Shanleigh Guzman

Outbound Sequences can do more harm than good for SDRs. (I think when used appropriately, they can be a massive help, but most teams use & abuse them -- completely missing the point of them & wonder why they can't land in the primary inbox & get no responses) I think the days of the traditional 27 day sequence are over. We need change. Most tasks get long overdue anyway and end up not being completed. Here's the issue with them: Often, SDRs are reactive to their sequences/cadences... When in reality, you should be pro-active. Let me explain: Imagine you send your first initial email and it gets opened 5+ times. Or you send a LI connect request and they accept it + look at your profile. Most SDRs will move onto their next task and ignore the intent signal. Instead, use prospect engagement as a way to be more pro-active. IE: do not wait 3 days from the day you sent your first email if there's a ton of engagement. Try calling them same day, bumping your email the next day and throwing a connect request on LI. You should try and switch your messaging up based on prospect engagement, too. IE: your cold call opener should be different for someone who has accepted your LI request + looked at your profile / opened your email a bunch vs someone who hasn't engaged at all. Be the quarterback of your sequences.. Don't let them control you! Second issue: most sequences end up piling up overdue tasks.. This is because sequences have way too many steps. If you liked this, I share 1 free outbound prospecting tip that 4200+ SDRs and AEs read every week. https://lnkd.in/e2cJkJqr

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The results are in! Gong has been named a leader in the new report, The Forrester Wave™: Revenue Orchestration Platforms, Q3 2024. In this report, Forrester analyzed and scored 12 top vendors in the market. Gong received the highest scores possible for more criteria than any other vendor, including:   ⭐ Innovation ⭐ AI and automation differentiators ⭐ Range of analytics insights ⭐ Platform UX and integration “Gong’s AI reveals unique buyer and seller insights to improve deal outcomes. One of the few companies founded with AI at its core, Gong has used its nine-year AI résumé to create transformative insights for revenue organization." Check out the full report here: https://lnkd.in/dzmzU62Y

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As a Sales or Rev Ops leader, closing out commissions for the end of the month involves asking yourself 8 key questions around when it's time to move on from spreadsheets. CaptivateIQ, the modern SPM solution, shares insights on transitioning from spreadsheets in our Multiplier blog - read on!

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Every manager, director, and C-Suite executive at Alleyoop was an SDR at some point & we looked for that on purpose! To lead our team of SDRs, we want people who understand what SDRs are doing from first-hand experience. We believe that being an SDR prepares a strong career path for you. It can set you up to become a closer, sales manager, marketing manager, or go into operations. The SDR role is a great starting point! It can help you understand how a company's revenue engine works. Starting, learning, and growing as an SDR is one of the most rewarding career paths 🙂 Reach out to me if you are interested in starting your career in sales! #sdrcareerpath #salesleadership

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Engaging the right buyers at the right time is critical to sales success. ZoomInfo Copilot's Target Account Digests alert you when your most promising suspects are showing the right buying signals. 🔔 Get personalized daily digests — delivered via Slack or email — with AI-powered recommendations for next steps. Never miss a sales opportunity with ZoomInfo Copilot: bit.ly/3yxBNes #ZoomInfoCopilot

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85% of deals are won by the seller who engages first 🏎️ 🏁 ZoomInfo Copilot’s sophisticated AI delivers real first-mover advantage. It identifies prospective buyers in your ICP who are also ready to speak with you — before your competitors know about it. Get real-time recommendations that connect you with motivated buyers at the optimum time. Learn more on the blog 🔗: bit.ly/3XWIaCH

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Need to transform your SDR team’s performance? How to help your sales team achieve results that will earn you trust and budget. First, audit your content arsenal. Are your SDRs armed with the right tools? Invest time in creating or curating great collateral that addresses your Ideal Customer Profile’s (ICP) pain points and your solutions. Convert the best-performing material into templates. If budget allows, invest in intent tracking tools like ZoomInfo. Provide your SDRs with real-time intelligence on potential leads. This could involve identifying companies visiting key pages of your site or using tools that detect general intent based on topics. Now, launch micro-campaigns. Develop industry-specific value propositions and targeted landing pages. Your SDRs need ammunition that speaks directly to each vertical. Always measure & optimize. Track response rates, meeting conversions, and pipeline velocity. Use these insights to refine your approach. Don’t fear failure – it’s the only way to hit the target. Make small changes based on what works and what doesn’t. What’s working for your SDR enablement? While it can be an overwhelming project, it’s crucial for establishing the foundation for solid growth. #B2BMarketing #SalesEnablement #CMO #Leadership

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How do you find the RIGHT RevOps hire? 💡 Shantanu Shekhar, Senior Director of GTM Operations at Gong, shares his time-tested triad to evaluate the interviewing candidate: 🤔 Thought Leadership: What kind of impact have they created in their previous roles? ⚙️ Process Leadership: What different projects have they worked on, and were they able to deliver results? 👥 People Leadership: What’s their communication strategy, and how do they translate tactics to drive change? We’ve compiled 11 other precious pieces of advice from seasoned RevOps experts ✅ Check them out here: https://lnkd.in/gQvE468T #revops #hiring #advice #careergrowth

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Attention San Francisco! Join me and other RevOps pros at RevOps After Dark to discuss some of the hottest topics in revenue right now: -- AI & Tech. -- Strategic alignment. -- Collaboration. -- Market trends. -- The future of RevOps. Don't miss out on this opportunity to join the conversation & network with like-minded professionals. Check out the link for more information and feel free to share! #RevOps #SanFrancisco #Networking

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Go ahead...hit that Gong 💥 We've teamed up with the talented folks at Gong to bring Ecosystem Intelligence into your revenue workflows! 🙌 Crossbeam Copilot for Gong puts Ecosystem Intelligence and insights directly within Gong so you can access key ecosystem data to provide context, improve engagements, and close deals faster. 📈 The best part? Do it all within Gong Engage to stay in the flow of work 😎 Here’s a quick rundown of what teams can do: - Simplify prospecting with access to automatic partner overlap data - Uncover better leads, identify key contacts and easily add them to your CRM - Leverage plays packed with relevant actions to take based on contextual insight for every deal - Close deals faster with access to warm intros and account insight right from within your app Learn more: https://lnkd.in/gP8VcziH

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Sales reps today are overwhelmed — large books of business leave little time for prospecting, making it tough to drive growth. But with ZoomInfo Copilot, five minutes is all you need to check in with existing accounts, start an expansion conversation, and engage with a new, likely-to-buy prospect. Watch our own Jake Lehman demo ZoomInfo Copilot’s prioritized accounts, signals, and buying groups features. Coupled with the AI emailer, Jake crafts high-quality personalized outreach to three companies in the time it takes to make a cup of coffee. #ZoomInfoCopilot

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Want to be a great CSM? - - - Find a way to get things done. Board deck need updating? Data need analysing? JTBD need verifying? Sizzler vid need recording? If you can do it now, just do it now. 🤳 Avoid distractions - try closing emails & slack for 50% of your day. They’ll be there when you get back and the world won’t have ended. 🙅‍♂️ Say no more - yup you know this one already. Tip: make your priority list or OKRs public to bring data to your decision making (Asana, Notion etc). 🏗 Build your track record - try sharing customer soundbites with SLT to generate buy-in. Your approach works and you need to protect more time to increase output. Just find a way to get things done - do this 2 or 3 times a week and you’ll be outperforming your peers by the end of Q4. That’s the post. #customersuccess #timemanagement #saas #b2b

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Prospecting just got a whole lot easier. ✨ ZoomInfo Copilot connects you to the right buyers at the right time, so you don't have to spend hours searching for your next lead. Request a demo to see Copilot in action: bit.ly/3Vj9RCS #ZoomInfoCopilot

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RevOps leaders are building their tech stacks around tools they are confident can scale alongside their growing teams (and complexities). Today QuotaPath has released a series of features that position us as the most adaptable commission software for high growth teams with complex compensation problems. I use QuotaPath constantly (a fun perk of the job), and we are constantly listening to our customers and evolving QuotaPath to address their biggest pain points. Features like a first-of-its-kind Mapping Manager that allows users to build data logic once in a template, save it, and re-use it anytime they need to add a new comp plan and connect to its data source. (A massive time saver.) Our Manager Plans and Dynamic Team Assignments are designed to seamlessly support the shifts that occur when reps transition between teams. These features ensure that your compensation plans stay aligned with your evolving team structure. And a new multi-level approval process promises that by the time Finance gives its final sign-off on commission earnings, reps and sales leadership have already seen and approved their earnings, streamlining the payout process while giving reps more ownership over their commissions. Congrats to our team and thank to every customer who has contributed to QuotaPath’s evolution. 

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CROs and sales enablement leaders want fast, repeatable, and reportable ways to deliver sales knowledge to sellers whenever they need it. BUT:  1. Sales training doesn’t help do this fast enough (it takes 3+ months for the average seller to ramp up, and they will continue to need SE support to answer everyday buyer questions after that) 2. SE bandwidth is limited and hiring more SEs to solve this problem is an extremely expensive solution To combat this at scale, Luke Martin, Senior Manager, Revenue Enablement Infrastructure Operations at ZoomInfo decided to innovate with AI – where every seller could ask AI a sales question, and it would answer it accurately and phrased the same way an SE would. Curious to know how that journey went? Join us for our webinar, 𝗡𝗼 𝗠𝗼𝗿𝗲 𝗠𝗶𝘀𝘀𝗲𝗱 𝗧𝗮𝗿𝗴𝗲𝘁𝘀: 𝗨𝘀𝗶𝗻𝗴 𝗔𝗜 𝘁𝗼 𝗚𝗮𝗶𝗻 𝗮𝗻 𝗨𝗻𝗳𝗮𝗶𝗿 𝗦𝗮𝗹𝗲𝘀 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗮𝘁 𝟵 𝗔𝗠 𝗣𝗧, 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟮𝟭 where we'll be discussing: ✨ The challenges Luke and many other sales/enablement leaders are facing today ✨ Separating gimmicky “AI software” from AI products and solutions that actually work ✨ Scaling AI adoption across your sales organization while keeping security, data privacy, and costs in mind Link to register 👇 https://lnkd.in/ecEBPG_t #CRO #Sales_enablement_leaders

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Why Fractional Work is a Perfect Fit for Many B2B SaaS Sales Executives 🚀 Ever wondered what it feels like to have total control over your career? After years in B2B SaaS sales, I’ve found that fractional work is one of the best ways to transition into working for yourself—or even starting your own business. Here’s why: I get to choose WHAT I work on: No more projects that don’t align with my strengths or interests. I focus only on what I do best. I get to choose WHEN I work: Whether it's busy or slow, I have the flexibility to align work with my life and homeschool. I make my own schedule. I get to choose WHO I work with: I collaborate with clients and teams that align with my values and goals—no more mismatches. I get to choose WHY I work: I know I'm blessed to have a spouse providing benefits and I also know I'm working to make something for my family. I get to choose HOW I work: Every process is designed around my style, allowing me to deliver the best results efficiently. I get to choose WHERE I work: Who cares my location so long as I crush it. I have a car and a zoom too lol I get to say NO: Turning down work that doesn’t fit my goals or priorities has been empowering. No pressure to compromise ethics to keep a job. I get to say YES: The freedom to take on opportunities that excite me means I’m always engaged in work that I’m passionate about. It's truly fun! It all comes down to QUALITY and FREEDOM. If you’re in B2B SaaS and thinking about transitioning, fractional work lets you design a career on your own terms. 💡 Who’s ready to make the shift? 🏃‍♂️ DM me and let's talk. #FractionalWork #B2BSaaS #CareerFreedom #PreCallAI #EngineerMasterSolutions

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Top 5 key metrics I recommend CROs use for inside sales professionals: 1. Speed of response 2. Efficiency of progression through the process 3. Number of calls per day 4. Number of positive outcomes 5. Demo sets As a CRO leader, these are five metrics that I live by. 

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Building high-performing sales teams all starts with the interview process. On the latest podcast episode of 30 Minutes to President's Club, I share my top tips for smarter hiring practices. Here’s a sneak peek: ✅ Ask Candidates How They Prepared: Start by asking, “What did you do to prepare for this interview?” It’s a quick way to reveal their work ethic and readiness for high-stakes roles. ✅ Go Deep in Final Interviews: Build a connection, probe for any “yellow flags,” and ask about past successes. Make sure they understand why they succeeded, steering clear of those who rely on luck. ✅ Empower Seasoned Managers to Decide: Trust your experienced managers with the final say. Step in for junior managers to prevent settling for “B” and “C” players. ✅ Standardize Key Processes: Create consistency in pipeline reviews, forecast calls, and one-on-ones—standardize 80% and leave 20% for creative flexibility. Tune into the full episode here: https://lnkd.in/g7xJKgrh As always, a big shout out to the 30MPC team for having me on! 

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#andanotherone Want to use your conversations to empower your teams? Do you use Gong or do you think your team should be using an AI solution to improve their process? Hit me up! #zoominfo 🤑

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