Todd Dybas

Some takeaways from today's Wide Shot newsletter about the business of Hollywood: - Know your audience, market your movie accordingly (hello, 'Longlegs!') and don't make it a 'feathered fish.' - Box office is still down 16% from last year, but is on the mend from the writers' and actors' strikes. - Don't blame older moviegoers when your movie bombs! - Redbox was in even worse shape than we thought. #hollywood #entertainmentindustry #marketing

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Is ambiguity derailing your comms strategy? Discover why being able to deal with ambiguity is a key skill you need in order to be a top level communicator.

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Write Without Distractions as Micro Journal Combines Aesthetics and Efficiency in a Writing Device for Modern Writers. Learn More!

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Press releases are evolving, but how are PR pros adapting? 📰 Watch our on-demand webinar, where our expert panel discussed the state of press releases, including SEO, AI, multimedia & more! ➡️ https://brnw.ch/21wOEg7

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“Reading dies in complexity” My thanks to pal Trudi Schutz for bringing this article to my attention. It supports what I and others have been saying: Use simple language and constructions to attract and engage your audience in all kinds of communications. Excerpt — Over 30,000 field experiments with The Washington Post and Upworthy showed that: * Readers prefer simpler headlines (e.g., more common words and more readable writing) over more complex ones. * Readers from the general public paid more attention to, and processed more deeply, the simpler headlines compared to the complex headlines. * Readers skipped over relatively complex headlines to focus their attention on the simpler headlines. * Simplifying writing can help news outlets compete in the competitive online attention economy. * Simple language can make news more approachable to online readers. The same is true for just about all written communications. #writing #editing #communications #marketing #publicrelations

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TODAY at 2 P.M. CDT: Learn how to use storytelling to help your PR efforts inform, captivate, persuade, build support and be remembered. Join this PRSA Learning Webinar to learn more about the science of storytelling.

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The 13th Influence 100 listing reveals the most powerful chief comms, corporate affairs & marketing officers, with profiles & industry insights.

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Many of us may think of older tech users as not being tech savvy. But as a Gen Xer beginning to enter the "older adult" range (ahem), I realize this is wrong. Writer Barry Rueger says: "We are the generation that invented and grew up with personal computers. It’s absurd to suggest that we are less capable of using technology." It's just that people have evolving needs with age. There will always be personal differences but his pointers for creating online environments that work well for older users resonated with me: - Favor good text—we prefer it because we grew up with it. And we care how it's written. - Keep good contrast between text and background (again, personal preferences differ but no one can read pale grey on paler grey) - Use a big enough font size - Keep steps simple - "If it ain't broke, don't fix it" - predictability supports ease of use, so don't get overly creative I feel seen ... ! 😆 https://lnkd.in/gNzwwthK #InclusiveDesign #AccessibleDesign

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Here are 5 reasons you need technical writers or people with technical writing skills on your team. 1. 📌Consistency and Brand Voice: Technical writers ensure your content is consistent in style, tone, and messaging. This reinforces your brand’s identity and professionalism across all documents. 2. 📢Clear Communication: They simplify complex information into clear, concise language, making it easy for customers and stakeholders to understand. This reduces misunderstandings and misinterpretations. 3. ⚖️ Compliance: Technical writers are well-versed in industry regulations and standards, ensuring your documentation meets legal and compliance requirements. This is crucial in fields like healthcare, finance, and technology. 4.💰 Cost Savings: By creating comprehensive documentation, technical writers reduce support queries and training requests, saving your business time and money. 5. 📈 Scalability: As your business grows, technical writers help scale your documentation to meet the demands of an expanding customer base, new products, or services. 🛠️ Need skilled technical writers? Hire from WriteTechHub to improve your content strategy! Link 🔗: https://writetechhub.org/

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Excuse the spam; this guy’s gone phishing! Somewhat ironically, as I compile this, May 3 actually marks the day in 1978 that the first ever “spam” email was sent. Delivered to 393 email addresses, the message, advertising a new computer, was, much like many of my musings, received poorly. Spam (not the food) has evolved since then, of course, with suspicious and malicious money-making mails scamming the susceptible out of many a sheckle. Fortunately, I’m no fool, forming a backup plan for any future dupe, thanks to my second name being the same as that of a dead Nigerian prince who’s most loyal advisor wants to share his $43 million windfall with. Sign me up! May 3 is also World Press Freedom Day, by the way, and has been since 1993, which, for a rambunctious brand-new teen in 'Ninety-Three, meant I was no longer sheltered from the arresting big breaking news of the time; like that of Edilber Guimaraes, who was knicked for attempted theft at a glue factory. When he stole a break to take high-inducing sniffs, he knocked over two large cans, only to be found by police 36 hours later glued to the floor. I was pretty quick to throw out my Pritt Stick after reading of poor gluebag Edilber. You'll never take my freedom!!! In some corners, less dark, more unknown, today is a date to celebrate the mysteries of the unexplainable – Happy Paranormal Day, weirdos! The first ghost story on record is attributed to tiny Pliny, a first century AD Roman author and statesman who reported that the spectre of an old man with a long beard and rattling chains was haunting his house in Athens. The beheaded second wife of King Henry VIII, and mother of Queen Elizabeth I, Anne Boleyn – accused of witchcraft, treason, incest and adultery – has, too, frequently been sighted in apparition form since the 16th century. Author Mark Twain – who wrote about Huckleberry Finn, and Tom Sawyer, not to mention The Celebrated Jumping Frog of Calaveras County – is another wraith believed to haunt the stairwell of his onetime New York apartment building, while the phantom of poet Dylan Thomas is said to sometimes occupy his usual corner table at his local tavern, where he drank a fatal 18 shots of scotch in one sitting. Lightweight! Seems ghost writers are rather common, with many a tale still to tell after retiring from this life. I’m no stranger to the paranormal myself. Countless times I’ve seen my money and memories disappear without reason, with unexplained appearances of my previous night’s alcohol-fuelled ill behaviour all over social media. Utterly bizarre! #Spam #PressFreedomDay #ParanormalDay #GhostStories

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Take a big step forward in embracing accessibility and inclusion best practices by making your PDFs accessible using this actionable 8-step guide!

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Need a distraction? This week’s newsletter is for you… In this week’s issue: ✅ Copy Tip: Statistics ✅ Leveraging the Psychology of the Ostrich Effect ✅ Certainty vs. Uncertainty ✅ Going BIG to Make Your Offer Look Sweet ✅ (NEW!) Podcast Pick of the Week ✅ Copy for Your Swipe Files ✅ Job Opportunities Read and subscribe right here: https://lnkd.in/e3cCdDMJ #ecommerce #copywriting #emailmarketing — 👋 My name is Matt, Director of Copy at Homestead Studio. Follow me for copy strategies, tips and tricks, and industry insights to help you write better words.

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