Shannon Rosic

With over 21 public enforcement actions, 19 finalized rules, 7 proposed rules, 3 supervisory highlights, 5 consumer protection circulars, and 2.1 million consumer complaints—2024 was yet another busy year for the CFPB. Join this webinar on Wednesday, November 20th as experts review what happened in 2024 and share their thoughts for what to expect in 2025. Save your seat (and earn 1.25 #CRCM, #CFMP credits): https://lnkd.in/ebszWQ9C

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Looking forward to learning from industry experts in this #IRA webinar!

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Data drives decisions. 🧠 We recently worked with an exceptional Credit Union that lacked essential customer insights. They didn't know the lifetime value of their customers, their duration of membership, or the revenue earned per relationship. Here’s how we transformed their approach: Privacy is crucial, but leveraging search, programmatic, and OTT advertising data has given them invaluable insights. We helped them understand customer interactions, product interests, and ultimately, drive up their lifetime value. This informed their marketing spend, ensuring every dollar was well spent. It's been a fantastic journey helping them realize the true worth of their customers and strategize for growth. At the end of the day, numbers tell stories. We help you listen.

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Read more about the marketing use cases for research, brainstorming, audience targeting, and content reuse that I’ve seen success with in using AI tools.

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The questions on ADA Compliance are coming in frequently from clients these days. Lead dev Oris Carballosa on our team here at Smith provides a helpful overview for assessing your site's accessibility—including a simple, curated checklist. https://lnkd.in/g2M3RF3M

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Join us for 'The Late Payment Playbook' webinar tomorrow at 2:00 p.m. ET. Reserve your seat now: https://lnkd.in/dkris8xT. Key topics include: 💡 Preventing Late Payments: Strategies for timely billing and customer trust. 💡 Effective Communication and Support: Tailored messaging and assistance programs. 💡Analytics and Best Practices: Top methods to reduce DSO and accelerate payments. #webinar #utilities #payments

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Here's my latest article on CDPs and how to choose the right technology for your needs.

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A new TransUnion report highlights how cutting-edge consumer data solutions can help state agencies improve constituent experiences and program enrollment efficiencies. Learn how you can enhance constituents’ online and call center experiences while deterring fraud: https://gag.gl/ELWKmM #DataSolutions #BrandedCalling

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Ｉｓ ｔｈｉｓ ｙｏｕ？ 🅰) You are in a growing market where sales grow naturally without the need for prospecting. 🅱) You have all the sales you can handle and do not want to increase them further. If you are not 🅰 or 🅱, let me tell you how a Revolving Credit program like ZAPFI can help you.

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Digital closings deliver meaningful results for our lenders. Check out how Snapdocs' unique approach enables our customers digitize their closings at scale and makes mortgage a snap.

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A new TransUnion report highlights how cutting-edge consumer data solutions can help state agencies improve constituent experiences and program enrollment efficiencies. Learn how you can enhance constituents’ online and call center experiences while deterring fraud: https://gag.gl/ELWKmM #DataSolutions #BrandedCalling

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Do you have great press releases but lack ability to measure #ROI? Check this out: Notified just announced signification enhancements to our GlobeNewswire Analytics platform. Available by default for all newswire customers these advancements offer organizations deeper, more intuitive insights into the performance and ROI of their press releases, making it easier to measure impact and optimize communication strategies. Key benefits: ✅ Actionable insights, by providing intel about press release performance, enabling communications professionals to assess targeting effectiveness and make informed adjustments. ✅Data at their fingertips via a seamless and intuitive user interface with versatile data displace which simplify data analysis ✅ Comprehensive coverage, by providing extensive clipping coverage, including new international placements, to offer a more complete view of the press release's reach. Check out our release for more information, or message me for a direct demo: https://lnkd.in/g476D-Wa #YourStoryGoesHere #analytics #pressrelease #PR #GlobeNewswire #Notified #CommunicationStrategy #Impact #ROI Sophie Schmitt Marcus Nowak Aydin Özyilmaz Charles Stewart Dainora Kuliesaite Michael Winter Tonia Gentile Hamza Al-Taie Leon Schmelter

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Tomorrow, on the FixedOps UX, guest Mike Vogel reminds us that we need to stop chasing numbers - focus on the customer experience. Mike has leveraged an amazing fixed operations career at several large dealer groups to build an in-demand coaching firm. Amazing service revenue and rock-solid retention starts with great fixed ops leadership, which requires getting up close with your teams, processes and customers. See the full episode tomorrow right here! #fixedopsux #fixedops #dealership #dealerships #customerexperience #coaching #customerinsights #customerloyalty #customerreview #userexperience #employeeengagement #technicians #mechanics #autodealers #autoindustry #culture #organizationalculture #teambuilding #efficiency #innovation  

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Sharing an insightful piece on holiday marketing strategies by our friends at Basis Technologies. TLDR: Brands shouldn't overlook #dooh in their omnichannel approach to reaching shoppers. "Consider how to connect with consumers across their screens. For instance, using digital out-of-home to advertise near a brand’s brick-and-mortal location can generate both in-store sales and the type of awareness that results in searches and online purchases." My plug: Volta Media, A Shell Brand has a powerful, proven and unique #brandsafe network of screens that intercept millions of shoppers in the act of shopping. Not all dOOH screens do the same thing, so be judicious in your tactics.

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TransUnion latest US Betting Report found 42% of online bettors were targeted by fraud and 13% fell victim. Download the infographic for more fraud trends related to online bettors: https://gag.gl/mYR7ou #Gaming #ResponsibleGaming #OnlineGamingFraud

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What's driving local business growth in America? Let's take a closer look through the lens of something sweet: ice cream🍦 Our team at Semrush revealed a significant surge in U.S. searches for “ice cream” and related terms. Here's the scoop (see what I did there?): 🍦 Summer Peaks: While summer spikes were expected, what caught our attention was the over 100% increase in national ice cream searches this year. This underscores the importance of planning for seasonality in long-term SEO strategies. 🍦 Smartphone Impact:  Convenience is key. Between 2019 and 2021, searches for “open now near me” increased by 400%YoY, showing just how much consumers are relying on their smartphones to quickly find nearby ice cream spots. 🍦 More Shops, More Searches: The rise in searches could also be tied to the growing number of ice cream shops.  🍦 Flavor Trends: "Ice cream near me" saw a 135% growth from June 2021 to 2024, while searches for "gelato" and "high protein ice cream" are on the rise, with increases of 72% and 158%, respectively.  Meanwhile, interest in "keto ice cream" and "mochi ice cream" is cooling off. 🍦 Local Insights Matter: National trends are essential, but local shops should focus on long-tail keywords. Search behavior varies from city to city, making local insights crucial for a winning marketing strategy. I’m curious—what do you think of these insights? How do you see these trends playing out in your local business? Find the full report here: https://lnkd.in/d_edK8uv #IceCream #SEO #MarketingStrategy

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TransUnion’s latest infographic provides a snapshot of consumer spending and fraud trends. Get it now to see where Americans plan to spend more; what price increases are causing the most concern; and whether consumer-reported fraud is on the rise: https://gag.gl/RPFjyV #TransUnion #ConsumerPulse #Retail #ConsumerSpending

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