Tod McCloskey

Looking to amp up your marketing through a content strategy? Check out Amplify by Annex.

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Want to enhance your return on investment in marketing? Consider merging print and digital strategies for a wider reach and more significant impact. Want to learn more? Contact us at ONEpress, powered by the Nebraska Press Association to learn more. #MarketingTips #DigitalMarketing #PrintMedia

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Is lead generation more important in Q4 than any other quarter of the year? * Think about all the retail businesses that are seeking sales/foot traffic during the holiday season. * Think about all the healthcare organizations that get end of the year visits from patients, acquire new because of coverage changes through the open enrollment periods, etc. * Think about travel/tourism and people planning trips during the holiday season, winter months or even the following year. * Think about higher education universities/colleges continually recruiting for the upcoming semester Please read the article and reach out if you have any questions --- its a good one!

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Watch Now: "Creating Content for Life Sciences Websites: 6 Steps for Success" Watch here: https://lnkd.in/eAvJBu2M A few weeks ago, we hosted a webinar to guide life sciences marketing professionals on the six-step path to crafting effective web content for your life sciences website. In case you missed it, you can now watch it live! Check out the recording below and feel free to reach out with any questions or if your organization could use our support for the events coming up this fall! Would you like the slides? Shoot me a message! #LifeSciences #WebContent #MarketingStrategy #WebinarRecording

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Breaking The Cycle: The Insanity Principle In B2B Marketing Despite evolving technologies and market dynamics, many companies persist with traditional strategies https://conta.cc/4fu2X6Z

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Check out this upcoming webinar on content marketing in the B2B world....I have already registered and I can't wait to attend!

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The B2B Marketing Exchange East (#B2BMX East, Oct. 1 – 3 in Alpharetta, GA) has more opportunities for exposure and engagement with our attendees than ever before. Interested in learning more? Visit our website and submit our sponsorship opportunities form at the bottom of our homepage: https://lnkd.in/ejbVZ-KP  Here is what’s new at #B2BMX East: 💸 Maximize your investment and increase your ROI with our sponsorship packages, starting at $7500 and remaining unchanged year-over-year, ensuring businesses of all sizes can connect with top marketers. 📚 Cutting-Edge Agenda: Tailor your thought leadership to the right audience and gain strategic, tactical, and hands-on learning experiences. Benefit from more workshops and three focused content tracks: Campaign Optimization, Buyer Insights and Intelligence and GTM Strategy and Planning. 🏙️ A Destination for Teams: Join us in Alpharetta, GA, a community-oriented suburb of Atlanta. Enjoy our lowest-ever pass pricing and a centralized venue, making it an ideal event for teams. Companies like Equifax, Magaya, Stride Inc., and Sysdig are already registered! 📈 Optimized Marketplace Design: Our streamlined floor layout and the B2B Innovator Awards hosted in the marketplace provide ample opportunities for audience engagement at your booth.  #B2BMX #B2BMarketing #B2BConference #MarketingEvents #LeadGeneration #MarketingTrends #BrandStrategy 

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Attention Associations: Tuesday in Cleveland at #ASAE2024! If you sometimes think there must be more to member engagement than clicks and likes, you're right. And If your association is navigating the social changes of DEI, and wondering how to get engagement and to move a community to action... Then My #ASAE2024 concurrent session with Baijul Shukla, MBA, CM of the Ontario Society of Professional Engineers is for you. August 13 at 9 a.m. in LL10B of the Public Auditorium. Because true growth doesn't always come from traditional marketing campaigns, this case study of success will illuminate: - The use of the voice of the non-member to drive changes in OSPE's stance on DEI - Strategic communications that is future-member-focused and - A turn-around success story following 10 years of stagnant results. Bring yourself, a colleague and your questions to understand: - The theory behind the strategy - The execution, practicalities and challenges, and - The type of impact you can expect. https://lnkd.in/gsAptZNs

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Save your seat for our October 2 complimentary webinar, “You’re Going to Need a Bigger Boat: A Deeper Dive Into Data.” https://hubs.ly/Q02QCBN80

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I have had the pleasure of meeting with David and his team at Metacomet. If you need information on royalties, here is the webinar for you! MetaComet Systems

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Find the ideal balance for industrial content creation. It's the perfect blend of GenAI efficiency and human expertise. Discover the strategies that will elevate your manufacturing content marketing. My latest post — Industrial Content Creation for Scalable Manufacturing Content Marketing Needs GenAI + Human Expertise. https://buff.ly/3Q41IA6 #industrialcontent creation #industrialcontentmarketing #GenAI

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#directmail trends. What's the latest? Read the DPS Magazine article with different perpectives from a number of industry experts ranging from one of our BCC Software experts, to several partners, the #USPS and more. #bcc #bccsoftware #postalsoftware #USPS

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Feeling the healthcare hustle? 💨 Open enrollment is almost upon us, year-end deadlines are looming, and the new year is right around the corner. It's a lot to juggle! 🤯 Don't let the stress of it all get the best of you. Let us help you navigate these choppy waters. We can assist with: * Maximizing your patient intake before, during and after open enrollment * Strategizing to entire patients to capitalize on those end-of-year funds * Preparing your practice for a successful new year Let's work together to turn this hectic time into a growth opportunity!

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If you're interested in first-party data, check out the "coffee talk" I just had with AnnMarie Wills at the Martech conference. We discussed strategies and tactics for B2B and B2C companies to use to maximize their reach and revenue. https://lnkd.in/etMkwFgu

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