Sonya Hansen

If your in marketing you're responsible for events (in one way or another) I have had to work closely with sales to ensure that we get the most value out of events we commit to doing. Sometimes it worked - sometimes not so much.... 🤦‍♀️ If you want to get better at aligning with sales and engaging the right people - before - during, and after your event - join today's (1PM) webinar where 🔶🔸Mason Cosby🔸🔶 from Scrappy ABM will share his ABM Activation Plays to help you get more ROI 👉 http://bit.ly/3X1peCa #ABM #eventmarketing #demandgeneration

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In Accounts Payable? Hear from the expert - Mary Schaeffer on AP impact on the business and how to grow it. MHC Mary Schaeffer

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Women in revenue, make sure your thoughts are heard. Help empower women in revenue roles. Take the survey today ✨

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Understanding operational maturity begins with decoding the reporting structure, says RevOps authority Camela Thompson. Explore key issues in revenue operations further with these enlightening reports from our latest State of RevOps Survey. https://gag.gl/nVwKoF #RevOps #data

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ABM shouldn't break the bank for you to get started. If you want to use ABM to make your event programs better without a huge hit to your budget you will want to join us on June 20th, 2024, to hear 🔶🔸Mason Cosby🔸🔶, Founder of Scrappy ABM discuss how to build ABM around your events to increase engagement, drive opportunities, and deliver more revenue. 👉 https://bit.ly/ABMWBN   What we will cover: 🎯 Identifying high-value accounts that are a fit for your business 🗨 Tailoring high-value content that provokes questions and provides answers   🤗 Create one-to-one interactions that are meaningful & memorable 💲 Efficient resource allocation to maximize event ROI You will learn how to create impactful engagements to convert prospects into customers. 👉 https://bit.ly/ABMWBN #accountbasedmarketing #abm #eventmarketing

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Watch this episode of the CTRL ALT Listen Podcast with OpenText's Suren Naidoo, VP of International Presales, and Todd Cione, President of Worldwide Sales at OpenText!

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🌟 Unlock New Revenue Opportunities with Digital Marketplaces 🌟 Digital marketplaces are transforming the way businesses generate revenue, offering incredible opportunities for growth. But along with these opportunities come challenges like tax complexity, cross-border regulations, and navigating B2B invoicing mandates. Join us for an insightful webinar where industry leaders from Spryker, Vertex Inc., and Deloitte will share strategies to help you tackle these challenges head-on. 🚀 🔑 Key Takeaways: Learn how to navigate tax and regulatory challenges when expanding into new markets. Understand evolving tax landscapes and how to stay compliant. Discover the tools and technologies needed to launch and scale your marketplace with ease. 💼 Who Should Attend? Marketing, Finance, and IT leaders looking to use digital marketplaces as a strategic growth lever while managing compliance and operational complexities. 🗓️ Save the Date! Don’t miss this opportunity to gain actionable insights from experts at the forefront of marketplace innovation. https://hubs.li/Q02XN_K10

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"The industry’s growth, once fueled by a relentless drive for innovation and differentiation, now sputters as most companies have what they need (and if they don’t, they’re making do). Average marketing budgets have fallen to 7.7% of overall company revenue in 2024, down from 9.1% in 2023, according to Gartner’s latest annual CMO Spend Survey. CMOs are living in an era of less." This article by Gene De Libero, CCXP caught my attention because it captured data around feelings I've had as I chat with various folks across the industry who have seen cutbacks across the board. This leads to a focus on customer retention and expansion, or chasing "differentiators" that come up in the tech hype cycle (hello again AI, and don't forget Crypto). Of the strategies outlined in here, I personally favour the education and thought leadership approach, but overall there's a strong play here in the strategies for composability and the ability to "add on" to the stack you already have.

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🤩 Yeah, baby. Go-to-Market going mainstream! 🤩 🏆 Finally, getting the attention it deserves. GTM is evolving from a one-time new product launch to how a company operates every day - essentially becoming the company's operating system, unifying the X-functional teams working as "one team" focused on revenue growth and a great connected user experience— no more finger-pointing. 👉 👈 Yep, Marketing and Sales, we have all been guilty of this when the going got rough. 🥺 It has been a long road in Product Marketing, with many bumps and bruises along the way. 🤕 GTM is definitely "BetterTogether"! ☮️ ☮️ 🩷 🩷 🥂 Sangram Vajre, @Bryanbrown, and Lindsay Cordell have led the charge at  GTM Partners for the last 3 years 🔥 🔥 , redefining the future of GTM, making it simpler with Sangram's new book "Move" the 4-question GTM framework and a repeatable system with its innovative GTM OS (Operating System) that connects strategy and execution. Congratulations to all the 2024 GTM OS all-stars !!! 🤩 🏆 💪 I am excited to be part of the GTM OS movement as a GTM Partners certified advisor helping B2B CEOs, Founders, CMOs, CROs, Revops, and CS transform their GTM and align 🎯 their teams to accelerate growth. And yes, all of it sprinkled with a bit of "Better Together" good vibes. ☮️ Are you ready for 2025? Up your GTM game: 🔍 Take the free MOVE 4-question GTM assessment online (takes 5 minutes) https://lnkd.in/gCRw6fXm 📕 Buy the book https://a.co/d/iGXlOXk 💪 Consider getting your team GTM OS certified https://lnkd.in/gERTCj3x 🔥 Want to know more - feel free to book a time with me https://lnkd.in/g7MipHP7 Join a CXO roundtable on Nov 21st at 10 PST on GTM challenges for 2025 - DM me if you are interested in participating. Claude #GTM #GTM Better #ProductMarketing #2025planning

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🤖 What if companies became Agent-first? In an interview released today, Marc Benioff shared some big insights with Ben McCarthy on Salesforce #Agentforce and the company's deep dive into AI. Building on their Einstein foundation, Salesforce is all in on Agentforce—even offering a "freemium" plan for certain editions. Salesforce Ben notes, "Salesforce seems to have created something that aligns with everyone's expectations." It’s clear this shift is what many have been waiting for. This got me thinking: what about the #accountingsoftware perspective and the role of financial data? Benioff emphasized that for AI to work effectively, it needs integrated, high-quality data. Yet, many companies still store their financial data in A) multiple systems, and B) isolated from "front office" data. So, here’s my POV: If your financial data is... 1️⃣ Disconnected from your CRM 2️⃣ Scattered across platforms 3️⃣ Prone to errors from manual processing …then, your organization isn’t fully ready for AI. On Nov. 19, I’ll be hosting a webinar diving into how clean, connected data impacts AI in accounting. We’ll explore practical steps to get your financial data AI-ready, so you can fully leverage solutions like Agentforce. 📅 Register here: https://lnkd.in/dMSbXTaR Also, check out the full interview below, and let me know your thoughts! ⬇️ https://lnkd.in/eZrn_DZ8

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Mindfulness comes in all shapes in sizes including contributions to a sustainable planet. If you/your team have #CSRDReporting on your Q4 list, join me tomorrow at the LEFF webinar to learn about important changes for 2025.

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🎤 Great discussion today on how MOps can be more strategic and create scale - thanks Uptempo and Darrell Alfonso for having me #mops #marketingoperations

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Elevate your marketing game with Optimizely’s SaaS CMS and Visual Builder! Effortlessly craft personalized, engaging experiences without the technical barriers. 🙌 Learn more about our latest offering in an upcoming webinar on July 25: https://ow.ly/ea2C30sFco3

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90% of an organization’s customer data is trapped in unstructured formats like PDFs and emails. Data Cloud Vector Database is now generally available to help businesses unify and unlock the power of this unstructured data to: 👉 improve prospecting 👉 respond quicker to sales RFPs 👉 personalize sales outreach and customer engagement 👉 efficiently manage customer requests 👉 improve cross-sell and upsell recommendations 👉 proactively resolve issues Learn more:

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The quality of your channel program starts with the quality of your underlying data — but manual processes make it difficult to capture, cleanse, and harmonize information across your network. Learn how e2open's #ChannelDataManagement solution empowers you to #MoveAsOne at the link below! 📊

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Leader in Forrester Wave for Email Marketing 2024, Visionary in Gartner MQ for Multichannel Marketing 2024, and now... Strong Performer in Forrester Wave for Cross-channel Marketing Hubs, 2024! We've been recognized three times in a row for what the industry has known for a while: when it comes to personalized customer engagement that works, Bloomreach is an undisputed top choice. This validation is sweeter because Bloomreach is 1 of only 3 vendors to have also received above-average customer feedback! You can't argue with customer love. Find out what the buzz is about here: https://bit.ly/3UXrEzZ

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