About
Senior data and analytics leader with a track record of influencing Fortune-50 C-suite…
Articles by Shivanku (Shiv)
Contributions
Activity
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Barcelona AI & MLE peeps - we are hiring for Director of MLE and Lead Data Scientist roles in Spain. Great weather, amazing food, top notch AI…and…
Barcelona AI & MLE peeps - we are hiring for Director of MLE and Lead Data Scientist roles in Spain. Great weather, amazing food, top notch AI…and…
Liked by Shivanku (Shiv) Misra
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The CoverMyMeds EHR and Health System Product team is seeking a Product Manager to enhance the adoption, utilization, performance, and value of our…
The CoverMyMeds EHR and Health System Product team is seeking a Product Manager to enhance the adoption, utilization, performance, and value of our…
Liked by Shivanku (Shiv) Misra
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The first thought I had when I heard from the American Society for AI (#ASFAI) was, "Is this legit?" 😅 After having the chance to experience this…
The first thought I had when I heard from the American Society for AI (#ASFAI) was, "Is this legit?" 😅 After having the chance to experience this…
Liked by Shivanku (Shiv) Misra
Experience
Education
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Northwestern University - Kellogg School of Management
Executive Scholar
- Chief Digital Officer Program
- Chief Marketing Officer Program -
Activities and Societies: Founder of the student run media and marketing club.
IMI, India is one of the top 10 internationally accredited business schools in India that was launched in 1981 in collaboration with International Management Institute, Geneva (currently International Institute for Management Development (IMD), Lausanne).
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Activities and Societies: Valedictorian with 3 gold medals for first position in Mathematics, first position in Sciences and for highest grades across all university programs (100k+ students); State Governor’s bronze medal for being the best student in the state. Identified by the Government of India as the top mathematical talent in the country, and selected for the National Board for Higher Mathematics MTTS program.
The University of Lucknow (informally known as Lucknow University, and LU) is a public state university based in Lucknow, Uttar Pradesh. Founded in 1867, the University of Lucknow is one of the oldest government owned institutions of higher education in India.
Licenses & Certifications
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Mathematical Training and Talent Search (MTTS)
Panjab University, Educational Institution, Chandigarh
Issued -
OKR Foundations
Ally.io, a Microsoft Company
Volunteer Experience
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Advisory Council Member
University of Maryland - Robert H. Smith School of Business
- Present 1 year
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Startup Mentor
The Farmlink Project
- Present 4 years
Advisor to the founders focused on marketing, CRM and analytics. The FarmLink Project is a Congressional award winning nonprofit startup born out of a grassroots movement during the pandemic with the vision of connecting farms with surplus to food banks to feed thousands in need.
Publications
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Hire the artists
LinkedIn
Corporate front runners that have embraced data sciences, have seen significant revenue upside by leveraging informed decision making. However to further scale up productivity, there is an immediate need for expanding the universe of decision makers i.e. employees/consultants who could not only analyse big databases but could also come up with smart solutions at every step of their analyses.
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Decision Sciences - The New Age Business Tool
LinkedIn
More and more business leaders agree to the power of analytics and are leveraging advanced statistical modeling done on data gathered from broad spectrum of sources (market research,neuro-sciences,web visits,etc.). However not many leverage it as the tool to optimize and grow businesses. This article aims at triggering the idea around using decision sciences as the management lever.
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Socio-brand intelligence
The Institute for Operations Research and the Management Sciences (INFORMS)
Social data is the “fuel of masses”; widely available through the social application programming interface (APIs), it can be used to drive brand engines when leveraged scientifically. “Social intelligence” is gradually becoming more important than traditional data sources, and it becomes extremely critical for any organization to have a robust tracking mechanism. This cutting-edge domain of study could be the new mantra for any company that wants to organically boost its brand equity through…
Social data is the “fuel of masses”; widely available through the social application programming interface (APIs), it can be used to drive brand engines when leveraged scientifically. “Social intelligence” is gradually becoming more important than traditional data sources, and it becomes extremely critical for any organization to have a robust tracking mechanism. This cutting-edge domain of study could be the new mantra for any company that wants to organically boost its brand equity through these unconventional channels.
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5 Trends That Every Marketer Should Be Aware Of
LinkedIn
Most often we as marketers ignore the disruptions assuming they are ephemeral buzz, however there are a few trends that might significantly change the fabric of marketing strategy.
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Clone Your Customers' Brains in a Mathematics Laboratory
PULSE [LinkedIn]
Based on past consumer behavior and current research (including neuro marketing research) we can put together a series of behavioral algorithms and create a statistical model that could mimic the way our consumers make a choice. I have done some work on this topic, and was invited to give a talk at the ICS 2015 International Conference, in Richmond, VA.
Projects
Honors & Awards
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Chief Data Officer 40 under 40
CDO Magazine
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Top 50 Data & Analytics Professional
Oncon Icon Awards
Voted by the data and analytics global community as a top 50 leader in the world.
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Chief Data Officer 40 Under 40
CDO Magazine
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Top 100 Chief Marketing Officer, 2022
National Diversity Council
http://top100cmo.org/2022/
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Top Global MBA Leader | 2021
Association of MBAs (AMBA)
The MBA Leadership Award is a new award which honors alumni from AMBA-accredited Business Schools who have been making an impact in the business world following their graduation. The award recognises the work of these alumni through their achievements, performance and recognition. Selected as one of the top 6 leaders globally, and the only one from Asia to this prestigious honor.
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Mentored by Janey White, Chief Customer Officer @ Walmart
Adweek
Based on the pitch submitted, was selected by Adweek to be mentored by the Chief Customer Officer at Walmart. The program included several career coaching and mentoring sessions with Janey Whiteside (EVP & CCO, Walmart).
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PayPal Award for Real Time Optimization Dashboard
PayPal Credit Technology
Award for conceptualization, and delivery of the first ever 'real-time' KPI monitoring dashboard that was institutionalized across the PayPal Credit Business Unit.
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Invited to speak on Analytics at prestigious INFORMS Computing Society 2015 Conference
INFORMS Computing Society
Presented my paper on 'Consumer Decision Simulator' at the INFORMS Computing Society 2015 International Conference, in Virginia.
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Orion Award, Best Analytics Team
WNS
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Gold Medals (3) and Chancellor's Medal (1) for being University Topper
Chancellor, Govt. of India
First position among more than 100,000 students across all university programs.
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Best Debater in State (UP)
Govt. of India
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Business School Awards: Best strategy design (IMI, India); 2nd best socio-preneurship idea (IIFT, Delhi); 2nd best speaker (IIM, Indore)
Business Schools, India
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Highest Grades in India, in Computer Science (ISC)
St. Francis' College, Lucknow
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https://www.linkedin.com/feed/update/urn:li:activity:7136037277117423616/
National Diversity & Leadership Council
Languages
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English
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Hindi
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Organizations
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American Society for AI
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Enterprise Data Strategy Board
Board Member from McKesson
Nominated to represent McKesson, alongside a few select colleagues at this prestigious national board comprised of key data leaders.
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Informs Computing Society
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