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Strategic thinker with the vision to propel the business forward and yet willing to roll…
Articles by Sue
Contributions
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How can you keep remote and hybrid teams motivated?
The best way to motivate remote and hybrid teams is also the best way to motivate in-person teams: (1) Have a shared goal. (2) The goal must be SMART - specific, measurable, attainable, relevant, and time-bound. (3) Set up a reward system that appeals to all members of the team or a personalized reward system for each team member. To do this, you need to understand what motivates each individual. This could be recognition, financial gain, time off, or simply a sense of accomplishment. (4) Communicate progress and offer support. (5) Reward each individual as milestones are achieved and when the goal is met.
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What are the key elements of a thought leadership webinar that engages your audience?
Successful execution requires advanced preparation. (1) Assign roles: emcee/host, presenters, slide advancer (if needed), question triager, audience technical trouble-shooter. (2) Create a time budget and run of show. Don't forget to account for time at the end for your conclusion and call to action. Here is a basic formula for a simple 1-hour presentation-style webinar: - 1 minute to allow stragglers to join - 2 minutes for housekeeping and platform introduction - 5 minutes for introduction of the speakers and the webinar agenda - 30-40 minutes of presentation - 10-15 minutes of Q&A - 3-5 minutes for conclusion, call to action (3) Hold a prep session to review roles, ensure technical platform competency, and review best practices.
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What are the key elements of a thought leadership webinar that engages your audience?
True thought leadership helps the audience unlock a key insight: identify a previously unrecognized source of a problem, understand a topic at a deeper level, and/or become aware of solutions or applications they did not know existed. This tactic is effective in increasing awareness for your corporate brand, building corporate brand equity, and priming the audience for subsequent demand generation. Because of the intensive audience time commitment, thought leadership webinars effectively reach contacts who already have engaged favorably with lower-commitment content such as white papers and infographics. Offering content of significant value to the audience is required to acheive a meaningful target : registration : attendance ratio.
Activity
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Dear Friends, It is not often I am bursting with excitement to share that I will be joining the great Venus Williams on Stage at Arena Næstved in…
Dear Friends, It is not often I am bursting with excitement to share that I will be joining the great Venus Williams on Stage at Arena Næstved in…
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I hope everyone enjoys celebrating your blessings today and holding your family close. Happy Thanksgiving!
I hope everyone enjoys celebrating your blessings today and holding your family close. Happy Thanksgiving!
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This week I had the opportunity to speak at multiple dental focused forums including Becker’s Future of Dentistry event. While attending I had the…
This week I had the opportunity to speak at multiple dental focused forums including Becker’s Future of Dentistry event. While attending I had the…
Liked by Sue Feury
Volunteer Experience
Honors & Awards
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Delivers Results in an Uncertain World
GE Healthcare
Recognized by my manager for successfully launching a new heathcare IT solution in record time despite significant ambiguity throughout the planning process.
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10 people have recommended Sue
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What an exciting sequel to World #MentalHealth month! According to CMS: “To further support access to psychotherapy, CMS worked with the U.S. Food…
What an exciting sequel to World #MentalHealth month! According to CMS: “To further support access to psychotherapy, CMS worked with the U.S. Food…
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Make-up companies beware! This technology would have helped me be camera-ready for my 6 am meetings with Japan and Europe. In all seriousness…
Make-up companies beware! This technology would have helped me be camera-ready for my 6 am meetings with Japan and Europe. In all seriousness…
Posted by Sue Feury
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Jeff Kirsch
Marketers today need to improve campaign performance quickly, optimize frequently, and be confident they have the right analysis to drive the right decisions. Too often, though, we hear from marketers they aren’t getting analysis that is actionable or that can even answer their critical business questions. My amazing colleagues, Rachel Cunningham, Kit Burkus, and Sarah Brown, are ready to spill the tea on measurement, sharing the green (and red) flags to look for and helping marketers get the most out of every marketing dollar. Register today: https://lnkd.in/eX8wfXpt
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Andrew Yang
Is AI a progenitor of the depreciation of the human mind? Will we become too lazy to search, assess and derive the answers for ourselves? Or is AI like the calculator, a tool that can take care of basic arithmetic at high accuracy to allow us to solve complex problems with greater speed and precision? https://lnkd.in/enep6AnJ #ai #thinking #human
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Inga GERARD - Global Marketing Manager
Hire for Potential, Not Just Experience ✨ I think this article might be a great fit here at LinkedIn. Whenever I was involved in hiring new talents, my approach was to find candidates with a good personality, the right attitude, and an ability to learn and adapt quickly. My team was already specialized in our area, so I didn't necessarily expect candidates to have specialized industry knowledge (though it was a plus). Instead, I valued a solid understanding of the job itself, such as experience in scientific sales, regardless of the specific products or markets. Nowadays, I feel that companies are less willing to hire outside their comfort zones. What are your experiences? 🤔 Read more here: https://lnkd.in/eaG7BZbq #Hiring #Recruitment #TalentAcquisition #HR #CareerGrowth #WorkCulture #ProfessionalDevelopment #JobMarket
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David R.
Discover how top companies like Netflix, L'OREAL, and The New York Times are using AI tools to transform their sales and marketing strategies! 🚀 Our latest video explores real-life success stories, revealing how AI helps: - Personalize recommendations to boost engagement - Optimize advertising for better ROI - Enhance customer experiences - Streamline operations for efficiency Gain valuable insights and practical tips on leveraging AI to drive business growth. Watch now to learn from industry leaders and see how AI can revolutionize your marketing and sales efforts: https://lnkd.in/eR7vK6Mg Don't forget to like, share, and subscribe for more insights on the latest tech trends and business strategies! #AIinMarketing #SalesTech #DigitalTransformation #MarketingInnovation
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Andrew Yang
The recent developments in the AI industry have made one thing clear: AI is fundamentally controlled by Big Tech. Companies like Microsoft, Amazon, and Google not only provide the essential computing infrastructure but also dominate the market with their vast consumer reach and platform advantages. Here are some key considerations we should all discuss: Dependence on Big Tech: Startups and AI research labs rely heavily on the infrastructure and market reach of major tech firms. Market Control: Large tech companies shape the incentive structures and define the future of AI technology. Regulatory Challenges: Current government policies often entrench the power of these companies rather than mitigate it. Need for Transparency: There is a pressing need for aggressive transparency mandates to clear the opacity around data usage in AI training. Liability and Accountability: Companies should be required to meet baseline privacy, security, and bias standards before releasing AI products. Bold Regulation: To address market concentration, regulations should enforce business separation within the AI stack and prevent Big Tech from leveraging infrastructure dominance to consolidate their market position. As we witness the increasing assertiveness of Big Tech in protecting their market hold, it’s crucial to ask: Are we ready to implement robust accountability measures that prioritize public interest over corporate promises? #AI #accountability #technology #regulation
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Gustavo Javier Airaldi
✨ Are You Ready for the GenAI Upskilling Revolution? ✨ In the world of Generative AI, upskilling isn’t just a “nice-to-have” — it’s a necessity. 📈 BCG’s latest insights offer a roadmap to upskill effectively and drive real impact. I found their “Five Must-Haves for AI Upskilling” particularly relevant for organizations looking to stay ahead in this rapidly evolving landscape. 🚀 Glad that so many of these topics are already being covered here!
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Jasmine Gruia-Gray
Thought-provoking article on optimizing for AI in the customer journey. "Marketers must spend more time on brand building and capture user attention early by ensuring their content is optimized for AI-driven platforms. Focusing on answering specific customer pain points and delivering tailored, value-driven content in conversational formats is crucial to standing out in AI-generated results."
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Marina Kazimirova
Whether you’re in the early stages or near commercialization, it’s important to understand HEK293 cells’ potential for CGTs and what you need to consider when banking them. Register for our webinar on September 17 to learn more: https://okt.to/SzIeQt Tuesday, September 17, 2024 11:00 AM EDT | 5:00 PM CEST | Duration 1 Hour
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Andrew Yang
What does the future of work look like for your job? A recent McKinsey study estimates that close to half of all U.S. jobs may be automated in the next decade. The jobs that are likely to be automated are repetitive and routine: ranging from reading X-rays, to truck driving, to stocking a warehouse. In this context, employers say that they’re seeking candidates who have other sorts of “soft skills,” such as being able to learn adaptively, to make good decisions, and to work well with others. These sought-after abilities fit perfectly with the sorts of things that people can do well, and for now, will continue to be difficult to automate. All of this suggests that our educational systems should concentrate not simply on how people interact with technology, but also how they can do the things that technology will not be doing soon. These are the skills that are hardest to understand and systematize, and the skills that give — and will continue to give —humans an edge over robots. What are you doing that machines can’t? #ai #employment #jobskills #riseofthemachines
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Anjana Nayal Bhattacharya
Rapid TAT becomes real for panel-based biomarker testing - welcome to the world of Simplified Genomic Profiling. Aspyre Clinical Test for Lung enables fast, confident treatment decisions by simultaneously analyzing DNA and RNA from blood or tissue with better performance than most NGS tests. Find out more at https://lnkd.in/eFCnArC7 #genomics4all
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Andrew Yang
📊 Big Pharma's $383B War Chest: Who's Ready for the Patent Cliff? Morgan Stanley's latest report reveals a seismic shift in the pharma landscape: • $183.5B in annual sales at risk due to patent expirations by 2030 • $383.1B in "firepower" available for strategic M&A moves Winners and Losers: 🏆 Well-positioned companies (% of revenue at risk): • Vertex (6%) • Gilead (24%) • AbbVie (29%) • Eli Lilly (31%) • Pfizer (33%) • J&J (33%) - beating the 38% industry average ⚠️ Most exposed: • Amgen (67%) - Top 4 products, including Prolia and Xgeva, facing patent cliffs • Bristol Myers Squibb • Merck With billions at stake and a massive war chest, how will Big Pharma navigate these choppy waters? Will we see a surge in acquisitions to fill pipeline gaps? What's your take: Which companies are best positioned to weather the storm, and who needs to make big moves? #Pharma #Biotech #PatentCliff #mergersandacquisitions https://lnkd.in/eBtUgKhA
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Dale W. Harrison
𝗛𝗼𝘄 𝘁𝗼 𝗠𝗲𝗮𝘀𝘂𝗿𝗲 𝗶𝗳 𝗬𝗼𝘂'𝗿𝗲 "𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗗𝗲𝗺𝗮𝗻𝗱" A popular delusion is that marketers can "create demand" and convince people who do not otherwise have an urgent high-value need and aren't currently in-market to come in-market now and buy. That you can directly move someone from not in-market to in-market with sufficiently persuasive marketing rather than merely capturing that demand as buyers bring themselves in-market at their own pace. If this is possible, there's a VERY SIMPLE way to measure this effect of "demand creation"! -- Let's start with a basic idea – not everyone is in-market all the time; a concept is embodied in "The 95:5 Rule," which says that only about 5% of your potential buyers are on the market at any given time. The actual value ranges from ~2% to ~7%, depending on your specific product category. The 95:5 Rule implies that people come in and out of market at a natural fixed rate of flow. That there are stable underlying processes that are pushing people in-market and only a given fraction are naturally in-market at any given time. This implies that the coming in-market is primarily driven by internal factors arising within organizations or buyers, not external factors like marketing. -- For example, what's the rate at which you buy toothpaste? It's determined by how many times a week you brush your teeth. Can a random TV ad (external factor) suddenly make you start buying toothpaste ten times as often? NO! Maybe if you suddenly decided to start brushing your teeth 20 times a day (an internal driver), but no marketing ad is likely to induce that sort of long-term behavioral change. Buying a CRM or Accounting software is no different. You only need a new one every so often, typically driven by purely internal changes inside the business. -- But if you're convinced that you're actually "creating demand," here's exactly how to prove it. The 95:5 Rule defines the "natural rate of buying" which can be measured as the "average inter-purchase period." This can also be calculated from your product category's average industry-wide churn rate. So here's the question – are you: 1. Actually "creating demand" and getting people to buy now who are not currently in-market? 2. Or simply capturing demand as people naturally come in-market of their own accord at their own pace? -- If you're actually pushing people in-market at a much faster pace than they would naturally come in-market on their own, the inter-purchase period for YOUR buyers should be dramatically less than the industry benchmarks. For example, if you sell a CRM, the average inter-purchase period for the category is ~5 years. If you can show that ALL of your customers bought an average of just 𝘀𝗶𝘅 𝗺𝗼𝗻𝘁𝗵𝘀 after installing their last CRM, then you could make a good case that you're "creating demand" by bringing customers in-market significantly faster than they would have done so on their own due to internal needs.
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