Taylor Topper

The distribution industry has some special challenges when it comes to digital marketing. If you work in distribution, what strategies have you found to be the most successful? Here are a few of ours: https://lnkd.in/gM-Hud2X #DistributionMarketing #BusinessSuccess

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B2B manufacturing marketing has come a long way from the days of dull brochures and monotone sales pitches. It’s true that, for many manufacturing companies, the traditional marketing playbook served well for decades. However, the shift in buyer behavior and digital transformation has disrupted what used to be the norm. Today, staying ahead of marketing trends is flat-out essential for manufacturing companies who want to stay in the game rather than watch from the sidelines. Now, the manufacturing sector isn’t usually the first industry that pops into your head when you think of cutting-edge marketing. But don’t let that paper over the fact that these companies must keep up with the Joneses (or in this case, the Musks and the Bezoses) to maintain a competitive edge. Take digital marketing, for example. If you’re not on it already, it’s high time you climb aboard before you get caught off guard and left eating your competitors’ dust. Think context-aware marketing strategies that don’t just spit ads into the cyber-void but actually reach your target audience where they live, work, and binge-watch. To continue reading, please click the link below: https://hubs.la/Q02QB7hG0 #B2B Marketing #VideoMarketing #IndustiralMarketing #ManufacturingMarketing

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In a digital world, don't underestimate the power of print! From business cards and forms to brochures and signage, printed materials can elevate your branding efforts. How are you incorporating print into your marketing strategy? https://hubs.li/Q02XnsBp0

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Is wokeism a smart marketing strategy? This topic is addressed in my latest blog post. Common sense advice for a complex world. https://burghardgroup.com/

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Quality control is *key* if you’re a B2B industrial brand looking to attract customers with AI-generated content. But how do you ensure your content aligns with your brand’s voice, messaging, and strategic goals? It’s not as complicated as you might think. By following a structured process, you can create excellent content... at scale. I’ve broken it down into 5 steps: ↓

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Are you finding it difficult to measure the ROI of your press release campaigns? Learn expert tips for setting clear objectives, tracking key metrics, and leveraging insights to optimize your press releases. https://bwnews.pr/3XWb6e1 #ROI #PressRelease #Anaytics #Results #PRTips

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Your content is your story—let's make it a bestseller. At 50 Marketing, we create compelling content that resonates with your audience and converts leads into customers. Manufacturers: It's time to elevate your content game and drive real results. ➡ Learn more: https://bit.ly/4eTOu3n #Manufacturing #B2B #ContentMarketing

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Marketing leaders’ jobs are becoming harder than ever. Hear about the top challenges CMOs are facing and how #artificialintelligence tools can help teams produce content at scale in this report. Download your copy here: ➡ https://bit.ly/4ew0EyV #marketing #AI #DAM #digitalassetmanagement #socialmediastrategy

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Due to its personalized, integrated, and storytelling capabilities, marketers are using print to overcome digital fatigue. 🖥️ If you have exhausted all your digital-only efforts, check out Marketing Charts' new article to learn what other professionals are doing in the print marketing industry: https://lnkd.in/dghNZw7Q #PrintMarketing #DigitalFatigue #Integration #Marketing #IndustryNews

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In a recent episode of Communicast: A Communication Skills Podcast, Scott D'Amico and Carlos A. Alvarenga discussed what it means to be a great communicator. Carlos shared these three essential skills: persuasion, audience understanding, and advanced listening. Discover how these strategies can transform your professional interactions. #CommunicationSkills #Persuasion #ActiveListening

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Trade shows are a prime opportunity to engage with potential customers🤝, but are you making the most of it? When you incorporate digital marketing into your trade show strategy, you attract, engage, and retain far more visitors and more importantly, you increase the likelihood of generating real leads, boosting your ROI and maximizing the success of the event. Want to learn how to get the most out of your trade show strategy? Read our latest blog 👉 https://lnkd.in/eiPc43km Liron Ramot Rosa Rabinovich #Engagement #TradeShowMarketing #B2BStrategies

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Who doesn’t want to have a higher close rate? Check out these #TuesdayTips about demand capture throughout the funnel: 📌 Laser sharp value language 🎯 Agile sales efforts 📊 Analytics at every stage ⚔️ A ruthless qualification process With wisdom from CMO Huddles Huddlers Christopher P Willis of Axios HQ, John A. Steinert of TechTarget, Bindu Chellappan of FLEETCOR (recently rebranded to Corpay), Matt Fisher of SHI International Corp. Do you have any other tactics to drive better conversion rates? Drop them in the comments below! 👇

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Sales & Marketing Alignment is a tale as old as time... The misalignment between marketing leadership (e.g., the CMO) and marketing operations (MOps) is a common issue. The terms "cost center" and "marketing team" have always seemed synonymous with one another. For a good portion of my early career, I spent time aligning sales with marketing, finding "Common Ground," "Bridging the Gap," "Connecting The Dots," or whatever other ways to describe it. I had the opportunity to share details about this with Demand Gen Report. Check it out below. ⬇ Link: https://lnkd.in/gcEJw75i #SalesAndMarketing #MarketingAlignment #SalesAndMarketingAlignment #RevOps #MOps

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Many manufacturers abandon marketing efforts if they don’t see immediate results. It’s odd, because this type of behavior is incongruent with one of the processes that has made manufacturing so effective: Continuous Improvement. Find out how to apply the Continuous Improvement mindset to your manufacturing marketing. Link to our in-depth blog post in the comments!

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Are you struggling to measure the ROI of your press release campaigns? Discover expert tips for setting clear objectives, tracking key metrics, and leveraging insights to optimize your press releases. https://bwnews.pr/3xhKrgN #ROI #PressRelease #Anaytics #Results #PRTips

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Think about your customers…what do you wish you knew about them? You know that they purchased something from you…and that’s probably about it. *What if you knew where else they were active in the marketplace, would that help you launch/carry new products or identify cross-sell opportunities? *What if you knew all of their demographics, interests, and purchase behaviors, would that help you build out personas so you can target/speak to them more concisely? *What if each of your customers had a custom rank and score attached to them, would that help you target your housefile in a more productive way by only marketing to the highest ranking people for a given campaign? Good blog post here on the Data Append topic. It highlights a few of the main benefits (and there are many more) of using data enrichment. Here are my key takeaways: Improved audience modeling and segmentation: Enriching customer data aids in creating more accurate audience models and segments, which can then be used to target the right people with the right marketing messages at the right time. This can lead to acquiring higher-value customers at a better ROI. Identify upsell and cross-sell opportunities: Data enrichment can also help marketers identify customers who are likely to respond to upsell efforts and those who would be interested in specific cross-sell opportunities. For example, a company that sells laptops might use data enrichment to identify customers who have recently purchased a laptop and are also interested in gaming. These customers would be more likely to be interested in purchasing a gaming headset or mouse. Better understand target markets: Appending information like demographics, interests, and purchase behavior can help brands create personas, personalize their marketing messages, and make better-informed media planning and creative decisions. Make better-informed decisions: Having a more comprehensive view of their customers helps marketers identify which marketing channels are most effective, which messages resonate with their target audience, and which campaigns are delivering the best ROI. https://lnkd.in/gRXf-iBy

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In this article, Jim Kraus, President of Buyer Persona Institute, shares his insights on rethinking buyer personas for modern marketing success. 🌟 Jim gets into the limitations of traditional, demographic-based buyer personas and reveals the power of decision-based personas that focus on understanding the actual buying decisions of your target audience. 🎯 He breaks down the five key components of decision-based buyer personas:  1️⃣ Priority initiatives  2️⃣ Success factors  3️⃣ Perceived barriers  4️⃣ Decision criteria  5️⃣ Buyer's journey Jim also shares practical advice on gathering insights for modern buyer personas. 🗣️ Check out the full article and start rethinking your approach to buyer personas today! https://lnkd.in/eXkZpiMp #BuyerPersonas #ModernMarketing #MarketingInsights #CMO #MarketingStrategy

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