Timothy Steele

Timothy Steele

Delaware, Ohio, United States
5K followers 500+ connections

Join to follow
Various

About

Serving organizations focused on 20%+ growth, seeking to command markets of choice as the…

Services

Request proposal

Articles by Timothy

See all articles

Contributions

Join now to see all contributions

Activity

Join now to see all activity

Experience

  • Various

  • -

    Columbus, Ohio Metropolitan Area

  • -

    Columbus, Ohio Area

  • -

    New York, New York, United States

  • -

    Columbus, Ohio Area

  • -

    Columbus, Ohio Metropolitan Area

  • -

  • -

    Columbus, Ohio Area

  • -

    Columbus, Ohio Area

  • -

    Cleveland/Akron, Ohio Area

  • -

    Cleveland/Akron, Ohio Area

  • -

  • -

    Alpharetta, Georgia, United States

Education

Volunteer Experience

  • American Marketing Association Graphic

    President

    American Marketing Association

  • SMEI - Sales & Marketing Executives International, Inc. Graphic

    Committee Chair

    SMEI - Sales & Marketing Executives International, Inc.

  • Akron Children's Hospital Graphic

    Parent Mentor

    Akron Children's Hospital

    Children

  • Easterseals Graphic

    Donor

    Easterseals

    Children

  • Young Life Graphic

    Counselor

    Young Life

    Children

  • Donor

    CHARACTER COUNTS! Akron

    - Present 23 years 10 months

    Children

  • "Exchange” Volunteer Coordinator

    fka NEOpreneur (--JumpStart)

    - 6 years 9 months

    Economic Empowerment

  • The University of Akron Graphic

    Board Member - CITe Board Founding Member

    The University of Akron

    - Present 24 years 9 months

    Education

    CITe was created in 2000 with the mission to teach students and develop faculty in the principles and practices of the related disciplines of Information Technology and electronic business. CITe will accomplish its mission by providing scholarships, mentoring, internships & co-op opportunities to students in the information systems discipline; provide resources to conduct research in the IT discipline to faculty, and conduct several outreach activities that promote IT among the local companies.

Projects

  • Getting Mom & Dad Back to a Fruitful Lifestyle - Amplifying the Value of Rehabilitative Care

    - Present

    A successful rehabilitation facility recognized shifts in rehabilitation care driven by technology and legislation. They had confidence in their value prop but did not see the type of occupancy needed to drive profitability. Utilizing Voice of the Customer interviews with patients and family members, we were able to refine the messaging to amplify the value to patients. We also performed mystery shopping services at three other local facilities seen as direct competition to our client. The…

    A successful rehabilitation facility recognized shifts in rehabilitation care driven by technology and legislation. They had confidence in their value prop but did not see the type of occupancy needed to drive profitability. Utilizing Voice of the Customer interviews with patients and family members, we were able to refine the messaging to amplify the value to patients. We also performed mystery shopping services at three other local facilities seen as direct competition to our client. The amalgam of that information led the way to a new name for the facility, refreshed branding, a new web site and Success Stories focused on rehabilitation patient progress. The new marketing efforts will culminate in a formal “Open House” in coming months.

  • Back to Basics & Voice of the Customer: Recovering 50% Revenue Shortfall

    -

    A consumer products company saw its market position erode in a 3-year period and revenue fall by 50%. New competitors entered the market they once disrupted, developed, and owned and took a commanding market position. At the least, there was vagueness in the eyes of the market as to our client's unique value. Our client lost the "voice-of-the-consumer" focus in their product development cycle and overall marketing. Products that were once innovative were now met with market indifference because…

    A consumer products company saw its market position erode in a 3-year period and revenue fall by 50%. New competitors entered the market they once disrupted, developed, and owned and took a commanding market position. At the least, there was vagueness in the eyes of the market as to our client's unique value. Our client lost the "voice-of-the-consumer" focus in their product development cycle and overall marketing. Products that were once innovative were now met with market indifference because the market's "voice" was not being heard. And particularly when marketing to Millennials, there is a new world order. Upon our analysis, leveraging the principles of gathering Voice of the Customer from consumers, retailers and channel partners, we developed implementation focused on:
    Consumer-Driven Digital Marketing Strategy
    Competitive Landscape Analysis
    Implementation of Integrated Marketing Automation Platforms/Tools
    SOP for Content Management and Delivery
    Defined consumer Personas and Purchase Funnels by Sales Channel
    Comprehensive Sales Pipeline Methodology

  • Understanding & Communicating Value w/Voice of the Customer

    -

    A regional leader in Communications and Technology services was unsure how clients viewed their value and furthermore, struggled to communicate that value broadly to the market to drive growth. We conducted Voice of the Customer interviews and developed a 9-point Value Proposition framework with six key Value Categories. Building on those elements, we developed a Communications Strategy complete with target markets, suggestions for topical thought leadership, and Value Messaging Platform built…

    A regional leader in Communications and Technology services was unsure how clients viewed their value and furthermore, struggled to communicate that value broadly to the market to drive growth. We conducted Voice of the Customer interviews and developed a 9-point Value Proposition framework with six key Value Categories. Building on those elements, we developed a Communications Strategy complete with target markets, suggestions for topical thought leadership, and Value Messaging Platform built on the Market Engagement Model.

  • Validating Market Opportunity w/Voice of the Customer - Biotech Data Analytics

    -

    Biotech and medical device companies depend on accurate data to decide what new markets hold promise. Often, that data is difficult to find and requires unique insight and capabilities to mine the data for strategic insights. The client had just hired a new CEO and doubts began to surface about market opportunity, competitive positioning, value proposition refinement, and even platform pricing. Utilizing Voice of the Customer, secondary research and competitive profiling, we were able to…

    Biotech and medical device companies depend on accurate data to decide what new markets hold promise. Often, that data is difficult to find and requires unique insight and capabilities to mine the data for strategic insights. The client had just hired a new CEO and doubts began to surface about market opportunity, competitive positioning, value proposition refinement, and even platform pricing. Utilizing Voice of the Customer, secondary research and competitive profiling, we were able to determine the target markets where our client’s value prop held the most promise. We developed the go-to-market strategy to include Value Communications and new account acquisition strategies. The client hired a Chief Revenue Officer and has confidence in its market position.

  • Validating Market Opportunity w/Voice of the Customer - Protein Bioinformatics

    -

    With a focus on advancing the benefits of ‘personalized medicine,’ scientists developed a solution that would aid the development of pharmaceuticals for those who suffer from advanced disease. Improving on the process of mass spectrometry for protein analysis, the system eliminates manual intervention that consumes as much as 35% of a scientist’s time to identify and unlock the secrets to personalized medicine. The principals wondered who would best appreciate their value prop. Utilizing Voice…

    With a focus on advancing the benefits of ‘personalized medicine,’ scientists developed a solution that would aid the development of pharmaceuticals for those who suffer from advanced disease. Improving on the process of mass spectrometry for protein analysis, the system eliminates manual intervention that consumes as much as 35% of a scientist’s time to identify and unlock the secrets to personalized medicine. The principals wondered who would best appreciate their value prop. Utilizing Voice of the Customer and talking to market witnesses, we validated market need and quantified user ROI in terms of increasing time-to-market and reducing user cost. We developed the Value Proposition, the Why, How and What of the Value Messaging, and Competitive Position.

  • Commanding Under-Served Markets (Voice of the Customer) - Outsourced IT/Consulting

    -

    A $16B provider of business process and IT outsourcing believed it was in a precarious market position, rarely in any market’s Top 10. It wondered where and how it could gain advantage, particularly in middle markets. Utilizing Voice of the Customer, we validated the hypothesis, created a Go2Market Roadmap, and built a Sales Engine to pursue and test new markets. We held 261 meetings with CFO’s in the Global 2000, generating pipeline more than $350M and $50M net-new revenue.

  • HR Services/Outsource Firm Returns to Growth

    -

    A mid-market, HR Services/Outsource company struggled with growth, relevance in markets of choice, and differentiation. Upon completion of a go-to-market strategy, we built an outsourced lead generation capability for sales prospecting. Within months of engagement, we secured a project for this client that provided annuity revenue 2X our fees. The CEO sold his company and the CEO of the acquiring entity still uses our go-to-market strategy to this day to remain focused on keys to growth.

  • Not-for-Profits need Voice of the Customer as well....Returning to and driving growth

    -

    The world’s leading association advancing the growth and development of Mechanical Engineers struggled with its relevance, particularly in light of a new generation of engineers who were graduating and struggling to realize career objectives. Membership and revenue were declining. We were engaged to identify the essence of future relevance and the offerings, focus, and other capabilities necessary to achieve that relevance. We conducted extensive Voice of the Customer interviews – primary…

    The world’s leading association advancing the growth and development of Mechanical Engineers struggled with its relevance, particularly in light of a new generation of engineers who were graduating and struggling to realize career objectives. Membership and revenue were declining. We were engaged to identify the essence of future relevance and the offerings, focus, and other capabilities necessary to achieve that relevance. We conducted extensive Voice of the Customer interviews – primary research – with 161 engineers in six key industry segments and multiple demographics. Voice of the Customer identified open and potentially highly profitable market space. The organization restructured the marketing organization to support the new markets and we branded important, but confusing offerings. The organization returned to growth within the first year of implementation.

  • Reviving the Family Business, & The Family - VoC: Industrial Rubber Distributor

    -

    A third-generation, family distributor of industrial rubber products was concerned and confused about sales decline, the future and potential of the business, and whether to refocus and redouble efforts, or to close. With Voice of the Customer as the foundation, we identified unserved, potentially highly profitable market space. Upon that foundation, we built a roadmap to include a “sales engine,” signature marketing programs, identity reconfiguration, and a sales roadmap. The company returned…

    A third-generation, family distributor of industrial rubber products was concerned and confused about sales decline, the future and potential of the business, and whether to refocus and redouble efforts, or to close. With Voice of the Customer as the foundation, we identified unserved, potentially highly profitable market space. Upon that foundation, we built a roadmap to include a “sales engine,” signature marketing programs, identity reconfiguration, and a sales roadmap. The company returned to growth, and owner instituted a professional management team that continues to grow and excel.

Organizations

  • American Marketing Association

    President

    -

Recommendations received

1 person has recommended Timothy

Join now to view

More activity by Timothy

View Timothy’s full profile

  • See who you know in common
  • Get introduced
  • Contact Timothy directly
Join to view full profile

Other similar profiles

Explore more posts

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named Timothy Steele in United States

290 others named Timothy Steele in United States are on LinkedIn

See others named Timothy Steele

Add new skills with these courses

See all courses