Spencer Shulem (AI Prod)

Official Rules for $500 Giveaway 1. You must follow Leap Brands 2. Leap Brands will post a video tomorrow at 12pm.  You must like the video and repost/share and tag @ Leapbrands  3. You must comment on tomorrow's video with your guess of how much money was dropped The first person to Follow, Like, Repost/Share and Comment the correct answer will be the winner.  If no one guesses the exact amount the winner will be whoever guesses the closest.  If there is a "tie" in terms of how far off the guess is, then the winner will be the closest WHO DOES NOT GO OVER THE AMOUNT The winner will be announced on Tuesday so please pay attention to your DMs so you can get paid #giveaway #contest #money #recruitingisfun #superconnectors #leapbrands #mdw2024 #referral #recruiting

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We need more lists like this... The tech world is full of lists about high growth startups, 99% of which are ranked by either how much VC funding they've received, or how much money they make. That's cool and everything. But the vast majority of these businesses didn't start up just to make money. They're in business to change the world for the better. So what about a list that focuses on the extent to which startups are actually doing that? Well, props to Norrsken VC. They define ’impact tech’ companies as those focused on any of the United Nations’ sustainable development goals — such as economic growth, healthcare and social justice. And their annual Impact/100 list names the top 100 startups contributing the most impact to those goals. Two other awesome things about the list: 1. It's not ranked. Only by A-Z. No number 1, no top 10, no winners and losers. (Well, unless you're not on the list I guess. Better try harder, eh). Just 100 impactful startups. 2. The design and UX of the site. Very cool. Love it 😎 Thanks to Luke Richardson for the heads-up on this, and congrats again on that site design - it's epic. Check it out in the comments (algo and all that) 👇

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2 days ago, I showed a guy Particl. This guy is head of growth for a pretty sizeable DTC brand, and they're gearing up for the usual BFCM chaos: • Throw a sale • Send 7 emails • Hope for the best I asked him if they had a real strategy, and he gave me that look. You know the one: “We're just here with the discounts...” So I pulled up Particl and showed him – no 'similar' website traffic fluff, just actual sales numbers from brands like his. I then showed him their 2024 BFCM Report, and he darn near lost his head. • “This is real-time data?” • "We can see our competitors' sales volume and best-selling colors?" Yep. Welcome to 2024. This Black Friday is still projected to be bigger than ever. And the brands poised to crush it? They’re using Particl: • Skims • Hexclad • Chubbies • Gymshark • Fashion Nova (Should I keep going?) No guessing. No “fingers crossed” marketing. Just data-driven facts. If you’re serious about making this BFCM your best one yet, stop throwing darts in the dark and get the report. (Link in first comment) Get it. Use it. Win Black Friday. Full disclosure: Yes, this post is sponsored by Particl. But after a few weeks of using their platform, I'd have no problem telling you if it didn’t live up to the hype. Spoiler: It does.

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Want to know how we unlocked $20,505 in hidden new revenue for a dispensary? It all comes down to these 2 game-changing retention metrics... 👇 Everyone has their secret sauce. At Tact, ours is doing DEEP dives into the data. And data never lies…as long as you look at it through the right lens! For this store, that meant doing a deep analysis (Step 1 of our 4 Step Retention Engine). We started by looking at retention metrics like Average Purchase Frequency and Lost Customer Rate which show how frequently customers shop AND when they’re at risk of becoming Lost Customers. And the results for this store were pretty shocking! ✅ Average Purchase Frequency: A solid 79% of customers shop between 7-45 days (average range we see across stores is 60-80%). This shows a healthy engagement level! (People that shop under that 7 day mark are regulars but they typically account for only 5-10% of customers) ✅ Lost Customer Rate: We’re also seeing that 79% of this store’s customers haven’t shopped in over 60 days. While this puts us at the high end of averages, it’s not a reason to panic! 😎 Typically, when customers go 60+ days without visiting, they’re unlikely to return without targeted action. So what’s next? We're bringing those lost customers back in and driving new revenue for this store through retention strategies that work. And it’s still just the very beginning for this store!! Where does your store rank within these averages? DM me for our retention guide, and I’ll show you exactly how to calculate these metrics and take action.

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I've worked with 500+ DTC brands and have never seen numbers like this... 50,000,000+ views and 500+ posts collected in just one month. Let me explain: BEAM is a high-quality supplement brand based out of Nashville, TN. They sell everything gym goers need from protein powder to pre-workout to probiotics. Sitting at over 54K followers on IG and nearly 10K on TikTok - BEAM has one of the fastest-growing accounts on Refunnel and is collecting more UGC than I've ever seen. But there's a method to the madness. BEAM does two things right that every DTC brand should strive for: 1. Their product is really good. And I'm not just saying that cause they're a Refunnel customer. They have thousands of 5-star reviews across Google, Amazon, TikTok Shop, and their website to back it up. A great product is the leader of community building for any DTC brand. When people love what they're purchasing from you, they want to talk about it and share it with friends. It's human nature. But what's better than just a great product? 2. A great product at a great price. You can have the best product on the market, but if you're way overpriced - no one's gonna buy it. BEAM's products are all fairly priced and in line with their competitors. This gets more and more people to try out their powders after seeing videos online. And that's their formula: good products at a good price. Nail those two things and people will talk about your brand on TikTok, Instagram, and every other platform. Trust me. Which DTC brand has caught your attention recently? 

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$1,000,000+/year business idea anyone with Services business knowledge can steal: DFY Services business arms. Every software startup I talk to about Services division says the same thing: 1. They don’t want to build/manage it because it doesn’t mean much for their valuation 2. But, they can tell customers want/need services to fully adopt their product 3. The revenue from Services is non-zero—there is still SOME money to be made Why it’s the perfect company for someone well-versed in service businesses to run: 1. There are no “DFY Services Business” agencies (that I know of). 2. Extra revenue with no additional lift from the team is an easy pitch. 3. Value is created for the customer, the startup, and you. 4. The startup carries all of the costs (they pay for the employees that you hire and manage). How it works: 1. You build a Services business ground-up for SaaS companies Series B and beyond who don’t have them. 2. You put the team and systems in place for them to service existing customers. 3. You take 30-35% of revenue you generate—which they wouldn’t have otherwise. To start this, you need: 1. Knowledge of how to build these (perfect for experienced agency owners) 2. A pilot case study that proves you can build this properly. 3. A GTM motion – this sort of thing is PERFECT for LI. Depending on client size, you can crack $1M/year with a couple clients fairly quickly. Can someone convince me why this wouldn’t work?

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When you're scaling a DTC brand from $5m to $30m, don't try to optimize for lowest cost of capital when you raise debt financing... The lenders out there who can offer the lowest cost of capital usually can't offer the capital flexibility and deal terms that you need as you scale. Low cost of capital lenders don't love DTC. It scares them because there is little to no A/R and inventory is a riskier collateral base. As such, they'll either offer you way too little capital availability or their offer will come with hefty protective provisions that feel punitive. Non-bank lenders tend to be the best fit for a DTC-heavy brand that is scaling profitability beyond $5m in annual sales. Traditional bank lenders, which offer lower cost of capital, tend to become a better option after you hit $30m+ in annual sales. Obviously, there are always exceptions to this rule, but the advice I'm offering here turns out to be true most of the time in my experience. __ Want more tips like this? Consider reposting or giving me Jon Blair a follow.

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When you're scaling a DTC brand from $5m to $30m, don't try to optimize for lowest cost of capital when you raise debt financing... The lenders out there who can offer the lowest cost of capital usually can't offer the capital flexibility and deal terms that you need as you scale. Low cost of capital lenders don't love DTC. It scares them because there is little to no A/R and inventory is a riskier collateral base. As such, they'll either offer you way too little capital availability or their offer will come with hefty protective provisions that feel punitive. Non-bank lenders tend to be the best fit for a DTC-heavy brand that is scaling profitability beyond $5m in annual sales. Traditional bank lenders, which offer lower cost of capital, tend to become a better option after you hit $30m+ in annual sales. Obviously, there are always exceptions to this rule, but the advice I'm offering here turns out to be true most of the time in my experience. __ Want more tips like this? Consider reposting or giving me Jon Blair a follow.

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Don't stop marketing your app... The BIGGEST mistake that app owners make when trying to sell their app is "banking" on actually selling it. Continue growing your app while you... - List your app for sale - Have an LOI in place - During the due diligence Don't stop marketing it until the transfer is complete and the MONEY is in the bank. Charlie Ryan put together this list of the BIGGEST mistakes by app owners while trying to sell their app. Video clip in the first comment.

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The secret to how in 1 month, we grew Flexxi Design to $1M ARR 🎉🤯 . . . TLDR; we didn’t 😅 Throw a virtual stone over most social media platforms and you’ll find someone claiming they have found the secret sauce to shortcutting though the growing pains of entrepreneurship. My theory: either they are trying to create FOMO, or sell you an online course 😉 Though we aren’t quite at the 7 figure mark, let me highlight some wins: ⚡️ Signed 5 clients ⚡️ Built a mobile rewards program for a global fintech enterprise ⚡️ Launched an award-worthy client website - in 3 languages ⚡️ Helped an incredible company grow their design team ⚡️Grew our own team internally and are now collaborating with nearly 10 product designers, content writers, developers and branding wizards We are also.. 💰 Opting to sign contracts with companies we believe in and build long-term relationships in favor of bigger payoffs ⚖️ Balancing between accepting new projects vs. starting gradually in order to deliver big 👻 Oh, and learning to laugh off the occasional ghost Starting this entrepreneurial journey has been humbling, adventurous and slightly intoxicating. At any given moment there’s a million things to do, from creating magic for clients to running the business. As fun and comfortable as working in big tech was, I felt there was an opportunity for greater impact outside: by starting a company to design world-class products and build world-class teams. Looking to hire global talent, empower your design team to outperform, and build products users love? Meet Flexxi Design ✨ ……………………………. 👋🏼 Visit our website: www.flexxi.design 👩🏻‍💻 Follow us: Flexxi Design #CareerChange #Careers #JobSeekers #ProductDesign #ContentDesign #ContentStrategy #Jobs #UXJobs #UXResearch #UXDesign #VisualDesign #UX #UI #UserExperience #Design #Career #Coaching #CareerDevelopment #UXDesign #DesignJobs #Hiring #Design

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The newest study from the Harvard Business Review shows some outstanding numbers for the ROI of wellness programs on software companies. Every dollar spent on specific wellness needs produces some amazing ROI yields: For every $1 Spent on: Physical health=$2.17 ROI Stress Management= $6 ROI Personal Wellness= $3.71 Saved on Medical Costs Custom Wellness Programs: $2.71 ROI At Elevate Performance Group, we provide customized wellness solutions to help save your company big money, and most importantly, help your team thrive by being at their best in the workplace while simultaneously pursuing and achieving their personal goals. #ROI #wellnessprograms #save #medicalcosts #stressmanagement #software #technology

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I’ve built a DTC brand to $50M. If I had to restart my entire journey from square 1 and hire a dream team to scale a brand to 8-figures... This is exactly how I’d do it: If your revenue is under $1M, As the founder, you are responsible for driving the business to success, but you need a team that supports you. I’d start by hiring a strategic paid social expert on a fractional basis to coach you on finding success in the channel. This will set up a foundation for your business since you’d be learning the skills needed to grow in your primary marketing channel instead of hiring it out. Then, with that knowledge, run the business yourself - you’ll be acting as the head of growth until you reach $1M. You need a system to support you in this role, so you should hire on: - A paid search marketer to run Google ads (under $1k/mo) - A CRM marketer to execute email strategies on a fractional basis for about $2k or less per month - A graphic designer for landing pages, emails, and ads, plus an offshore designer to iterate on those designs and save on operating expenses - A video editor for UGC ads that convert well for paid social Once you hit seven figures and start aiming for that $10M mark, You’ll have a bunch of new responsibilities that’ll eat up a lot of your time, like - finance, - supply chain, - and operations At that point, you can’t be the head of growth if you want to scale up. You won’t have the bandwidth. Instead, you’ll need to bring on a fractional head of growth who can manage things the way you used to—leading the marketing strategy and having freelancers report directly to them. You don’t need to make a ton of new hires to move from $1M to $10M. You might just need to adjust hours for your freelancers up to account for the size of the business. This is where SO MANY founders get stuck because they think, “I’m growing, so I need to expand and hire full-time staff.” But moving from $1M to $10M simply follows the same strategies you used to go from $0 to $1M. Only when you’re looking to scale from $10M to $50M+ should you start exploring new marketing channels. You might want to invest in affiliate marketing or SEO. You’ll also have enough work to potentially convert these roles to full time: - Head of growth, - Paid social media buyer, - and your CRM marketer Stop trying to over-complicate the hiring process when you go to scale. The few fractional workers who prove their value and competency from the beginning can be converted to full time at a later date (if they're open to it), and that should be only AFTER your business exceeds $10M. Anything before that, focus on the few roles that’ll drive results to grow you to that mark.

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Here's a playbook we're running to generate leads for a hemp based company that focuses on B2B: 1) Google ads for high intent keywords to capture existing demand. This is usually the quickest path to leads. We use Google Search Console + AlsoAsked to build a bank of keywords. We use a clean domain to build a landing page that's devoid of much specific language, avoids using trigger keywords etc. We setup conversion tracking using GTM & GA4; and then setup a webhook in their CRM to ensure tracked correctly at the contact level Once we start to see which keywords are bringing the clicks/conversions; we'll invest more time into building out custom landing pages for those keywords to more closely align with search intent. We also setup a few retargeting campaigns 2) We used Google and a 3rd party data provider (that uses SIC codes) to identify & build a targeted account list For a more niche business (with nuance b/t states & their regulatory components) doing some of this manually is really only way Once we have the target companies; we use Apollo.io to enrich the data. From there we will be doing a few things: - Outbound email campaigns to share helpful content; we'll run this through Instantly.ai - Adding accounts into LinkedIn to build lookalike audiences & run a few campaigns to distribute content & share some brand awareness ads + sprinkle in a few silly meme ads for attention. This will be a small budget of $1-2K per month given the small TAM - Setting up 2 direct mail campaign tests. 1 will be a letter style mailing & the other will be a postcard. Both will have diff offers; with some tangible / no-cost value prop to the target account - Working w/ internal sales team to tee up cold calls using enriched data; CTA will be checking on the mailer & offering free value adds 3) Setup new website visitor ID from Instantly.ai on their main URL; and then will be building a funnel of ID > outbound using their tool to ideally send more targeted / personalized outreach based on intent. Looking for some support on your B2B playbook; let us know! We bring the whole team to the project

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D’ya ever kiss a logo and make it all better? 🤕 🩹 Yesterday I revealed three landing page designs for a pharma start up that’s coming out of stealth. About halfway through the Zoom, the conversation shifted from the landing page designs to their logo. They started peppering me w/questions. Do you like our logo? Should we change the colors? Do you like the shape of our letter “L”? These folks are smart. They knew now is a great time to ask these questions. Now might be the perfect time to redo their logo so it can harmonize with the new website. Then again, it might not. A logo redesign can be a time suck – and cause of a ton of cognitive misery. I watched them realize that, too, all w/in a matter of minutes. 🤓 The solution? Slap a Band-Aid® on it and deal with it later. By that I mean: thicken the lines a bit and update the colors. To my design buddies out there, it probably sounds blasphemous, but you know what? A Band-Aid® is the perfect solution. I BELIEVE in the power of a strong logo. I’m SUPPOSED to tell them to redo their logo. I get that, but, frankly, now’s not the time. Call me a logo band-aider. Don’t care. Their logo’s distinct. That’s hard enough to accomplish in biopharma. The way I look at this is it's either a Band-Aid® solution – to be addressed after their next funding round – or a legit logo “evolution”. Either way, with very little effort, they’re gonna feel better. Have a creative weekend, y’all! 😎

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Not giving away FREE value literally costs you money. 💰 Here's a value bomb that can earn you an extra $2k+/month: Why $2K? Here's some conservative #'s: - You sell a $1,000 service (avg.) - This method increases your conversion rate by 2% - For every 100 leads, you close 2 more at $1k/deal = $2,000 With no further ado, here it is: So, I suppose you've heard of lead magnets. Big deal. Not so fast...we're not talking PDFs or GPT generated e-books. 📚 We're talking 1-on-1 value that feels like it was made JUST for you. And it feels that way because, well, it was made for you. Imagine this: you reach out to a few people for a service (consulting, real estate, renovation, marketing, take your pick). BUT, you're still shopping around & don't quite trust anyone yet. 👉 Then, one company (X LLC) sends you this: - A link to a FREE private consultant (hint, it's not a person) that's preloaded with your info and ready to provide any information or tips you request. OR - A custom guide that's been composed with your information to offer a detailed breakdown of your issue along with the ways it can be solved. ✅ AND they back it up with: - A personalized email empathizing with your specific pain point - Statement thanking you for your consideration along with a guarantee of satisfaction/results to remove risk - A direct contact point for further inquiry - A BONUS for signing within x days Now THAT is how you do a lead magnet. And to be honest, it can make you FAR more than an extra $2k. Plus, your competition will never be able to compete with you when you offer this kind of value for FREE. ⚡ Like this idea? Tell me your thoughts about what kind of magic you could make with a smart lead magnet. #leadmagnet #aileadmagnet #aiinsales #aiautomation #aileadgen #leadgeneration #value

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Ensure you take ownership before making any announcements. After solidifying your startup concept, establishing your plan, and naming your venture: 1. Reach out to Cosgn. 2. Obtain a complimentary domain. 3. Cosgn will promptly develop your website at no upfront expense. 4. Set up social media profiles aligned with your business name. 5. Officially launch your startup and go live. Cosgn Tip of the Day #GodDid #Cosgn #CosgnTip #CosgnTips #CosgnCredit #CosgnShare #CosgnServices #StartUps #Entrepreneurs #WeStartStartUps #LaunchNowPayLater #StartWithCosgn #InfiniteGod #InfiniteSuccess #InfiniteOptions #InfiniteOpportunities #InfinitePossibilities #InfiniteCredit #ThingsToKnow

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Here are 5 UGC strategies from a brand that doubled its revenue every year for 4 years straight: I sat down with Diego Caméjo, founder of She's Waisted, a premium shapewear brand that's taken the market by storm. As a former filmmaker, Diego thought high-production videos would give him an edge. But he quickly learned that in social ads, authenticity trumps polish. A single, low-quality customer video outperformed all their professionally produced content and nearly doubled their business overnight. Now, he's revealing his complete UGC playbook: 1. Leverage authentic, UGC: You might think high-production value is key to successful ads. However... ↳ Use customer-created videos, even if they seem "low quality" ↳ Focus on real people sharing genuine experiences ↳ Test UGC against your professional content - you might be surprised 2. Obsess over your ad hooks: You create ads that slowly build up to the product reveal, losing viewers in the first few seconds. ↳ Test 20+ hooks for a single product ↳ Focus on the first 3 seconds of your ad ↳ Experiment with visual hooks (e.g., how the creator starts the video) ↳ Agitate the problem quickly before presenting the solution Changing the first 3 seconds can turn a losing ad into a top performer. 3. Cast a wide net with creators: Don't rely on a small pool of influencers. ↳ Test hundreds of creators to find the best performers ↳ Understand that different creators resonate with different audience segments ↳ Use tools like Grin for creator management and Incense for sourcing UGC ↳ Balance influencer posts with content purely for ad use (often more cost-effective) 4. Shift towards content-driven advertising: Move away from old-school media buying tactics. ↳ Use broad targeting and ACA (Advantage+ Campaign) structures ↳ Let Facebook's algorithm do the heavy lifting ↳ Focus your energy on creating diverse, high-quality content ↳ Think of ad posting more like organic social media - give creatives a chance to perform "It's almost like a meritocracy now in content... The hard part is the content." 5. Develop a structured UGC game plan: Don't randomly collect UGC without a clear strategy. ↳ Deeply understand your customer's desires and pain points ↳ Create a clear script outline for your product ↳ Develop 5-10 different ways to communicate your key messages ↳ Deliberately test these variations ↳ Balance quantity with quality - don't sacrifice conversion potential for sheer volume TL;DR Successful ecom content strategy in 2024 isn't about high production value or complex media buying. It's about leveraging authentic UGC, obsessing over hooks, working with diverse creators, embracing algorithm-driven ad delivery, and developing a systematic approach to content creation. Start by leveraging existing customers for content, testing hooks, and aligning your UGC strategy with customer needs. Full episode in the comments! 👇

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Don't you hate spammy outreach? Guess what, so do your agency's prospects. Here's how you can send non-spammy outreach: 1️⃣ Break your niche into subniches ↳ Say your niche is "tech startups". A subniche could be "Sillicon Valley based Series A tech startups who recently raised funding" 2️⃣ Build a list that matches your subniche ↳ Here's where you'll need to put in the time to identify your prospects or hire a service like ours to do it for you. 3️⃣ Research your prospects to identify potential areas of collaboration ↳ Jot down notes of potential areas where you can help them. If someone doesn't seem to need your help, eliminate them from the list. 4️⃣ Write a hyper-personalized sequence ↳ Mention something that shows you know (a) they're from Sillicon Valley, (b) they recently raised Series A, (c) potential areas they may need help in, (d) why you're reaching out and (e) ask them if they'd like to see a case study. 5️⃣ Book meetings ↳ For the positive responses, send the case study and ask them for a meeting to explore if you could do something similar for them. For the negatives, keep nurturing them with your content. Do this, and people will THANK YOU, for reaching out to them. 😃 If you need help implementing this, then reach out, we can eliminate all the manual, boring and hard work involved in the process from you. _______ To learn more about getting clients consistently for your agency from LinkedIn go to 🦖 Tudor D. then click the 🔔 icon. You’ll be notified every time I post and you’ll be sure never to miss important content! #agency #newclients #AscendancyProgram

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This interview I did is going viral about cash-flowing startup ideas is going viral. It's with Cody Schneider and he dropped 7 business ideas and the exact way grow them 1) "quickbooks integration for xyz" thousands of keywords, grow with SEO and sem 2) "google ads for for xyz" grow by youtube videos for target keyword rank on google BONUS "digital A&R for musicians" buy percentage of back catalog or musician who just starting and grow their social, take percent of stream revenue, sell to label when they get signed He gave more 4. If you're looking for cash-flowing businesses to start, it's worth the listen. I think that's why it's going viral. People love these ideas. Enjoy on your streaming platform of choice: Apple https://lnkd.in/ePP7_7TV YouTube https://lnkd.in/ewSCMmXn Spotify https://lnkd.in/ep_7MvEa Please subscribe to get future episodes.

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