Steve Melito

While digital marketing has become a mainstay, direct mail remains a powerful tool for reaching supporters and boosting non-profit fundraising efforts. https://lnkd.in/eT4Hfb_Z #ampanalytic #analyticmarketingpartners #directmail #nonprofit #marketinganalytics #dataanalytics

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Looking to amp up your marketing through a content strategy? Check out Amplify by Annex.

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What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? This research study by MAGNA and LinkedIn provides answers. https://ow.ly/YneK50Tr4hM

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If you are in the #publishing industry and want to elevate your #digital strategy, this guide is for you Learn how the right #CMS can transform your digital #newsroom to multi-channel publishing capabilities. https://lnkd.in/gUcJUrkJ #digital #digitalpublishing #newscms #newsroom #editors #journalist #reporters

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I would add mining PAA to this segment. Don't go overboard there... It's great data, but you don't need to act on every single one. From John Mueller: "I do want to caution. that it's easy to go overboard with tools like these, You don't have to create pages to cover every possible related search terms. It's important that the content which you publish, actually adds value to the web overall and that it doesn't just repeat what others have said. Be selective, focus on your own expertise, focus on your users that are likely to be relevant for your business." #google #seo

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Community magazines provide advertisers with a highly targeted reach to a specific local audience. By advertising in a magazine that is distributed within a specific neighborhood or region, businesses can ensure that their message reaches individuals who are most likely to be interested in their products or services. Community magazines are trusted sources of information within the local community. Readers perceive the content in these magazines as reliable and credible. By advertising in a community magazine, businesses can leverage this trust and credibility to build brand awareness and establish themselves as reputable local providers. Community magazines are often read by a large portion of the local population. By advertising in these magazines, businesses can significantly increase their exposure and visibility within the community. This heightened visibility can lead to increased brand recognition and recall among local customers.  Advertisers should focus on creating content that is relevant and engaging to the local audience. By understanding the unique needs and interests of the community, businesses can tailor their messaging to resonate with the target market. Community magazines offer targeted distribution options, allowing advertisers to reach specific neighborhoods or regions. By carefully selecting the areas where the magazine is distributed, businesses can ensure that their message reaches the right audience. New City Neighbors magazine print and digital platforms are the very best. There is no better way to reach this preferred community. Please give us a call if New City is a good market for your business. 914-772-4553 #newcityneighborsmagazine #newcity #newcitybusiness #buylocal #rocklandcounty

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ICYMI: The latest episode of #LocalSearchTuesdays is out now. See what Greg says about some of the latest technologies integrated into SEO. https://lnkd.in/g2A28FNr

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Check out the latest @pdxmindshare mention on @BizJournalTrust: Six expert strategies for crafting effective digital CTAs https://ow.ly/QrFJ50ThNrN #digitalmarketing #CTAs #conversionoptimization

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Discover the key to expanding your brand's reach! 🔑 Download McClatchy's FREE infographic and learn how to combine print and digital marketing effectively. Get your copy today 👉 https://hubs.la/Q02FzhQ_0 #McClatchy #MarketingInsights #BrandGrowth

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Consumer decisions are based on awareness. Radio delivers to support SEO. #radio #SEO #awareness https://ow.ly/nisq50Tovj6

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