Steve Saars

Unengaged person records can be seen as a waste of your license fee or a hidden opportunity. Here are my insights on boosting ROI from your #Marketo Engage database by tapping into these unengaged records. Discover the potential within your database. https://okt.to/R4e9pT

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According to HubSpot, 28% of the top companies across industries actively use marketing automation and #AI marketing tools. Read WSI’s latest blog post to discover how AI-powered marketing automation tools can revolutionize your business growth strategy. https://lnkd.in/gNz58tiP

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Beyond Pageviews: Measure Content Performance And User Engagement In #GA4 https://ow.ly/2ezO50TVrs7

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Fantastic examples! Information gain measures how unique and valuable your content is compared to existing content. It’s about offering new perspectives, data, or insights on a topic not found in other pages targeting the same search query. #infogain #contentcreation https://lnkd.in/grVGqEfg

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Check out the latest @pdxmindshare mention on @BizJournalTrust: Six expert strategies for crafting effective digital CTAs https://ow.ly/QrFJ50ThNrN #digitalmarketing #CTAs #conversionoptimization

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#ICYMI We published our award winning 8th annual State of B2B Content Consumption and Demand Report. 📝 In this piece, Jon Steiert details 5️⃣ of the key highlights from this year's report, including: 1. Gated Content's Growth 🗝 Contrary to popular belief, demand for gated content rose by 14.3% YOY, affirming its critical role in capturing first-party intent signals. Since 2019, this demand has surged by 77%. 2. Balanced Content Strategy ⚖ Effective engagement isn’t about gating - rather, it's about striking a balance between gated and ungated content to cater to various stages of the buyer’s journey. 3. Investment Intentions 💰 Despite economic uncertainties, 35.2% of B2B buyers anticipate making purchase decisions within the next 12 months, a significant increase from previous years. 4. The Consumption Gap 🌌 Notably, the time between requesting and consuming content (The Consumption Gap) has widened to 31.2 hours, emphasizing the need for patience in follow-up strategies. 5. Rising Interest in AI & eBook Dominance 🤖 Interest in AI-related content has exploded more than 5.5x from 2022, while eBooks remain the most preferred content format, accounting for 39.5% of all content demand. For a deeper dive into these insights and strategies to enhance your content marketing, read the full blog and download the report: https://ow.ly/5u0H50Rei9x CC: Informa, Informa Tech, Informa Engage #demandgen #demandgeneration #buyerintent #intent #leadgeneration #contentmarketing #leadgen

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Good episode of 'Search Off The Record' covering a confusing topic for site owners and SEOs -- hreflang and internationalization. Includes... LDCP - 'Language demotion, country promotion', the lang attribute in html (and if Google cares about it), when and how to use x-default, the 'hreflang magic trick' (which I have written about several times), how only canonicals are reported in GSC (and why that can be frustrating for site owners/SEOs), why hreflang can work faster when provided via html (versus sitemaps), learn if hreflang used for discovery, and more. #google #seo

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Privacy-First Measurement: Navigating Changes in Consumer Data https://cstu.io/962935 #futureproof #marketing #advertisingstrategies #attribution #marketingandadvertising

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What do Movable Ink & Zembula have in common? We both know the next frontier in email marketing is creative level insights to drive incremental revenue. What's the difference between Zembula and Movable Ink? Zembula is gaining creative level insights from hundreds of personalized use cases delivered in your daily email. Movable Ink is using DaVinci in your daily email to gain creative level insights from the 250 pieces of static product content used over 55 days. We're excited to see which company drives more ROAS for enterprise retailers over the next few years, but for now Zembula is leading with 11x ROAS or better. Click here to learn more https://lnkd.in/gDkSRahR #emailgeeks #emailmarketing #creativeinsights #dimensions

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In a recent study, the question was, "How are you using print marketing to overcome digital marketing fatigue?" ➡ 62% use personalized, targeted direct mail. DM use is on the rise —— 91% of respondents are embracing strategic integration of print and digital channels this year, with about half of those describing their print and digital marketing channels as “closely integrated and tightly coordinated.” Learn more about it in this 2min Marketing Charts read ⤵ #directmail #digitalfatigue #gundersondirect #integratedmarketing https://lnkd.in/dxUyuEqE

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There's average marketing, and there's #Spear Digital Marketing. At Tridence Digital Agency, we are the leaders in observing and understanding human behavior. Our advanced analytics and #geotech platforms give our customers a competitive advantage, delivering empirical real-time results that matter. Still, have doubts? Let's talk and connect, and a spear expert can guide you into Ip-targeting and #geomarketing solutions. 25+ years helping brands and businesses succeed digitally. #digitalmarketing

How To Take a #Livetransferlead Correctly If you are taking #liveleads from an #agent, you need to read this important article. https://lnkd.in/e7Md-ZbV

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Many marketers struggle to get good results for ads on Facebook. Navigating the complexities of Facebook's ad offerings can be complicated, but don't panic. It can be managed with a bit of learning and effort. https://ow.ly/CNsy50TVWOC #FacebookMarketing #DigitalMarketing #FacebookAds

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