Andrew Rodgers

If you don’t organize your marketing data, it’s hard to scale your review management strategy and gather meaningful insights. Here’s our checklist to organize your reviews and streamline your review response, all within the Yext platform.

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With the rise of LLMs and search overviews, SEO strategies are evolving—and so are the opportunities for healthcare brands to stand out. We've created a free guide packed with tips tailored for healthcare marketers on crafting stronger AI prompts that generate impactful, high-quality content. From SEO and content marketing to social media and email, get insights that make AI work for you in today's digital landscape. Request a copy today and be among the first to access these insights when it launches on November 13th! 𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐘𝐨𝐮𝐫 𝐂𝐨𝐩𝐲: https://lnkd.in/gmfT36DH #HealthcareMarketing #DigitalMarketing #AI #SEO #LLMs #PerformanceMarketing #DownloadableGuide

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To measure the success of your reputation management strategy, you need to organize your reviews. Setting up your reporting with the right folders allows you to review performance by different groupings. Learn more in our latest blog.

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Reviews are a huge part of the patient journey. It impacts how they choose care. Learn how implementing a reputation management strategy can improve the digital patient experience.

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Maximizing cash flow is critical for agency stability. Discover how automating financial processes can streamline receivables, payables, and forecasting, ensuring your agency's financial health. Click on the link below to read more.

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Do your HCP and patient websites look similar to your competitors'? If so, it's time you try something new. Embed engaging, interactive digital experiences throughout your brand website to capture user attention and avoid the high drop-off rates so many healthcare brand sites face. What makes these experiences even more valuable? You can refresh messaging in existing experiences rather than updating your entire website. It's a hassle-free innovation. #digitalexperience #healthcaremarketing

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Want your app to succeed? 📲 Start with good market research! Understanding your users, trends, and competition is key to creating an app people will love. Check out our guide to learn easy steps for effective market research and tips to stay ahead. Read more here! https://lnkd.in/gh8QupaB

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Curious how plain language can transform technical writing in healthcare? Author Kathy Walsh shares her journey and tips on simplifying your writing to make sure patients receive the best care. Dive into her insights on making technical information clear. https://hubs.li/Q02TTy8r0

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New Guide out today! If targeted, hyper-personalized messaging is your goal, it all starts with accurate customer data flowing across all of your platforms. Learn how to effectively integrate your data & optimize digital marketing.

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How can healthcare marketers stay effective while keeping data privacy top of mind? Carter Main explains why aggregate data beats one-to-one attribution and shares what this approach looks like in action. 👇

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Effectively bridging the gap between healthcare provider (HCP) and direct-to-consumer (DTC) marketing silos is critical for advancing cohesive virtual care strategies. This article dives into tactics for aligning these traditionally separate channels, emphasizing the importance of integrated data insights to personalize messaging across all patient touchpoints. By breaking down these silos, healthcare organizations can offer a seamless, patient-centered experience that boosts engagement, adherence, and health outcomes. Explore the full article here for insights into building a unified approach: https://lnkd.in/eEy2yvQ2 Discover about how we're transforming virtual care: https://lnkd.in/e5swhDbQ 

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👉🏼 Are Virtual Assistants Trustworthy for Medicare Information: An Examination of Accuracy and Reliability 🤓 Emily Langston 👇🏻 https://lnkd.in/eHMJjV7q 🔍 Focus on data insights: - AI-based virtual assistants like Bard and ChatGPT-4 outperformed Alexa and Google Assistant in accuracy and reliability for Medicare queries. - Bard and ChatGPT-4 answered Medicare terminology queries perfectly, showcasing high accuracy levels. - Google Assistant's performance slightly increased over time, while ChatGPT-4's performance slightly decreased. 💡 Main outcomes and implications: - LLM-based assistants provide trustworthy information for Medicare-related queries compared to mainstream virtual assistants like Alexa and Google Assistant. - Accuracy and reliability are crucial factors influencing the adoption and use of AI technology for Medicare decision-making. - Further research is needed to explore additional factors that impact the utilization of AI-based virtual assistants in healthcare information-seeking. 📚 Field significance: - Healthcare technology - AI in healthcare - Medicare information - Virtual assistants 🗄️: [#AI #healthcare #Medicare #virtualassistants]

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“Business leaders are frustrated by surveys, too.” Chief Evangelist Leslie Pagel recently 🗣️ shared her insights with CMSWire about understanding survey fatigue and learning how to listen to the voice of the patient. 📖 Read the full article to understand how to go beyond surveys and leverage the actual patient voice to build a customer-centric approach. #TechEvangelist #SurveyFatigue #VoiceOfTheCustomer #ConversationData #NothingReplacesListening #Authenticx

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Poor website performance has hidden costs for home health companies. Read the report. #HomeHealth #A11y #SEO #PPC #OrganicSearch #UserExperience #UX #HealthcareAgency

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