Solomon ☔️ Thimothy

Beyond Pageviews: Measure Content Performance And User Engagement In #GA4 https://ow.ly/2ezO50TVrs7

1

Boost your online visibility. We’ll help you rank higher in search results and attract the right audience to your website. #SEO #SearchRankings

2

Are looking to skyrocket your website conversions? 🌟 Start by A/B testing your call-to-action buttons and making the user journey smoother with intuitive navigation. Pair it with personalized content and lightning-fast loading times for maximum impact! 🚀 #ConversionBoost

1

Action Items for the Growth Marketer: Leverage AI-driven data insights to optimize both inbound and outbound marketing strategies. Balance your efforts on new customer acquisition with strategies focused on customer retention and expansion. Let JoeMarketing assist you with your PLG motion. Learn more about our GTM, PLG, and SLG services here, or contact me here. #PLG #ProductLedGrowth #GTM #GoToMarket

1

1 Comment

Schema markup is like cliff notes for search-engines, it helps them process information more efficiently and accurately (if done correctly). A definite must in your overall SEO strategy. https://lnkd.in/gfQyJJEY #SEO #schema #structureddata #marketing

7

2 Comments

While MarTech tools undoubtedly solve pain points, implementing them can create new ones.🤔 It’s fascinating how it happens. The best intentions are brought to the purchase cycle. Your team has even run an RFP and found a partner who could solve each presented use case. Heck, even the engineering team is behind the decision. Check, check, check! Implementation goes as expected, and you’re getting value out of the tool. The pain point is solved. Everyone gathers for a glass of bourbon in this fantasy MarTech world. Fast-forward three years. Your CFO is looking to recoup the budget and asks what tools you can live without. You reevaluate the tool and find that one of your other tools has a similar feature that solves the pain point to equal effect. You align on resourcing, migrate the functionality, and cut the tool. Bam.☄ And yes, you just spent three years of your budget on a tool you didn’t need in the first place. And no, you’re not alone. This is a pervasive problem that’s more common than you think. Most evaluations fail to identify the specific features of a tool that solves particular use cases. Let’s review how to do this correctly. Example: a FinTech brand has a use case of upselling high-yield savings accounts to customers with average monthly balances exceeding $30k and an engagement score greater than 0.75. The MarTech stack consists of Iterable, Hightouch, BigQuery, and Tray.io. Features needed are deep segmentation, validation of marketing permissions, a data science model to generate engagement scores, the ability to send email and SMS communications to targeted customers, and a pipeline to send data securely. Based on those four requirements, here are the features we can tap into: Iterable  ✔Deep segmentation based on attribute and event data ✔Out of the box ML engagement model ✔Sends targeted email and SMS  ✔Holds a record of marketing permissions Hightouch ✔Audience segmentation based on data within the warehouse ✔Pipes data securely from the data warehouse BigQuery ✔Holds the segmentation criteria, including user attributes ✔Holds a record of users marketing permissions ✔Generates data science model for engagement score Tray.io ✔Pipes data securely from the data warehouse There's a lot of overlap. One use case isn’t enough to run a consolidation exercise, but it is important to note available options. This use case could be solved with just Iterable, Hightouch, and BigQuery, using out-of-the-box features. Alternatively, use your own data science model and do most of the heavy lifting through Hightouch’s Audience feature.🤯 The path forward will depend on the underlying data required, the level of effort to accomplish it with any given combination of tools, and any additional costs associated with activating those features that enable the solution. It’s a lot of work, don’t get me wrong, but having this level of clarity from the outset will prevent over-tooling and ultimately increase the efficiency of your team.

45

6 Comments

Join me for my live SMX - Search Marketing Expo Master Class online August 21st: 6 Guiding Principles to Leverage AI for SEO Content Production SMX's two-day training experience will equip you with actionable tactics you can implement immediately to drive measurable results, and live Q&A will address your specific questions. https://lnkd.in/g--JzGet

31

1 Comment

Unengaged person records can be seen as a waste of your license fee or a hidden opportunity. Here are my insights on boosting ROI from your #Marketo Engage database by tapping into these unengaged records. Discover the potential within your database. https://okt.to/R4e9pT

6

Ya'll know I love meeting smart marketers :) I was introduced to Sean Grabowski through Alvin Ding and we immediately hit it off. Sean and I share a lot in common- from our interest in meditation and mindfulness to our passion for constant innovation in business. He got his start managing large search accounts at GroupM and Mindshare before transitioning to start his own agency- Keepers Digital Marketing. What impresses me about him the most is his focus on personal wellness and how he leverages systems, AI, and human capital to achieve his business goals. Some key takeaways from the conversation: ✅ AI and automation are reshaping ad management- quickly. Marketers should allocate time to experimenting with new solutions as things like Chat-GPT become foundational. ✅ Expectation Management can make or break business relationships. Agencies need to give realistic expectations to clients and be comfortable with pushing back when necessary. ✅ External Factors are often overlooked when forecasting. Ad platform fluctuations due to competition, algorithmic changes, and macroeconomic conditions need to be managed against when developing media plans. This one is a great listen for marketers who are looking to stay ahead of the curve as we move toward a new world of media buying and business management. -- 👋 Follow me for media mix optimization content ♻️ Repost to share with your community

8

1 Comment

Experimentation works better when its connected to the tech stack. Besides the AB Testing tool, what are tools that your flywheel is connected to? Please comment below, specific brands even. In other words, which types of tools would you like to see at EXL+UNITE? We're trying to build a "stack" of sponsors and attendees related to the experimentation flywheel. CDP CRM DWH Product Analytics Behavioral Analytics Heatmapping | VOC Other...

15

3 Comments

📣 PSA 📣 Today, HubSpot launched a public beta that enables Enterprise customers to store protected health information (PHI) covered under HIPAA in HubSpot’s Smart CRM. Enterprise customers can also store PHI covered under HIPAA in their HubSpot account by enrolling in the public beta and turning on HIPAA-specific sensitive data settings. This includes personal information from covered entities and business associates subject to HIPAA, fitness information, wellness information, and sensitive personal data as defined under GDPR such as the health information of individuals.   To get started with sensitive data, your should: 1️⃣ Log in to your account and go to Settings > Privacy & Consent. 2️⃣ In the Data Privacy tab, click Configure sensitive data settings. 3️⃣ Select the types of sensitive data you are permitted to store (personal, financial, or health/medical). 4️⃣ If you would also like to participate in the public beta for HIPAA-covered information, you can select this option. Doing so will opt your account into the beta.  

5

1 Comment

𝐆𝐫𝐞𝐚𝐭 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 - 𝐆𝐫𝐞𝐚𝐭 𝐒𝐮𝐦𝐦𝐞𝐫 𝐎𝐟𝐟𝐞𝐫𝐬 for all local businesses in Florida: 🔍 Local SEO Audit: Discover how your business ranks locally and identify opportunities for improvement. (Free of charge when booking one of the other services) 📌 Citation Services: Ensure your business information is accurate and consistent across all online platforms. (Starting at $49) 🛠️ SEO Audits: Get an in-depth analysis of your website's performance and actionable insights to enhance your SEO strategy. (Free of charge when booking one of the other services) 📈 Google My Business (GMB) Audits and Campaigns: Optimize your GMB profile to stand out in local searches and drive more traffic to your business. (Starting at $99) 📊 SEO Campaigns: Implement effective SEO strategies to continuously improve your online presence. (Starting at $99 monthly) 💻 Web Design Summer Special: For local businesses in FL, get a fresh, professional website starting at just $299! Ready to take your online presence to the next level? Contact us today for a free consultation and see how we can help your business grow! #LocalSEO #SEOAudit #GoogleMyBusiness #CitationServices #CreativePalmCoast #LocalBusiness #SEOStrategy #WebDesign #Visibility #Floridabusiness #Webdesign

2

Check out Aditude's latest blog on maximizing page RPS! We've packed it with valuable strategies to help publishers tap into hidden revenue potential and optimize their earnings. Plus, our team put together this handy RPS calculator to help you crunch the numbers: https://lnkd.in/ejTkn-XX Looking to boost your website's earnings? Drop me a message - let's chat about how we can help!

4

Privacy-by-Design identity solutions in a multi-ID landscape will be table stakes... Adstra was built for this... #Publishers #PublishersFirst #Identity #FirstPartyData #PrivacybyDesign

3

🚨Tomorrow!! Register and submit a question for tomorrows Adobe Marketo Champion Office Hours 👉 Register now - https://lnkd.in/dAVRcsty ▶ Tomorrow - Thursday, 11 July ▶ 4pm CEST | 10am EST | 7.30pm IST Join Corey Bayless, Charlie Oakham, Courtney Tobe and me for what is shaping up to be a fantastic session moderated by John Grundy #marketo #adobemarketoengage #marketomug #marketochampion #adobeexperiencecloud

39

1 Comment