Tomas Christensen

As a design leader, you work for your team—not the other way around. Learn how to keep your #UXteam happy, creative, and always on schedule. https://lnkd.in/eksZbUXM #DesignLeadership #TeamManagement #UXDesign #Productivity

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Skipping strategy in UX design isn’t just missing a step—it’s missing the chance to lead. My latest post explains why UX strategy is essential to project success and how it transforms designers into strategic partners. https://lnkd.in/gtmnFA7a #userexperience #uxstrategy #businessalignment #productdesign #leadership #designleadership

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But how do you know which research method to use? 🤔 Oh, the classic conundrum of user research. Let's get into the nitty gritty of each approach, generative and evaluative, and when to use them. ✨ plus a great little TLDR table that sums it all up. https://lnkd.in/e4Qk6WS4 #ResearchOps #ReOps

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Structured Work 🦺: Essential for Effective UX Have you seen this graphic where a design process looks like a messy ball of wool (aka the „design squiggle“)? At first glance, it appears rather chaotic. But I interpret it to mean that UX professionals are using their abundant method portfolio to take uncertainty from a complex topic by bringing structure to it. In human centered design, structured work is a key skill helping us to manage all kinds of complex challenges. Take user requirements management, for instance. Structured work involves thoroughly gathering and organizing user feedback in a standardized way to ensure cohesive understanding of user needs and ensuring our solutions are aligned with real-world requirements. In service design, a structured approach helps us define clear processes and touchpoints to optimize the user journey. By systematically analyzing each interaction point, we can identify pain points and opportunities for improvement, resulting in more seamless experiences. Structured work doesn’t suppress creativity - it enhances it. It provides the framework within which creative ideas can thrive and ensures that our designs are both innovative and effective. This is part of our series on soft skills for UX Professionals, developed with Claudia Bruckschwaiger and Prof. Clemens Lutsch for a workshop at the World Usability Congress 2023, hosted by Hannes Robier. #softskills #hr #ux #hcd #usability #humanCenteredDesign

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Confirmation bias can be dangerous for user research and UX design. No organization can afford incorrect design decisions based on someone’s preferences. There must be ways to control confirmation bias in the UX design process. Confirmation bias can be controlled and avoided by following the different ways and practices listed below. See details: https://lnkd.in/dN-FYf7W credits UX World #productdesign #productmanagement #productvalidation #productdiscovery #confirmationbias #uxdesignprocess

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More UX and Product leaders need to hear Diana DeMarco Brown (she/her)'s wisdom. Diana is a pioneer in the UX field who takes a thoughtful and nuanced approach to assessing the current state of the tech industry. In our recent conversation, Diana shared many insights, including: - How to evaluate a company's culture during the hiring process - Why private equity ownership can result in design divestment - How Product and UX leaders can effectively influence business decisions - Why we don't need to panic with the rise of AI, but we need to think critically and prioritize regulation during this early stage Link to our full conversation: https://lnkd.in/eemDimVb

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Lindsay Reynolds shines a light on the pervasive influence of cognitive biases in UX design. "Making snap decisions or trusting your gut may sometimes seem right, but it can lead to errors in user experience design," she notes. By recognizing and counteracting these biases, designers can create more objective and user-centric digital environments. 🎯 Common Biases in UX: Cognitive biases like confirmation bias, recency bias, and the framing effect can distort the design process, leading to less effective user interfaces. 🛠️ Strategies for Objective Design: Implementing structured and diverse user testing, gathering broad feedback, and embracing iterative design processes can help designers avoid the pitfalls of cognitive bias. 🔄 Positive Use of Cognitive Biases: Interestingly, when understood and applied deliberately, cognitive biases can be used to improve user engagement and satisfaction. For example, leveraging the framing effect can help present choices in a way that resonates more effectively with users. Explore Lindsay's comprehensive analysis on using cognitive biases to your advantage in UX design, ensuring that products not only appeal to users but also foster an intuitive and engaging user experience. #UserExperience #UXDesign #CognitivePsychology #DigitalInnovation

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Thinking about making the switch from a full-time UX employee to a freelance researcher or designer? We share 7 key differences to help you understand both roles better.

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I’m tired of feeling like everything is trying to manipulate me—whether it’s corporations, politicians, or even nonprofits. As a design leader, I feel like it’s my job to push for better, more responsible ways to engage people. In my latest post, I break down the 10 core drives of gamification and how you can use them to create engaging, meaningful experiences that actually align with our values and enhance our lives in a meaningful way. #Gamification #DesignEthics #UXDesign #ProductDesign #DarkPatterns

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