Sonia Riojas

Hispanic consumers are drawn to brands that resonate with their values and culture. By incorporating cultural relevance into advertising, companies can significantly boost engagement and build stronger connections with this audience. How can strategies be adapted to incorporate cultural relevance in advertising to better connect with Hispanic consumers and increase engagement? At Culture Wise Insights, we specialize in connecting you with the right respondents to answer this question and many more. Hear their perspectives and let’s collaborate to drive meaningful insights! #consumertrends #Hispanicmarket #diverseperspectives #marketresearch #culturalunderstanding #culturewiseinsights #nationalhispanicheritagemonth

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"How accurate ad measurement can mitigate the disconnect between brands and Hispanics?" With Hispanics driving over 50% of U.S. population growth, it's clear—that diversity isn’t just a trend; it’s the future of American marketing. Now is the moment to reimagine your strategy through a multicultural lens. In this article, Ad Age emphasizes how accurate ad measurement can bridge the gap between brands and Hispanic consumers. At CIEN+, we specialize in Cultural Intelligence®, empowering brands to authentically connect with diverse audiences. Let’s embrace this opportunity to build meaningful connections. Learn more at www.cien.plus CULTURE+ GROUP #culturaiIntelligence #multiculturalmarketing #businessgrowth #cienplus #marketing #multiculturalamerica #america #marketingstrategies #cultureplusgroup #hispanicmarket #hispanic #hispanicinus

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Scope3's chief commercial officer, Brenda Tuohig discusses how brands and their agencies must have the tools they need to make smart choices to guide media buying strategies in order to make positive changes to both sustainability and performance in a recent op-ed. https://bit.ly/3MytVwO #sustainability #marketing #advertising

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Why do I love advertising? We asked industry leaders to share their thoughts. Up next, Renetta McCann, Chief Inclusion Experiences Officer at Publicis Groupe. Join Renetta McCann at #ADVANCESmartly24, where she’ll share the stage with Eli Lilly and Company CEO, Dave Ricks, to discuss revolutionizing medicine and how innovation drives industry transformation. Don’t miss this insightful conversation on the future of healthcare and advertising: https://bit.ly/3YV5aCv

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3 Rules to crush PR partnership announcements 📌 Rule #1: Figure out the other company’s level of PR participation 📌 Rule #2: Create a strategy brief 📌 Rule #3: Communicate expectations for your spokesperson early on Read more for an in depth look into these rules!

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Always amazed by how effective DOOH campaigns can be in the "digital age"! Travel Texas teamed up with Vistar Media for a DOOH campaign targeting millennials and Gen X travelers, aiming to boost awareness and visits to the Travel Texas website. The campaign used personalized OOH ads in cities like New York, Los Angeles, and Chicago, running across billboards, gas stations, malls, and more. By leveraging Vistar’s Device ID Passback (DIDP) solution, they retargeted consumers across multiple channels including day-parting, with ads tailored to daytime and nighttime activities. This approach ensured relevance, targeting the right audience at the right time and place. And the results were impressive, to say the least: those exposed to the campaign were 176% more likely to visit Texas. Additionally, there was a +22% lift in considering Texas as a vacation spot and a +78% lift in intent to plan a trip. The campaign not only increased awareness but also drove significant real-world actions, showcasing the power of DOOH in modern advertising. #DOOH #TravelTexasCampaign #FutureOfAdvertising

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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A guide for the marketers trying to understand Gen Z slang. Learn about connecting authentically, and uniquely targeting generations to engage, and convert them to customers. 💡Awareness is the most important factor to thoughtful targeting efforts. Check it out, you might learn something! https://hubs.ly/Q02yDXY70

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How are brands investing in multicultural markets? What do brand leaders do when sales are stagnant? How do successful brand leaders acquire a selective market like US Latinos? Join us for answers to these questions at our Multiculturalism and Brand Marketing presentation at the CRC Conference. Catch us on Track 5 on Wednesday, September 18th at 10:55 am ET. #Multiculturalism #USHispanicmarket #COMARKAValueCreation

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“A Practical Playbook for Marketers. In Multicultural Mainstream, Tagliani not only challenges corporate misconceptions but also provides actionable strategies for brands to succeed in the Hispanic market.” Thank you Hispanic PR Blog for their thoughtful review of my new book and for recognizing the work! #multiculturalmainstream #hispanics #latinos #culturallyrelevant

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Ethics, authenticity and inclusivity dictate GenZs' consumption choices: Publicis Groupe. The report, titled Gen Z Horizons: Aspirations and Engagements, provides insights into the dynamic nature of this generation and how brands can tailor their strategies to resonate with GenZs. #ConsumerTrends #GenZHorizons #PublicisGroupe #Ethics #Authenticity #Inclusivity #GenZInsights #MarketingStrategy #BrandEngagement #ConsumerBehavior #YouthMarketing #GenerationZ #BrandStrategy #CulturalTrends #AudienceEngagement

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Today’s modern consumers – especially women – are more multifaceted than ever before. How can brands break through? According to Cristina Wells, SVP Marketing, Subway, it's about delivering content and engaging guests in a much more meaningful way. "Consumer needs must be at the center of everything we do." For more insights check out the full webinar, Women Leaders Redefining Restaurant Marketing: https://okt.to/htPMeG #restaurantmarketing #subway #womeninleadership

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Good article by my colleague Michael Roca for ADWEEK. Unfortunately, most advertisers can't distinguish between reaching the Hispanic consumer and connecting with the Hispanic consumer. That's why they seem satisfied when most of their media efforts reach Hispanics via spillover media buys targeted non-Hispanics, the famous (and failed) "total market" approach. Reorienting its media KPIs around Hispanic media plans is a great starting point for each client. This involves dissecting the GRPs, Reach, and Frequency to Hispanics, distinguishing between spillover from general market media efforts that come with a generic message and intentional targeting with culturally relevant messages. By doing so, agencies can tap into the immense potential of the Hispanic market.

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The marketplace will look a lot different in five years. Mars United's Michele Roney offers 8 trends every hopeful network needs to consider in this new report. Check it out here: https://lnkd.in/gj7Y4HFY

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Here’s some actionable advice from media vets Joe Connolly and Neil A. Carousso for professionals looking to enhance visibility for their brand and stand out from other talking heads. Jimmy Newson | Moving Forward Small Business

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Make your media network a front-runner!🏃 LiveRamp's eBook is like a playbook for winning the race. Discover 20 ways to outpace the competition with smarter targeting, better measurement, and next-level innovation.

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Ad Age is putting a spotlight on LGBTQ+ leaders in advertising, and this feature focuses on our amazing colleague Amy M. Litt, VP, Communications Planning. Read 3 ways to be a LGBTQ+ advocate at work, what this looks like here at CMI, and why the pharma industry is perfectly poised to lead in inclusive media in the article here: https://lnkd.in/eHpnuqY4

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