on top of all of the day-to-day work (which is likely unmanageable for many anyway). Many of the agencies I've spoken with have said that they would like some help to prepare for pitches - is that you too? Maybe you need some behavioural insights to help fuel your fabulous concept or strategy, or perhaps you want to incorporate some behavioural thinking to show your potential client that this is within your capabilities. Maybe you just need an extra brain to help pull it all together. Let's chat and see how I can help. bescilab.co.uk

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Fast becoming a role companies are creating...someone to lead AI. In addition, CEOs are creating task forces for AI implementation - see McKinsey report I posted about earlier this month. You can't win, if you don't play. And, if you don't play, you'll be left behind. Here's a good article about AI roles from Kara Baskin. https://lnkd.in/eEgwzihG

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AI is changing the marketing game, and as a CMO, it’s essential you know how to play it. But it’s not your job to be a prompt master, data curator, algorithm whisperer, or generally an expert in how to use individual AI tools. Instead, you need to be approaching AI’s role in your marketing from a high-level, strategic, operational perspective. And that’s why we’ve created the ultimate resource to help you develop that perspective: The CMO Alliance AI Playbook. 📖 Get your copy of the AI playbook here 👇 https://lnkd.in/eMhy5jPC #chiefmarketing #ai #playbook

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(Forbes) In order for generative AI systems to work, they need training data. And in the last week, more companies have taken a stand against AI companies using theirs without permission. ▪️ One of these fights will take place in the traditional place for copyright disputes: The court system. Three heavy-hitters in the music industry—UMG, Warner and Sony—sued AI music generating platforms Suno and Udio AI, accusing them of stealing their music. ▪️ The lawsuit says the AI music platforms use “massive and ongoing infringement” as they take copyrighted songs to train their LLMs. ▪️ In a statement shared with Forbes, Suno CEO Mikey Shulman said Suno “prize(s) originality” and tried to explain to the record labels that its technology is “designed to generate completely new outputs, not to memorize and regurgitate pre-existing content,” but Shulman said the labels “reverted to their old lawyer-led playbook.” #music #ai #aimodels #aimodeltraining #copyright #songs #llm #llmtraining #trainingdata #infringement #musicindustry https://lnkd.in/g53KexD6

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This is a brilliant, balanced and thoroughly considered article by Jon Bradshaw. My fear is that these findings will end up being summarized as 'Research shows that digital targeting doesn't work' when really it's only evidence that in general it's not being used well and doesn't justify the cost at the moment. I don't think the industry is heading in the wrong direction, it's just doing the usual thing of investing hard in early-stage techniques. Hopefully more for the right reasons (to learn and develop capability as the tech matures) and not the wrong ones (Because they've fallen for the sales patter and believe it top be the best thing since sliced TARPs). As far as evidence is concerned, The corpus of marketing science supports the importance of relevance, and if we can use data to target people, at scale, with more relevant messages, then there's no evidentiary basis to suggest it shouldn't work, and be worthwhile at the right cost. Getting there will take lots of experimentation, and experiments don't have (or need) to show positive ROI to be worthwhile. We must never forget that the marketing scientists would know very little without the data provided by people willing to spend money trying it out before it has been proven either way.

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Check out the study results of the integration of AI into diagnosis process. Three approaches, with one very surprising winner!! 🤯 😱 https://buff.ly/4fxJ4LW @OpenAI #OpenAI #ChatGPT #AIDiagnosis

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