Tom Conradi

#1 Goal for Exhibitors: Meeting / networking with prospects and clients. But many events aren't curating these valuable interactions. Find out how to optimize event design in our new Freeman Event Trends report. https://lnkd.in/gRtSFZEv #freeman #events #networking

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Travel Experiences Top Program Impact, According to 76 Industry Program Planners in This Survey.... Industry planners surveyed for this recent report from the Incentive and Engagement Solution Providers of the Incentive Marketing Association.   Interesting note: Of the companies surveyed. gift cards, brand name merchandise, individual or family travel, and pre-denominated cash/debit cards are the most frequently offered award options. #incentives #rewards #recognition https://lnkd.in/eScDj5cC

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We do more than just pointing out areas where you can capitalize on your event investment—a portfolio audit gives you a roadmap & helps you focus on ultimate results. See the difference our strategic solution can make for your brand: https://lnkd.in/e_3BPWJG #BrandActivations #PortfolioAnalysis #EventProfs #MarketingProfs #EventsPortfolio

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If you are a CMO of a small to midsize company or agency with a consumer facing and want to improve how to better connect and engage with your customers, check out SPARKPLUG, a new video marketing platform. VIDEO? Yes! Did you know that over 86% of businesses use video as a marketing tool? And businesses and agencies that leverage video marketing see 66% more qualified leads annually than those that don't. Too expense? Too time-consuming? Not really. Watch the video and check out SPARKPLUG at egmsvideo.com.

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Ethics should be the True North of every AI journey... Join me as we discuss one of the most important things to think about when working with AI!

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The end of 1H2024 is the perfect time of year to look at work goals and how results are measuring up. Our chief strategy officer, Peggy Tierney Galvin, has tips for what to measure and how PR can help with the aspects of your marketing plan that need a boost. #PR #publicrelationsagency #marketing

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Maximize your event success with strategic pre-show marketing. Get on your prospects’ radar before the event., "#PreShowMarketing #LeadGeneration #EventSuccess #BusinessStrategy"

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Are your Customer Acquisition Costs (CAC) eating away at your profitability? You're not alone—this is a major hurdle for many SMBs. The solution? The Lifetime Value Framework (LVF). Designed to help you break even on CAC while driving long-term growth, the LVF ensures that every dollar spent on acquiring new customers is offset by the revenue they generate. If you’re ready to take control of your CAC read more on my blog how LVF can help you achieve sustainable profitability. https://lnkd.in/eqfQKY93

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Events hold immense potential as strategic assets, driving meaningful business outcomes and fostering deep connections with audiences. Despite this, event marketers often don't receive the recognition they deserve. 😩 Let's change that. Discover actionable takeaways on how event marketers can evolve into business strategists. https://lnkd.in/e6ZT5bPv

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At The Ward Group, we made a shift several years ago away from the silos of Linear TV/Cable, Terrestrial Radio, Streaming Audio, and Connected TV to simply Audio and Video. At the end of the day, it all boils down to these two forms of content, and consumers don't care (often don't even know) the platform they are actually using to consume the content. As media buyers, we have to do our best to maximize exposure across platforms and intercept the right audiences wherever their media consumption takes them. Streaming Audio has definitely become a strong component of that process, and this article sheds some light on its relevance in the mix. #streamingaudio #mediabuying #mediaplanning #mediastewards #advertising

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Building a comprehensive and engaging Advisory Board agenda is critical to the ongoing success of your Advisory group. Cailin Boucher Forster blogs tips on how to make that happen. https://lnkd.in/d-SxaJkt #CustomeradvisoryBoard #Agenda #FarlandGroup

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👉 Just a reminder: We will be at Small Business Expo in Chicago tomorrow! If you're in the area you should stop by, it's free to attend! We're excited for Common Core Marketing to have a booth and be able to share more with small business owners about how HubSpot can: -Scale with their business -Eliminate inefficiencies through automating processes -Have the data and reports they need at their fingertips for better decision-making https://lnkd.in/gZq5w2Mf #chicago #smallbusinessowner #smallbusiness #sbe #hubspot #hubspotpartner #businessowner

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Are you trying to build a stronger sales funnel? 🤔 The largest business community in the WORLD is at your fingertips! 🙌 Follow the three C's to leverage this network and find more opportunity. 👇 1. Content is king. 2. Commenting is smart. 3. Grow your community. Here is how you can leverage this powerful community to boost your success!

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What are the components of a successful event? Executive Vice President of T3 Events Group Darlene Lyons shares that meetings and incentives should be more than just events. By prioritizing ROI measurement and fostering collaboration, you can create truly transformative experiences. Watch the whole conversation to learn the magic behind the T3 Events Team✨⬇️ #T3Sixty #T3SixtyEvents #EventPlanning #CorporateEvents

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#mediabuyer #brandmarketing #mediaplanning Your 🎯 audience is here & across all PBS-owned platforms. One buy, multiple channels (CTV, PBS apps & linear), frictionless experience. 🌞 *BUT* here's the difference 🌞 😇 Our brand-safe ✅ Audience-trusted ecosystem 🔌 Is powered by consumers who support our national corporate sponsors (advertisers) because they appreciate businesses that support educational & entertaining content for their children and themselves 👀 Our nat'l corp sponsors are guaranteed category exclusivity with a limit of only 4 sponsors in a pod. So... no 🗣️🗣️🗣️ like the other commercial properties. 💰 Which equals brand-awareness & purchase preference 💰 Go ahead. Make it easy on yourself. (I dare you!) Get the Broadcast Calendar, then a cup of ☕️ then connect with us (or here with me, I'll get you to where you need to go). ✌️

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Can't wait to talk about the power of content strategy at next week's Sirius Media Company's Marketing Event 2024 ⤵️ Join in to hear how strategy powered by the human voice elevated a client's national footprint — and how AI + ongoing conversations continue to fuel the brand's future! 💯 #ContentStrategy #HumansFirst #AIforTheFuture

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Arming your portfolio with the right measurement framework is key to your future experiential success! See what the right KPIs can do for your event portfolio: https://lnkd.in/e6pxpSc3 #KPIs #ExperientialMarketers #BrandExperiences #Marketers

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