Shivanku (Shiv) Misra

Shivanku (Shiv) Misra

Washington DC-Baltimore Area
34K followers 500+ connections

About

Senior data and analytics leader with a track record of influencing Fortune-50 C-suite…

Articles by Shivanku (Shiv)

  • Virus doesn't define careers, grit does

    Virus doesn't define careers, grit does

    Hard to believe that it has been a year since my job along with those of millions of others esp. within travel and…

    11 Comments
  • International Women's Day | Gratitude

    International Women's Day | Gratitude

    As the world celebrates International Women's Day today, my heart is filled with gratitude. Hence I would like to take…

    3 Comments
  • Growing with Resilience, Empathy & Hope!

    Growing with Resilience, Empathy & Hope!

    Given that I am somewhat of a germaphobe, I was (obviously) scared of the mysterious virus that was causing illnesses…

    12 Comments
  • Hire the "Artists"

    Hire the "Artists"

    Most of us would remember playing "connect the dots" as a kid. While many followed the guidelines/numbering, there were…

    20 Comments
  • Decision Sciences - The New Age Business Tool

    Decision Sciences - The New Age Business Tool

    'Analytics' and more recently 'Decision Sciences' are buzz words that have picked up rapidly in the recent past. The…

    6 Comments

Contributions

Activity

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Experience

  • McKesson Graphic

    McKesson

    United States

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    United States

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    Washington DC-Baltimore Area

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    Washington DC-Baltimore Area

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    Washington D.C. Metro Area

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    Greater New York City Area

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    Baltimore, Maryland Area

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    Providence, Rhode Island Area

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    Austin, Texas Area

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    Greater Atlanta Area

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    India

Education

  • Northwestern University - Kellogg School of Management Graphic

    Northwestern University - Kellogg School of Management

    Executive Scholar
    - Chief Digital Officer Program
    - Chief Marketing Officer Program

  • Activities and Societies: Founder of the student run media and marketing club.

    IMI, India is one of the top 10 internationally accredited business schools in India that was launched in 1981 in collaboration with International Management Institute, Geneva (currently International Institute for Management Development (IMD), Lausanne).

  • Activities and Societies: Valedictorian with 3 gold medals for first position in Mathematics, first position in Sciences and for highest grades across all university programs (100k+ students); State Governor’s bronze medal for being the best student in the state. Identified by the Government of India as the top mathematical talent in the country, and selected for the National Board for Higher Mathematics MTTS program.

    The University of Lucknow (informally known as Lucknow University, and LU) is a public state university based in Lucknow, Uttar Pradesh. Founded in 1867, the University of Lucknow is one of the oldest government owned institutions of higher education in India.

Licenses & Certifications

Volunteer Experience

Publications

  • Hire the artists

    LinkedIn

    Corporate front runners that have embraced data sciences, have seen significant revenue upside by leveraging informed decision making. However to further scale up productivity, there is an immediate need for expanding the universe of decision makers i.e. employees/consultants who could not only analyse big databases but could also come up with smart solutions at every step of their analyses.

    See publication
  • Decision Sciences - The New Age Business Tool

    LinkedIn

    More and more business leaders agree to the power of analytics and are leveraging advanced statistical modeling done on data gathered from broad spectrum of sources (market research,neuro-sciences,web visits,etc.). However not many leverage it as the tool to optimize and grow businesses. This article aims at triggering the idea around using decision sciences as the management lever.

    See publication
  • Socio-brand intelligence

    The Institute for Operations Research and the Management Sciences (INFORMS)

    Social data is the “fuel of masses”; widely available through the social application programming interface (APIs), it can be used to drive brand engines when leveraged scientifically. “Social intelligence” is gradually becoming more important than traditional data sources, and it becomes extremely critical for any organization to have a robust tracking mechanism. This cutting-edge domain of study could be the new mantra for any company that wants to organically boost its brand equity through…

    Social data is the “fuel of masses”; widely available through the social application programming interface (APIs), it can be used to drive brand engines when leveraged scientifically. “Social intelligence” is gradually becoming more important than traditional data sources, and it becomes extremely critical for any organization to have a robust tracking mechanism. This cutting-edge domain of study could be the new mantra for any company that wants to organically boost its brand equity through these unconventional channels.

    See publication
  • 5 Trends That Every Marketer Should Be Aware Of

    LinkedIn

    Most often we as marketers ignore the disruptions assuming they are ephemeral buzz, however there are a few trends that might significantly change the fabric of marketing strategy.

    See publication
  • Clone Your Customers' Brains in a Mathematics Laboratory

    PULSE [LinkedIn]

    Based on past consumer behavior and current research (including neuro marketing research) we can put together a series of behavioral algorithms and create a statistical model that could mimic the way our consumers make a choice. I have done some work on this topic, and was invited to give a talk at the ICS 2015 International Conference, in Richmond, VA.

    See publication

Projects

Honors & Awards

  • Chief Data Officer 40 under 40

    CDO Magazine

  • Top 50 Data & Analytics Professional

    Oncon Icon Awards

    Voted by the data and analytics global community as a top 50 leader in the world.

  • Chief Data Officer 40 Under 40

    CDO Magazine

  • Top 100 Chief Marketing Officer, 2022

    National Diversity Council

    http://top100cmo.org/2022/

  • Top Global MBA Leader | 2021

    Association of MBAs (AMBA)

    The MBA Leadership Award is a new award which honors alumni from AMBA-accredited Business Schools who have been making an impact in the business world following their graduation. The award recognises the work of these alumni through their achievements, performance and recognition. Selected as one of the top 6 leaders globally, and the only one from Asia to this prestigious honor.

  • Mentored by Janey White, Chief Customer Officer @ Walmart

    Adweek

    Based on the pitch submitted, was selected by Adweek to be mentored by the Chief Customer Officer at Walmart. The program included several career coaching and mentoring sessions with Janey Whiteside (EVP & CCO, Walmart).

  • PayPal Award for Real Time Optimization Dashboard

    PayPal Credit Technology

    Award for conceptualization, and delivery of the first ever 'real-time' KPI monitoring dashboard that was institutionalized across the PayPal Credit Business Unit.

  • Invited to speak on Analytics at prestigious INFORMS Computing Society 2015 Conference

    INFORMS Computing Society

    Presented my paper on 'Consumer Decision Simulator' at the INFORMS Computing Society 2015 International Conference, in Virginia.

  • Orion Award, Best Analytics Team

    WNS

  • Gold Medals (3) and Chancellor's Medal (1) for being University Topper

    Chancellor, Govt. of India

    First position among more than 100,000 students across all university programs.

  • Best Debater in State (UP)

    Govt. of India

  • Business School Awards: Best strategy design (IMI, India); 2nd best socio-preneurship idea (IIFT, Delhi); 2nd best speaker (IIM, Indore)

    Business Schools, India

  • Highest Grades in India, in Computer Science (ISC)

    St. Francis' College, Lucknow

  • https://www.linkedin.com/feed/update/urn:li:activity:7136037277117423616/

    National Diversity & Leadership Council

Languages

  • English

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  • Hindi

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Organizations

  • American Society for AI

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  • Enterprise Data Strategy Board

    Board Member from McKesson

    Nominated to represent McKesson, alongside a few select colleagues at this prestigious national board comprised of key data leaders.

  • Informs Computing Society

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