Shashank Gaur, PhD

The market for sugar reduction is large and growing rapidly. We’re seeing demand for full and partial sugar replacement, which is affecting the growth of the market even more. Additionally, consumer preference, front- and back-of-pack labeling, nutritional fact labeling and taxes against sugar or sugary beverages in some geographies are all adding to this growth.    Interested in learning more? I recently participated in a webinar discussing the shifting consumer appetite and how brands can leverage PureCircle by Ingredion Incorporated’s patented technology for more delicious sugar reduction. ➡️ https://lnkd.in/epKZfY7b   #SugarReduction #Innovation #ProductFormulation #Webinar 

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Very important article.

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#AIForFood 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗙𝗼𝗼𝗱 𝗥&𝗗 𝘄𝗶𝘁𝗵 𝗕𝗖𝗗'𝘀 𝗶𝗻𝗻𝗼𝘃𝟴 𝗢𝗦 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝗱 𝗮𝘁 #𝗜𝗙𝗧𝗙𝗶𝗿𝘀𝘁 Institute of Food Technologists (IFT) BCD iLabs BCD is revolutionizing the food and beverage industry with the launch of Innov8 OS, a cutting-edge software platform designed to R&D Platform to Accelerate Food Formulation through AI-driven experiments for food and beverage CPG and Ingredient companies. In an era where speed to market is the key to success, BCD's Innov8 OS platform helps R&D teams achieve this by drastically reducing the number of experiments it takes to successfully complete projects at bench scale.   The reduction in the number of experiments and faster time to market is achieved by Innov8 OS’ AI-driven experimentation approach that builds in nutritional, functional, sensory, regulatory, cost and supply chain parameters into a single experiment. Innov8 OS extremely accelerates R&D cycles through AI-driven experiments and provides unprecedented visibility across all functions of the R&D process. Through the power of Artificial Intelligence, Innov8 OS optimizes R&D workflows, provides tailored formulations for specific attributes, taste, and texture profiles, and enables hyper-personalized product development based on cost and regulatory restrictions. This level of sophistication allows food and beverage companies to stay ahead of market trends and consumer demands and respond rapidly to the fast-paced changes in consumer preferences. Innov8 OS serves food and beverage CPG and Ingredient companies focused on developing products or applications for the Snacks, Dairy, Health and Wellness, Nutrition, Plant-based, Cereal and Breakfast, Baby and Kids and Confectionary product categories. By choosing Innov8 OS, companies can significantly boost their Product Velocity, streamline their R&D efforts, and gain a competitive edge in the rapidly evolving food and beverage landscape. BCD's commitment to driving innovation through technology positions Innov8 OS as a game-changer for the industry, offering a comprehensive solution that addresses the complex challenges of modern food and beverage product development. Contact: www.bcdilabs.com Michael Walton George Lenhart Ravi K. Jeff Winter Somsubhra GanChoudhuri Satya Nadella M12, Microsoft's Venture Fund Adam Bergman Elaine Watson Karl Mehta Anand Shah Rajeev Chandrasekhar Chamath Palihapitiya Biz Stone Michael Dean Rob Leclerc Nimi Katragadda Kim Cutler Kiran Mazumdar Shaw Cam Crowder Niklas Zenner David Rossow Sarah Doug Renert Eyal Briller Christine Hall Rinka Banerjee Anshul Garg Marc Andreessen Pete Flint Aaref Hilaly James Currier Peter Thiel Gigi Levy-Weiss Nat Friedman

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Ozempic/ Wegovy “miracle diet drug” users - an emerging opportunity for FMCG? A recent YouGov survey shows that 60.3% of Americans are actively seeking weight loss solutions, propelling the popularity of the latest entrant - Semaglutide. Originally designed to treat type 2 diabetes, semaglutide is the drug in brands such Wegovy, Rybelsus, and Ozempic. When Ozempic started trending on TikTok in January 2023, only 35.1% of Americans had ever heard of the drug. But now after a year of media virality, celebrity associations (Elon Musk, Amy Schumer),  and skepticism about safety, more than half (57.9%) of Americans have now heard of semaglutide and (38%) would be willing to give it a shot if prescribed. J.P. Morgan predicts that total GLP-1 (glucagon-like peptide 1) users in the U.S. could reach 30 million by 2030, around 9% of the population. Research has it that these weight loss drugs may not only suppress appetites but also lower grocery spending on categories (snacks, soft drinks, high-carb products etc.). FMCG Leaders like Nestlé are combatting this change in eating preferences by announcing Vital Pursuit, a new line of frozen portioned meals targeted at Ozempic/ Wegovy users. GNC plans to add a dedicated section in its 2,300 US stores with vitamins, protein shakes, and supplements tailored to this audience. Denver-based Simply Good Foods seeks to revitalize its low-carb diet brand Atkins in the next 12 to 18 months to meet the rising demand of these drug users. The question arises: How is this audience currently spending on existing offerings of lean cuisines, meal kits, and healthy snacks/beverages? Are these not enough to suffice the needs of Ozempic/ Wegovy users, or is a more targeted product promotional push required? I would love to hear your thoughts and also learn how this audience is being currently marketed to by other brands in your market. #ozempic #dietdrugs #health https://lnkd.in/dt3JZ9Fz

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🌟 Embracing the Low-Sodium Revolution in Food 🧂📈 The shift toward health-conscious eating has sparked a transformation in the food industry, driven by consumers well-informed about the risks associated with high sodium intake. As awareness grows, the demand for low-sodium products is not just a trend but a fundamental change in dietary habits, highlighting a significant consumer-driven innovation. 💡 Consumer Awareness: Today's consumers, aware of the health risks like hypertension and heart disease linked to sodium, are opting for healthier, low-sodium options. This shift is reshaping the food landscape permanently. 🔬 Industry Innovation: Food manufacturers face the challenge of crafting tasty, low-sodium products. Those who succeed set new standards, proving that innovation can meet consumer demand effectively. 🔍 Transparency Is Key: In today’s market, transparency is crucial. Brands that openly share product benefits build consumer trust and loyalty, making transparency a necessity rather than a strategy. 🚀 Future Outlook: The success of low-sodium products is just the start. As health priorities evolve, the market for healthier options will expand, leading to more innovative solutions at the intersection of health and food technology. As a passionate advocate for health in the food industry, I believe that understanding consumer needs and integrating cutting-edge science are essential. Let’s continue to drive the industry toward a sustainable, health-focused future. #HealthInnovation #FoodTech #ConsumerPower #SustainableFuture

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🌶️ Explore Spicy Food Market Research and uncover the fiery trends fueling consumer cravings. Unlock the sizzling opportunities in the culinary world. From flavor innovations to market growth. Check our latest article here: https://buff.ly/4byNUX4 . . . #SpicyFood #CulinaryTrends #FlavorInnovations #MarketGrowth #SISInternationalResearch #ArticleAlert #StayTuned #BusinessGrowth #FoodIndustry #marketresearch #consulting #SIS #B2B #business #mrx #ux #cx #newmr #consumerresearch #customerresearch #customerinsights #consumerinsights #b2bmarketing #marketing #strategy #marketingconsulting #strategyconsulting #managementconsulting #userexperience #customerexperience #marketintelligence #marketanalysis #dataanalysis #businessintelligence #businessgrowth #datainsights #industrytrends #businessdevelopment #businessconsulting #marketingstrategy #digitalmarketing #markettrends #corporatestrategy #globalmarket #consumertrends #brandconsulting #businessinsights #strategicconsulting #marketstrategy #globalbusiness #consultingfirm #globalconsulting #competitiveintelligence #businessconsultant #strategicgrowth

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Consumer preferences in dairy beverages are evolving fast! 🥛✨ From protein-enriched drinks to sustainable choices, the industry is seeing major shifts driven by health, flavour and environmental concerns. 🌍 Here are the Top 5 Trends Changing the Taste of Dairy Beverages: 1️⃣ Rise of Flavored Milk 2️⃣ Emergence of Protein-Enriched Dairy Drinks 3️⃣ Functional Dairy Beverages 4️⃣ Sustainability-Driven Preferences 5️⃣ Low-Sugar and Lactose-Free Options Which trend do you think is the most impactful? Let us know in the comments and for more simplified & informative content follow Asish kumar 📌 #dairyindustry #foodtrends #healthyliving #beverages #sustainability #dairybeverages #consumers #market #taste

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📰 Snack Trends Alert! 📰 Dive into the latest article "Sizing Up Snacks" from CStore Decisions to uncover the hottest trends shaping the snack industry today. 🍿🍫 From healthy options to indulgent treats, this comprehensive guide breaks down what consumers are craving. With snacking habits evolving rapidly, staying ahead of these trends is crucial for c-store success.📈🍪 Read full article here --->: https://bit.ly/3S5Sww8

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Fermented Spices Market: Future Insights. Health Benefits Drive Demand People are increasingly choosing foods that are good for their health. Fermented spices, like turmeric and ginger, are packed with probiotics that help with digestion and boost overall health. This trend of choosing functional foods will keep growing. Sustainability Matters Consumers care about the environment, and fermented spices offer a sustainable choice. The fermentation process helps preserve spices naturally, reducing the need for artificial preservatives and cutting down on food waste. Ethical sourcing and fair trade will also be important in attracting consumers. New Fermentation Methods Advances in fermentation techniques will lead to new and exciting flavors. Companies are experimenting with different bacteria and yeast strains to create unique spice blends that appeal to a wide range of tastes. Global Flavors As people explore more global cuisines, the demand for bold, exotic flavors will grow. Fermented spices like kimchi seasonings and black garlic will become more popular as they add depth and complexity to dishes. Expanding Market Fermented spices aren’t just for home cooks; they’re also making their way into restaurants. Chefs are using these spices to create unique dishes, and the rise of plant-based diets means more people are looking for flavorful spices to enhance their meals. Safety First As the market grows, ensuring the safety of fermented spices will be important. Clear guidelines and regulations will need to be in place to make sure these products are safe to eat. Challenges and Opportunities Educating consumers about the benefits of fermented spices will be key. While some may be hesitant to try fermented products, this is an opportunity for brands to stand out through innovation and marketing.

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Optimizing Micronutrient Intake. Optimizing micronutrient intake requires a multifaceted approach that includes high-quality food sources, personalized diet planning, fortification, and [judicious] supplementation. Strategies for optimizing micronutrient intake: Seasonal produce and food quality: incorporating a variety of fresh, seasonal fruits and vegetables can provide a broad spectrum of essential nutrients. Emphasize high-quality food sources to maximize nutrient density. Diet planning and nutritionist consulting: customized diet plans developed in consultation with nutritionists/nutrition "experts" can ensure a balanced intake of essential nutrients. This is particularly important for populations with increased nutritional demands such as athletes, the elderly, etc. Fortification: utilizing fortified foods, such as fortified dairy, grains, and cereals, can help achieve recommended nutrient intakes, especially for those struggling to achieve adequate micronutrient intake via non-fortified foods. Supplementation: strategic supplementation can address potential deficiencies. It is advisable to base supplementation on individual dietary assessments to tailor to specific needs. Education and awareness campaigns: promoting awareness and education on the importance of micronutrient intake through targeted campaigns and nutritional education programs can enhance public understanding and encourage better dietary practices (although research shows that this alone is insufficient to make a meaningful impact in diet-related behavior change). Micronutrients: Copper: integral to energy production and connective tissue formation. Iodine: crucial for thyroid function and metabolic regulation. Iron: vital for oxygen transport and energy production. Magnesium: essential for muscle function and bone health. Selenium: supports antioxidant defense and thyroid function. Zinc: important for immune function and protein synthesis. Vitamins A, C, E: function as antioxidants, protecting cells from oxidative stress and enhancing immune function. B Vitamins: essential for energy metabolism, red blood cell formation, and neurological health.

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Optimizing Micronutrient Intake. Optimizing micronutrient intake requires a multifaceted approach that includes high-quality food sources, personalized diet planning, fortification, and [judicious] supplementation. Strategies for optimizing micronutrient intake: Seasonal produce and food quality: incorporating a variety of fresh, seasonal fruits and vegetables can provide a broad spectrum of essential nutrients. Emphasize high-quality food sources to maximize nutrient density. Diet planning and nutritionist consulting: customized diet plans developed in consultation with nutritionists/nutrition "experts" can ensure a balanced intake of essential nutrients. This is particularly important for populations with increased nutritional demands such as athletes, the elderly, etc. Fortification: utilizing fortified foods, such as fortified dairy, grains, and cereals, can help achieve recommended nutrient intakes, especially for those struggling to achieve adequate micronutrient intake via non-fortified foods. Supplementation: strategic supplementation can address potential deficiencies. It is advisable to base supplementation on individual dietary assessments to tailor to specific needs. Education and awareness campaigns: promoting awareness and education on the importance of micronutrient intake through targeted campaigns and nutritional education programs can enhance public understanding and encourage better dietary practices (although research shows that this alone is insufficient to make a meaningful impact in diet-related behavior change). Micronutrients: Copper: integral to energy production and connective tissue formation. Iodine: crucial for thyroid function and metabolic regulation. Iron: vital for oxygen transport and energy production. Magnesium: essential for muscle function and bone health. Selenium: supports antioxidant defense and thyroid function. Zinc: important for immune function and protein synthesis. Vitamins A, C, E: function as antioxidants, protecting cells from oxidative stress and enhancing immune function. B Vitamins: essential for energy metabolism, red blood cell formation, and neurological health.

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Optimizing Micronutrient Intake. Optimizing micronutrient intake requires a multifaceted approach that includes high-quality food sources, personalized diet planning, fortification, and [judicious] supplementation. Strategies for optimizing micronutrient intake: Seasonal produce and food quality: incorporating a variety of fresh, seasonal fruits and vegetables can provide a broad spectrum of essential nutrients. Emphasize high-quality food sources to maximize nutrient density. Diet planning and nutritionist consulting: customized diet plans developed in consultation with nutritionists/nutrition "experts" can ensure a balanced intake of essential nutrients. This is particularly important for populations with increased nutritional demands such as athletes, the elderly, etc. Fortification: utilizing fortified foods, such as fortified dairy, grains, and cereals, can help achieve recommended nutrient intakes, especially for those struggling to achieve adequate micronutrient intake via non-fortified foods. Supplementation: strategic supplementation can address potential deficiencies. It is advisable to base supplementation on individual dietary assessments to tailor to specific needs. Education and awareness campaigns: promoting awareness and education on the importance of micronutrient intake through targeted campaigns and nutritional education programs can enhance public understanding and encourage better dietary practices (although research shows that this alone is insufficient to make a meaningful impact in diet-related behavior change). Micronutrients: Copper: integral to energy production and connective tissue formation. Iodine: crucial for thyroid function and metabolic regulation. Iron: vital for oxygen transport and energy production. Magnesium: essential for muscle function and bone health. Selenium: supports antioxidant defense and thyroid function. Zinc: important for immune function and protein synthesis. Vitamins A, C, E: function as antioxidants, protecting cells from oxidative stress and enhancing immune function. B Vitamins: essential for energy metabolism, red blood cell formation, and neurological health.

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Optimizing Micronutrient Intake. Optimizing micronutrient intake requires a multifaceted approach that includes high-quality food sources, personalized diet planning, fortification, and [judicious] supplementation. Strategies for optimizing micronutrient intake: Seasonal produce and food quality: incorporating a variety of fresh, seasonal fruits and vegetables can provide a broad spectrum of essential nutrients. Emphasize high-quality food sources to maximize nutrient density. Diet planning and nutritionist consulting: customized diet plans developed in consultation with nutritionists/nutrition "experts" can ensure a balanced intake of essential nutrients. This is particularly important for populations with increased nutritional demands such as athletes, the elderly, etc. Fortification: utilizing fortified foods, such as fortified dairy, grains, and cereals, can help achieve recommended nutrient intakes, especially for those struggling to achieve adequate micronutrient intake via non-fortified foods. Supplementation: strategic supplementation can address potential deficiencies. It is advisable to base supplementation on individual dietary assessments to tailor to specific needs. Education and awareness campaigns: promoting awareness and education on the importance of micronutrient intake through targeted campaigns and nutritional education programs can enhance public understanding and encourage better dietary practices (although research shows that this alone is insufficient to make a meaningful impact in diet-related behavior change). Micronutrients: Copper: integral to energy production and connective tissue formation. Iodine: crucial for thyroid function and metabolic regulation. Iron: vital for oxygen transport and energy production. Magnesium: essential for muscle function and bone health. Selenium: supports antioxidant defense and thyroid function. Zinc: important for immune function and protein synthesis. Vitamins A, C, E: function as antioxidants, protecting cells from oxidative stress and enhancing immune function. B Vitamins: essential for energy metabolism, red blood cell formation, and neurological health.

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🚨A2 Milk Claims Stand Firm: What Consumers Should Know🚨 The Food Safety and Standards Authority of India (FSSAI) has withdrawn its August 2024 advisory, allowing food businesses to continue marketing products with A1 and A2 milk claims. 🧬 Why is A2 Protein Important? #A2Milk, derived from specific cow breeds like Gir and Sahiwal, contains A2 beta-casein protein, which is believed to be easier to digest and more suitable for people sensitive to A1 protein. The distinction between A1 and A2 milk lies in their protein structure, directly impacting digestion and potential health benefits. At oRegion® we proudly collaborate with natural farmers to produce A2 Gir Cow Ghee, offering consumers the finest quality products rooted in tradition and science. As the dialogue around A1 & A2 proteins continues, it’s vital to support transparency and traceability, empowering customers to make informed choices about their health. https://lnkd.in/d-QV-mJC oRegion® Rajat Nikhade #NaturalFoods #A2Milk #FoodSafety #oRegion #HealthAndWellness #Sustainability

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With the allergen-free food market expected to soar beyond USD 102 billion by 2034, food companies are stepping up to meet the rising demand for safe, indulgent alternatives. As food allergies continue to affect millions globally, gluten-free, dairy-free, and nut-free chocolates and candies are becoming more than just a trend – they’re a necessity! The global rise in food intolerances has driven a 7.4% growth in the allergen-free segment, offering consumers worry-free ways to enjoy their favorite sweets. Stay ahead of the curve with candy that’s crafted for everyone’s taste buds! #Allergenfree #Glutenfree #Dairyfree #Chocolates #Allergenfreedessert #Glutenfreechocolate #Foodallergies #Candies #Nondairyfood #Chocolatier #Confectionery #LactoseFreeChocolate #PlantBased

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Adopting clear and easy-to-read front-of-package labeling on food products helps consumers make informed decisions. ➡️ Consume less than 5gr of salt per day. ℹ️ https://lnkd.in/gdE46_uG

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