Sheri Singer

Want to get reporters' attention at the next health tech conference? Check out the results of Innsena's survey of healthcare reporters, which digs into our journalist friends' preferences on which conferences they attend, how they spend their time on site, and how to get their attention during these notoriously chaotic shows. Bottom line: Be helpful, not self-promotional View the news release here: https://lnkd.in/dwywMp5p Check out our sweet infographic, with some more context stats: https://lnkd.in/dh-_TYDv

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Every month, GW Health PR publishes articles to drive awareness of the key issues and gaps in healthcare communications. December's feature: The Intersection of Politics and Health Equity: A Marketing Perspective The recent election results have sparked deep concerns among many Black Americans, particularly regarding how political shifts could impact health equity and access to essential services. For communities that have fought tirelessly to secure basic rights and quality healthcare, these fears are not unfounded—they are rooted in historical precedents and the current political climate. Many worry that diversity, equity, and inclusion (DE&I) efforts will be deprioritized or even eliminated in the wake of political changes. These initiatives, which have been instrumental in addressing systemic inequities in healthcare and beyond, risk being sidelined, leaving several communities vulnerable. For healthcare marketers, this raises critical questions about how to navigate this new landscape while continuing to prioritize cultural resonance and equity in communications. Fear of Backsliding: A Crisis for Health Equity People are voicing fears that access to quality healthcare—a challenge even in the best of times—will become even more restricted. These concerns are particularly acute for individuals and families who rely on government-supported programs to bridge gaps in healthcare access, as potential cuts to these programs could exacerbate disparities. In a political environment that threatens to erode these safety nets, the risk of deepening inequities becomes even more pressing. One area of acute concern is maternal and fetal health. Black women already face disproportionately high rates of maternal mortality, a disparity driven by systemic racism, unequal access to care, and implicit bias within the healthcare system. The possibility of losing programs designed to address these issues only deepens anxieties within the community. 🚀Please visit https://gwhealthpr.com to read more. Come back at the end of every month. #HealthcarePR #HealthEquity #CulturallyResonant #BlackCommunityHealth #PharmaCommunications #HealthForAll #GWHealthPR

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The October monthly episode of our For Immediate Release podcast explores critical communication trends. Shel Holtz, SCMP, and I discuss six compelling topics, including Reddit's potential for crisis comms, the state of blogging in 2024, ethical concerns in celebrity news coverage, workplace connection challenges, and AI's impact across industries. In a blog post, I've set out some key takeaways that present opportunities for communicators, including leveraging Reddit for stakeholder engagement and preparing to guide organisations through AI adoption. Read more and listen now for valuable perspectives and insights on navigating today's complex communication landscape. https://lnkd.in/e5_CcMR2

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As RFK Jr. takes the reins at HHS, 2025 could mark a pivotal year for health communications. In an era where public health narratives are shaped often by platforms like TikTok rather than by the CDC, the need for science-backed education has never been greater. Patients are increasingly using social media to self-educate, which makes clear, compelling, and evidence-driven storytelling critical. And yes, some of this will be from corporations/brands but at the end of the day we will have to lean on trusted voices. I see certified physicians and patient-led communities playing hero roles in bridging the gap between credible data and accessible communication. Companies like MedFluencers and Savvy Cooperative are already leading the charge, proving that health literacy and authenticity can coexist on these platforms. With rare disease communities already demonstrating how empowered, knowledgeable patients can drive better outcomes, could this become the evolving model for all healthcare communications?

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📢 Public health education is crucial in driving meaningful change and improving health outcomes. In my latest blog post for Raffetto Herman Strategic Communications, I dive into what makes a public health PR campaign truly effective. Hint: Three key components are 1) a multi-channel, multi-language approach, 2) strategic partnerships with trusted figures and organizations, and 3) patient-centric communication. 🌟 #publichealth #healthcarepr

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Language in the Press Forward "Closing Local Coverage Gaps" program FAQ warms my heart: Using LION: Local Independent Online News Publishers' definition of sustainability as a framework, we will prioritize outlets that are intentional about their editorial impact, operational resilience, and/or financial health. We will support organizations that have a clear plan for how they will use this investment as a foundational step toward developing and maintaining a long-term business model. https://lnkd.in/eGKFYhGz #impact #localnews #sustainability

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Healthcare for All: Bridging Gaps with Purpose and Innovation The challenge of healthcare inequities isn’t just a statistic—it’s a reality impacting lives daily. Recently, we’ve seen data highlighting gaps in access, quality, and outcomes, especially for underserved communities. Tackling this issue requires more than policies and technology; it demands a commitment to empathy and understanding. 💼 As professionals in healthcare communication and strategy, we play a unique role: Crafting messages that resonate with all audiences and reflect the urgency of accessible care. Collaborating across sectors to create solutions that not only reach but truly support those who need them most. This isn’t just about what we do—it’s about why we do it. Every story shared, every innovation spotlighted, is a step toward a more equitable healthcare future. How do you see your role in advancing healthcare equity? #HealthcareForAll #HealthEquity #StrategicCommunication #PatientAccess #InnovationInHealth

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Are you struggling to balance your health PR firm's scientific expertise with the volume of PR work? You're not alone. Do you bring in more scientific expertise or train your account teams to better handle scientific asks? Maybe both? 🤔 Scientific expertise is most needed at specific stages of the marketing lifecycle: building the initial strategy, creating a scientific messaging platform, developing evidence-based claims, and aligning the overall strategy with the unmet needs of the therapeutic area. Yet many of the individual deliverables are handled by account teams with sporadic input from science and medical knowledge centers. Scientific resources within an agency are often in high demand, and pulling resources ad hoc for individual deliverables can distract from other projects where scientific support is more focused. Hiring another full-time scientist might not be the best use of resources. Having extra scientific support when you need it would be a more efficient solution. For this, we offer expert scientific strategy consultations. Another option is to equip your team with scientific literacy skills to independently draft accurate, compelling communications. We offer scientific literacy training for account teams to lighten the load on your scientific staff who can then be used more efficiently. Discover how we can transform your health PR strategy at www.quillscience.com. Let's connect and explore how to optimize your scientific resources today! 💬🔬 #LifeSciences #PharmaMarketing #ScientificStrategy #EfficientWorkflows #PR #HealthPR #ScienceCommunication

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Every month, GW Health PR publishes insightful articles aimed at bridging the gaps in healthcare communications. This Month’s Feature: The Pitfalls of Multicultural Marketing: Why Cultural Nuances Matter The term "multicultural marketing" is often used as a catch-all phrase to describe efforts aimed at reaching diverse audiences. It’s a term that’s become synonymous with inclusivity, but it’s also one that can be dangerously oversimplified. The reality is that grouping communities into a single communication strategy overlooks the unique cultural nuances, values, and experiences of each group. To build authentic connections, marketers must move beyond the one-size-fits-all approach and dig deeper to understand the individual cultures they are engaging with. In this post, we’ll explore the pitfalls of oversimplified multicultural marketing and the benefits of a more culturally informed approach.   The Monolith Myth: Not All Communities Are the Same  When marketing campaigns attempt to engage “multicultural audiences,” they often fall into the trap of assuming that these diverse communities share the same experiences, preferences, and values. Terms like “people of color” or “minority groups” can create an illusion of unity, but they fail to account for the vast differences between cultures. The lived experiences of Black Americans are not the same as those of Latino, Asian, or Indigenous communities, and each group has its own history, language, traditions, and challenges that shape its perspectives.   For example, healthcare disparities within the Black community may stem from centuries of medical mistrust, while in the Latino community, language barriers and immigration status may play a larger role. These distinctions are critical because they influence how individuals receive, interpret, and act upon healthcare communications. By lumping these diverse groups into a single category, marketers risk alienating the very audiences they aim to reach. Please visit https://gwhealthpr.com to read more. Come back at the end of every month. 🚀#HealthcarePR #HealthEquity #CulturallyResonant #BlackCommunityHealth #PharmaCommunications #HealthForAll #GWHealthPR

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🚨👇𝐍𝐄𝐖 𝐀𝐑𝐓𝐈𝐂𝐋𝐄: **CCOs are getting a seat at the C-suite table** Elevating the role of communicators is something many of us have been focused on for years. As Dustin Siggins shares in this article that has been happening more frequently, which is a very good thing. However, elevating the role of chief communication officers also comes with new expectations for how those leaders operate within an organization and deliver results. I added my perspective on this topic along with Stephanie Roberts, Jeremy Tunis, Jeff Berkowitz and Nick Lagalante, MPS. Check it out! #communications #pr

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CALL📣 FOR SPEAKERS Keynote "Keys Series" Call for Speakers is happening NOW! 🎤 We're now accepting submissions from emerging and seasoned professional public speakers. Here's a tip: be sure to provide accurate details along with an impressive bio (a one-sentence bio response is certainly not impressive). ✨ Important: Grab the production team's attention, so be your biggest fan and pitch! ⏰ Deadline: August 3 at noon. Submit your application today and be part of an incredible event! 🌟 for more details comment below. #KeynoteSeries #CallForSpeakers #PublicSpeaking #ProfessionalSpeakers #EventOpportunity #SpeakerSubmission

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Y’all, I can’t even believe the line up we have confirmed for our next 5 DAF Day webinars 🤩 👇🏼 1️⃣ Tomorrow (Tuesday) at 12pm ET, we’ll be rolling up our sleeves and getting totally tactical, hearing from: American Heart Association’s Marketing Comms & Donor Engagement Lead, Kelley Riedy ACLU’s Development Manager, Cathy Asmus Boys & Girls Club of America’s Director of Digital Performance, Rupert Schutz We’ll discuss the key elements of their planned DAF Day campaigns leading up to October 10th. This will serve as a workshop for any and all campaign specific questions - covering mail, SMS, email, social and more ✅ 2️⃣ Next Wednesday, August 28th at 12pm ET, we’ll be diving deep into the latest DAF data with: Pan-Mass Challenge’s CFO, Michele Sommer March of Dimes’ VP of Major Principal & Planned Giving, Karyn DeMartini, MBA K2D Strategies’ President & Founder, Karin Kirchoff This will be a rare inside look at the data in The DAF Fundraising Report and the latest DAFpay results with 2 of the most successful digital DAF fundraisers in the industry 🏆 3️⃣ Tuesday September 10th at 5pm ET will be an exclusive Board-specific DAF Day session with: Jill Schlesinger, CBS news reporter, personal finance expert and board treasurer at the NYC LGBT Center Susan G. Komen’s CEO, Paula Schneider Southern Poverty Law Center’s Chief Development Officer, Cherry Z. Gamble, MBA UNICEF’s Chief Philanthropy Officer, Michele Walsh We’ll discuss the value of DAFs to your board members and how they can best activate your supporter community on DAF Day ⚡ 4️⃣ Tuesday September 17th at 12pm will be a look at all the least known, but most promising opportunities for DAF fundraising with: GoFundMe.org’s Executive Director, Amanda Brown Lierman Grapevine’s Founder & CEO, Emily Rasmussen Fred Hutch Cancer Center’s Executive Director of Gift Services & Data Management, Nohe Ka We’ll cover how DAFs are now being deployed more effectively for crisis response, social giving, peer-to-peer campaigns, and much more 📈 5️⃣ Thursday September 26 at 5pm ET will be a masterclass on intentional philanthropy, discussing how donors can maximize their DAF Day impact on DAF Day: Giving Compass’ Head of Innovation & Philanthropy, Brandolon Barnett Candid’s VP of Growth, Tracy Waksler The Center for Disaster Philanthropy’s Tanya Gulliver-Garcia 🏳️‍🌈 We’ll discuss how DAF donor’s can grow their giving, identify the best organizations for their goals and support great causes beyond their DAF gifts 💗 I know everyone is trying to mobilize quickly to take advantage of the first-ever DAF Day on 10/10 - so we’re working hard to provide top-notch education and resources that can activate your organization, your board and your donors 💪🏾 You can register for all sessions on the DAF Day events page (link below) Let’s do this! 😁 #nonprofit #philanthropy #fundraising #dafday

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Thanks for having me on your podcast, Dana Snyder. This case study proves the power of listening. Have a listen and let me know what you think: https://lnkd.in/eFHBbH6H

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My friend and colleague Jeff Caporizzo, a cancer survivor, will join an amazing panel of public health leaders from FDA, CDC, and NIH to share their insights on how audience-driven communications strategies can change the public’s awareness and behaviors towards cancer. Don’t miss this upcoming ICF webinar about the role communications can play in supporting positive public health outcomes. #cancerprevention #cancercommunications #CDC #FDA #NIH https://lnkd.in/e7te6Hh7

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Building trust is a process that requires intentionality, authenticity, humility, and a willingness to reexamine institutional norms and narratives. Melissa Tribelhorn, MPA and Northwest Association for Biomedical Research are providing critical thought leadership on an important frontier at the intersection of healthcare and technology to weigh the benefits and risks of rapid technological advancement in patient data acquisition and the potential impact on a range of products from consumer healthcare devices to breakthrough therapeutic discoveries. I deeply appreciate the approach through a critical policy lens - ie. how can we create an environment that propels new innovation while being mindful of maintaining sensible guardrails along the way?

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As evidenced by the dynamics of the presidential election, women continue to be held to a different, much stricter standard than men. In my book "WOKE: A Cultural Competence Guide for Communicators, I delve into why and how women continue to struggle for equality and representation. "Women’s quest for equality is the longest-running struggle in the history of the world. Men have ruled over humanity for millennia, and nowhere has their dominance been more pronounced than over the lives and bodies of women. Although women have made great strides toward equality in the last few decades, they continue to be held to a different standard than men, and society holds many unconscious and deeply rooted biases against them. Nevertheless, women continue challenging traditional gender norms, advocating for equal rights, and reshaping female empowerment narratives." https://lnkd.in/gsTAMAbc

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Do you know who needs to know what in a crisis, and when to release information? Check out Ben Sefarbi's article to learn more. Three of us are certified in crisis communications at The Creative Company, Inc.. Two have former actual news room experience and one was a reporter for a regional newspaper. We can help your organization be prepared. #crisiscommunications #beready

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Curious about the opportunities and pitfalls in using AI for advocacy campaigns? I'll be participating in a panel discussion next Thursday (May 16) at 2:00 ET with some AI superstars. This webinar will be a great chance to introduce yourself to the world of AI and the dos and don'ts for using AI in your advocacy campaigns. Thank you to VoterVoice (Part of FiscalNote) for inviting me to be part of this event. I hope to "see" you there. #grassroots #advocacy #digitalstrategy #ai Rubenstein Impact Group, LLC FiscalNote

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