“Theron is a leader who invests considerable time, effort and support into growing his people. Instead of focusing on business minutiae that matters little in the long-term, he consistently up-levels discussions and presents solutions to core issues. For these reasons, I look to Theron for performance feedback, career advice and strategic thinking. Simply put, Theron is a leader who hones teams that perform.”
Services
Contributions
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What do you do if you want to revolutionize digital marketing with virtual and augmented reality?
I think that the real opportunity will be in cross-platform apps. The platforms will be the hardware; AR glasses made by Apple or RayBan for example. The apps, some AR version of Instagram, for example, will be the same app available on the different platforms. This will allow companies to advertise across the different hardware platforms by using only one interface. You could log into "Instagram AR", upload your ad copy and creative assets, set your targeting (geo, demo, interests, etc.) and then set it live.
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What do you do if your personal brand needs a boost?
If you can get over the natural reticence to "put yourself out there", I think that it is particularly powerful to comment on a subject matter expert's post. It should be something that you know quite a bit about and you can add to the conversation. That person may start following you, and they may engage with something that you've posted, thereby increasing your exposure to their (substantially larger) network. Just do it!
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What do you do if your product or service needs a boost?
Social media is a powerful (and free!) way to connect with your target audience. It is especially valuable if you are selling a B2B product or service, which is notoriously difficult for digital marketing. I have found LinkedIn to be very useful because you can showcase your expertise through personal anecdotes, advice and by highlighting industry news. The platform is particularly effective because often you are connected, through 1st or 2nd degree connections, to all of your potential customers. If your field is primarily creative, then a more visual medium like Instagram or YouTube might be more appropriate.
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How can you create exclusive PPC campaigns that convert?
If you have the business acumen and the access to your company's/client's business leaders, I'd say that it is really important to align with them on their business goals. Is it user growth? Revenue growth? Efficiency? Awareness? Your entire strategy should "cascade" from your organization's primary business goals.
Activity
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I avoid personal posts.But I feel compelled, on the first anniversary of the loss of our beloved daughter Antonia, to share thoughts on the…
I avoid personal posts.But I feel compelled, on the first anniversary of the loss of our beloved daughter Antonia, to share thoughts on the…
Liked by Theron Tingstad
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It’s almost the end of the year, so let me save you some time…. 1. Buying a small business with 100% seller financing is a pipe dream, anyone saying…
It’s almost the end of the year, so let me save you some time…. 1. Buying a small business with 100% seller financing is a pipe dream, anyone saying…
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When people ask me "What's the most effective campaign you've ever worked on?", it's hard not to say "John Lewis". Immensely proud to have stood…
When people ask me "What's the most effective campaign you've ever worked on?", it's hard not to say "John Lewis". Immensely proud to have stood…
Liked by Theron Tingstad
Experience
Education
Licenses & Certifications
Publications
Courses
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Process Improvement, Process Reengineering
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Projects
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Innovation team: Friction-based binding assays
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Part of an Innovation team responsible for recommending commercial application for breakthrough technology developed by MIT professor
- Investigated potential application markets
- Conducted interviews with experts in innovative scientific fields
- Drew roadmap for commercialization strategy which was followed by professorOther creators
Languages
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English
Native or bilingual proficiency
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French
Professional working proficiency
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Spanish
Limited working proficiency
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German
Limited working proficiency
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Arabic
Elementary proficiency
Recommendations received
3 people have recommended Theron
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