David S Freid

SEO Updates - July 1-Reddit has restricted access for almost all search engines except Google. Rumors suggest a $60M deal between Reddit and Google. 2-OpenAI has introduced its own search engine, "SearchGPT," with a new user-agent called 'OAI-searchBot.' 3-Google Gemini has rolled out several behavioral updates aimed at mitigating real-world harms. Stay tuned for more updates and how they might impact your SEO strategy!

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Google has likely filtered out some legitimate reviews from your #Google Business Profile, believing those reviews were spam. Discover how GBP reviews are filtered for spam and what you can do if reviews are incorrectly marked as spam. https://lnkd.in/ghHrH7GY #SEO #marketing

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Expert in On-Page, Off-Page, and Technical SEO Optimization, with certifications from Google, SEMrush, and UC Davis. I specialize in improving website rankings, driving organic traffic, and delivering measurable results through proven SEO strategies. Let’s connect to discuss how we can enhance your website's performance and achieve your goals. https://lnkd.in/d_KXV_Zc #SEO #OnPageSEO #OffPageSEO #TechnicalSEO #DigitalMarketing #GoogleCertified

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What Is An AIO In SEO? AI Overviews, or AIOs, are one of Google’s newest search features to grace the SERPs. AI Overviews provide users with AI-generated answers and topic summaries, and they are gaining momentum. Google launched it as an experiment in May 2023, and since then changed the traditional search to kick off a new era of SEO. Now the focus for SEO is on optimizing websites for AI Overviews.

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𝐓𝐢𝐫𝐞𝐝 𝐨𝐟 𝐋𝐨𝐬𝐢𝐧𝐠 𝐌𝐨𝐛𝐢𝐥𝐞 𝐓𝐫𝐚𝐟𝐟𝐢𝐜? 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐌𝐏 𝐌𝐢𝐠𝐡𝐭 𝐁𝐞 𝐭𝐡𝐞 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐘𝐨𝐮... Google AMP (Accelerated Mobile Pages) revolutionizes mobile web browsing by ensuring fast-loading, streamlined pages. Here’s a quick look at its impact: • 𝑺𝒑𝒆𝒆𝒅 𝒂𝒏𝒅 𝑷𝒆𝒓𝒇𝒐𝒓𝒎𝒂𝒏𝒄𝒆: AMP pages load almost instantly, reducing bounce rates and boosting engagement. • 𝑪𝒐𝒏𝒔𝒊𝒔𝒕𝒆𝒏𝒄𝒚: Uniform experience across all mobile devices. • 𝑯𝒊𝒈𝒉𝒆𝒓 𝑹𝒂𝒏𝒌𝒊𝒏𝒈𝒔: Faster page speed can improve SERP rankings. • 𝑽𝒊𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒚: Often featured in Google’s Top Stories carousel, driving significant traffic. • 𝑪𝒍𝒊𝒄𝒌-𝑻𝒉𝒓𝒐𝒖𝒈𝒉 𝑹𝒂𝒕𝒆𝒔: The AMP lightning bolt symbol encourages clicks, boosting CTR. • 𝑴𝒐𝒃𝒊𝒍𝒆-𝑭𝒊𝒓𝒔𝒕 𝑰𝒏𝒅𝒆𝒙𝒊𝒏𝒈: Ensures a fast, user-friendly mobile version for primary indexing. Google AMP is a powerful tool for improving mobile user experience and SEO but is integrated thoughtfully into a broader strategy, for more insight, read the full article: https://lnkd.in/df--WnWC #mobileexperience #googleamp #fastpages #mobiletraffic #userengagement #clickthroughrates #mobilespeed 𝘠𝘰𝘶𝘳 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘮𝘦𝘢𝘯𝘴 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘵𝘰 𝘶𝘴. 𝘐𝘧 𝘺𝘰𝘶 𝘧𝘰𝘶𝘯𝘥 𝘷𝘢𝘭𝘶𝘦 𝘪𝘯 𝘵𝘩𝘪𝘴 𝘤𝘰𝘯𝘵𝘦𝘯𝘵, 𝘱𝘭𝘦𝘢𝘴𝘦 𝘤𝘰𝘯𝘴𝘪𝘥𝘦𝘳 𝘳𝘦𝘱𝘰𝘴𝘵𝘪𝘯𝘨. 𝘞𝘪𝘵𝘩𝘰𝘶𝘵 𝘺𝘰𝘶𝘳 𝘩𝘦𝘭𝘱, 𝘰𝘶𝘳 𝘳𝘦𝘢𝘤𝘩 𝘪𝘴 𝘭𝘪𝘮𝘪𝘵𝘦𝘥...

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What are URL redirects? A redirect is a way to send people and bots to a new URL when they request the old URL, but the page has changed locations. Read Ahrefs’ latest blog to learn about the types of redirects and its impact on #SEO: https://lnkd.in/g9v_tNZ8

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Here is one of the reasons I left the marketing side of auto: A new store has a Sincro, an Ansira company website. Sincro uses Google 360 but doesnt give dealer access to GA4 within that. They didnt help the dealer setup their own GA4. The support tanked with Sincro so the dealership decides to switch to Dealer Inspire. Now they have to create a new GA4 acct and lose all historical data. It will cost them dearly when it comes to advertising. Lesson from this: Do the right thing, the right way everytime to be a great partner. This is the 💩 that makes us good vendor partners look bad. #bebetter

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⚡ No, it is not just you - the cost per click (CPC) for Google Ads continues to 📈rise! ✏ There is a great new study covering 4 billion in media spend posted on Media Post showing: ➡ COSTS ARE UP - 13% increases in CPC costs year-on-year in the first quarter of 2024 (compared with a 9% increase YoY in Q4 2023) ➡ COMPETITION IS GROWING - 17% increase in gross search spend year-on-year in the first quarter of 2024 ➡ TRAFFIC GROWTH FROM ADS IS SLOWING DOWN - 4% click growth YoY in first quarter of 2024 (compared with an 8% increase in YoY in Q4 2023) ➡ AVERAGE VALUE OF ORDERS IS NOT INCREASING - 1% increase in AOV (just a slight increase from roughly flat growth in Q4 2023) What does this all mean for you 🤷‍♀️? It means you should have a 📢 FULL FUNNEL digital marketing strategy. Relying on one or two channels puts your business at a disadvantage going forward. You can learn more here -

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CRUSH organic marketing with GEO [Generative Engine Optimization]. It’s not SEO. It’s a different beast and you need to learn how to harness it. CoPilot, ChatGPT, Perplexity. Get ready. #digitalmarketing #seo #ai

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Why SEO matters on Amazon? Visibility Drives Sales: If no one sees your listing in the first place, no one is going to buy your products. Sounds obvious but many brands don’t do the proper keyword research and get buried in a sea of competition Targeted Traffic = Higher Conversions: If you understand what keywords your customers are using to buy, you can then align your listing with those keywords to drive organic conversions and improve ad performance Stay Ahead of the Competition: In a crowded marketplace, SEO is how you claim your share of the market and beat competitors. Even if your product is better, poor SEO can leave you outranked by inferior products. As trivial as it may seem, SEO is the foundation of sustained growth and profitability for any brand. Most brands don’t reach their sales potential because of this. Don’t be like most brands.

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Dealers and vendors...please make sure you stop counting VDP views as hard conversions in your google ads accounts. Lets stop dancing around the idea that these conversions actually help with conversion rate optimization... They do not

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