Suhas Motwani

🌟 An Inspirational Journey in the Startup World! 🌟 Reposting this incredible story because it speaks volumes about the possibilities unique to startup environments! Saurabh’s journey from consultant to Head of Growth, and ultimately to co-founder of Ugaoo, shows how startups foster a culture of growth, resilience, and shared ownership. 🚀 This is a story possible only in a startup. Good talent combined with #trust in a capable founder is often the recipe for a fast-track career. Startups provide a unique environment to build skills at breakneck speed, empowering people to take on challenges and grow alongside the company. At The Indus Valley, we’ve seen this dynamic firsthand through our internship program. Sushmica Rajendhran grew from intern to Sr. Manager of Digital Marketing, and Janaki Vadivelu advanced from intern to HR Manager—all on a fast track due to their effort + dedication, the company’s growth mindset, and a strong performance-driven culture. These stories are proof that startups are the place to rapidly grow one’s career and skills. For all of us in the startup world, stories like these are a reminder that when passion meets purpose, boundaries blur, creating endless opportunities for those willing to step up. All the best, Siddhant Bhalinge 🪴 and Saurabh Sameer! Keep making homes into forests. May your story inspire others to dream big and trust the process! 🌱

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Ever wondered what it takes to achieve true product-market fit? 🤔 It’s all about solving real user pain points and adding tangible value—think time savings or revenue boosts. I remember my early days hustling with a startup where we added feature after feature, thinking they were game-changers. But without addressing a core user need, it fell flat. When we finally nailed down what actually mattered to our users, everything changed. Take Opus Clip, for example. Their AI tool for creating short videos from long-form content hit the mark by saving users countless editing hours. The kicker? Users were eager to pay for it before even having payment options! That’s a solid product-market fit right there. Another important insight: User Experience + AI = Magic. Yes, automation is awesome, but users need to tweak AI outputs to their liking. Opus Clip nails this by combining AI automation with manual editing features. Rapid iteration is crucial 🚀. Keeping up with user feedback, both direct and indirect, helps stay ahead in the ever-evolving AI landscape. Opus Clip’s continuous improvement and feature experimentation solidify its standing. Are you focusing on real user pain points in your product development? How do you balance AI automation with user control? 🔑 Key Points: - Solve real user pain points. - User willingness to pay is a strong indicator of product-market fit. - Focus on user experience when incorporating AI. - Iterate rapidly and experiment with new features. - Leverage both direct and indirect user feedback. Let’s talk! What’s your approach to understanding and solving user pain points? 💬 #ProductMarketFit #UserExperience #AI #Innovation #Startup #Iteration #CustomerFeedback

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Raised $26,000,000 with just an idea Lyskraft India Pvt Ltd - the latest kid in the block! So, Mukesh Bansal is back with another startup this time with Mohit Gupta, the former CEO of Zomato's food delivery arm. In July of last year, there were reports about Bansal and Gupta raising funds for a new venture. As per TechCrunch, both of them pitched a range of ideas to potential backers like a female-focused counterpart to Manyavar and "Infosys 2.0" a presumed upgrade to a multinational IT services and consulting firm. Now finally... The news is out and we know what they are building, Lyskraft: initially a women's only marketplace for premium brands mostly focusing on Gen-Z shoppers. Recently we have seen giant e-commerce platforms launching dedicated portals to attract GenZ shoppers, like SPOYL launched by Flipkart within its app, FWD by Myntra, also we are seeing the growth of new-age startups working in this space like Virgio(Mukesh Bansal is an investor in it), Newme(recently raised $4,500,000), Absolute Brands, Snitch, Styched and many more As per Inc42's Report, India's fashion and apparel sector is projected to reach a mouth-watering $112 Billion by 2030, which will be over a quarter of the country's $400 Billion e-commerce market!! Let's be honest, anyone will want a piece of this market. As we are already aware of how crowded this space is, let's see how Lyskraft differentiates itself from others. Mohit Gupts and Mukesh Bansal, in this crowded space building a community around your product, building digital IPs, and creating experiences through videos are the ways to elevate your brand to the next level. I the founder of Elevate would love to connect and assist Lyskraft in building a community, digital IPs and help create experiences through videos, if that sounds like something that interests you would love to connect and discuss!! sources of information : TechCrunch article 2021 - https://bit.ly/49UwkLI Inc42 article - https://bit.ly/3w0SDlb #mukeshbansal #myntra #fashion #startups #venturecapital #fundingwinter #norevenue #cultfit #community #communitymarketing #socialmediamarketing #india

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🚨 Health Alert for Founders 🚨 I want to share a personal experience that recently gave me a new perspective on health, especially for us founders who are always on the go. Last week, I faced an unexpected setback. A case of food poisoning led to hospitalization, reminding me of the critical importance of health in our relentless pursuit of success. I have always put my health a priority with regular check ups and asking the oddest questions to doctors in my circle to learn. But this illness was despite my best efforts. I feel as founders we often do not allow us sick days or wellness days in fear that work will pile up. The experience this week was harrowing to say the least. There were some saving graces, true to the founder way I choose to live and learn. 👫 Support System: I was overwhelmed by the support from my friends, who stepped in like family. Their help during this time was invaluable, and it highlighted how crucial it is to have a strong support network. A doctor friend came in in wee hours of the morning to help. Another came to help me get discharged. Many more offered much needed mental support. Just their kind words got me through the 5 days. 🏠 Cherishing Home-Cooked Meals: This incident reaffirmed my belief in the benefits of home-cooked meals, which is also a cornerstone of our brand philosophy at The Indus Valley. Research supports this too; cooking at home is not only a strategy to comply with U.S. dietary guidelines but also leads to a healthier diet overall. Studies indicate that frequent home cooking is linked with higher Healthy Eating Index scores, reflecting better adherence to dietary recommendations​ (Cambridge)​​ (Washington School of Public Health)​. 🌱 Health as a Priority: As founders, we often prioritize our startup over everything else. However, this experience reminded me that our health is the ultimate capital we need to safeguard. Without it, even the best ideas cannot flourish. 🔑 Key Takeaways: 💡 Prioritize your health as much as your business. 🍲 Embrace the goodness of home-cooked meals. Studies show that people who frequently cook at home consume fewer calories and have a healthier overall diet compared to those who eat out​. 👭 Build and lean on your support network. Let's remember, taking care of our health is not just about personal well-being but also about setting a standard and ensuring our ability to lead our teams effectively. Stay healthy and empowered, Madhumitha #EntrepreneurLife #HealthFirst #HomeCooked #StartupJourney #Leadership

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Day 1: Embracing the Startup Journey I'm excited to start sharing more about the wild ride that is leading a startup. I've been thinking about this for a while, but I had some fear about putting myself out there and the judgement that comes with it. The emotional side of entrepreneurship is fascinating to me and I've really enjoyed watching others share their journey. For my first post, I want to share one of the best pieces of advice I've gotten since diving into entrepreneurship: Sometimes, the best way to move forward is not to move at all, but to pause and reassess. It's a simple idea, but it’s been a game-changer for me. In the hectic world of startups, it's easy to get lost in the endless to-do lists and urgent tasks. But taking a step back to reflect has helped me spot the real opportunities and figure out what’s actually holding me back from making the most of them. Try and get out of the weeds of the day-to-day grind, and slow down so that you can speed up. If you're on this journey too, I'd love to hear about it. What advice has guided you? Many thanks to Josh Payne for the push to let go of that fear, write it down, and get going 📈

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“Your startup is a movement” It’s not every day you meet an entrepreneur who truly embodies this philosophy. But that was one of the many phrases that really stuck with me during our interview with Diksha Pande, the founder of Samosa Party. I first met Diksha back when I worked at Cowrks Foundry, and I thought she was incredible from day one. She had this infectious optimism, this energy that made everyone want to work with her. When she told me that she was leaving to start this QSR brand called Samosa Party - I did not know much about it but I just knew this was something that would work. This episode captures the essence of why Samosa Party isn’t just another brand, but a genuine movement to bring Indian Street Food to the global standards and compete with the likes of Dominos, Pizza Hut and the likes. Samosa Party has now scaled to over 65 outlets! Catch our conversation for an inside look into: - How a love for samosas became a mission-driven business 🥟 - Samosa Party’s culture of creativity and constant innovation - The challenges of logistics, digital growth, and thriving in the QSR industry - And key takeaways on leadership, passion, and the power of building a brand with purpose. Diksha and Amit's story is truly inspirational. If you’re passionate about entrepreneurship or scaling brands, you should definitely watch this episode. Tune in! 📺 *Link in comments!*

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🌟 Top Secrets from Startup Gurus You Don’t Want to Miss 🌟 Last week, I had the opportunity to attend a seminar by iStart, where Neha Gour, Abhishek Gupta, and Abhinav Shekhar Vashistha shared their invaluable insights on building and scaling a startup. Here are my key takeaways: ·        PR Planning 📺 : Start planning for PR activities early to build trust and generate brand awareness organically. ·        Hiring Attitude 👨‍💼 : Hire based on attitude and story instead of just educational qualifications. All other skills can be taught. ·    Business Processes ⚙ : Focus on developing robust business processes and essential KPIs to track implementation. ·        Work Culture ☕ : Periodically review your work culture to ensure a healthy work environment. "Only by fullfilling aspirations of all the stakeholders can one build a sustainable business" Also, the entrepreneurial spirit being promoted by iStart, an initiative by the Rajasthan Government, is truly commendable 👏 . Kudos to Ayush Tyagi, Koustubh Bhattacharya, and Siddharth Sharma for their efforts! #StartupLife #Entrepreneurship #BusinessGrowth #iStartRajasthan #Leadership #WorkCulture

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𝐑𝐄𝐂𝐄𝐍𝐓 𝐋𝐀𝐘𝐎𝐅𝐅𝐬 Health-tech startup #Healthify has laid off 150 employees, or 27% of its workforce, reports Inc42. Health-care startup #PristynCare laid off 120 employees, Financial Express reports. The move impacted less than 7% of its 1,700 employees across the entry-level and support functions. #Paytm laid off over 1,400 employees, reports Business Standard. #SpiceJet reduced 15% of its workforce to reduce the company's costs. 𝐋𝐄𝐀𝐑𝐍𝐈𝐍𝐆𝐒 𝐅𝐑𝐎𝐌 𝐋𝐀𝐘𝐎𝐅𝐅𝐬 1. Never increase your liabilities too much 2. Always have a plan-B 3. Keep on upgrading your personal skill-sets 4. Learn from other's mistakes 5. Learn to grow your money rather than spend unnecessarily 6. Don't trade-off your gut health with acquiring more stress in your job

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The Success Story of Blinkit (Formerly Grofers) Owned by Zomato has a Lot to Tell Us; 𝐎𝐧𝐞 𝐤𝐞𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲 ->>> “When it makes sense to you, it doesn’t have to make sense to anyone else, even the complete world can be against you” Initially, when Zomato announced the Blinkit acquisition plans, many folks criticized the board's decision stating conflict of interest/ high cash burn/ disclosure,etc. Even the Zomato stock tumbled over 20% immediately after the acquisition. 𝐍𝐨𝐰 𝐭𝐰𝐨 𝐲𝐞𝐚𝐫𝐬 𝐝𝐨𝐰𝐧 𝐭𝐡𝐞 𝐥𝐢𝐧𝐞, 𝐁𝐥𝐢𝐧𝐤𝐢𝐭 𝐢𝐬 𝐯𝐚𝐥𝐮𝐞𝐝 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐙𝐨𝐦𝐚𝐭𝐨'𝐬 food business. Zomato acquired Blinkit at an $800 million valuation and now the same stands at $13 billion (16x growth in two years span & 6x growth in the last 1 year). Inc42 Media Zomato Zomato Care Blinkit Deepinder Goyal Albinder Dhindsa #leadership #business #futurism #Startup #enterprenuership

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#FoundersFirst2024 edition done this week. I always take time to get back to the digital world, after meeting so many founders in person! f2f will never go out of fashion! Small, curated meet-ups are always energizing. It was an absolute pleasure to host Arvind Nahata in the opening session. Even while we connected before the session, Arvind's candid and honest approach to conversations was refreshing. 30 mins felt short, as there was so much to learn as #founders, from #fouunders who have built companies from the trenches. For me the key takeaways: 1. Start a company with clear focus on value creation - this could be small to start with, but a well defined product, with clear customer segmentation is key. Saying no to opportunities helps create focus. 2. Trust Over Agreements: Decimal technologies still does not have #founderagreements. It is rare in these times for such trust. While is has worked well for them, where they had a great chemistry, understanding and boundaries defined, I am still a proponent of having a #foundersagreement to start with. Always helps in times of conflict. 3. Lessons in Grit: The company scaled as they saw new opportunities open up. A very first principle approach - something as a founder I completely stand by. They digitized Amul, crafted solutions for NBFCs, and redefined speed in enterprise tech. A masterclass in turning small wins into sustainable growth. #Bootstrapped #Innovation #Innovation Now capital chases them. The timing four founders who practice frugality, and build revenues has come. Wishing Aravind and Decimal continued success from LetsVenture. Sabah Mehkeri Syna Dehnugara Pranav Mahajani Vedanshi Sinha

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"What do you do for work?" A simple question I used to answer with my corporate title and company name. But now, as a startup founder, explaining my work has become more nuanced and, to be honest, sometimes awkward. How do I convey what I do? How do I make them understand the value I create? Over the years, I've refined my approach, taking cues from pitching to investors. As a startup founder, each moment is potential pitch. Here’s the formula that has worked for me: 1️⃣ Talk about the problem I solve 2️⃣ Explain how I solve this problem and mention who benefits (industry/customer names) 3️⃣ Share the story behind the solution Here’s my friendly introduction pitch for the weekend parties/bars: "Do you know how critical it is for manufacturers to detect defects? Even a single defect can create havoc. My startup provides a solution that enables manufacturers to detect defects quickly, saving them millions. My co-founder and I, after years of working in quality control, had an 'aha' moment when he suggested, 'Just click a picture, and you'll know everything you need.' This idea fascinated me and sparked our journey SmartViz Pte Ltd. We launched a year and a half ago and now have customers in the automotive, defense, and precision engineering industries. We're loving every moment of it." This approach often leads to engaging conversations, potential investors, customers, and unexpected opportunities. Next time you find yourself in a similar situation, use this structure to create a compelling and memorable narrative. #startup #smartmanufacturing #smartviz #Smartmanufacturing #industry40 #industry50 #startuppitch #entrepreneurship

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V3 Ventures Deal Announcement: Creme Castle - A tech first driven assembly line bakery for Bharat! 🔥 While I was evaluating this file, a lot of people said - bakery? There are 100s of home bakers. How is this scalable? I would have agreed, until I met Pranjay Mittal, who brought innovation from IIT-D, FMS and CarDekho Group to his mom’s humble bakery in Noida. You might remember their Shark Tank episode where his mom famously said, “Main neend mein baking kar sakti hu” 😊 That passion is exactly what we want in founders! From a small bakery in Noida to now clocking monthly sales of over 1 Cr, Creme Castle is disrupting the $12.6 billion Indian bakery industry. 🎂 Here is why we invested… ✅Changing consumer behavior from mithai → cakes & desserts India is a land of festivals and no festival is complete without mithai. However, cakes & desserts are now taking center stage in these celebrations. as the Gen Z takes over. We all know India is trading up. So, there's a growing demand for Tiramisu in Tier 2 and 3. But, we’re lacking a player. ✅The Assembly Line Model: And, we need a player that’s standardized. The biggest problem with F&B is that when you order from the 2nd and 3rd outlet - the product isn’t as good. This is the most unique part of Creme Castle. Cakes are made in 3 components in a central kitchen - base (sponge), icing and customization. At spoke kitchen it’s only about putting these parts together - thus ensuring quality! ✅This industry is regionalized and heavily fragmented: Think about it, growing up, we all had cakes from our favorite local bakery. Every city has one, but when we moved for college or work - it wasn’t there. Cakes have a nostalgia factor associated with it and so making this change is hard. With all of this Creme Castle is can offer something India hasn’t seen before: - 100% customized cakes in just 2 hours - World's highest # of flavor profiles to choose from They have >10 Lakh loyal customers with a 60% repeat rate and we’re all geared up to expand from NCR to Jaipur and Chandigarh! We’re excited to back the mother-son duo of Veena and Pranjay to disrupt India’s cake market 🎂 What’s do you order cake? PS: Delhi-NCR folks, give us a try. Even available on Blinkit! #india #investment #startup #investor #entrepreneur

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Never work in Stealth Mode for a Startup Idea. Very risky. This is the time that the idea needs a lot of Validation, Understanding Use Cases, Market Insights, Understanding Competition, Adoption challenges, Market Sizing. More prospects/customers in this phase needs to be met. Asking all the right & tough questions. The Foundations of Problem Validation & Value Proposition needs to be clear here. Working in Stealth Mode cuts you off from these inputs. We have worked with 100+ MedTech/Healthcare startups over the last 3 years. Impact : ✅ Some startups pivoted after they worked with us in GTM Readiness. ✅ Few founders even went back to their Corporate jobs realising the problem they were solving was wrong & didn't see a path to PMF. ✅ Few changed their Pricing and Business Model and entered the Market. Explore GTM Readiness Services. Enter the form in the comments section for a discussion.

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Pivoting from B2B products at InMobi to solving a classic 25-year-old's problem led Brijesh Bharadwaj to fall in love with creating B2C products. 😍 This led him to his next stint at Hike, operating at a scale of 13 million DAUs back in 2015-16 in the pre-Jio era! 🤯 If you haven't watched the episode yet, there's still time this weekend. 😉 Don't miss it! Link to the episode in the comments! 👇 #productmanagement #b2b #b2c #founder #startup

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Ever wondered how a desi brand can stand tall against industry giants? 🤔 If this is hard to believe you need to know about #LahoriZeera, a desi beverage that is competing well with big names like- Coca-Cola and Pepsi? In the latest episode of AGOG Podcast, I sat down with Nikhil Doda, co-founder of Lahori Zeera , to unpack their incredible journey. Here it is: https://lnkd.in/gqyGAf7j. Key takeaways: 1️⃣ Market Gap: They spotted a void in ethnic Indian beverages. Colas? Nah! Indians crave 'chatpata' and 'tangy'! 2️⃣ Execution is King: Built capacities, infrastructure, and distribution BEFORE product launch. Talk about preparation! 3️⃣ Just Start: Nikhil's advice? Stop waiting for the 'perfect' moment. Take action NOW! 4️⃣ Reality Check: Social media shows the glory, not the gory. Remember, every success story has hidden struggles. For all you aspiring entrepreneurs out there - this episode is a masterclass in turning market gaps into million-dollar opportunities! 💰 Question for you: What's that one market gap you've noticed but haven't acted on yet? Drop your thoughts below! 👇 #StartupHustle #EntrepreneurshipJourney #LahoriZeera #AGOGPodcast #MarketDisruption

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Does improving your GMAT score feel like an insurmountable challenge? Imagine going from 490 to 685! Meet Kartik, who did just that, achieving a stellar 685 on the GMAT Focus Edition, placing him in the 97th percentile. Through unwavering diligence and strategic approach, Kartik transformed his performance in Verbal from the 43rd percentile to an impressive 98th percentile and improved to the 96th percentile in Data Insight. 1. 𝐕𝐞𝐫𝐛𝐚𝐥 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧: Starting with a 43rd percentile in Verbal, Kartik soared to the 98th percentile. How? Kartik honed the skills of pre-thinking in CR and reading strategies in RC. The video lessons in the course and Scholaranium helped him master Critical Reasoning, and Reading Comprehension. He says, “𝘛𝘩𝘦 𝘷𝘪𝘥𝘦𝘰 𝘭𝘦𝘴𝘴𝘰𝘯𝘴 𝘳𝘦𝘴𝘰𝘯𝘢𝘵𝘦𝘥 𝘸𝘪𝘵𝘩 𝘮𝘦 𝘢𝘯𝘥 𝘩𝘦𝘭𝘱𝘦𝘥 𝘮𝘦 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘢𝘯𝘥 𝘢𝘱𝘱𝘭𝘺 𝘤𝘰𝘯𝘤𝘦𝘱𝘵𝘴 𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦𝘭𝘺. 𝘚𝘤𝘩𝘰𝘭𝘢𝘳𝘢𝘯𝘪𝘶𝘮’𝘴 𝘤𝘰𝘮𝘱𝘳𝘦𝘩𝘦𝘯𝘴𝘪𝘷𝘦 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴 𝘵𝘦𝘴𝘵𝘦𝘥 𝘮𝘺 𝘴𝘬𝘪𝘭𝘭𝘴 𝘢𝘵 𝘶𝘭𝘵𝘪𝘮𝘢𝘵𝘦 𝘥𝘪𝘧𝘧𝘪𝘤𝘶𝘭𝘵𝘺, 𝘴𝘪𝘨𝘯𝘪𝘧𝘪𝘤𝘢𝘯𝘵𝘭𝘺 𝘪𝘮𝘱𝘳𝘰𝘷𝘪𝘯𝘨 𝘮𝘺 𝘢𝘤𝘤𝘶𝘳𝘢𝘤𝘺 𝘢𝘯𝘥 𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘤𝘦.” 2. 𝐂𝐨𝐧𝐪𝐮𝐞𝐫𝐢𝐧𝐠 𝐐𝐮𝐚𝐧𝐭: From a 21st percentile to the 81st, Kartik’s quant journey was transformative. Despite a math background, he struggled initially. Learning the process skills taught in the course and focused practice on the cementing quizzes made all the difference. 3. 𝐃𝐚𝐭𝐚 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐌𝐚𝐬𝐭𝐞𝐫𝐲: A section that initially seemed daunting turned into Kartik’s strength, taking him from the 56th to the 96th percentile in just 40 days. By learning the art of reading tables and interpreting data correctly, Kartik could efficiently break down complex information and draw accurate conclusions. “𝘛𝘩𝘦 𝘤𝘰𝘶𝘳𝘴𝘦’𝘴 𝘵𝘩𝘰𝘳𝘰𝘶𝘨𝘩 𝘦𝘹𝘱𝘭𝘢𝘯𝘢𝘵𝘪𝘰𝘯𝘴 𝘢𝘯𝘥 𝘦𝘹𝘦𝘳𝘤𝘪𝘴𝘦𝘴 𝘮𝘢𝘥𝘦 𝘋𝘐 𝘵𝘩𝘦 𝘦𝘢𝘴𝘪𝘦𝘴𝘵 𝘴𝘦𝘤𝘵𝘪𝘰𝘯 𝘧𝘰𝘳 𝘮𝘦,” he says. 4. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐫𝐞𝐩𝐚𝐫𝐚𝐭𝐢𝐨𝐧: Kartik’s success wasn’t just about learning concepts but also strategic preparation. He meticulously analysed his mistakes, managed his time effectively, and maintained a positive mindset throughout his journey. If you’re facing similar challenges, don’t miss Kartik’s inspiring story! Learn how strategic preparation and the right resources can transform your GMAT journey. Watch Kartik's Journey Here: https://lnkd.in/gTcDVqwr Follow Payal Tandon and Rajat Sadana for more stories and strategies that will help you ace the GMAT! Rajat, Abhinav, Atul, Shubham, Rida, Prakriti, Sanchari, Abhishek, Rashmi, Abha, Satish, Manas, Dhruv #GMAT #GMATPreparation #GMATSuccess #eGMAT #TestPreparation #SuccessStory #MBA #BusinessSchool #StudySmart #AchieveYourGoals

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2021: Only grocery delivery app in India with 10 minutes delivery 2024: Competitor chasing the '10 minute' brand segment Zepto is the only player sticking to its original promise - and is clearly acing it Scaling up a grocery delivery business is particularly challenging in India. And adding up a unique attribute, as huge as this –  has clearly been game changing for Zepto. Success didn’t come easy to Zepto too, There was a time when all the Q-commerce players faced backlash & people questioned the safety of drivers. Some brands stopped claiming the delivery time altogether, from “groceries in 15-30 minutes”, they went to “groceries in minutes” But Zepto didn’t, it went on to install a myriad of dark stores across locations, and is already serving superfast deliveries in 10 cities. Top 3 factors that helped Zepto drive exceptional growth over a very short span of time: - Captivating Customer Experience: The platform served a deeply engaging user experience and the service promise was being consistently fulfilled – a powerful combo. - Outstanding Retention: All thanks to near-perfect buying journey, Zepto achieved a retention rate which was considered only to be a fantasy for the industry earlier. - Not slowing down: More dark stores and continuous geographical expansion at the same time helped the startup acquire customers in huge numbers. Zepto cracked the key to scale in the quick commerce space by constantly growing at the same pace, and not compromising customer satisfaction at the same time – simple yet not easy. A perfect example of go big, go fast – it is surely a fascinating study for the space creators. No matter the circumstances, the brand didn’t let go of its biggest differentiator, eliminating all the question marks experts had put to its launch. What do you think is going to be the future of grocery delivery space in India? #casestudy #growth #startup

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Karwa Chauth 2024 is here—and shoppers are going online for everything from Katha books to Sieves! 📲✨ What was once a purely offline tradition has now moved into the digital space including D2C, creating some fascinating new shopping trends. Let’s break down the numbers that are redefining how people are celebrating this year.👇 Key insights from Karwa Chauth shopping trends 2024: -Festive Essentials Go Digital: Katha books, Karwa Chauth Thali, and Sieve are now being purchased online—a trend that didn’t exist in 2023! -Organic & Natural Products Lead the Way : Shopper preferences are shifting towards eco-friendly options. Herbal sindoor dominated the sindoor category with an 80% share between October 4-17. 🌿 -Kumkumadi Skincare Takes the Spotlight : Kumkumadi Facewash, Face Oil, and Face Moisturizer ranked among the top 10 selling products during this period. Traditional ingredients are making a comeback in modern skincare routines. ✨ -Bangle Sales Surge by 30% : While saree sales saw a dip, bangles experienced a 30% spike in the -week leading up to Karwa Chauth. -Red Reigns Supreme: Red, the color of Karwa Chauth, fueled a 52% rise in sales of Rust Desire Liquid Lipstick in the last week. 💄🔥 Men Join the Festive Prep: It’s not just women getting ready! Sales of Shudh Shilajit Effervescent - 30 Tablets skyrocketed by 572% in the last week, showing men are part of the Karwa Chauth preparations too. 💪 Traditions are evolving, and D2C shopping is playing a significant role in these changes. 🚀 What’s your take on these shifts? Let’s discuss in the comments! 💬

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