Sid Khaitan

The future of sales is clear: Relationships and ecosystems are key. But how are GTM leaders actually executing these partner-led strategies to drive revenue in 2024? That’s where Pavilion‎ and Crossbeam‎’s latest Future of Revenue survey comes in.  We’re diving deep into the real-world tactics and strategies that are redefining the GTM landscape. By participating in this research, you won’t just be adding your voice to an important conversation, you’ll be among the first to access hard data on how successful leaders are leveraging ecosystems to stay ahead. Your input will help shape these valuable benchmarks — let’s navigate this shift together. Survey closes soon! https://lnkd.in/gBv_cShM

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Is your sales team scrambling to connect with that elusive VP at your dream target account? Attempts to reach the prospect via phone call have not been successful? Sound familiar, ABM marketers? We've all been there. But what if there was a tireless, always-on team member who could bypass gatekeepers, personalize outreach at scale, and even spark genuine conversations with key decision-makers? Enter VoiceOwl AI automation solutions, your ABM game-changer. Leverage Gen AI-powered voice agents to increase connection rates with your target accounts. Our AI agents can: - Follow up persistently (without being annoying!), keeping your company top-of-mind. - Answer basic questions about your product or service, providing that initial nudge towards a conversation. The result? Warmer leads, more meaningful interactions, and a faster path to closing deals. Want to see how VoiceOwl can transform your ABM strategy? We're offering a free demo for a limited time. Just click the link below and see it for yourself! ➡️ https://bit.ly/48KYI2t #VoiceOwl #AI #ABM #Automation #AccountBasedMarketing #SalesEngagement # #TheFutureofSales #digitaltransformation #customerrelations #productivity #sales #artificialintelligence #generativeai #virtualassistants #data #crm #artificialintelligencetechnology

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🚀 CEOs, here's a crucial reminder: your CMO holds untapped power to drive growth and alignment across your GTM team. CMOs don’t just market—they understand the market. From buyer behavior insights to deep market analytics, CMOs have a pulse on what your customers truly need, how competitors position themselves, and where untapped opportunities lie. Too often, CEOs defer to leaders in product, sales, or finance, but your CMO's view is pivotal. They’re not just driving brand awareness; they’re driving alignment across functions, enabling your team to hit growth goals and navigate market challenges with precision. Leverage your CMO's insights as a strategic asset. Invite them into key discussions, especially when evaluating market trends and crafting customer-centric strategies. It’s time to ensure marketing isn't an afterthought—it’s a growth catalyst. Tune into the full conversation with Corey Livingston on Growth Driver on your go-to podcast platform to dive deeper into how your CMO is a go-to resource in your growth journey. #EfficientGrowth #CMOinsights #GrowthMindset #B2Bmarketing #GTM #GrowthDriver John Common Intelligent Demand

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🚀 Attention B2B marketers! Want to turn your customers into loyal brand advocates? Scott Hornstein's latest article reveals the secret sauce to B2B profitability: customer satisfaction. 🤫Learn how to: • Shift from acquisition to retention • Boost customer lifetime value • Balance growth with sustainability Don't just chase sales - build lasting relationships that drive long-term success. 💼💰 Ready to win the B2B marathon? Click the link to unlock strategies that'll keep your customers coming back for more! https://lnkd.in/gcCDz4XC #B2BMarketing #CustomerRetention

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When it comes to ABM, many marketers believe that success hinges on buying expensive software like 6Sense and Demandbase. But that's not the case. The true keys to #ABM success are skills, creativity, resourcefulness, and a scrappy mindset that leverages technology to scale efforts. You don’t need to spend a fortune to achieve your ABM goals. Focus on honing your abilities and using the tools at your disposal effectively. If you're interested in learning how to initiate ABM and execute it effectively (even on a budget), take a listen to 🔶🔸Mason Cosby🔸🔶 from Scrappy ABM on the Digital Banter #Podcast - link in comments.

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Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

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Often when people talk about #ABM they really mean “better Sales & Marketing process.” But we’ve *never* seen an ABM campaign transform a Sales function 🙈 Instead, try these ABM-inspired tactics that are cheaper/easier to scale: 1️⃣ Go wide for every MQL: When a new MQL comes through, BDRs research in LinkedIn and manually add 3 lookalike contacts from the same company to the same sequence. 2️⃣ Track job changes: When contacts in your database change jobs, tools like User Gems, Champify, and LiveData Technology can connect the dots. Voila, you have an existing relationship at a new account! 3️⃣ Get funding alerts: Help reps track in-territory accounts that get a huge surge of funding, like from Crunchbase. 4️⃣ Invest in customer marketin: Partner with renewal managers, customer success, ProServe, even Accounts Receivable. What could marketing support/PM/automate? https://lnkd.in/ddxcjphn

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Have you signed up for tomorrow's 6sense webinar yet? Don't miss out on this incredible opportunity to gain valuable insights from top ABM leaders. Join us as our very own CivicPlus Marketing Operations Manager, Jordan Rochester, takes the panel, alongside other experts, to discuss the transformative journey from lead-based to account-based strategies. In this webinar, you'll: 1. Hear why ABM leaders made the switch to account-based strategies and the challenges they overcame. 2. Learn about the benefits and business impact of an account-based approach. 3. Understand how marketing leaders influenced their organizations to adopt this innovative strategy. 4. Engage in a lively Q&A session with our ABM experts. Secure your spot now for a session packed with knowledge and actionable insights. Click the link to sign up and join this transformative conversation: https://bit.ly/46qS5Ta #6sense #CivicPlus #GovernmentSolutions #Innovation #DigitalOptimization #DigitalTransformation

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Launching a new product? Here’s the truth: It’s not the launch that makes or breaks you—it’s what happens next. Great go-to-market plans don’t stop at Day 1. To measure your real success, focus on these three must-dos: ➡️ Define Success Metrics Early – No, not just sales. Think retention, engagement, and brand awareness. ➡️ Keep Testing – Market conditions change fast. Stay agile and tweak as you go. ➡️ Use Real-Time Feedback – The best plans are living, breathing, and adapting. A strong GTM strategy is never "set it and forget it." It’s a constant refinement to hit and exceed your goals. Want to see how leading brands crush their launches? Dive deeper here: https://bit.ly/45EGjnt

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Are you confused by intent data? You're not alone! This article by Scott Gillum explores why B2B marketers get mixed signals and how to leverage your own engagement data for better targeting. Instead of chasing prospects who may not be ready to buy, focus on the content your audience truly values. #b2bmarketing #marketingstrategy #intentdata #engagementdata

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New episode 🎙🔥 Tune in to episode GTM 105 of The GTM Podcast to get insight directly from Sam Blond on: -Why investing early in sales ops and rev ops is critical for scaling revenue. -How to generate demand through creative campaigns and a "concentric circles" approach. -The risks of scaling sales teams too quickly based on flawed hiring models. -What VCs look for in a compelling founder pitch, beyond just business metrics. -Why focusing on generating pipeline is often better than optimizing conversions. -How to leverage customer marketing and "raving fans" as an early acquisition channel. + more Available wherever you get your podcasts, including the links in the comments👇

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“It all comes down to one thing -- I have to prove the ROI.” 💰 Now there’s a buyer interview quote we (and you) have heard across every vertical. Reps shouldn’t have to create this fact-based value story themselves. Product Marketing must ask the tough questions to inform a realistic and compelling enablement tool. The process of getting to an effective final product doesn’t have to be feel daunting. Fluvio consultant John Emmitt breaks how to approach ROI calculators 👇 https://lnkd.in/gC4ms3tR

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The ultimate full-funnel ABM framework 👇 When it comes to successful ABM campaigns... Every interaction with target accounts must be meaningful, impactful, and establish trust so they'll select you as their best-fit solution. In fact, buying committee members no longer wish for personalized experiences—they demand it. So, what’s the secret to running successful ABM campaigns? We’ve broken it down into a three-step framework: 1️⃣ Identify: Leverage data to improve targeting efficiency by focusing your efforts on the right accounts and personas with the content that will engage and influence them the most. 2️⃣ Activate: Activate a unified campaign strategy that delivers personalized experiences to all buying committees at every stage of the sales cycle and across the channels needed to make a purchase decision. 3️⃣ Measure: Measure the impact of campaign performance on business outcomes and run optimizations that deliver more meaningful experiences and accelerate conversions. ⭐ (Bonus) Optimize Campaigns In Real-Time: Create and run optimizations within companies, content, and personas to personalize campaigns that deliver meaningful experiences, maximize conversions, and accelerate deal velocity. Check out the example below. Learn how to start building your own successful ABM campaigns with our 2024 ABM Playbook: https://hubs.li/Q02C6HdJ0 #abm #marketing #digitalmarketing #data #strategy

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𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗶𝘀 𝗸𝗲𝘆! Discover the 𝘁𝗼𝗽 𝟱 𝘄𝗮𝘆𝘀 understanding your audience can take your strategy to the next level. Dive into this 𝗹𝗮𝘁𝗲𝘀𝘁 𝗯𝗹𝗼𝗴 to learn how to turn insights into actions that 𝗱𝗿𝗶𝘃𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀! https://lnkd.in/dBjg3m88 #UserBehavior #DataDrivenMarketing #ConversionRates #DigitalStrategy #ContentWiz #Contentmarketing

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Struggling to break through the marketing noise? Your ideal customers are out there, but their inboxes are overflowing. Eric Holmen's latest article for MarTech unlocks the secret to turning their biggest pain points into high-converting entry points for your business. Learn how to craft messaging that resonates and finally get your foot in the door 👉 https://lnkd.in/e3HnwSWB #marketing #marketingstrategy #contentmarketing #leadgeneration

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Sept. 24, 2:55pm ET: when you'll learn exactly how to deal with the #emailmarketing changes coming your way from #ios18. That's the precise date and time VP of CRM Brian McKenna's presentation at the MarTech Fall Conference. Register for free and get the insights while there's still time to prepare!

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