Bob Steelhammer

Six point six percent. That’s the median conversion rate, according to Unbounce’s 2024 Conversion Benchmark Report. And while some industries see higher median rates on their landing pages — including events and entertainment (12.3%), education (8.4%), and financial services (8.3%) — most industries fall below that 6.6%, including SaaS at 3.8%, putting all the more importance on the converting factors that matter most. “The ongoing debate about whether email is dead or not has officially been settled,” the report says of the 19.3% conversion rate average seen by email, the highest converting channel, followed by paid social (12%) and paid search (10.9%). “Our data shows that visitors who reach your landing page via email convert 60% more than visitors from paid social, 77% more than visitors from paid search, and 370% more than visitors from display ads.” The report found that while mobile drove five times more visitors, desktop was a better converter by an 8% average. Other factors the report highlighted were readability, with simple and short page copy converting better than complex words. “The negative correlation between difficult words and conversion rates is 62% stronger than it was in 2020,” the report says, pinpointing the writing-level that seemed to boost conversions best as being in the 5th- to 7th-grade level. “This could be pointing to the impact of decreasing attention spans and tolerance for complexity. Research from The Science Survey shows that attention spans have decreased from roughly 2.5 minutes in 2004 to just 47 seconds in 2024.” #email #emailmarketing #conversionrates #emailmarketingconversionrate #emailconversionrate #emailmarketingsoftware #conversionratesoftware #AIemailmarketing #publishing #publishingindustry #digitalpublishing #mediapublishing #AIsoftware #AImarketingsoftware #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager (Photo Source: Unbounce)

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More BONUS content from the FixedOps UX, this week with Joseph Clementi. Joe challenged all dealer leaders to go beyond our comfort zone. "Are we courageous enough to abandon a process that made us successful in the past?" he asks. That's a sobering task for most leaders. Watch the full minicast at https://lnkd.in/gBYXPwmJ #recallmasters #fixedopsux #fixedops #dealership #dealerships #customerexperience #coaching #customerinsights #customerloyalty #customerreview #userexperience #employeeengagement #technicians #mechanics #autodealers #autoindustry #culture #organizationalculture #teambuilding #efficiency #innovation  

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Travel Experiences Top Program Impact, According to 76 Industry Program Planners in This Survey.... Industry planners surveyed for this recent report from the Incentive and Engagement Solution Providers of the Incentive Marketing Association.   Interesting note: Of the companies surveyed. gift cards, brand name merchandise, individual or family travel, and pre-denominated cash/debit cards are the most frequently offered award options. #incentives #rewards #recognition https://lnkd.in/eScDj5cC

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