Sid Khaitan

Have you signed up for tomorrow's 6sense webinar yet? Don't miss out on this incredible opportunity to gain valuable insights from top ABM leaders. Join us as our very own CivicPlus Marketing Operations Manager, Jordan Rochester, takes the panel, alongside other experts, to discuss the transformative journey from lead-based to account-based strategies. In this webinar, you'll: 1. Hear why ABM leaders made the switch to account-based strategies and the challenges they overcame. 2. Learn about the benefits and business impact of an account-based approach. 3. Understand how marketing leaders influenced their organizations to adopt this innovative strategy. 4. Engage in a lively Q&A session with our ABM experts. Secure your spot now for a session packed with knowledge and actionable insights. Click the link to sign up and join this transformative conversation: https://bit.ly/46qS5Ta #6sense #CivicPlus #GovernmentSolutions #Innovation #DigitalOptimization #DigitalTransformation

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Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

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Often when people talk about #ABM they really mean “better Sales & Marketing process.” But we’ve *never* seen an ABM campaign transform a Sales function 🙈 Instead, try these ABM-inspired tactics that are cheaper/easier to scale: 1️⃣ Go wide for every MQL: When a new MQL comes through, BDRs research in LinkedIn and manually add 3 lookalike contacts from the same company to the same sequence. 2️⃣ Track job changes: When contacts in your database change jobs, tools like User Gems, Champify, and LiveData Technology can connect the dots. Voila, you have an existing relationship at a new account! 3️⃣ Get funding alerts: Help reps track in-territory accounts that get a huge surge of funding, like from Crunchbase. 4️⃣ Invest in customer marketin: Partner with renewal managers, customer success, ProServe, even Accounts Receivable. What could marketing support/PM/automate? https://lnkd.in/ddxcjphn

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Do you need to purchase an ABM platform before you launch your ABM pilot project? If you are a small team, buying a whole ABM platform can be a big lift. But ForgeX breaks down how you can stay scrappy with a bit of homework and some soul-search on just you want ABM to do for you: https://lnkd.in/e9iu-y-7 #Propensity #ABM #smallteams #marketingstrategy

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B2B is often viewed as an impersonal, brand-to-brand buying model. But that's not necessarily true - B2B still involves people at the core of all decisions. There are a few secrets that B2B can learn from the more personal world of B2C. Our Dave Meyer made an appearance on Kontrol Media to chat all things B2B - and how to adapt B2C strategies to speak directly to buyers.

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“It all comes down to one thing -- I have to prove the ROI.” 💰 Now there’s a buyer interview quote we (and you) have heard across every vertical. Reps shouldn’t have to create this fact-based value story themselves. Product Marketing must ask the tough questions to inform a realistic and compelling enablement tool. The process of getting to an effective final product doesn’t have to be feel daunting. Fluvio consultant John Emmitt breaks how to approach ROI calculators 👇 https://lnkd.in/gC4ms3tR

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🚀 HubSpot Product Update Spotlight! 🔦 Admins can now configure default columns in the forecasting deal table for individual reps! This new feature makes it easier for sales teams to focus on the most relevant information, leading to more productive 1:1 conversations and efficient forecasting updates. No more cluttered views or tedious setups—admins can now set relevant defaults across the entire portal, helping reps get set up quickly and without extra enablement work. To set it up, head to Settings > Objects > Forecast and select the columns you want to include. You can even choose to override or preserve users' customisations. Available to Professional and Enterprise customers on Sales and Service plans. 🌟 #HubSpot #SalesEnablement #Forecasting #SalesManagement

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Want to reach your target audience and drive leads for your health insurance business? 🤔 Programmatic advertising is the answer! Our latest blog explores how to leverage this powerful tool to achieve your marketing goals. https://buff.ly/3CD0lVt #ProgrammaticAdvertising #HealthInsurance #DigitalMarketing #BusinessGrowth #MarketingTips

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A+ content vs. Premium A+ content—what’s the difference? 🤔 While both are designed to help sellers improve sales, inform customers, and boost consumer confidence, there are some important distinctions to keep in mind. 💡Learn more in our guide to A+ content: https://buff.ly/3UWX1f1 #eCommerce #Amazon #OnlineBusiness #AmazonSeller #AmazonSellers #AmazonBusiness #Profitability

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One of the biggest roadblocks to a successful ABM program is getting Marketing and Sales teams aligned. We surveyed leaders from high-growth companies to learn more about what makes their ABM programs—and alignment—work and what Marketing and Sales need from each other most to be successful. Here are the results - https://bit.ly/3Lt11xS #marketingandsales #marketingalignment #ABM #accountbasedmarketing

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One challenge we often hear is the shift from a "quantity over quality" mindset to a targeted, account-based approach. With ABM, it’s not about more leads—it’s about the right leads. Thinking of trying ABM? Start with a pilot program involving a few sales team members who align well with marketing. Once you see the results, scaling up becomes a whole lot easier. Have you tested ABM strategies in your organization? Share your insights below! 👇 Credit: @MarketRecruitment Youtube . . . #accountbasedmarketing #qualityoverquantity #B2Bmarketing #salesstrategy #businessgrowth

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What are you doing with your customer insights once you survey them or receive reviews? This feedback can be turned into marketing messaging gold! https://hubs.ly/Q02KcRtR0 Stay up to date here. https://hubs.ly/Q02Kdfzq0

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We learned so much from our Coffee Break with 💜 Will GPT about crafting better sales emails. Here are 6 of our favorite insights → https://bit.ly/3YZltN3 #salesemails #b2bsales #b2bmarketers

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Do webinars work in 2024 for B2B? Jacob Hagemeyer says so. Client and friend of Identity Matrix, Jacob joined Stephen M. Lowisz on the GTM Secrets podcast. They talked about webinars in B2B, HubSpot v Salesforce, building marketing teams, and much more! Check out the full episode on every podcast platform! Spotify link in the comments. #gtm #marketing #b2bmarketing

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While Go-To-Market alignment across the organization can be tough, it’s a game changer for success. Check out these #TuesdayTips to see how Huddlers are tackling their #GTM strategy. 🔥

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Meet #Grazio, your go-to #HubSpot expert, ready to provide the guidance you need to transform your business. Each week, Grazio will share actionable insights on how HubSpot’s powerful suite can streamline processes and drive growth. In this week’s lesson, Grazio dives into HubSpot’s CRM, marketing, sales, and customer service automation tools—showing you how to boost efficiency and maximize ROI. For in-depth insights, check out this blog post: https://lnkd.in/gmzb_xHV Stay tuned for more valuable tips from Grazio! #Grazitti #MarketingAutomation #MarTech #HubspotIntegration

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Finding high-potential accounts for ABM? Look at employee growth rates. Companies hiring like crazy in key departments are likely investing in innovation. Target these fast-growing teams for your ABM efforts. 🧵✨ Here's how we do ABM at Side Kick 🤖 https://lnkd.in/gfcKMAfc #ABM #GrowthHacking #sales #marketing #salesautomation #marketingautomation

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Elevated Third, in partnership with 6Sense, is excited to offer a free ABM audit exclusively for our current 6Sense customers who are also Elevated Third clients. ✨ Why Join? ✨ ✅ Master Integrated ABM Strategies: Learn how to optimize your ABM strategy using Mutiny, LinkedIn, and Adwords. ✅ Expert Insights: Elevate your ABM campaigns with expert guidance from Christy, our ABM guru. ✅ Transform Your Tactics: Discover advanced tactics for better targeting and results. 📅 What's Included? ✔ A comprehensive audit covering integrated ABM strategies within the 6Sense platform. ✔Tips on targeting the right accounts at the perfect time. ✔Insights into leveraging top platforms like Mutiny, LinkedIn, and Adwords effectively. Ready to elevate your ABM game? Keep an eye out for more details coming soon! #ABM #AccountBasedMarketing #DigitalMarketing #MarketingStrategy #6Sense #ElevatedThird

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