Steven Vonder Haar

KO: a micro-step away from connecting the dots between between OTA broadcast (zero latency, bandwidth offload, free premium TV) and CTV.

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From Telecom IVR and WAP Portals to FAST: The Glow-Up of #Content and Distribution ⏩ Over the past decade, I’ve seen how content distribution has dramatically transformed, starting from the early days of Telecom IVR and WAP portals to the rise of OTT and now, the #BIGFAST (Free Ad-Supported Streaming TV) platforms. What began as simple content on mobile phones has evolved into a world where viewers have smart choices at their fingertips, accessing a vast array of channels and genres on connected TVs. FAST platforms are truly changing the game, offering free, ad-supported content that’s accessible to everyone. It’s no longer just about watching TV—it’s about choosing what, when, and how to watch. This shift is paving the way for #GenAlpha, who is already ready for a world where FAST is the norm :D For content creators and platforms, the potential is huge. But with great potential comes the need for seamless content distribution. That’s where Amagi Corporation steps in. We’ve already launched the first-ever marketplace(#AmagiConnect) designed specifically for FAST, making it easier than ever to launch and scale content on OTT, Telco, and Smart TV platforms. 🚀 But that’s not all—we’re just getting started. Stay tuned as we roll out even more initiatives aimed at simplifying the FAST experience for content owners and platform partners. Exciting things are on the horizon! #ContentDistribution #FASTPlatforms #StreamingEvolution #DigitalTransformation #AmagiConnect #MediaInnovation #TVRevolution

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Purposeful leaders must lead during AI-powered disruption. The era of generative artificial intelligence is becoming an existential question for some players in the publishing industry - more so than in the era of search. Follow the link below to the article, "AI Is Challenging The Way Publishers Earn; One Solution Offers A Fix." What should purposeful leaders in the publishing industry do to lead purposefully for long-term success? #GenAI #generativeai #generativeartificialintelligence #AI #artificialintelligence #leadership #purposefulleaders #purposefulleadership https://lnkd.in/gfvxYEuP

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Jacob Donnelly (A Media Operator) and James Capo (Omeda) talk opportunities for Media (B2B in Annex Business Media's case) and how it all comes back to #audience no matter the vehicle of deliverance. #AudienceFirst people! As B2B Media operators we try to know our audiences to the core. Sometimes we do a great job, sometimes we need to do more. This is our advantage in B2B that benefits our advertising clients and readers alike... better content because we know what the audience wants and better #1stPartyData that ultimately allows our advertisers to hit the audience that is truly interested in their product. #greatcontentbetterpeople #thisisannex

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"Streaming media players have increased their market share in US households, with 46% of US internet households owning at least one of the devices, but they trail smart TVs, which are in 68% of US internet households. SMPs are also behind smart TVs as the most commonly used device to watch video. Among US internet households that own at least one internet-connected entertainment device, 56% consider the smart TV as the primary device for consuming video, while 34% consider an SMP as their primary viewing device. Together, smart TVs and streaming media players are the primary viewing device for 90% of households, while other devices such as gaming consoles and smart Blu-ray players are now squeezed out." https://lnkd.in/gkrbfZSJ

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"The TV OS wars are also playing out amid the continued trend of U.S. consumers increasingly turning to smart TVs as their primary streaming video device. During a separate session at the StreamTV Show, Parks Associates’ Elizabeth Parks shared data showing the rise of smart TVs in the U.S., where, as of Q1 2024, 56% said they used smart TVs most often, compared to 39% who said so in Q1 2018. Household adoption of smart TVs in the U.S. has also grown over 20 percentage points since 2019 to reach 68% in Q1 2024." https://lnkd.in/gGqGkTsr

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The Trade Desk Operating System (Axios) TTD is developing a new connected television operating system called Ventura. The system, set to launch in 2025, aims to improve transparency and measurement in the CTV advertising ecosystem by partnering with hardware companies and television distributors. The Trade Desk believes its lack of content ownership will provide a more objective solution compared to existing OS providers like Roku, Amazon, and Google.

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When you get to collab with NYSE and the amazing Trinity Chavez 🤓 Be sure to check out her #TakingStock segment today with Vapor IO, and I hope you're all reading our SiliconANGLE & theCUBE articles for daily news and exclusive insights with the IT leaders reshaping our world 🌎 Study up! #EnterpriseTech #EdgeComputing #CXOtrends #WallStreetTech

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Been thoroughly enjoying the insights and unique perspectives that are shared in this article from Lead Marvels. 5 experts reveal their association’s unique approach to sponsored content. This time around, it’s Mark David with IEEE. This article is a must read for association professionals who are looking for ideas on how to approach sponsored content - in ways that not only grow non-dues revenue, but also adds value to members and aligns with their organizational mission. (If your association approaches sponsored content in a unique way - different from those mentioned in the article - we would love to hear about it! Drop it in the comments, or reach out!) 👇👇👇 #memberengagement #associations #noneduesrevenue #sponsoredcontent #leadgeneration

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Curious about the power of #podcasting for #political advertising? Check out this infographic for data we unpacked around the most powerful mediums for political advertising, based on feedback from hundreds of registered voters who listen to podcasts across the United States https://hubs.la/Q02B5VzL0

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Thank you, Gavin Bridge, for this interesting article. I believe the US is a "mature" market for FAST, which is why streamers are starting to streamline their channel offerings and optimize their catalogs. This aims to provide a better experience for their viewers and to better monetize their content. It’s a normal and desirable evolution for the #FAST ecosystem. This is indeed a great opportunity for SoFAST to offer some of our 630 FAST channels to these platforms to refresh their offerings. #FASTCHANNEL #TVDISTRIBUTION #OTTPLATFORMS

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Today I talk with Maximillian Naza about building relationships, AI, Automation and more. Check out AGL 384: Maximillian Naza | A Geek Leader Podcast https://lnkd.in/e2f5uRBs

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Listen here, as we highlight some topics from NAB 2024!

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The #StreamTVShow is almost here! If you are traveling to Denver to experience the future of streaming media monetization, here are 2 tips: 1) Attend the panel "Shaping the Future of Unified the Measurement" featuring Media Division President Mark Moeder on Tuesday, June 25th, from 2:30pm - 3:10pm for key information into the metrics driving modern media strategies. 2) Stop by booth 203 to see SymphonyAI's Media Copilot. Using the power of generative and predictive AI, the Media Copilot provides incomparable insights for content sellers licensing to traditional or OTT platforms. https://lnkd.in/gHcBvMS3 #MediaInnovation #AI #streamingtv

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We've been covering the evolution of #CTVadvertising for quite some time, but it has reached an exciting point of growth and innovation this past year! Share how your brand has invested in CTV, what you've learned and how you're stretching creative limits to reach your business goals! You can take the survey here 👉 https://lnkd.in/eMwuBry6 #retail #commercemedia

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Check out Jessica's blog post, "Debunking the Myths: Misconceptions About Direct Response Television Advertising." Learn why DRTV is still a powerful tool for driving measurable results, suitable for high-quality products, and accessible for businesses of all sizes. #DRTV #Marketing #D2C #BusinessGrowth #AdvertisingMyths #ModusDirect

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