Scott Wyffels

Two by Four’s Performance Media team had a great time at the Path to Purchase Institute’s #RetailMediaSummit in Chicago last week. A few takeaways from the conference: Retail media is media. There isn’t a national brand campaign and a retail campaign—there’s a brand experience plan that reaches customers across all conceivable touchpoints. Always establish effective measurement parameters and benchmarks at the onset of a campaign—the P&L is the single source of truth, and all efforts must work to impact that goal. While bringing in new customers is key, having strong brand affinity and defense is imperative to long-term success.

27

Build trust, awareness, and conversions all at once! Native advertising bridges the gap, creating a natural connection with your audience that drives results. #NativeAdvertisingWins #SeamlessMarketing 

20

As the 2024 election cycle intensifies, political ad spending is set to surge in key states such as Arizona, Florida, Michigan, and Wisconsin. At Locality, we are tracking every race, every ballot initiative, and many more 2024 election cycle moments that will impact ad spending across local TV and streaming. Our Expert our expert Political Team, serves both political and non-political marketers alike, giving you insight into local political ad spending in the remaining 18 States with primaries, a spending shift towards Senate races and ballot initiatives in a Presidential election cycle, and a deeper dive at U.S. Senate races where both parties are heavily investing in local ads to sway voters and secure the Senate majority.

18

1 Comment

Can't keep up with content? You're not alone. With rising costs and large-scale requests, brands are struggling to crack the code. 🔨​ ​ Jessica Spar, SVP, Head of Social Media + Influencer Marketing, unravels this dilemma and shares the solution brands have been searching for: a dynamic group of social-first creators ready to support quick-turn content needs across a variety of markets. ✨​ ​ Interested? Read about KWT's Creator Collective here: https://lnkd.in/gn6SQMCS​ ​ #ContentCreation #SocialMediaMarketing #CreatorEconomy

16

Say hello to our new Diverse 360 Report series! 👋🏼 We’ve put a fresh new spin on our research to empower marketers to transform brand experiences into lifelong relationships — kicking off with a focus on Hispanic audiences. Our latest research offers insights into aligning ✅ media, ✅ messaging, and ✅ moments with the values of the vibrant Hispanic community. Here’s a glimpse at our findings: ➡️ 89% of Hispanic Gen Z (18-24s) watch online videos daily  👀 (up +5 pts. YoY) 📈  ➡️ 85% of Hispanic adults are daily social media users 📲, over indexing in interest in memes 😆 and personalized recommendations 🙌🏽 ➡️ Over half (54%) of the Hispanic community is more interested in participating in Hispanic Heritage Month celebrations related to their family's country of origin 🇦🇷🇧🇴🇨🇱🇨🇴🇨🇷🇨🇺🇩🇴🇪🇨🇸🇻🇬🇶🇬🇹🇭🇳🇲🇽🇳🇮🇵🇦🇵🇾🇵🇪🇵🇷🇪🇸🇺🇾🇻🇪 Check out the full report below to start elevating your brand strategy! ⬇️ https://bit.ly/3VoiRYA

25

1 Comment

People love entertaining commercials. But how do they get on the big screen in the first place?   The answer is through a process called media buying. Learn more on our website! #HavasEdge #advertising #mediabuying

12

1 Comment

While self-service media buying platforms provide control and flexibility, partnering with agencies can unlock long-term benefits for your brand that you might miss out on.    Learn more 👇 #MediaBuying #Advertising #HavasHK #HavasChina

9

What misconceptions do you have about brand media? 🤔 In this blog post, Associate Director of Brand Media, Dominic Johnson, busts four common brand media myths. From creative needs to budgetary concerns, click below to uncover the truth! https://lnkd.in/gDV849zJ

6

1 Comment

Today, we’re proud to announce our newest retail-powered media partnership with YouTube. We’re now able to help our brand partners, including Clorox and Publicis Media clients, turn their YouTube video campaigns into instantly shoppable experiences. With our first-party audience targeting, closed-loop measurement, and same-day fulfillment capabilities - we’re excited to start piloting this new capability for brands.    According to a recent study, YouTube is the #1 platform consumers use to research products and make purchase decisions, with viewers watching over 30 billion hours of shopping-related content in 2023. 👀 Learn more about today’s news below. ⤵ #CannesLions2024 #RetailMedia #CPG #Advertising #YouTube

261

48 Comments

Next up on the Member Spotlight, one of TAG's Trust Champions 2024, IPG Mediabrands' Dave Byrne! Jules, Dave and Vanessa talked:  🗣️ Interesting #brandsafety convos with marketers 🗣️ Interrogating the brief 🗣️ Brand safety thresholds  🗣️ Brand safety as a means of #growth 🗣️ Having #HotOnes style #brands safety chats 🗣️ #SOTF24 (https://lnkd.in/eeB9Hdqs) 🗣️ How Dave's being vying to be #TrustChampion, like Leonardo DiCaprio vying for an #oscar 🏆 and more! Watch the full episode here https://lnkd.in/gJk56sKm or https://lnkd.in/e9gXkvqq Catch up on all the Member Spotlight episodes here https://lnkd.in/erCGfHiy #brandsafety #HotOnesChallenge #digital #advertising

14

1 Comment

🗣 In Pacvue’s Q2 2024 Retail Media Benchmark Report, Lee Dunbar, SVP and Head of Retail Media at Starcom, shares his thoughts on the rapid growth of Gen AI. Gen AI is revolutionizing display creatives, video, and audio formats, offering brands novel ways to effectively engage with shoppers. As AI continues to improve, smaller brands with limited budgets can now utilize GenAI to compete with industry giants.  🔎 Interested in more valuable industry expert perspectives on the evolving landscape of retail media? Click the link below to download the full report! ⤵ https://bit.ly/4f9Nvge #Pacuve #CommerceAcceleration #RetailMedia #Q2 #CPCReport #AdvertisingReport #eCommerceTrends

23

Nearly one-third of North American CMOs say data privacy regulation and cookie deprecation is one of the most challenging parts of media transformation, according to Dentsu. Download EMARKETER’s “Field Guide to Identity Resolution and Alternative Identifiers,” made possible by LiveIntent, Inc. Inside, you’ll discover how identity solutions and alternatives to traditional identifiers can help advertisers track and target digital users. Get Your Copy: https://shorturl.at/G3vIe #cookies #identityresolution #alternativeidentifiers

2

U.S. Ad Spend Trend: Nonalcoholic beverages posted a stepwise lift in back-to-back years, suggesting a fruitful 2024 as they calibrated their media mix away from linear TV and toward digital and out-of-home advertising. 🥤 The reasoning can be partly attributed to the growing demand for alcohol-free beverages among younger audiences. In fact, Pew Research reveals that fewer young adults in the U.S. drink alcohol today than two decades ago, offering lots of opportunity to this CPG category in the months (and years) to come. #USAdSpend #AdSpendTrends #CPG #ConsumerPackagedGoods #GuidelineData #AdSpendPredictions #2024MediaMix

11

"Gen Z tends to buy with their heart and intuition. Think of a product like liquid death, it’s just water, but Gen Z loves it because of what it means. " The team at Havas Chicago shares insights with AdForum for brands to engage Gen Z effectively. Read the full interview with Ely German and Wei-Ting Huang below! https://lnkd.in/g7jz4Jdr #socialmedia #genz #marketing #insights #havas #chicago #AdForum #interview

15

False narratives and negative stereotypes regarding generational divides run rampant. Our latest culture report tells a different story. Dive in to know what brands need to consider when targeting generational audiences: https://fh.pr/SSDA

21

In today’s diverse marketplace, brands need to connect with consumers from various cultural backgrounds authentically. Lysol is a prime example of a brand that has mastered this approach. By understanding the unique needs and preferences of multi-cultural consumers, Lysol has developed tailored marketing strategies that resonate deeply with these communities, driving impressive business results. 🔍 Key Insights: • Cultural Relevance: Lysol’s campaigns are designed to reflect the values and lifestyles of different cultural groups, making their messaging more relatable. • Community Engagement: By partnering with community leaders and organizations, Lysol ensures their initiatives have a meaningful impact. • Data-Driven Decisions: Utilizing consumer data to understand behaviors and preferences allows Lysol to create targeted campaigns that deliver results. This strategy not only strengthens brand loyalty but also opens new avenues for growth in an increasingly diverse market. #Marketing #BusinessStrategy #Diversity #Inclusion #BrandLoyalty #ConsumerInsights

9