Brett Peterson

10 takeaways from the Association of National Advertisers Masters of B2B Marketing. 1. There is a lot of great talent and work in B2B marketing 2. Florida can be tornadic in the summer 3. Always take the airplane snacks (courtesy of Mike Linton) 🥨 4. Naples is a 2hr45min drive from Tampa 5. Kenan A. is a great option for 5 last-minute slides 6. Michael Treff is THE person I’d want presenting something he’s never presented before in a crunch (I already knew that but it was a helpful reminder) 7. Kenneth Hein knows everyone in B2B 8. It takes half the time to get to the airport at 4:45am than it does during a rainstorm at 3:30pm ⏰ 9. Great partners allow you to make great work (again, just a reminder) 10. It feels great to win an Agency of the Year award 🎉

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Olympic trial pools use Cal Hypo. Have you considered Cal Hypo for your commercial accounts? If not, it's time to talk to your Alpha West Marketing Group representative about the CCH product offerings.

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Why Advertise on Amazon Prime for my Dealership? ·     Amazon Prime Video isn’t just a streaming service—it’s a powerhouse platform that offers advertisers the opportunity to engage with audiences like never before. With a global footprint and a loyal subscriber base, Prime Video is redefining how brands can reach and resonate with today’s consumers. Here’s why Amazon Prime Video should be a major part of your media strategy: ·     Unmatched Audience Loyalty: With over 200 million Prime members worldwide, your ads have the potential to reach a diverse and engaged audience that has chosen Amazon as their go-to entertainment destination. ·     Premium Content, Premium Viewers: Prime Video is home to award-winning original series, blockbuster movies, and exclusive sports events. This premium content attracts a viewer base that’s highly invested and attentive—making it the perfect environment for your brand to shine. ·     Sophisticated Targeting: Leverage Amazon’s rich ecosystem of first-party data to connect with the right people at the right time. With targeting based on purchase behavior, viewing habits, and more, your message is always delivered with precision. ·     Ad Experiences That Resonate: Amazon Prime Video’s ad offerings go beyond traditional pre-rolls. With options like sponsored content and interactive ads, you can create experiences that captivate and inspire action—no matter where your audience is watching. ·     A Seamless Brand Experience: Whether it’s reaching a sports enthusiast watching Thursday Night Football or connecting with fans of the latest hit series, Prime Video allows you to position your brand in front of an engaged audience that values both content and the experience. As streaming continues to rise, there’s no better platform than Amazon Prime Video to capture attention and drive real impact.

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The real reason why you splurge for the brand name over the generic:  A strong brand means that you have customers who … 1️⃣ Remember who you are, especially when they’re close to conversion 2️⃣ Are less price sensitive and are willing to engage with your brand (even if they’ve had one or two bad experiences) 3️⃣ Follow the Law of Double Jeopardy (you have more customers who buy more when compared to other, smaller companies) All three create a potent combination.  In stores, branded products often cost 20-30% more than generic ones, even when they’re made of the same stuff. A brand's value is the premium consumers are willing to pay over a generic version of the same thing.  What's the value of your company's brand? What could it be in 30 years?

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OOH is naturally more personable and memorable than TV, podcasts, radio, print, and online ads when it comes to sticking in people's minds. In fact, Clear Channel found that 40% of individuals place their confidence in OOH messaging and has the power to evoke spontaneous brand recall in 31% of encounters, creating lasting impressions that resonate deeply. Given today's OOH landscape, defined by its adaptability and precision targeting, brands have a unique opportunity to deliver personalized messages to invest where and when it matters most. #OOH #FutureofAdvertising #BrandLoyalty OAAA

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If you haven’t checked out the new OUTFRONT Advertising Trends Report yet, here’s a pullout of five top consumer trends.

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Did you know that brands that align themselves with events like the Summer Games see a 𝟰𝟵% I̠n̠c̠r̠e̠a̠s̠e̠ in 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗼𝘆𝗮𝗹𝘁𝘆? Learn more here or reach out to me today: https://lnkd.in/gnqrGHEN #LifeatCox #CoxMedia #TVAdvertising #CableTVSportsMarketing #SportsMarketing #SportsAdvertising

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🏁 NASCAR fans are among the most loyal in sports, with 81% appreciating brands that support their favorite teams. This connection drives long-term consumer loyalty. Want to boost your brand's visibility and tap into this engaged audience? NASCAR is your fast track to success! 🏎️💨 #BrandEngagement #NASCAR #Sponsorship #FanLoyalty #MarketingStrategy #Motorsports

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Marketers are getting even more sophisticated with data collection. Discover how these new strategies are making an impact. And if you want to learn how COX MEDIA leverages 1st party data for your business…Let’s Talk!

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InSite Street Media offers political advertising opportunities to reach more local voters with out-of-home (OOH) ads. According to new research by OAAA and Morning Consult, almost 85% of political ad spend is locally driven, making OOH ads an effective medium to reach, inform and influence voters. In fact, more than half of voters view OOH political ads as influential and trusted. With the U.S. experiencing record-breaking political ad spend surrounding the 2024 election, campaigns, political action committees (PACs) and issue advocacy groups are turning to OOH ads to get their message out. Don't miss your chance to meet local prospects where they live, work, and play. Lock in your OOH space now and keep your brand top-of-mind with key audiences. Contact us for a copy of our 2024 Political Media Guide and get the word out this election season with InSite Street Media! #ooh; #marketingandadvertising; #outdooradvertising; #politicaladvertising; #2024election; #insitestreetmedia; #streetfurniture

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As digital budgets continue to grow, one of the biggest challenges our clients face is creating sufficient digital content to match their paid media investment. At Media Plus, we've solved this creative challenge by launching our AI-powered Content Studio, designed to help our clients create personalized digital content at scale with both speed and affordability. #Media+, #Digitalmarketing, #Contentcreation, #PersonalizedContent

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If you're a casino executive on the go, 🎧 Tune in to the latest episode of the Drivetime Marketing podcast where we break down the 7-step blueprint for creating personalized loyalty programs that keep players coming back for more. 🎰 Learn the secrets to maximizing player engagement and driving revenue growth while you commute, workout, or wherever your busy day takes you. #CasinoMarketing #LoyaltyPrograms #Podcast #DrivetimeMarketing #Personalization

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Auto dealer ad spending is on the rise. But smarter media buys and better ads are important tools for dealers who want to squeeze more ROI out of every ad dollar spent. https://lnkd.in/enXpKPgg

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