Morgan Snyder, Copywriter

The Ultimate Marketing Hack: The Rule of Three Use this psychological trick to make your brand memorable... The rule of three: 1. Use three words in your slogans and taglines. 2. Use three ads to create better stories for your brand. 3. Use three pricing options on your product page so they choose the middle option. And use three main points in your content like I just did. hashtag#marketing hashtag#contentmarketing hashtag#branding

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No amount of traffic or advertising will make a crappy business profitable. You can have a world class ad team, state of the art website w/ automations and STILL suck. Tired of businesses thinking advertising is a magic bullet to solve all your biz problems. It won't. Most of them time, more traffic and customers will create more fires if you run a poor operation. Advertising is a major part of the equation, but you need to have all other variables in place to run a profitable business (shocking I know) #cannabis #Avertising #business

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How do you gain buy-in for video content? 🤔 👣 Start with baby steps. Look... You're not going to become Ahrefs or HubSpot overnight. You need to instead start with focused efforts that can lead to quick wins, laying the groundwork for a larger program. Here’s my recommended approach: 1️⃣ Choose a funnel stage: Pick one specific area of your funnel to improve. For instance, you might focus on the top of the funnel to increase company awareness. 2️⃣ Run a 90-day pilot program: Aim to produce 2-3 thought leadership videos within this pilot period - with the goal being to boost top-of-the-funnel awareness. (A 90-day timeframe is essential to see meaningful business results.) 3️⃣ Share the results: At the end of the 90 days, present the outcomes to your leadership team, showing the impact and lift achieved through video content.

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How do you gain buy-in for video content? 🤔 👣 Start with baby steps. Look... You're not going to become Ahrefs or HubSpot overnight. You need to instead start with focused efforts that can lead to quick wins, laying the groundwork for a larger program. Here’s my recommended approach: 1️⃣ Choose a funnel stage: Pick one specific area of your funnel to improve. For instance, you might focus on the top of the funnel to increase company awareness. 2️⃣ Run a 90-day pilot program: Aim to produce 2-3 thought leadership videos within this pilot period - with the goal being to boost top-of-the-funnel awareness. (A 90-day timeframe is essential to see meaningful business results.) 3️⃣ Share the results: At the end of the 90 days, present the outcomes to your leadership team, showing the impact and lift achieved through video content.

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Are you hammering away at optimizations but the needle's not moving? I bet you're overlooking a powerful SEO tactic. The brightonSEO conference in San Diego starts 5 weeks from today and I'll be speaking about SEO's middle child: Internal linking. Here's what you'll walk away with: 🩺 How to diagnose if internal linking is holding you back 🔗 Common internal linking issues to look out for 🛠️ Tools & tactics you can take home and apply I'll be on stage on Wednesday, November 20th at 1:20pm. I hope to see you there! Check out the full schedule in the comments.

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If email marketing isn't at the core of your online marketing strategy, it may already be doomed. Why? Because it's a permission-based marketing channel. People opt in to learn more about your business, inviting you to engage with them directly in their inbox. This is THE opportunity to reach a receptive audience who wants to hear from you. And you own that relationship. Who's with me? #EmailMarketing #DigitalMarketing #OnlineStrategy

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Your weak brand identity is a barrier to acquiring customers. Potential customers can’t connect with your brand. They don’t know who you are or what you stand for. A strong brand identity sets you apart. It builds trust and loyalty. Your DTC brand needs to focus on building a robust identity. Focus on the following approaches to strengthen your brand identity: 1. Define Your Brand Values:  ↳  Clearly articulate what your brand stands for. ↳  Align your messaging and actions with these values. 2. Create a Consistent Visual Identity:  ↳  Use consistent colors, logos, and design elements. ↳  Make your brand instantly recognizable. 3. Develop a Unique Voice:  ↳  Craft a tone that resonates with your audience. ↳  Be authentic and relatable. 4. Tell Your Brand Story:  ↳  Share your journey and mission. ↳  Connect emotionally with your audience. 5. Engage on Social Media:  ↳  Be active and responsive. ↳  Build relationships and foster a community. A strong brand identity leads to customer trust and loyalty. It drives customer acquisition and business growth. PS: Need help building a powerful brand? DM me.

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Holy Bananas! Marcel Petitpas of Parakeeto just dropped some rock-solid awesome insights on the Sell With Authority Podcast. As he puts it, “A lot of people running agencies don’t understand their own business model.” It’s the classic story of the “accidental agency owner” — their original goal was to design beautiful websites or flex their incredible marketing skills, but one day they woke up and had an agency to run. Marcel shares how they end up with these bits of information — utilization rates, average billable rates, AGI — trying to piece it all together. Candidly, it’s no wonder many struggle to piece it all together. It’s like building a puzzle without knowing what the picture is. But here’s the reality — if you just start to understand delivery margin and how to improve it, you’re on the right track to running your agency just a little bit better. For the full episode, check out the link in the first comment. Now’s the time to double down. Onward with gusto!

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The $12,000 mistake—Why design won’t save your retention, but these 3 strategy fixes will we often believe that a stunning design is the key to keeping customers. But here’s the harsh truth—design alone won’t save your retention. “Good design is good business.” T. J. Watson While design is important, it's not the magic bullet. The real drivers of retention lie deeper in your strategy. Here’s what makes a difference: ✅ Enable customers to be successful with the product  ✅ Create a positive customer experience  ✅ Encourage the customer for repeat purchase These aren’t buzzwords—they’re the pillars of a retention strategy that works. Without them, even the most beautiful designs fall flat. Think about it. How many times have you seen a gorgeous email that didn’t resonate? It’s not the design that’s lacking—it’s the strategy behind it. What’s your experience? Have you seen design alone fail to deliver results? Here’s to focusing on what matters, yes! ----------------- #emailmarketing #ecommerce #retention #amazon #ai

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Should our top of funnel blog content just be micro social posts instead? I'm thinking specifically of "thought leadership" topics with little to no search intent. And little to no conversion attached to them. The ideas could be great. They could drive demand around the larger “why” of your company. But it’s not worth writing a 1500 word post that gets no traffic. Social is a content platform. Not a distribution channel for links back to your site. Companies desperately need to start using it like one. PS. Not everything has to be a blog :)

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Why a multi-channel approach is the only way to really generate a quantity and quality amount of leads: I'm more productive when I focus on just one channel. Said no marketer, ever. Marketers, we get it. You want leads. You can't afford to miss opportunities. Ever wondered: "How to reach more potential customers?" You're not alone. Studies show multi-channel marketing boosts lead generation by 300%. That's how effective it is. But here's the thing: You can't afford to ignore multiple channels. Multi-channel isn't just nice. It's essential. We all know about casting a wide net. It catches more fish, sure. But there's something even stronger: Each channel has unique strengths. If you rely on just one... It backfires. You miss out on a broader audience. Studies reveal multi-channel approaches: → Reach more people → Engage better → Improve lead quality → Increase conversions → Build stronger brands 

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4 Signs Your Brand Story Isn't Converting Look familiar? → Website traffic? High → Social media? Active → Content quality? Good → Sales? Stuck SMB Leaders tell me: "We're doing everything right..." But the numbers tell a different story. Your Brand Story might be the problem if: Sign #1: Price is Always the Issue Every sales conversation starts with: "How much does it cost?" Instead of: "When can we start?" Translation: Your Story isn't demonstrating Value. Sign #2: Sales-cycle Prospects need: Multiple meetings Endless explanations Constant follow-ups Detailed proposals Translation: Your Story doesn’t resonate emotionally. Sign #3: "We'll Think About It" You hear:  "Sounds interesting…” "Let me discuss it internally..."  "We'll get back to you..." Translation: Your Story could be more compelling. Sign #4: Competing on Features You keep: Listing capabilities, and Adding services Updating features, and Lowering prices Translation: Your Story needs to be distinctive, and uniquely authentic. The Expensive Truth: ↳ When your Story is wrong, everything else is harder. ↳ When your Story is right, everything else is easier. At Brandmultiplier, we turn Good Businesses into Great Stories. - Enterprise Expertise at SMB prices - Results in 60 days, guaranteed - Systems that sell while you sleep Ready for a Story that Sells? You are just a DM away!

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July is all about collecting business builder DATA inside Confident Copywriting. That’s my private coaching group for copywriters who want to rock their goals and create a business they LOVE to work in. Here’s what’s going on next month: July 1 → Mimi Zhou is our guest and we’re talking about getting ah-mazing testimonials. July 8 → I’m sharing a resource on collecting quantitive data from clients so you can use those numbers in your marketing to level up your client base. July 15 → We have our Success Sprint co-working sessions. Quiet spaces to get shit done. July 22 → Group coaching call with Belinda/Me. Tap my profile or comment “confident” to get on the invite list for when I open the group (which will be soon!)

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As you scale DTC - customer acquisition costs will increase...AND you'll make more $. Revenue growth doesn't come from acquisition growth - it comes from retention. Stacking customers is how we help build multiple 8 figure brands. So focus on increasing order value - it won't be impacted the next time Instagram goes down... #dtc #customeracquisition #shopify #digitalmarketing #facebookads #googleads #tiktokads Everything Bagel

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Hey there, small business owners and brand builders! Changing up your marketing strategies all the time because you’re not getting enough sales? That's not great for your biz. Sometimes, your strategy doesn’t hit the mark just because you haven’t pushed it far enough. If any of your strategies, methods, products, marketing can give you 3 sales Then that same strategy, methods, products, marketing has the potential to give you 300 sales Here is what you need to do ✅Study the steps you took to make that sale and do more if it ✅ Increase your reach; Get you ✅Get better marketing ✅Do it more Shamelessly ———————————————————————— Just booming onto me? I am Emmanuel Kum, a Digital Marketer with a focus on Social Media Marketing, Web designing, SEO and Branding Strategist #marketing #sales #marketingdigital

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Gotta love when the ENT doctor asks you if YOU are a doctor because you know the body, the tests, the symptoms and the lingo so well. 😅 On that note. If you sell a health and wellness product and need a copywriter to help you convert more cold traffic. I'm your girl! #healthandwellness #ecommerce #conversioncopywriter

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