Sean Doggendorf

Want to create surveys that drive impactful insights? 🔥 Check out our latest blog, Surveys That Sizzle: How to Design a B2B Survey That Gets Results! Learn key strategies to design surveys that engage your audience and deliver the data you need to make informed business decisions. 📊 Read more here: https://bit.ly/400CPve #B2BSurveys #MarketResearch #SurveyDesign #DataDriven #InnovateMR

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I could have written this entire article- Except my version would read like a rant/screed on why 'traditional' broadcast style ads are SO bad despite the technology and streaming data. Those of you who work for big brands- that have CTV budgets- should be demanding more. In my humble opinion... #digitalmarketing #ctv #data #advertising #imo https://lnkd.in/eskyvn9X

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Not sure how to transition your PMax campaigns to Standard Shopping?  Tune in for a quick lesson from John on how to set up categories, ad budget, and more.  💡https://lnkd.in/eg2qyFxn #googleads #standardshopping #pmax

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Ugh... "Google is hiding search data from advertisers and profiting" Google's recent practice of concealing 20% to 80% of search term data has raised concerns among advertisers. This move aims to boost revenue by nudging advertisers towards purchasing less targeted ad space. Despite being labeled as a privacy measure, this tactic restricts advertisers from optimizing their campaigns effectively. Advertisers can mitigate this challenge by leveraging exact-match keywords, reducing hidden data to less than 20% and gaining better control over their ad spend. Read more about this issue here: https://lnkd.in/evGuPqT9

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27. Meta is fully removing access to 27 different data points beginning on Sept. 16. This is just another of many moves by Meta to limit access to your own performance data. To other digital marketers, how are you navigating the deprecation of these fields we use regularly? See the full list of deprecated fields from Supermetrics here: https://lnkd.in/dZCCkzDN #DigitalMarketing #MarketingMetrics #MarketingTransparency #Meta #FacebookPages

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🆕Customer Match in Google Analytics: You can now use customer match to supplement Analytics audiences exported to your linked Google advertising products. This increases your addressable audience by leveraging first-party data to expand the reach of your analytics audiences. ✨Benefits: Allows your audiences exported to your linked Google Ads accounts by matching consented, hashed customer data with Google data to increase your addressable audience when other user identifiers are not available. 🚀 How to activate: ➡ Setup User provided data collection ➡ Link Advertising Products (Google Ads, DV360, Search Ads 360) & Enable personalized advertising Read more: https://lnkd.in/dWqketkV #googleanalytics #firstpartydata

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 🎄 Unlock the power of advertising reports in GA for your holiday campaigns. If you’re wondering which channel or campaign is driving the most volume for your holiday campaigns, use the Attribution Paths report to understand and visualize your customers paths to triggering key events. Learn more → https://goo.gle/4foDWcQ

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🎯 Is Your Digital Marketing Team Data-Driven or Just Guessing? 🎯 Did you know that only 53% of marketers say they consistently use data to make marketing decisions? That means nearly half could be leaving budget optimization to chance. 📉 Find out if your team is truly data-driven. Ask your analytics team to do a quick check: 1️⃣ Pull campaign performance from adserving platforms (Ex: Meta, The Trade Desk, Google Abalytics). 2️⃣ Compile a Flat List of Campaigns Across All Channels: Social, email, search, display—make sure they gather a complete overview. 3️⃣ Check the ROAS/CPA Trends Over the Last 3 Months: Evaluate the return on ad spend (ROAS) and cost per acquisition (CPA) for consistency. 📊 If the ROAS/CPA deviation across campaigns is within +/-10%, it indicates your team is effectively using data to allocate budgets. ✅ But here’s the key: Make sure your team isn’t just optimizing for surface-level metrics like click-through rates or cost per click. The true measure of success is whether these metrics are tied to business outcomes—like driving car sales volume, lead generation, or customer retention. 🚘 Hypothetical Example: An Automotive Campaign Challenge Imagine you're running a multi-channel campaign for a new SUV model—using paid search, social ads, and display ads. Your analytics team finds: Paid search ROAS is 12-15% higher than social ads. Display ads CPA is 30% lower than both social and search campaigns. While these numbers look promising, the goal isn’t just to lower CPA or boost ROAS—it’s to increase car sales volume. Your analytics team should connect these metrics to real-world outcomes, ensuring every dollar spent on ads actually contributes to your bottom line. Solution: You decide to reallocate 20% of the budget from social ads to boost paid search, driving more high-intent traffic and conversions that lead to sales. Meanwhile, you optimize display ad messaging to improve lead quality and align with actual purchasing behavior. 💡 Pro Tip: Regularly review marketing analytics to ensure they reflect business results, not just marketing vanity metrics. A data-driven approach will help you invest your budget where it has the biggest impact. Curious? Join my ‘Marketing + AI’ Meetup group. I host virtual and in-person events. https://lnkd.in/gGBnFcVc #Marketing #DigitalMarketing

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Boost your Local SEO game with insights from Greg Gifford at #SEMpdxEngage! 🌟 Don’t miss his session, "The Art of Local SEO," where you’ll learn strategies to stand out in local search results. 📍✨ https://buff.ly/4f0wGDy 🎟️ Tickets are selling fast—secure yours now before they’re gone: bit.ly/3Z6E3EN #LocalSEO #DigitalMarketing #SEO

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I'm always surprised by how little marketers truly know about how their campaigns are being measured, particularly around incrementality. They don't know the answers to questions like: What is the attribution methodology being applied? How do you know that the "credit" a given channel is taking credit for is actually legit? What is being done to ensure results are as incremental as possible? Does "the math" of where credit is being given actually work based on the context of the broader business? Which begs the question...... How much do YOU truly know about YOUR marketing performance? Some questions to start asking your measurement partners: How does your attribution model actually work? Is there some sort of "control group" methodology being applied? Do these results account for multiple touchpoints across multiple channels? How are you filtering out outliers in the results? Are you using a device graph, and if so, how are you controlling for incrementality across all those devices? #Marketing #Measurement

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Want to extract more value from your survey data? 𝗚𝗲𝘁 𝘁𝗵𝗶𝘀 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝘃𝗲𝗻𝗱𝗼𝗿 𝗮𝗻𝗱 𝘀𝗮𝗺𝗽𝗹𝗶𝗻𝗴 𝗴𝘂𝗶𝗱𝗲 𝘀𝗼 𝘆𝗼𝘂 𝗰𝗮𝗻: 🔍 Understand the science behind surveys & polls 🌎 Reach millions of shoppers 💵 Save thousands in fees 𝗜𝗻 𝗮𝗱𝗱𝗶𝘁𝗶𝗼𝗻 𝘁𝗼 𝘁𝗵𝗲𝘀𝗲 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀, 𝘁𝗵𝗲 𝗴𝘂𝗶𝗱𝗲 𝗮𝗹𝘀𝗼 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝘀: • Recommendations for Fully Self-Serve, Semi Self-Service, Assisted Quote-Based, and Licensed Services. • Tips for reducing respondent fees and understanding "proprietary panels." • Resources for defining and sizing populations, including links to the US Census, CFPB, and BLS. • Industry reports with priors and quotas to help you analyze your Total Addressable Market (TAM) and define the opportunity. • Insights on when to survey "households" vs. "individuals." • A focus on spotting trends over precision and why getting your age brackets right matters. To get the guide, subscribe to the weekly newsletter by clicking on the link below. 𝗪𝗵𝗲𝗻 𝘆𝗼𝘂 𝗷𝗼𝗶𝗻, 𝘆𝗼𝘂’𝗹𝗹 𝗮𝗹𝘀𝗼 𝗴𝗲𝘁: “Decode” – 8 Analyses and Visualization Techniques for Survey Data “Questions That Work" – A 12-point Survey Design Guide Level up your survey game. Click here to subscribe: https://lnkd.in/e8dvNkXF

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Is Google Ads Performance Max Right for Your Lead Generation Goals? In the ever-evolving world of digital marketing, Google Ads Performance Max campaigns have garnered significant attention for their ability to drive comprehensive ad campaigns across all of Google's inventory. However, when it comes to businesses focused on lead generation, Performance Max isn't always the perfect fit. Here's why: Understanding Performance Max: Performance Max campaigns are designed to optimize for multiple goals simultaneously, using machine learning to maximize performance across all Google platforms. While this is powerful, it may not align with the specific and nuanced goals of lead generation campaigns, where targeting and strategy need to be highly precise. Potential Drawbacks for Lead Generation: Broad Targeting: Performance Max's broad approach can dilute efforts meant to focus specifically on qualified leads. Limited Control: The automation in Performance Max can reduce your ability to fine-tune campaigns for specific lead generation criteria. Data Transparency: Less granular data makes it harder to understand which channels and tactics are driving the highest quality leads. Equip Marketing Group's Tailored Approach: At Equip Marketing Group, we recognize that every business has unique needs and goals. That’s why we take a personalized approach to setting up Google Ads campaigns. Here’s how we do it: In-Depth Analysis: We start by understanding your business, target audience, and specific lead generation goals. Customized Campaigns: We design bespoke campaigns tailored to your needs, ensuring that every dollar spent is optimized for maximum lead quality. Targeted Strategies: Our team leverages precise targeting, A/B testing, and detailed analytics to fine-tune campaigns for the best possible outcomes. Continuous Optimization: We constantly monitor and adjust your campaigns, responding to data insights to improve performance and ROI. Why Choose Equip Marketing Group?: With a deep understanding of the complexities of lead generation, our tailored approach ensures your ad spend drives high-quality leads that convert. We don't rely solely on automation; instead, we blend human expertise with advanced tools to deliver results that align with your business goals. Ready to see the difference a tailored approach can make? Connect with us today and let’s discuss how we can optimize your Google Ads campaigns for lead generation success! https://equip.agency/ (330) 600-3092 #GoogleAds #LeadGeneration #PerformanceMax #DigitalMarketing #EquipMarketingGroup #MarketingStrategy #AdCampaigns

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#AI and #machine learning are key to 🚀 your 💰#ROI on #PPC. How? Leverage your brand’s performance data to identify patterns and trends, and then predict the outcomes before they happen. Check out this and 6 other trends in PPC: https://buff.ly/3KNFEYP.

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Understanding your audience is one of the most intelligent and cost-effective strategies for improving your bottom line.  Check out Grant C. Gooding's quick breakdown of the 6 most commonly used market research methods, their strengths and weaknesses, and when they should be used. https://lnkd.in/gZvhdTZW #getproof #marketresearch #researchmethods #emotionalresearch #emotionaldata

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With so many web changes in 2024 (#algrathumsIs, #AIcontent, #thirdpartycookies, Google's March 2024 Core Update), is your website ready for the next level of SEO optimization? https://lnkd.in/gbk_ZXts

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Wondering if your videos are showing up in Google search results? Learn how to check using Google Search Console and make sure your content gets the visibility it deserves! Don’t miss out on opportunities to reach your audience—find out now! #DigitalMarketing #OutdoorIndustry #SEO #GoogleSearch #VideoIndexing

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