Steven Hanson MBA CBI CBB

🌟 Unlocking Growth: How Dental Labs Can Increase Their Market Share 🌟 In the competitive dental lab industry, growth isn't just about maintaining the status quo—it's about innovating and seizing new opportunities. At Nowak Dental, we believe that increasing market share is within reach through strategic actions and visionary planning. Here are some key strategies to consider: 🔹 Collaboration: Partnering with other industry players can lead to shared resources, expertise, and networks, fostering mutual growth. Collaborative projects and joint ventures can open new markets and drive innovation. 🔹 Acquisition: Acquiring smaller labs or related businesses can quickly expand market presence and capabilities. This approach can also bring in new talent and technology, creating a stronger, more versatile organization. 🔹 New Sales Team: Investing in a dedicated, well-trained sales team can significantly boost market penetration. A proactive sales force can identify new opportunities, build relationships, and drive revenue growth. 🔹 Innovative Marketing: Leveraging modern marketing strategies, such as social media campaigns, content marketing, and targeted advertising, can enhance brand visibility and attract new clients. Creative marketing can differentiate your lab from competitors and highlight unique value propositions. By focusing on these strategies, dental labs can not only increase their market share but also solidify their position as industry leaders. Let's embrace these opportunities and strive for excellence together! 🚀 Ready to take your dental lab to the next level? Join us in this journey of growth and innovation! #DentalLab #MarketShare #Collaboration #Acquisition #SalesTeam #Marketing #GrowthStrategies #NowakDental

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True Precision Dentistry Inside (Navident) and Outside (MicronMapper)

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Market Timing and its Impact on Success. For ortho startups, the success of a product hinges on market timing, which requires aligning with market readiness, reducing adoption friction, and targeting the right payers—often the real decision-makers—rather than just focusing on clinicians. The market timing of a product significantly impacts its success. Several critical aspects come into play when assessing market readiness: 1/ Understanding the Market Dynamics: It’s crucial to determine if the market is truly ready for the product. This involves considering factors like whether clinicians recognize the unmet need the product addresses, the existing reimbursement models, and how health systems would incorporate the product. 2/ Friction in Adoption: A product’s success hinges on reducing friction in its adoption process. This includes aligning with existing practice patterns, addressing the concerns of all stakeholders within a doctor’s ecosystem, simplifying reimbursement processes, and considering regional and local variations in healthcare practices. 3/ Competition and Differentiation: Startups must recognize the challenges of competing with industry giants. Instead of direct competition, focusing on niche markets or underserved segments allows for a stronger foothold. 4/ Payer Perspective: Identifying the real customer, often the payer (like workers’ compensation or employer-funded plans), is critical. Securing their buy-in can dramatically reduce friction in adoption as healthcare providers are more likely to follow suit. Beyond these points, startups must emphasize the importance of financial prudence, especially in a challenging funding environment. Achieving profitability, or at least break-even, can be crucial for survival, especially for Class II companies. In conclusion, market timing isn’t merely about launching when a need exists; it’s about a holistic understanding of the market ecosystem, including payer dynamics, adoption barriers, and the competitive landscape. Aligning these elements enhances the chances of success. https://lnkd.in/esYWYGya

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One of the advantages of the newer emerging companies in the digital surgery domain is that there is not a business to “defend” as they attempt to transition and shift owned market share to a likely shift in workflow, care team training, pricing models, and most probably competing with others who also are bringing digital surgery to the markets. Steve Bell and I discussed SS Innovations at the recent LSI event in Portugal and the opportunities for these newer players in the space. The organizations that have the opportunity to look beyond a single market solution, and create a company that brings digital solution platforms first to the market may have a slower uptake but longer term may have competitive benefits. Creating a culture is easier than changing one.

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A great piece in the October 2024 issue of Bonezone Magazine featuring Intelligent Implants, Ltd. and our SMART orthopedic implants. https://lnkd.in/gjBuS78n I appreciate ORTHOWORLD Inc. and Daniel Cook for giving us a platform to discuss, not just the clinical, but also the economic value-proposition of SMART implants. When you have been in this field long enough you understand that it takes more than just clever technology. Even good clinical data isn't enough. If there is not a strong value proposition, and the economics don't make sense, a new technology will never see widespread adoption and commercial success. I will also give a big shout-out to the great insights provided by Bill Hunter and Fred Cushner. Canary Medical Inc. Medical is a true leader in this field. Martin Larsson John Zellmer Rory Murphy Andy Forsberg Christian Berkius Erik Holgersson Andreas Bringman Bill Liao European Innovation Council and SMEs Executive Agency (EISMEA) #smartfuse #medtech #smartdevices #orthopedics #spine #innovation

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🔬 As the owner of a leading dental lab supply company, staying updated on industry trends is key! Here's what's buzzing in the world of dental labs: 1️⃣ **Advanced Technology Integration**: From 3D printing to CAD/CAM systems, technology continues to revolutionize dental lab workflows, improving efficiency and precision. 2️⃣ **Sustainability Initiatives**: More labs are adopting eco-friendly practices, from using recycled materials to reducing waste, reflecting a growing focus on sustainability across industries. 3️⃣ **Customization & Personalization**: Patients seek unique, personalized dental solutions, driving demand for customized products and services in dental labs. 4️⃣ **Remote Work Adaptation**: The shift to remote work has prompted dental labs to explore innovative ways to collaborate and communicate virtually, leveraging digital platforms and tools. 5️⃣ **Quality Assurance & Compliance**: With stringent regulations in place, labs are prioritizing quality assurance and compliance to ensure the safety and satisfaction of patients. 💡 What other trends are you noticing in the dental lab industry? Share your insights and experiences in the comments below! Let's keep the conversation going and continue driving innovation in this dynamic field. #DentalLab #IndustryTrends #Innovation 💬

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💥 Transformative Shift in the Dental Industry 💥 In a bold move that’s set to shake up the dental industry, Steris has officially sold its dental segment to Peak Rock Capital for a staggering $787.5 million! 🎉 This acquisition is not just a transaction; it’s a pivotal moment that signals exciting changes ahead for both companies and the dental market as a whole. Here’s why this matters: 🔑 Why This Acquisition is a Game-Changer: 🗨 Steris’s strategic shift: By divesting its dental segment, Steris is honing in on its core mission: infection prevention and surgical solutions. This means more innovation and focus on what they do best! 🚀 🗨 Peak Rock Capital’s growth potential: With this acquisition, Peak Rock is stepping into the spotlight, ready to leverage its expertise and resources to drive growth in the dental sector. Expect fresh ideas and innovative products that could redefine patient care! 💡 🗨 Market evolution: The dental landscape is evolving rapidly, and this acquisition positions Peak Rock to capitalize on emerging trends, from advanced technologies to patient-centric solutions. The future of dental care looks bright! 🌟 🗨 A strong financial signal: The impressive $787.5 million price tag highlights the value and potential of the dental market, indicating robust investor confidence in this sector. As we witness this exciting transformation, the question remains: What’s next for both Steris and Peak Rock? How will they navigate this new landscape and what innovations will emerge? ⛰ At Alpine Integrity Group, we make investing accessible through quantitative analysis and tokenomics, providing personalized insights through our various reports and expert guidance. Detailed information can be accessed on our website. Follow us for more updates on relevant financial information! #Acquisition #HealthcareInnovation #DentalIndustry #Steris #PeakRockCapital #FutureOfDentistry #AlpineIntegrity #Stocks #MarketNews #InvestmentBanking #AIG

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See how the new BIS™ Advance monitor empowers you with precision in anesthesia dosing. The ERAS® (Enhanced Recovery After Surgery) society guidelines recommend BISTM technology as part of the protocol to help enhance patient recovery after surgery.(1-4) https://lnkd.in/gbemKN-V Product usage represented may not be approved or cleared in all markets. The BIS™ monitoring system should not be used as the sole basis for diagnosis or therapy and is intended only as an adjunct in patient assessment. Reliance on the BIS™ monitoring system alone for intraoperative anesthetic management is not recommended. #MedtronicEmployee 1. Guidelines - ERAS™* Society. ERAS™* Society. https://lnkd.in/gstdSbsm. Published 2022. Accessed September 27, 2022. 2. Nimmo AF, Absalom AR, Bagshaw O, et al. Guidelines for the safe practice of total intravenous anaesthesia(TIVA): Joint Guidelines from the Association of Anaesthetists and the Society for Intravenous Anaesthesia.Anaesthesia. 2019;74(2):211-224. doi:10.1111/anae.14428 3.Stenberg E, Dos Reis FalcãoLF, O'Kane M, et al. Guidelines for Perioperative Care in Bariatric Surgery: Enhanced Recovery After Surgery (ERAS) Society Recommendations: A 2021 Update [published online ahead of print, 2022 Jan 4]. World J Surg. 2022;10.1007/s00268-021-06394-9. doi:10.1007/s00268-021-06394-9 4.Gustafsson UO, Scott MJ, HubnerM, et al. Guidelines for Perioperative Care in Elective Colorectal Surgery: Enhanced Recovery After Surgery (ERAS®) Society Recommendations: 2018. World J Surg. 2019;43(3):659-695. doi:10.1007/s00268-018-4844-y

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Take a listen to Dr Calvin J. Rushing, DPM, FACFAS talk about the intraoperative benefits of the Metalogix Revolution system!

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Take advantage of the ActivArmor "Point of Care" 3D Custom Printing Packages. Inquire Now! #ActivArmor... Support - Active - Lifestyle The many benefits of having an in-clinic printing package ✅ Billable DME margins ✅ Up to 90% reduction in unplanned visits for cast issues like wet casts & discomfort ✅ Observe & adjust for swelling & treat the skin while immobilized ✅ Hygienic & sanitizable = Improved patient care ✅ Waterproof & breathable = Improved patient care ✅ Eliminates recasting & medical waste ✅ Patient-specific designs ✅ Locked-on or removable ✅ Solves patient problems, like washing hands & daily activity restrictions ✅ Covered by insurance, including Medicaid & Medicare ✅✅ And not to mention, the advantage of branding these casts with your clinic logo. Can you imagine the exposure you'd receive = new patients! #ActivArmor #3DPrintedcast #innovationlab #juneteenth #healthcareinnovation #healthcaresimulation #sportsmed #medtech #orthopedics #pediatrics #PointofCare #nurselife #RNlife #registerednurse #PhysicalTherapist #PTLife

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Make your case… I contend that the push by certain sectors of industry to consolidate/limit vendors (i.e. competition) is done at the expense of surgeons and patients. ➤ An open market: 🔹 Drives Innovation 🔹 Promotes Cost Reduction 🔹 Increases Potential Solutions ——————————————————————— Access to the open market maximizes options for surgeons and patients. No single company regardless of size and scope has the best product offering for every surgeon and every situation. Disagree? Tell me why in the comments. #orthopedics #medicaldevicesales #surgeons

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Market Timing and its Impact on Product Success For ortho startups, the success of a product hinges on market timing, which requires aligning with market readiness, reducing adoption friction, and targeting the right payers—often the real decision-makers—rather than just focusing on clinicians. The market timing of a product significantly impacts its success. Several critical aspects come into play when assessing market readiness: 1/ Understanding the Market Dynamics: It's crucial to determine if the market is truly ready for the product. This involves considering factors like whether clinicians recognize the unmet need the product addresses, the existing reimbursement models, and how health systems would incorporate the product. 2/ Friction in Adoption: A product's success hinges on reducing friction in its adoption process. This includes aligning with existing practice patterns, addressing the concerns of all stakeholders within a doctor's ecosystem, simplifying reimbursement processes, and considering regional and local variations in healthcare practices. 3/ Competition and Differentiation: Startups must recognize the challenges of competing with industry giants. Instead of direct competition, focusing on niche markets or underserved segments allows for a stronger foothold. 4/ Payer Perspective: Identifying the real customer, often the payer (like workers' compensation or employer-funded plans), is critical. Securing their buy-in can dramatically reduce friction in adoption as healthcare providers are more likely to follow suit. 5/ Beyond these points, startups must emphasize the importance of financial prudence, especially in a challenging funding environment. Achieving profitability, or at least break-even, can be crucial for survival, especially for Class II companies. In conclusion, market timing isn't merely about launching when a need exists; it's about a holistic understanding of the market ecosystem, including payer dynamics, adoption barriers, and the competitive landscape. Aligning these elements enhances the chances of success.

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