Tifany Mazza

If you still operate with outdated processes, you’re holding your agencies back too. Independent agencies need carriers that empower them to grow, not bog them down in inefficiencies. Here’s what top agencies look for: 1. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭: Agencies value carriers that invest in data-driven tools, technology, and clear digital roadmaps to help them thrive. 2. 𝐒𝐮𝐩𝐩𝐨𝐫𝐭 𝐟𝐨𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬: Agencies want carriers who prioritize marketing support, enabling them to expand their reach and grow their book of business. 3. 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞: Carriers who streamline processes and reduce friction help agencies focus on growth instead of getting stuck in the weeds. 𝐈𝐭’𝐬 𝐭𝐢𝐦𝐞 𝐭𝐨 𝐚𝐬𝐤 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟: Is your carrier model helping your agencies grow or holding them back? #insuranceindustry #carriergrowth #agencysupport #insurtech

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Focus on what actually matters: Seeing real money from your ads, not just clicks. This guide unlocks the secrets of ROAS (Return on Ad Spend) for 2024! - Why ROAS Matters More Than Ever in 2024 - How to Increase Roas for Google Ads?  - Recent ROAS Statistics for Google Ads Read More: https://lnkd.in/drAewDyE #ecommerce #marketing #onlineads #facebookads #digitalmarketing #ecommerce #ecommercemarketing #shopify #aiadversiting

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"Mientras más alto el CTR, más leads/ventas vamos a generar". Cómo entusiasta en el Growth (aprendiendo día a día) sabemos que el "juego de números" de maximizar clicks con piezas optimizadas seguido de un buen CR en landings/ecommerce y con una buena página de check-out (bueno="performante") esto lleva a un mejor CPR (Costo por Resultado). Luego de ver este estudio vemos que mejorar la Performance de una pieza creativa teniendo como norte el CTR (maximizando la cantidad de clicks sobre impresiones) no tiene correlación con el fin último de generar ventas o leads. Osea, no mejora tener un buen CTR tales resultados sino que se debe optimizar todo el Journey. Interesante análisis de Nielsen BrandEffects & NetEffects

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A prospect managing a digital marketing agency contacted us to discuss their struggles with a globally dispersed team. “I need SEO specialists and Facebook Ads experts who can work when I do. It’s slowing us down when responses take hours or even a day,” they explained during our call. I shared how hiring from LATAM could align their working hours with their team’s, boosting productivity and making real-time collaboration possible. They were intrigued by the idea of working with skilled professionals who would be available throughout their business day, making campaigns more responsive and adaptable. Is your team facing similar challenges? Connect us at Baja Nearshore to find out how we can streamline your operations with skilled LATAM talent.

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In this Short, Tucson Jim from Newcomb Associates Digital Marketing challenges the traditional SEO approach for small businesses. Discover why small businesses can’t compete with big corporations using SEO alone, and learn about alternative economic advantages like Search Box Optimization (SBO) and VenBot, our powerful website chatbot that converts visitors into customers. Our free Digital Footprint Report reveals where your business stands online and highlights DIY strategies to enhance your digital presence. Stop struggling with SEO and start leveraging smarter, more effective tools today! Claim your free Digital Footprint Report now! Visit ProsperityPartnersTeam.com and provide the necessary information. The report will be manually generated and emailed within one or two business days. #SmallBusiness #DigitalMarketing #SEO #SBO #VenBot #FreeReport #TucsonJim #NewcombAssociates #JimNewcomb #OnlineSuccess #LocalBusiness https://lnkd.in/gFVtKyym

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The 4 pillars of a happy, effective life: [Work] Achieving a 27x ROAS through optimized Google Ads was a game-changer for Javier's business. Our strategies maximize ad budgets. [Emotion] Feeling proud and confident when your business thrives. [Physical] Staying energized by seeing tangible results. [Mindfulness] Knowing your ad spend is in expert hands. So simple, but we make it complicated. Know someone into paid ads? Share this with them! #DigitalMarketing #ROAS #BusinessGrowth #TeamLPA #StrategizeAdvertiseSucceed (Paid Ads Strategies, Paid Advertising Techniques, PPC Campaigns, Google Ads Strategies, Meta Ads Techniques, Facebook Ads Campaigns, Instagram Ads Optimization, TikTok Ads Strategies, Google PPC Tips, Meta Advertising Strategies) #PaidAds #PaidAdvertising #PPC #GoogleAds #FacebookAds #InstagramAds #TikTokAds #PaidTraffic

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🚨 Marketers, stop making this A/B testing mistake! 🚨 In my time working with clients, I’ve seen countless marketers misapply A/B testing by setting up two separate campaigns with the same parameters except for the one variable they want to test. I’ve even seen Meta marketing experts on YouTube call this “A/B testing.” But it’s not. What they’re really doing is competing-campaign testing—the two campaigns are competing for the same audience rather than being properly isolated for a clean comparison. True A/B testing on Meta (or any platform) means splitting your audience into two distinct groups and using Meta’s A/B test functionality to ensure those groups are mutually exclusive. Each group gets exposed to only one variant, allowing you to accurately test variables like landing pages, creative, bid strategies, and more. Here’s why this matters: 1️⃣ Audience Overlap & Competition: Running two identical campaigns without splitting the audience means you’re competing with yourself, driving up costs and muddying performance data. Proper split testing avoids this by ensuring non-overlapping groups. 2️⃣ Bias Reduction: Without dividing the audience, people may see both versions of your test, biasing their behavior. Split tests isolate responses, ensuring a cleaner comparison. 3️⃣ Better Attribution: When running two competing campaigns, complex auction dynamics can skew results. A/B testing removes this issue by clearly attributing differences to the variable being tested. 4️⃣ Statistical Significance: A proper split test gives you clear control and test groups, enabling Meta’s algorithm to optimize more effectively and give actionable, statistically significant insights. 💡 In summary, splitting your audience ensures you’re truly testing variables in isolation, leading to more reliable insights and better campaign performance. And guess what? It works. Head to the Meta for Business site and browse case studies filtered on Split Test—you’ll see countless brands using it to drive improved performance and efficiency. Let’s Connect! Are you seeking strategic guidance on leveraging Meta Platforms to drive your business? Let’s connect to discuss how my company, Elevate 42, can enhance your business through insights and support shaped by my decade of experience at Meta. #MarketingTips #ABTesting #CampaignOptimization #DigitalMarketing #MetaMarketing #GrowthHacking #MarketingInsights

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📊 Unlock the Power of Amazon Attribution for Influencer Marketing! 🚀 Are your influencer campaigns delivering the ROI you expect? Discover how to leverage Amazon Attribution to measure and optimize your influencer marketing efforts in just 10 minutes! Our latest video guide breaks down: • The essentials of Amazon Attribution • Setting up your first campaign • Creating and distributing tracking links • Interpreting data for actionable insights • Pro tips to maximize influencer partnerships Whether you're an e-commerce brand, agency, or Amazon seller, this video is your fast track to data-driven influencer marketing success. 🎥 Watch now: https://lnkd.in/g6edp5i2 Don't let valuable data slip through your fingers. Boost your influencer ROI today! #AmazonAttribution #InfluencerMarketing #EcommerceStrategy #DataDrivenMarketing #AmazonSeller

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Are looking to skyrocket your website conversions? 🌟 Start by A/B testing your call-to-action buttons and making the user journey smoother with intuitive navigation. Pair it with personalized content and lightning-fast loading times for maximum impact! 🚀 #ConversionBoost

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We increased a DNA testing center's conversion rate by 185.71%. With a strategy most B2B companies overlook. I'm talking about data-driven CRO. Here's the breakdown of our test: - Original Homepage Button: 16.57% conversion rate - Optimized Homepage Button: 18.58% conversion rate (+185.71% improvement) 5 steps in our CRO process that made this happen: 1. Conducted a comprehensive CRO audit 2. Analyzed their current site performance 3. Identified core CRO issues (68% of sites ignore these) 4. Implemented data-driven changes 5. A/B tested for continual improvement Results from this case study: - Homepage messaging: 21.24% conversion rate increase - Homepage button: 185.71% conversion rate increase Want to see if your site is leaking conversions? Comment "CRO” down below and let’s chat.

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Performance Max: Streamline Your Google Ads Campaigns🚀 The Power Of Performance Max:  1) Unified Campaign Management🎯 Run a single campaign across all Google properties—Search, Display, YouTube, and more. 2) Automation & Optimization🤖 Leverage Google's AI to optimize bids, targeting, and placements to hit your goals. 3) Comprehensive Reach🌐 Access multiple platforms like YouTube, Google Maps, and Gmail with one strategy. 4) Goal-Focused Optimization🎯 Tailor campaigns to specific objectives, with detailed insights to track channel success. 5) Enhanced Targeting 🔍 Guide the algorithms with audience signals, while Google finds new, high-converting audiences. Performance Max is the future of streamlined advertising, offering powerful automation and cross-channel reach to help you achieve your marketing goals precisely and easily.

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Rank Smarter, Pay Less: The Science Behind Google Ads Ranking Ever wonder why some ads outrank others despite lower bids? The secret is Quality Score a 1 to 10 metric that assesses ad relevance and user experience. Higher scores mean better visibility and lower costs. Ad Rank combines your max CPC bid with Quality Score to set your ad's position. So, if you bid $6 and your competitor bids $8, but your Quality Score is 10/10 versus their 5/10, your ad ranks higher and costs less. Are you struggling or overspending to get results from your PPC campaigns? Contact us at [email protected] to maximize your ROI. obs.software #OBS #PPC #digitalmarketing #marketing

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Are you ready to supercharge your programmatic advertising strategy? Our latest article delves into actionable tips and top strategies to maximize your ROI in the ever-evolving world of programmatic. Discover how data-driven decisions, precise targeting, and innovative tactics can give your business the competitive edge it needs. Don't miss out on these insights: https://lnkd.in/esRhZ2hR P.S. Have questions or thinking of building your own programmatic platform? We're here to help! Contact TeqBlaze today to discuss your programmatic advertising needs. #programmatic #programmaticadvertising #insights #ROI #TeqBlaze #adtech

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"Top-of-funnel content doesn't convert." And other lies costing you sales 🤥💰 New Slice & Dice Ecom Podcast episode: "How SEO Intersects with Your Full Content Funnel" 🎙️📊 Mapping the journey from browser to buyer: - Full-funnel content strategy decoded - Matching keywords to buyer journey stages - Content evolution across the funnel - SEO's role at every touchpoint - Real success stories that prove it works Time to stop treating SEO and content as separate entities. Tune in on YouTube and learn how to build a conversion machine that Google loves. #SliceAndDiceEcom https://lnkd.in/e9kBdZ6s

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